DIY & Gardening Opportunities

An Expert's View about Retail Sales in Germany

Last updated: 12 Apr 2011

During 2010, German DIY enthusiasts and gardeners spent more than ever before. Total sales of €18.43 billion, an increase of 3% were achieved.

Sector briefing DIY and Gardening Opportunities in Germany Why Germany? During 2010, German DIY enthusiasts and gardeners spent more than ever before. Total sales of ?18.43 billion, an increase of 3% were achieved. During the same period, the consumer market overall saw a rise in sales of some 2.1%. Recently released figures for the first quarter of 2011 are very encouraging, reporting further increases of 3% in sales. Forecasts are for continued market growth throughout the rest of the year. ?Recently released figures for the first quarter of 2011 Find general information on German market conditions on UKTI?s website. The Doing are very encouraging, Business Guide for Germany gives an overview reporting further increases of of Germany's economy, business culture, 3% in sales. Forecasts are potential opportunities and an introduction to for continued market growth other relevant issues. throughout the rest of the year.? UK Trade & Investment Sector briefing: DIY and Gardening opportunities in Germany If you have any questions on the opportunities Opportunities above, contact the UKTI contacts for the DIY and gardening sectors named in this report. According to statistics released by the market Business opportunities aimed specifically at UK research organisation GfK Retail and companies are added daily to UKTI?s website. Technology, the per capita spend on DIY These leads are sourced by our staff overseas products in Germany was ?225 in 2010. in British Embassies, High Commissions and Consulates, across all sectors and in over 100 The German home improvement market has markets. seen continual growth since July 2010. You can be alerted to business opportunities on The sectors that saw the most growth were: a regular basis by registering on the UKTI ? Building materials and construction website. More on UKTI?s business opportunities chemicals service With over 5% increases in sales this sector accounted for 12% of total sales. ? Tools, including handtools and machinery Achieved 6.5% increase in sales. Power screwdrivers were the most sold tool in 2010. ? Furniture and flat-packed furniture Achieved increased sales of 5.8%. ? Bathroom / sanitary and heating products Sales in this sector continued to rise, with an increase of 5%. Other growth sectors were tiles, paints and varnishes, hardware and security products. Consumers spent over ?4 billion on garden plants, garden furniture and gardening products in 2010. Although sales of plants stagnated during the year, there was an increase in sales of hardware products, which accounted for the major share of the market. With over 30% of all sales, DIY stores with gardening sections account for the largest share of the market for plants and gardening products. Trade Associations Bundesverband Deutscher Heimwerker-, Bau- und Gartenfachmärkte e.V. German Association of DIY Stores with Garden Centres Verband Deutscher Garten-Center e.V. German Association of Garden Centres UK Trade & Investment Sector briefing: DIY and Gardening opportunities in Germany UKTI contacts Major events and activities Nicola Marx Major events for the gardening and outdoor Senior Trade Adviser living sector are: British Consulate-General Düssedorf spoga+gafa - The Garden Trade Fair Tel: (0049) 211 9448-244 Email: Time: 4 - 6 September 2011 GaLaBau - International Trade Fair for Baerbel Asare Urban Green & Open Spaces Trade Adviser British Consulate-General Düsseldorf Time: 12 - 15 September 2012 Tel: (0049) 211 9448-218 Email: IPM - International Trade Fair for Plants, Technology, Floristry, Sales Promotion Time: 24 - 27 January 2012 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: DIY and Gardening opportunities in Germany Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the German market are advised to you to meet contacts and promote your undertake as much market research and company in the German market planning as possible in the UK. UKTI?s team in Germany, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the German market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: DIY and Gardening opportunities in Germany
Posted: 12 April 2011, last updated 12 April 2011

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