Healthcare Opportunities

An Expert's View about Laboratories, Diagnostics in Germany

Last updated: 31 Mar 2011

Germany is the largest healthcare market in Europe and ranks third worldwide after the US and Japan.

Sector briefing Healthcare Opportunities in Germany Why Germany? Germany is the largest healthcare market in Europe and ranks third worldwide after the US and Japan. It is predicted that Germany will continue the trend towards an ever-aging population. So demand will continue for innovative and better products. However, it is the declared goal of the German government to keep the standards of quality high while ensuring that the healthcare system remains affordable. Find general information on the German ?However, it is the declared market conditions on UKTI?s website. The Doing Business Guide for Germany gives an goal of the German overview of Germany?s economy, business government to keep the culture, potential opportunities and an standards of quality high introduction to other relevant issues. while ensuring that the healthcare system remains affordable.? UK Trade & Investment Sector briefing: Healthcare opportunities in Germany On the other hand, more and more people Opportunities cannot be cared for in their own home because they do not have family members that to look Opportunities for UK healthcare companies after them or organise home care. In the interested in the German healthcare market ? future the number of long term care homes will key areas are detailed below: increase from 11,000 in 2009 to approximately 13,000 in 2020. General Health Objectives Professional care, both in a care home or by a nursing service, is a growing sector and is At the beginning of 2011 the German likely to take a higher degree of priority in the Government launched a new framework future. People in need of care and/or programme for healthcare research. It sets rehabilitation require medical aids that support out the direction for medical research for the their daily life. There is a good business coming years. The Government?s allocation is opportunity for British companies who provide ?5.5 billion for the period from 2011 to 2014. new and innovative medical aids that ease the The programme aims at speeding up the lives of those patients. process of transferring research into practice. The research programme covers six areas: Telemedicine ? Widespread Diseases In the rural areas in Germany especially, there ? Individualised Medicine is a trend towards the decline of General ? Prevention and Nutrition Practitioners practices. This will lead to a ? Healthcare Provision health provision gap. There are pilot projects ? Innovation in some regions that have already tested ? Global Cooperation telemedical applications. Research in the field of widespread diseases will focus on eg. stroke, heart attack, cancer, German healthcare system ? Different to Alzheimer and diabetes. It is planned to the UK establish six German Centres of Excellence for Healthcare Research two of which are already The German healthcare system dates back to up and running: Deutsches Zentrum für the social policy of Otto von Bismarck, the Neurodegenerative Erkrankungen (DZNE ? chancellor of the German Reich, at the end of German Centre for Neurodegenerative the 19th century. He introduced the Statutory Diseases) in Bonn and Deutsches Zentrum für Health Insurance (SHI) because he wanted to Diabetesforschung (DZD ? German Centre for lower social tensions and make the growing Diabetes Research) in Munich. Centres of socialist labour movement lose momentum. Excellence for cardiovascular diseases, cancer, infectious and lung diseases will follow. The main principle of the SHI was and still is today that of solidarity. It means that Products or services that support these contributions to the system depend on objectives are likely to have a good potential individual income whilst all members enjoy for sales into the German market. equal benefits. Those who earn less pay less and higher earners pay more. Homecare and Care Homes SHI Membership is mandatory for employees, workers and pensioners with an income per The German federal government is keen to annum below a certain assessable income limit keep people out of nursing homes for as long (?3,712.50 per month in 2011). People with as possible. Wherever possible, patients and an income higher than the assessable income their families are provided with the tools and limit have the right to opt for a Private Health equipment necessary for them to stay at home. Insurance. The SHI is also mandatory for Care is often delivered by non-profit making other people for example students, trainees or organisations including private nursing people who receive unemployment benefits. companies and religious public services. Furthermore, it should be noted that the UK Trade & Investment Sector briefing: Healthcare opportunities in Germany contributions paid by employees are matched our staff overseas in British Embassies, High employers on a fifty-fifty basis. Commissions and Consulates, across all sectors and in over 100 markets. Approximately seventy million people are You can be alerted to business opportunities on insured by the SHI including 20 million people a regular basis by registering on the UKTI that are insured through their partner or website. Find out more on UKTI?s business parents. These 20 million people do opportunities service on the UKTI website. themselves not contribute to the system. The Private Health Insurances insure approximately 8.5 million people. Germany ? An attractive export market The German market is a worthwhile target for UK exporters, on account of its size, attractiveness and profitability. In 2008, ?263 billion were spent on health (Public and private healthcare market). This amount equals 10.5 % of the GDP (Gross Domestic Product). Following is the turnover according to sectors: ? Medical Technology: ?18.8 billion (2009) ? Pharmaceutical: ?37.8 billion (2009) ? Biotechnology: ?1.07 billion (2008) There are 229,644 companies active in the German healthcare market: ? 2,080 hospitals. ? 156 Statutory Health Insurances. ? 45 Private Health Insurances. ? 90,176 General Practitioner?s practices. ? 21,548 pharmacies. ? 22,558 nursing facilities; of these 11,029 inpatient and 11,529 outpatient nursing facilities. ? 531 core biotech companies. ? 11,000 medical technology companies (1,250 companies of which employ more than 20 people and 10,000 small companies). ? 975 pharmaceutical companies. There are opportunities for British companies throughout the German healthcare sector for all products and service, from hi-tech medical devices to wound care products. British companies need to be competitive on price, high on quality and most importantly offer a product or service with unique features. If you have any questions on the opportunities above, contact the UKTI contacts named in this report. Business opportunities aimed specifically at UK companies are added daily to UKTI?s website. These leads are sourced by UK Trade & Investment Sector briefing: Healthcare opportunities in Germany Major events and activities UKTI contacts Medtec Julia Kay 22 ? 24 March 2011, Stuttgart Senior Trade Adviser www.messe-stuttgart.de British Consulate-General Tel: +49 (0)211 9448 209 Internationale Dental Schau (IDS) Email: Julia.Kay@fco.gov.uk 22 ? 26 March 2011, Cologne Website: www.ukti.gov.uk www.ids-cologne.de Bärbel Möller Altenpflege Trade Adviser 12 ? 14 April 2011, Nürnberg British Consulate-General www.altenpflege-messe.de Tel: +49 (0)211 9448 298 Email: Baerbel.Moeller@fco.gov.uk Rehacare Website: www.ukti.gov.uk 21 ? 24 September 2011, Düsseldorf www.rehacare.de Pflege + HomeCare 27 -29 September 2011, Leipzig www.pflege-homecare.de Expopharm 6 ? 9 October 2011, Düsseldorf www.expopharm.de Medica 16 ? 19 November 2011, Düsseldorf www.medica.de Analytica 17 ? 20 April 2012, Munich www.analytica.de Orthopädie+Rehatechnik 15 ? 18 May 2012, Leipzig www.ot-leipzig.de Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events. UK Trade & Investment Sector briefing: Healthcare opportunities in Germany Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the German market are advised to you to meet contacts and promote your undertake as much market research and company in the German market. planning as possible in the UK. UKTI?s team in Germany, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information. To find out more about commissioning this ? Validated lists of agents/distributors. work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the German market. to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you. Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Healthcare opportunities in Germany
Posted: 29 March 2011, last updated 31 March 2011

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