Healthcare Opportunities in Germany

An Expert's View about Residential Care Services in Germany

Posted on: 4 Oct 2010

There are opportunities for British companies throughout the German healthcare sector for all products and services, from wound care products to hi-tech medical devices.

Sector briefing Healthcare Opportunities in Germany Why Germany? Germany is the largest healthcare market in Europe and ranks third worldwide after the US and Japan. It is predicted that Germany will continue the trend towards an ever-aging population. So demand will continue for innovative and better products. However, it is the declared goal of the German government to keep the standards of quality high while ensuring that the healthcare system remains affordable. Find general information on the German ?However, it is the declared market conditions on UKTI?s website. The Doing Business Guide for Germany gives an goal of the German overview of Germany?s economy, business government to keep the culture, potential opportunities and an standards of quality high introduction to other relevant issues. while ensuring that the healthcare system remains affordable.? UK Trade & Investment Sector briefing: Healthcare opportunities in Germany increase from 11,000 in 2009 to approximately Opportunities 13,000 in 2020. Opportunities for UK healthcare companies Professional care, both in a care home or by a interested in the German healthcare market ? nursing service, is a growing sector and is key areas are detailed below: likely to take a higher degree of priority in the future. People in need of care and/or rehabilitation require medical aids that support General Health Objectives their daily life. There is a good business opportunity for British companies who provide Together with local Ministries, statutory health new and innovative medical aids that ease the and pension insurers, private health insurers, lives of those patients. doctors and organisations, the Federal Ministry of Health has developed and published six health initiatives/objectives in the German Telemedicine Health Reform: In the rural areas in Germany especially, there 1. Diabetes mellitus Type 2: lower the risk of is a trend towards the decline of General infection, early diagnosis and treatment of Practitioners practices. This will lead to a patients. health provision gap. There are pilot projects 2. Breast cancer: reduce mortality, increase in some regions that have already tested quality of life. telemedical applications. 3. Depressive Disorders: prevention, early diagnosis, sustainable treatment. 4. Reduce tobacco consumption. German healthcare system ? Different to 5. Growing up healthy: nutrition, the UK sports/movement, stress management for children. The German healthcare system dates back to 6. Increase health competence and strengthen the social policy of Otto von Bismarck, the patient sovereignty. chancellor of the German Reich, at the end of the 19th century. He introduced the Statutory There are three more areas which will receive Health Insurance (SHI) because he wanted to further attention in the future; these are: lower social tensions and make the growing socialist labour movement lose monumentum. 1. Vaccination. 2. Chronic back pain. The main principle of the SHI was and still is 3. Heart attack. today that of solidarity. It means that contributions to the system depend on Products or services that support these individual income whilst all members enjoy objectives are likely to have a good potential equal benefits. Those who earn less pay less for sales into the German market. and higher earners pay more. SHI Membership is mandatory for employees, Homecare and Care Homes workers and pensioners with an income per annum below a certain assessable income limit The German federal government is keen to (? 49.950 in 2010). People with an income keep people out of nursing homes for as long higher than the assessable income limit have as possible. Wherever possible, patients and the right to opt for a Private Health Insurance. their families are provided with the tools and The SHI is also mandatory for other people for equipment necessary for them to stay at home. example students, trainees or people who Care is often delivered by non-profit making receive unemployment benefits. Furthermore, organisations including private nursing it should be noted that the contributions paid companies and religious public services. by employees are matched employers on a fifty-fifty basis. On the other hand, more and more people cannot be cared for in their own home because Approximately seventy million people are they do not have family members that to look insured by the SHI including 20 million people after them or organise home care. In the that are insured through their partner or future the number of long term care homes will UK Trade & Investment Sector briefing: Healthcare opportunities in Germany parents. These 20 million people do You can be alerted to business opportunities on themselves not contribute to the system. The a regular basis by registering on the UKTI Private Health Insurances insure approximately website. More on UKTI?s business 8.5 million people. opportunities service . Germany ? An attractive export market The German market is a worthwhile target for UK exporters, on account of its size, attractiveness and profitability. In 2008, ? 263 billion were spent on health (Public and private healthcare market). This amount equals 10.5 % of the GDP (Gross Domestic Product). Compared to the previous year health spending increased by ? 9.9 billion (3.9 %). There are 229,644 companies active in the German healthcare market: ? 2,083 hospitals. ? 166 Statutory Health Insurances. ? 46 Private Health Insurances. ? 90,414 General Practitioner?s practices. ? 21,602 pharmacies. ? 22,558 nursing facilities; of these 11,029 inpatient and 11,529 outpatient nursing facilities. ? 500 core biotech companies. ? 11,000 medical technology companies (1,250 companies of which employ more than 20 people and 10,000 small companies). ? 975 pharmaceutical companies. In 2005, German healthcare companies exported goods and services worth ? 55 billion. Germany imported healthcare goods and services worth ? 47 billion in the same year. There are opportunities for British companies throughout the German healthcare sector for all products and service, from hi-tech medical devices to wound care products. British companies need to be competitive on price, high on quality and most importantly offer a product or service with unique features. If you have any questions on the opportunities above, contact the UKTI contacts named in this report. Business opportunities aimed specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. UK Trade & Investment Sector briefing: Healthcare opportunities in Germany Major events and activities UKTI contacts Rehacare - UK Pavilion Julia Kay Contact: Bob Kipps, UKTI Life Sciences Sector Senior Trade Adviser Group British Consulate-General Email: Tel: +49 (0)211 9448 209 th th Time: 6 to 9 October 2010 Email: Website: Medica - UK Pavilion Contact: Bob Kipps, UKTI Life Sciences Sector Bärbel Möller Group Trade Adviser Email: British Consulate-General th th Time: 17 to 20 November 2010 Tel: +49 (0)211 9448 298 Email: Compamed - UK Pavilion Website: Contact: Bob Kipps, UKTI Life Sciences Sector Group Email: th th Time: 17 to 19 November 2010 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events. UK Trade & Investment Sector briefing: Healthcare opportunities in Germany Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the German market are advised to you to meet contacts and promote your undertake as much market research and company in the German market. planning as possible in the UK. UKTI?s team in Germany, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information. To find out more about commissioning this ? Validated lists of agents/distributors. work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the German market. to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you. Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Healthcare opportunities in Germany
Posted: 04 October 2010

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