Food & Drink Opportunities

An Expert's View about Food Processing in Germany

Last updated: 12 Apr 2011

Germany is Europe's largest consumer market and the UK's number one export market. After a downward trend in consumer spending during 2009, there was continuous growth throughout 2010.

Sector briefing Food & Drink Opportunities in Germany Why Germany? Germany is Europe's largest consumer market and the UK's number one export market. After a downward trend in consumer spending during 2009, there was continuous growth throughout 2010. Current forecasts are for further economic recovery during 2011 and the consumer climate is optimistic. The food and drink market had a value of ?162 billion in 2009. With a population of just under 82 million, Germany offers food and drink exporters the opportunity of supplying the largest market in Europe. ?Current forecasts are for Find general information on the German further economic recovery market conditions on UKTI?s website. The during 2011 and the Doing Business Guide for Germany gives an consumer climate is overview of Germany's economy, business optimistic.? culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Food&Drink opportunities in Germany Major discounters such as Aldi (North and Opportunities South), Lidl, Netto (part of the Edeka Group) and Penny (part of the Rewe Group) achieve The food and drink retail market is well over 44% of total sales. supplied and competitive. Opportunities for UK exporters are seen in the following areas: The major supermarket chains in Germany are Edeka, Rewe and Real (part of the Metro ? Convenience Foods and Chillled Foods Group). Pasta dishes are the most popular convenience foods in Germany with a sales value of some ?121 million during 2009, an increase in Routes to Market turnover of 9.3%. Chilled pasta dishes that are ready to eat in a few minutes and ready-made pasta sauces are particularly popular. Other The main route to market is via wholesalers / important sectors of the convenience food distributors and, to a lesser degree, market are ready-meals, snacks and soups. commission agents. Germany is a large The main customers are young families and Federal country and it is often necessary to couples. work with more than one business partner to obtain national coverage. ? Organic foods After several years of continuous growth, the Some supermarket chains purchase direct. organic market slowed in 2009 with only a However, in-country support from a wholesaler small increase in sales of some 3%. This, / distributor is often needed when introducing a however, compared favourably with general new product to the market. foods sales that fell by 2.4% over the same period. Figures for 2010 are expected to show that the market is expanding again. Trade Associations ? Wellfood BVE Bundesvereinigung der Deutschen Consumers continue to buy more fat and sugar Ernährungsindustrie e.V. free products and sales of special dietary foods Trade association for the German are increasing. There is growing demand for food processing industry gluten and lactose free products. ? Private label products BVL Bundesverband des Deutschen The major supermarkets have increased their Lebensmittelhandels e.V. private label product ranges as a way of Trade association for the German food retail competing against the discounters such as Aldi trade and Lidl. ? Delicatessen / Fine Foods If you have any questions on the opportunities Fine food retailers have a small, but important above, contact the UKTI Food&Drink contacts share of the market particularly for high quality named in this report. Business opportunities UK products such as sauces, preserves, aimed specifically at UK companies are added cheeses, tea etc. daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. The Retail Trade You can be alerted to business opportunities on Retail sales of food and drink products totalled a regular basis by registering on the UKTI ?162 billion in 2009. The market is dominated website. Find out more on UKTI?s business by five major retail groups which together opportunities service on the UKTI website account for some 70% of all retail sales. UK Trade & Investment Sector briefing: Food&Drink opportunities in Germany Major events and activities UKTI contacts Trade fairs play an important role in German Nicola Marx business and 65% of the world's international Senior Trade Adviser trade fairs take place here each year. British Consulate-General Düsseldorf Tel: (0049) 211 9448-244 Major trade fairs for food and drink are: Email: Anuga - The world's leading food fair for the retail trade and food service and Baerbel Asare catering market Trade Adviser British Consulate-General Düsseldorf Time: 8 - 12 October 2011 Tel: (0049) 211 9448-218 Email: ISM - International Sweets & Biscuits Fair Time: 29 January - 1 February 2012 BioFach - World Organic Trade Fair Time: 15 - 18 February 2012 International Green Week Time: 20 - 29 January 2012 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Food&Drink opportunities in Germany Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the German market are advised to you to meet contacts and promote your undertake as much market research and company in the German market planning as possible in the UK. UKTI?s team in Germany, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the German market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food&Drink opportunities in Germany
Posted: 12 April 2011, last updated 12 April 2011

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