Ghanaâs tourism industry has seen a dynamic turn around more especially with the recent oil discoveries.
Leisure & Tourism sector in Ghana
Ghana?s tourism sector is undergoing rapid expansion. The industry has strong foundations to
build on; political stability, direct connections to more than 20 capitals in Africa, Europe, the U.S
and the Middle East.
Ghana?s tourism industry has seen a dynamic turn around more especially with the recent oil
discoveries. In 2011 Ghana?s economy was projected to grow by more than 13% but the estimate
surged to 20.1%.
The tourism industry generated an estimated $1.88bn during 2010 up from $836m in 2005 and
contributing an estimated 6.2% of GDP.
The increased revenue is as a result of the rising number of international tourist arrivals.
The growth has supported a rising contribution of business travellers to the tourism industry
which is estimated at 50% not to mention the unrecorded numbers of Ghanaian residents
travelling to and from the capital as well as business visitors coming in from neighbouring
The Ghana Tourism Authority was established by Tourism Act, 2011 (Act 817) as the main
implementing body of the Ministry of Tourism. It replaced the Ghana Tourist Board which was
established by NRCD 224 in 1973 as amended by SMCD 80 of 1977.
Over the past 15 years government policy has been directed by the 1995-2010 National Tourism
Plan which aimed for diversified sector growth by widening the target audience and the tourism
There are generous incentives specifically for this sector. Goods imported by hotels and
restaurants (including fast food chains with a seating capacity of thirty or more persons) under
GIPC Act, 1994 (Act478) are admissible at10%concessionary duty rate. The items considered
which should be in the appropriate quantities (relating to size, number of rooms, seating capacity
etc.) are as follows: Refrigerators/deep freezers, Television sets, Air conditioners, Public
Address Systems, Furnishing( including carpets, bedding and fixtures),Fans, Radio sets and
There are also General incentives which provide for automatic incentives like tax incentives and
benefits. Ghana has two main deepwater coastal ports ? Tema and Takoradi which are managed
by the statutory corporation Ghana Harbour Ports Authority (GHPA).
Ghana is a safe investment destination. Guarantees against expropriation of private investments
provided under law are buttressed by the Ghanaian Constitution. Some investment guarantees are
i. Free transferability of capital, profits and dividends
ii. Insurance against non-commercial risks ? Ghana is a signatory to the World Bank?s
Multilateral Investment Guarantee Agency (MIGA) Convention
iii. Double Taxation Agreements (DTAs) ? to rationalize tax obligations of investors in order to
prevent double taxation. DTAs have been signed and ratified with France and the United
Kingdom. DTAs have been signed with Germany and concluded with Belgium, Italy and
? Single ?hotel resorts at beach sites, botanic garden sites etc
? Business Hotels of all classes
? Lodges and Inns desirable locations include eco-tourism sites,as well as other isolated
tourism attraction sites and towns.
? Motels on major tourist routes
? Hostels particularly on or near university campuses for dual use by tourists and campus
? Camping Sites for the trans-saharan adventure tourists with paga, Tamale, Kintampo Falls,
? Small and medium scale rest-stops with basic facilities for parking, washrooms, basic
Tourist Information Shops
? High demand in the country?s major tourist centres particularly in Accra, Kumasi, Cape
Coast/Elmina and border entry points
Tourist Transport Services
? Tourist Taxi -This is highly inadequate and may be operated by companies licensed by
Ghana Tourist Board and registered to operate from specified bases namely hotels, airport
and other transport terminals
? Air Taxi- There is a growing demand from both business and holiday visitors requiring
quick visits to locations outside Accra.
? Car Hire-The growing traffic is not being matched by investments in the various categories
of road transport vehicles especially tourist coaches,buses, limousines and cross country
vehicles for trekking and safaris.
? Cruise Boats-The Volta Lake offers opportunity for the operation of various types of lake
transportation for various leisure purposes such as cruise excursions or purely passenger
service or for a more personalized recreation like fishing etc.
Tourist Travel Services
? Tour Guiding Services-There is a need for companies to provide tour-guides for operators
and conference organisers.
? Tour Handler Services-Providing logistics etc to assist in-coming tour operators.
? Tour Operations-Large ?scale tour operators with all manner of resources (buses, coaches,
offering attractive packages)
? There is an influx of pubs, discotheques and night clubs and casinos but the regional
capitals still lack a decent night life.
? There are still opportunities to develop Amusement Parks and theme parks around the
country. The Cinema industry in all the regions have literally collapsed.
? Surveys indicate that most visitors to Ghana return home with most of their
? pocket/spending money because the country does not offer great shopping opportunities.
? Souvenir shops, shopping malls and arcades and duty free shops are required.
? Other opportunities exist in providing tourism financial services, tourism medical services
Latest export opportunities - Leisure & Tourism
Latest export opportunities - Ghana
Getting into the market
All foreign companies are required to register with the Ghana Investment Promotion Centre
(GIPC) who can assist with guidance on the bureaucratic procedures for investment. Guidance
available at www.gipcghana.com
The Ghana Tourist Authority is the main implementing agency for the Ministry of Tourism-
Its functions include:
? The regulation of tourism enterprises
? The promotion and marketing of tourism etc
More about doing business in Ghana
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
? Lydia Bampoe, British High Commission, Ghana.
Tel: +233 (0)302 213312 or email: Lydia.Bampoe@fco.gov.uk.
? UKTI Ghana Trade Team, British High Commission, Ghana
Tel: +233 (0)302 213300 or email DLAccraUKTIprotect@fco.gov.uk
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events - Leisure & Tourism
More about OMIS and other UKTI services for exporters