ICT Opportunities

An Expert's View about IT and Telecommunications in Greece

Posted on: 23 Oct 2011

New initiatives were taken in order to extend connectivity and accelerate the uptake of new technologies, especially by SMEs and public administration: introduction of 770 broadband access points in more than 400 enterprises in the tourism sector; new actions under the ‘Digital Convergence’ programme targeting businesses, citizens and public administration, including Digi-retail and Digi-content, as well as e-security and e-government; cloud computing.

Sector briefing ICT Opportunities in Greece Why Greece? The government?s digital strategy and the implementation of the EU supportive legal framework within Greek legislation resulted in significant progress in the Greek ICT market. New initiatives were taken in order to extend connectivity and accelerate the uptake of new technologies, especially by SMEs and public administration: introduction of 770 broadband access points in more than 400 enterprises in the tourism sector; new actions under the The Greek privatisation plan started with the ?Digital Convergence? programme targeting Greek Telecom Organisation (OTE) and will businesses, citizens and public administration, expand with the sales of mobile telephony including Digi-retail and Digi-content, as well licenses and digital dividend by 2013. As a as e-security and e-government; cloud result, the market will be open to new computing. providers of telecom services and competition will improve supported by a stronger Furthermore, there is the introduction of fibre regulatory regime. optics (FTTH) and installation of terminals for high-speed internet connection throughout the Find general information on the Greek market country. conditions on UKTI?s website. The Doing Business Guide for Greece gives an overview of Digital TV and e-commerce are the niche Greece?s economy, business culture, potential markets that have very recently started to opportunities and an introduction to other develop and expected to present business relevant issues. opportunities. Tenders for major projects have been announced concerning E-prescription and the Citizen?s Card. UK Trade & Investment Sector briefing: ICT opportunities in Greece Vodafone (both expiring in Sept 2012), Opportunities Cosmote and the block used to date by the Greek Army. Mobile phone operators will have Digital Convergence (NSRF 2007-2013) th to submit their applications by the 4 of November 2011. Within the framework of the Greek Government?s Digital Convergence plan, ICT Market procedures are currently underway for the implementation of two venture capital The European Information Technology programmes which will support the Observatory (EITO) has predicted that 2012 development of ICT companies. The two will be a milestone in the recovery of the Greek funding programmes come under the EU IT market, while on the other hand it will be JEREMIE initiative (Joint European Resources the first year in which sales of mobile phone for Micro to Medium Enterprises), and will sets will see a decrease. The year 2011 will facilitate the injection of up to 100m? into follow the 2010 downward trend in computer the Greek ICT market over a period of 4 sales, with an expected further decrease of years. The two programmes are the a) Seed 26%, but will bounce back with an expected ICT Fund and b) Early Start ICT Fund. New ICT increase of over 20% in 2012 (bringing sales Fund Management companies specialising in up to approx. 414m?). Within this market, early stage investment management will be laptop sales are those expected to see the vital for the enhancement of innovative highest increase and have the largest market business development. share. When it comes to mobile phones, sales ICT projects already integrated in the are expected to reach 658m ? in 2011, from Digital Convergence programme, with a total 592m? last year. The total value of the Greek budget of 500m?, are currently awaiting ICT market this year is estimated at 7.95b?, tenders. and the 1.52b? in ICT sales in general estimated for 2011 is expected to rise by 7% Mobile Applications / Mobile Telephone next year, reaching 1.63b?. Licences In 2011 the market of servers, storage and workstations is expected to see an increase as The Greek mobile application sector is on the opposed to that of personal computers and front line of technology and international printers. The Greek software market is expansion, as most of the 40 local estimated to reach 582m? (an increase of companies currently developing smart 2.4%). phone applications are ?extrovert? and The IT market has been affected by the multinational. Noteworthy is the fact that 2 of recession and companies in this sector are the 5 world?s largest mobile marketing trying to limit their losses and cut back on their companies are Greek. Furthermore, 32 of these operational expenses. However, opportunities companies belong to the Greek Association of have arisen due to the diversification of their Mobile Application Companies, employ more product and services, and the use of innovative than 4,000 staff (out of which 25% are highly technologies and IT applications, funded by the specialised), have a turnover of over 400 mil ? EU and Greek Government. and a presence in 40 countries. The Greek Government has set high targets for Internet Society & Broadband Penetration the capital it will be attempting to gain from the licensing of mobile telephony. Broadband penetration in Greece is improving. According to the Public Consultation announced Increasing broadband uptake and deployment in July by the Hellenic Telecommunications and of faster ADSL2+ networks has in turn Post Commission, the 18 blocks of supported the launch of broadband services radiofrequency which will be conceded will be such as broadband TV. Digital TV services are auctioned with a starting price of over 380 mil available via IPTV, satellite and Digital ? in total. More specifically, the regulatory Terrestrial TV. An increase in Internet usage by authority will administer fourteen (14) blocks the broader population is fostering an Internet of 2x2,5 MHz in the radio frequency band of society, with notable developments in the 880-915 ??z & 925-960 MHz and four (4) public administration (e-government) sector. blocks of 2x5 MHz in the radio frequency band of 1710-1730 ??z & 1805-1825 MHz. These Broadband represents the majority of Internet include the licences of Wind Hellas and UK Trade & Investment Sector briefing: ICT opportunities in Greece connections. OTE is the largest ISP due to its Digital Strategy 2006-2013 broadband subscriber base. The government?s strategy has focused on In Greece, more than a third of the population improving broadband access as well as creating uses the a supportive legal framework. Initial strategies internet regularly and 27 % are frequent users. Most internet users engage in centred on the supply side, encouraging looking for information on goods and services broadband infrastructure deployment and and reading online newspapers/ magazines. affordability of online access. Downloading/listening to/watching music and/or Greece?s current strategy for Internet society films and seeking health information are also popular act development is outlined in the document ivities among Greek internet users. Digital Strategy 2006-2013, which aims to increase productivity and quality of life through E-Commerce application of IT. Compared with previous initiatives the strategy does not focus on specific projects per organisation but on E-Commerce in Greece has started to take off services to be offered with six principal areas with latest figures showing that Greek of focus: consumers who shop online have reached 23% of internet users and 13% of the general ? Promotion of ICT in enterprises; population. The average number of online ? Supply of digital services to enterprises purchases between September 2009 and March and restructuring of the public sector; 2010 has remained the same; however the ? Strengthening of the ICT sector; value has risen from 511m? to 846m? in the ? Promotion of entrepreneurship in ICT same period, an increase of over 60%. In 2010 related activities; e-Commerce in Greece reached 1.4b?, a 75% ? Improvement of daily life through ICT; increase from 2009. ? Design of digital services for the citizen As regards online shopping, the top categories (frequent purchases) are: The strategy recognises the crucial role of broadband for each of the focus areas. hardware/software 63% electronic goods 50% E-Government travel fares 42% hotel bookings 32% Government initiatives for the Internet books 32% economy have been focused on providing home products and electric appliances 26% services to citizens, businesses, and other clothing and footwear 21% government organisations online in the hope of personal care products 10% capturing benefits such as improved efficiency, convenience, and better accessibility of public services. E-Banking Cloud Computing Banks in Greece are increasingly investing in e- banking systems and are endeavoring to turn The Special Secretariat which oversees the their customers towards electronic banking Digital Convergence operational programme is services. Today, more than 1 million Greeks considering adopting the new international are active users of e-banking, while a total of 1 trend of cloud computing. The plan being in 2 transactions are made electronically supported by the Special Secretariat involves (including those at ATM machines). 40% of all the creation of 3 basic data centres for the bank transactions in Greece are through ATM public sector which will be connected to a machines, 51% of online customers choose number of public organisations. A a tender is their bank based on its e-banking website, and expected to be announced regarding the 1 in 2 customers judges a bank?s credibility by creation of these data centres in 2012. its e-banking services. In 2010, electronic purchases in Greece increased by a huge 75% Digi-retail & Digi-content and the turnover of electronic commerce reached 1.4 billion Euros. The Greek retail sector as well as many IT companies received a significant boost with the UK Trade & Investment Sector briefing: ICT opportunities in Greece Digi-retail initiative (100m?) announced at the If you have any questions on the opportunities end of 2010, and the Digi-content initiative above, contact the UKTI contacts named in this (20m?) which applies mostly to publishing report. Business opportunities aimed companies. specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our Citizen?s Card staff overseas in British Embassies, High Commissions and Consulates, across all sectors In 2011 the Government is expected to and in over 100 markets. proceed with the implementation of many of the announced projects, such as the Citizen?s You can be alerted to business opportunities on Card, one of the most important and ambitious a regular basis by registering on the UKTI IT projects ever. The Citizen?s Card (which will website replace the Police ID Card) is estimated at Find out more on UKTI?s business opportunities 80m? and is expected to attract the interest of service on the UKTI website. many IT companies. E-Prescription Programme Another significant project is the completion of the e-Prescription programme (a programme which in its full developments is priced at 30m?). This project is the beginning of a major system which will eventually require infrastructure and services (now be running as a pilot). Kallikratis A further boost of 19m? for the IT industry is the application of the Kallikratis programme, which entails the unification of data systems of municipalities and other local administration organisations. Broadcasting Greece?s broadcasting market is comprised of a number of broadcasting platforms, including terrestrial TV, satellite TV and IPTV. Digital Terrestrial TV (DTTV) The transition from analogue to full digital broadcasting formally commenced in November 2008, with an ASO date of January 2013. Broadband TV (IPTV) Faster broadband provides telecom operators the opportunity to move beyond providing consumers with basic communications services such as voice and Internet access, to delivering a wide array of entertainment to the home. IPTV development in Greece has been assisted by the growing availability of ADSL2+ infrastructure, with future growth likely due to the underdeveloped nature of the pay TV and cable TV markets. UK Trade & Investment Sector briefing: ICT opportunities in Greece UKTI?s Tradeshow Access Programme (TAP) Major events and activities provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend Digital Technology Expo trade shows overseas. Find out more about Contact: Premier Events Group UKTI support for attendance at overseas Tel: +30 210 9245577 events Fax: +30 210 9213235 Email: info@dte.gr URL: www.dte.gr UKTI contacts 13th International Conference InfoCom Caterina Drossopoulou Word Commercial Officer Contact: Smart Press British Embassy Athens Tel: +30 210 5230000, +30 210 5201500 Tel: (+30) 210 7272744 Email: smart@smartpress.gr Email: caterina.drossopoulou@fco.gov.uk URL: www.info-com.gr/en www.ukti.gov.uk Web World Expo Eleni Vonissakou Contact: Verticom Communications Assistant Commercial Officer Tel: +30 210 9245577 British Embassy Athens Fax: +30 210 9235242 Tel: (+30) 210 7272643 Email: info@verticom.gr Email: eleni.vonissakou@fco.gov.uk URL: www.verticom.gr www.ukti.gov.uk INDELEX ELECTRONICA (Integration Digital Electronics Exhibition) Contact: Expoline +30 210 9959620?21 +30 210 9959622 URL: www.expoline.gr Biannual exhibition (next in 2013) Infosystem* Contact: HELEXPO Tel: +30 2310 291111 Fax: +30 2310 256827 Email: infosystem@helexpo.gr URL: www.helexpo.gr *The 2011 show has been cancelled, it is unknown whether there will be another one next year. 5th European Conference on Games-Based Learning (Oct 2011) Contact: Faculty of Communication and Media Studies, University of Athens Tel: +30 210 3680900 Fax: +30 210 3633174 URL: http://www.academic- conferences.org/ecgbl/ecgbl2011/ecgbl11- home.htm Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UK Trade & Investment Sector briefing: ICT opportunities in Greece ? Arranging appointments Next steps - ? Organise seminars or other events for How UKTI can help you to meet contacts and promote your company in the Greek market British companies wishing to develop their ? Use of Ambassador?s Residence for business in the Greek market are advised to above events undertake as much market research and planning as possible in the UK. UKTI?s team in This work is available via our Overseas Market Greece, with its wide local knowledge and Introduction Service (OMIS) a chargeable experience, can provide a range of services to service which assists British-based companies British-based companies wishing to grow their wishing to enter or expand their business in business in global markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Greek market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © Published 2011 by UK Trade & Investment. ©Crown Copyright 2011 You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk This publication is also available from our website at www.ukti.gov.uk or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: ICT opportunities in Greece
Posted: 23 October 2011

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