Digital TV

An Expert's View about Printing and Media in Greece

Posted on: 23 Oct 2011

Digital TV is one of the niche markets that have very recently started to develop and are expected to present business opportunities.

Sector briefing Digital TV in Greece Why Greece? The Government?s digital strategy and the implementation of the EU supportive legal framework within Greek legislation resulted in significant progress in the Greek ICT market. Digital TV is one of the niche markets that have very recently started to develop and are expected to present business opportunities. Greece is now in a digital transition period, which allows consumers to adjust to the new technology and equipment. The International Telecommunication Union (ITU) requires all countries to discontinue using ?Digital TV is one of the analogue technology and proceed to the niche markets that have broadcasting of digital signals by 2015. The EU has set an earlier deadline - the end of 2012, recently started to develop which Greece committed to three years ago. and are expected to present business opportunities.? Find general information on the Greek market conditions on UKTI?s website. The Doing Business Guide for Greece gives an overview of Greece?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: ICT opportunities in Greece The private networks will now have increased Opportunities bandwidth available through the adoption of digital broadcasting (4 channels instead of The transition to digital terrestrial TV was one). launched in 2006 with the inauguration of a pilot service operated by the public broadcaster Characteristics of Market ERT. Since then, ERT has operated a limited service consisting exclusively of its own channels. The Greek audiovisual landscape is characterised by the dominance of private Parallel to the ERT service, seven companies channels (Mega, ANT1, Alpha TV, Star, Alter) that produce the country?s main private compared with the channels of the public channels (Alpha TV, Alter, ANT1, Makedonia broadcaster ERT (ET1, ET3 and NET). In 2008, TV, Mega, Star Channel and Skai TV) set up the incumbent terrestrial channels had a DIGEA in 2009, a new entity tasked with collective audience share of over 85%, which is managing the private digital terrestrial a relatively high figure compared with other platform. European countries. The audience concentration in Greece can be explained by In September 2009, DIGEA announced the the poor distribution of the multi-channel launch of digital terrestrial transmissions for platforms, which is linked to the variety of these seven private channels to parts of free-to-air programmes available and the Greece. poorly developed broadcasting infrastructure: until recently, the country has not been cabled ERT Digital broadcasts its channels using and broadcasting was mainly based on the MPEG-2 technology, which was the most terrestrial transmissions of the national and popular format in 2006. On the other hand, local channels. DIGEA relies on the more up-to-date MPEG-4. However, TV viewers owning an MPEG-2 ADSL television (IPTV) services and multi- decoder are not able to receive the MPEG-4 channel platforms transmissions. ADSL television (IPTV) services have been developing since 2007. In 2009, four platforms The expansion of the digital signal is subject to were competing with one another: Hellas- the readiness of the market in Athens, which online with Hol TV, Hellenic means availability and sale of decoders, the Telecommunications Organisation (OTE) with external set-top boxes necessary for older TV Conn-x TV, On Telecoms with On TV and Vivodi sets to receive the new signals. DIGEA is Telecommunications with its Cable TV package. encouraging people to buy decoders that Conn-x TV and Hol TV were launched in 2009. support the MPEG-4 image system. Potential buyers of new TV sets (between 800,000 and 1 The main Greek multi-channel platform, million are sold every year in Greece) should however, is still the Nova satellite package, check that they are MPEG-4 compatible so that which is put together by Multichoice Hellas. it can convert digital signal received by existing Multichoice Hellas belongs to the Netmed NV rooftop aerials. group, which was sold to the Greek telecommunications company Forthnet SA by Given that viewers in certain areas will lose the South African Naspers group in August their analogue signal immediately with the 2008. The monopoly of Multichoice Hellas on launching of digital signal, demand for the the satellite pay-TV market in Greece has been above equipment is expected to be high. In challenged, since July 2008, by Hellas Sat SA any case, analogue transmissions will soon (controlled by Hellenic Telecommunications have to cease completely. Organisation). There are more functions on the way for end On the other hand, Vodafone and Cosmote, the viewers. The next step will be high-definition leading mobile telephone operators, have broadcasting and the incorporation of the so- marketed a package of a dozen channels, called multimedia home platform which may including the main Greek private channels and facilitate interactive voting and shopping. access to a number of sports and adult channels, as well as to ERT World, (the Apart from the MPEG-4 decoders there will be international channel of ERT). further opportunities as regards digital content. UK Trade & Investment Sector briefing: ICT opportunities in Greece The European Commission decided in March 2007 to bring Greece before the Court of Justice of the European Communities for the second time for its failure to implement Directive 2002/77/EC on the liberalisation of electronic communications. The Commission was finally able to close the procedure against Greece in February 2008 after a new law on media company concentration had been passed by the Greek parliament in the summer of 2007. You can be alerted to business opportunities on a regular basis by registering on the UKTI website Find out more on UKTI?s business opportunities service on the UKTI website UK Trade & Investment Sector briefing: ICT opportunities in Greece Major events and activities UKTI contacts INDELEX ELECTRONICA (Integration Digital Caterina Drossopoulou Electronics Exhibition) Commercial Officer Contact: Expoline British Embassy Athens +30 210 9959620?21 Tel: (+30) 210 7272744 +30 210 9959622 Email: caterina.drossopoulou@fco.gov.uk URL: www.expoline.gr www.ukti.gov.uk Biannual exhibition (next in 2013) Eleni Vonissakou Digital Technology Expo Assistant Commercial Officer Contact: Premier Events Group British Embassy Athens Tel: +30 210 9245577 Tel: (+30) 210 7272643 Fax: +30 210 9213235 Email: eleni.vonissakou@fco.gov.uk Email: info@dte.gr www.ukti.gov.uk URL: www.dte.gr 13th International Conference InfoCom Word Contact: Smart Press Tel: +30 210 5230000, +30 210 5201500 Email: smart@smartpress.gr URL: www.info-com.gr/en Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: ICT opportunities in Greece Next steps - ? Arranging appointments How UKTI can help ? Organise seminars or other events for you to meet contacts and promote your British companies wishing to develop their company in the Greek market business in the Greek market are advised to undertake as much market research and This work is available via our Overseas Market planning as possible in the UK. UKTI?s team in Introduction Service (OMIS) a chargeable Greece, with its wide local knowledge and service which assists British-based companies experience, can provide a range of services to wishing to enter or expand their business in British-based companies wishing to grow their overseas markets. business in global markets. To find out more about commissioning this This can include: work, or accessing other UKTI services and ? Provision of market information specialist advice, please visit the UKTI website ? Validated lists of agents/distributors to find contact details for your local UKTI ? Key market players or potential office. customers in the Greek market ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk This publication is also available from our website at www.ukti.gov.uk or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: ICT opportunities in Greece
Posted: 23 October 2011

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