Food Service - Hotel Restaurant Institutional 2012

An Expert's View about Food and Beverage Services in Greece

Posted on: 29 Jun 2012

This report gives an overview of the Greek foodservice industry and its sectors. It also outlines current market trends and identifies best product prospects.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 5/24/2012 GAIN Report Number: GR1208 Greece Food Service - Hotel Restaurant Institutional 2012 Approved By: Jim Dever Prepared By: Ornella Bettini Report Highlights: This report gives an overview of the Greek foodservice industry and its sectors. It also outlines current market trends and identifies best product prospects. Post: Rome SECTION I. MARKET SUMMARY 1.1 Greek Economy Overview Greece finds itself in one of its most challenging periods in its post-war history. Greece is contending with sizeable government deficit (-10.8 percent of GDP in 2010, -9.6 percent estimated in 2011), increasing public debt (149 percent of GDP for 2010, 165 percent in 2011), and is entering its fifth year of recession. The economy shrank by more than 6 percent in 2011 after a contraction of 4.5 percent in 2010, resulting in a 15 percent contraction since the beginning of the recession. The protracted economic crisis has lead to a contraction in bank lending, project development and investment. Due to its sizable debt and deficit, in May of 2010, Greece requested financial assistance from the European Commission (EC), the European Central Bank (ECB), and the International Monetary Fund (IMF) - the so-called “Troika.” A multiannual financing package for Greece of €110 billion was announced, payable in installments through 2012. In exchange, Greece agreed to implement tough fiscal austerity measures and structural reforms designed to cut the budget deficit to 7.6 percent of GDP by the end of 2011. These included a hike in the top rate of the VAT, an increase in excise taxes and a steep cut in the pay of civil servants. Pension reforms also included a limit on early retirement, an increase in the retirement age to 65 for both men and women and an index linking benefits to prices. By May 2011, it appeared highly likely that the original deficit target of 7.6 percent in 2011 would not be met. In an effort to plug a newly emerging deficit shortfall of €2 billion, the government agreed in September 2011 to levy an emergency tax on private property in 2011 and 2012. To appease its creditors, the government prepared a new economic-recovery program, including asset sales and spending cuts of €76 billion. In October 2011, the EU agreed to a second multiannual financing package for Greece that was approved on February 21, 2012. On 14 March 2012, euro area finance ministers approved financing of the second Greek economic adjustment program for an amount of up to EUR 130 billion until 2014 - including an IMF contribution of EUR 28 billion - conditional on the implementation of another harsh austerity package, reducing the Greek spending with €3.3bn in 2012 and another €10bn in 2013 and 2014. Greece will hold a new election in June 2012 after politicians failed to form a government, prolonging a political crisis that is pushing it closer to bankruptcy and an exit from the euro. No party won an outright majority in Greece’s May 6 election, leading to an impasse that has shaken financial markets and led to questions about Greece’s ability to stay in the euro zone. 1.2 Structure of the Economy With a population of approximately 11 million and a Gross Domestic Product (GDP) of about $305 billion, Greece is a relatively small country. Greece adopted the Euro as its new common currency in January 2002. Greece has a capitalist economy with the public sector accounting for about 40 percent of GDP and with per capita GDP about two-thirds that of the leading euro-zone economies. Greece has a predominately service economy, which accounts for over 79 percent of GDP. Tourism provides 15 percent of GDP. Immigrants make up nearly one-fifth of the work force, mainly in agricultural and unskilled jobs. Almost 8 percent of the world’s commercial shipping is Greek-owned, making the Greek commercial fleet the largest in the world. Other important sectors include food processing, tobacco, textiles, chemicals (including refineries), pharmaceuticals, cement, glass, telecommunication, and transport equipment. Agricultural output has steadily decreased in importance over the last decade, accounting now for only 3.3 percent of total GDP compared to a 17 percent in the early 1990’s. 1.3 The Greek Hotel and Food Service Industry The Greek Hotel and Food Service Industry comprises principally over 9,700 hotels and more than 115,000 among restaurants, cafeterias, bars, and entertainment centers. Seasonality is a key characteristic of the sector. Employment in the HRI industry is estimated at 640,000 (about 13 percent of the total labor force), of which 38 percent are women and 44 percent under the age of 30. Although the HRI sector is one of the major sources of income for Greece, the economic crisis is severely affecting the profitability of both hotels and food-service outlets. Figure 1: The Greek HRI Sector Source: Euromonitor 1.3.1 The Greek Hotel Industry The largest players in the Greek hotel industry are local franchise holders for international brands, such as Ionian Hotel Enterprises, Lampsa Hellenic Hotels, and Regency Entertainment. Lampsa Hellenic Hotels owns and operates the luxury Grande Bretagne Hotel in Athens. Regency Entertainment, formerly known as Hyatt Regency Hotels and Tourism (Hellas), remains the most profitable hotel chain in Greece, owning and operating the only Hyatt-managed hotel in the country, the five-star Hyatt Regency Thessaloniki. Other significant players are Daskalantonakis Group-Grecotel and Astir Palace Vouliagmenis. Other notable players in the hospitality sector include Helios (seven hotels), Chandris (five hotels), and G Hotels (six premises ranging from two to four stars). During the last months, the Greek hospitality sector suffered from weak domestic tourism. According to Eurostat, there were 62.7mn nights spent in hotels in Greece in 2010, of which 16.4mn were by Greek residents and 46.3mn by foreign residents. This represented an annual decline of 2.3 percent in total nights, which was largely the result of weak demand by Greek residents (-10.8 percent), while demand by foreign tourists grew 0.8 percent. The biggest percentage decline in the number of nights during the year was recorded in the period January-April (-5.6 percent), followed by September-December (-2 percent) and May-August (-1.8 percent). According to the Association of Athens-Attica Hoteliers, hotels in the Athens region recorded relatively low occupancy rates of 61 percent in the period January-October 2010. They also reported an 11 percent decline in revenues and a 4.4 percent fall in room occupancy rates in the month of October, compared with the same month in 2009. During the traditional high season in July and August, both three-and four-star hotels also reported sharp declines in revenue per available room. Recent data for November show a severe decline in occupancy rates, particularly in four-and five-star hotels (down some 11 percent and 17 percent respectively). 1.3.2 The Greek Food Service Industry Greece’s recession has transformed the foodservice industry and the consuming habits of Greek themselves. According to the Greek General Confederation of Professional artisans and traders (GSEVEE), the VAT increase in September 2011 led to a 40 percent decline (70 percent in some areas) in restaurant turnover, with about 6,000 foodservice outlets closing down. Noteworthy examples include multinational giants like McDonald’s that re- evaluated and downsized its network since 2007, moving from 49 outlets in 2007 to 30 outlets in 2010; and Starbucks, which reduced its network from 74 outlets in 2008 to 60 in 2010. The impact was noticeable in well- established leading domestic chains like Goody’s in burger fast food. Goody’s relocated and renovated outlets since 2008 in order to maintain high sales, but still did not manage to retain its full network size and saw it shrink in 2010. Full-service restaurants were those that most suffered from the reduction of consumers’ disposable income. In 2011, sales dropped by 20 percent and the number of outlets by 6 percent. Home-delivery was one of the better- performing categories in 2011, even suffering an 11 percent drop in sales. Consumer demand for lower prices has driven foodservice outlets to implement frequent half-price-offers, happy hours, and special discounts for consumers holding unemployment discounts. Internet deals have also become very popular, in an attempt to attract younger consumers and to enhance sales via this cost-saving channel. Table 2: Full-Service Restaurants in Greece (EUR mln) Full-Service Restaurants 2005 2006 2007 2008 2009 2010 153. 181. 199. 206. 194. Chained Full-Service Restaurants 2 4 2 209 5 4 5,16 5,25 5,38 4,86 4,12 3,31 Independent Full-Service Restaurants 0 7 2 5 0 5 Asian Full-Service Restaurants 18.3 24 30.2 33.2 33.7 31.8 4,27 4,37 4,49 4,01 3,38 2,69 European Full-Service Restaurants 9 1 3 4 9 5 Latin American Full-Service Restaurants 27.9 31.4 38.5 41.1 34.9 30.3 Middle Eastern Full-Service Restaurants 21.9 24.1 26.9 27.6 25.3 22.8 North American Full-Service Restaurants 42.9 62.3 71.1 75.7 76.9 73.1 Pizza Full-Service 772. 769. 765. 717. 616. 523. Restaurants 7 9 6 5 8 4 Other Full-Service 151. 155. 155. 165. 149. 132. Restaurants 9 7 8 1 6 6 106. 131. 146. 159. 152. Casual Dining Full-Service Restaurants 1 5 9 159 3 8 5,31 5,43 5,58 5,07 4,32 3,50 Full-Service Restaurants 4 8 1 4 6 9 Source: Euromonitor 2011 Table 3: Brand Shares of chained Full-Service Restaurant (% value) C Global Brand hained Full-Service Restaurants Ow 2007 2008 2009 2010 ner Pizza Hut Food Plus AEBE 20.4 20.6 20.1 19.7 Pizza Roma Pizza Roma S.A. 17.1 15.6 14.9 14.2 TGI Friday's Carlson Cos Inc. 8.8 9.5 11.3 12.1 La Pasteria Everest S.A. 10.8 10.6 9.9 10.5 Palmie Bistro Palmie S.A. 9.1 10.2 10.5 10.4 Athanasios Noodle Bar Malliaros 5.6 6 6.3 6.8 Milomel Hellas Applebee's Neighborhood Grill & Bar S.A. 6.4 5.6 4.6 4.5 Friday's Bar & Café Carlson Cos Inc. 4.4 4 4.3 4.3 Far East Pack Framar S.A. 1 1.3 1.6 2 Ruby Tuesday P&D Ltd. 3.1 2.9 2.3 1.8 Hard Rock Café Hard Rock Café Hellas S.A. 1.5 1.3 1.2 1.1 Gourmet Burger Kitchen GBK Athens S.A. - - 0.3 0.9 Positive Eating Wagamama Restaurants S.A. - 0.3 0.8 0.9 Crown Resorts Bennigan's Group 0.5 0.7 0.8 0.8 Hooters Food & Fun Ltd. 1 1 0.9 0.8 Yum Yum Yum Yum Ltd. - 0.1 0.5 0.5 Block House Block House Hellas 0.5 0.5 0.4 0.3 Others Others 9.9 9.6 9.3 8.6 Total Total 100 100 100 100 Source: Euromonitor 2011 Self-Service Cafeterias The economic downturn in Greece has encouraged cheaper outlets. Self-service cafeterias had a positive 4 percent value growth in 2010 and the number of outlets rose by 6 percent in the same period. Table 4: Self-Service Cafeterias in Greece (EUR mln) Outlets 2005 2006 2007 2008 2009 2010 Chained Self-Service Cafeterias 6.1 6.5 8.9 12.5 16.1 17.2 Independent Self-Service Cafeterias 2.2 2.3 2.6 3.0 3.3 3.0 Total 8.3 8.8 11.5 15.5 19.4 20.2 Source: Euromonitor 2011 Table 5: Brand Shares of chained Self-Service cafeterias (% value) Global Brand Owner 2007 2008 2009 2010 IKEA Housemarket S.A. 32.2 32.6 33.1 36.2 Hondos Center Hondos Bros 31.4 25.4 26.2 28.6 Public Publicworld S.A. 12.0 20.5 20.2 17.5 Others Others 24.4 21.5 20.5 17.6 Total Total 100.0 100.0 100.0 100.0 Source: Euromonitor 2011 Franchising Franchising is prevalent in the Greek consumer foodservice industry. In 2010, due to the economic recession, franchising operations slowed down substantially, while many franchised outlets closed down. Franchising in Greece works via the traditional model of a master franchisor and the franchisees, either in domestic or international brands. Multinational brand owners normally provide the master franchising license to local companies and let them decide the franchising format and development. There are cases of joint ventures and/or subsidiaries of international brand owners that operate chains of outlets in a centrally managed administration where all outlets are company-owned. Examples are Marinopoulos Kafe S.A. operating Starbucks in Greece, or Milomel Hellas S.A. operating Applebee's Neighborhood Grill & Bar. More than two thirds of the total chained outlets in Greece in 2011 are operated by franchisees (i.e., Gregory’s Microgevmata, Coffeeright, Everest, Goody’s, Dodoni, and Pizza Roma). Operating companies normally manage key positioned flagship stores in order to secure the brand’s proper development and correct marketing. Franchising is a popular method of development for foreign operators entering Greece, however local players also franchise widely. Fast Food Consumers’ interest in fast food declined since 2010, mainly due to a lower disposable income. The entries of Asian fast food and Middle Eastern fast food have largely contributed to the decline of profitability of incumbent fast-food outlets. The current value of fast-food sector remains high (€ 1.4 billion in 2010), but with an 8 percent contraction from previous year. The number of outlets declined by 3 percent. Goody’s is perhaps the most popular fast-food chain in the country. A more recent chain is Everest that specializes in hand-held snacks. Flocafé is gaining popularity through its coffee and dessert items. There are also many independently owned fast food businesses that offer typical fast food items, such as gyros. Many of these small businesses tend to be open late at night and are popular with younger crowds on their way home from a night out. Table 6: Fast-Food in Greece by category (EUR mln) Fast-Food 2005 2006 2007 2008 2009 2010 Chained Fast Food 527.4 521.1 558.6 575.9 584 562.7 Independent Fast Food 883.7 906.4 921.8 969.6 934.1 841.1 Asian Fast Food 1.9 0.3 - - 1.5 2.7 Bakery Products Fast Food 493.1 507.9 542.1 566.4 550.6 489.2 Burger Fast Food 274.1 265.5 273.7 283 289.2 283.2 Chicken Fast Food 3.8 3.5 3.3 3.5 3.7 4.6 Ice Cream Fast Food 44.3 45.2 46.2 45.8 45.1 41 Middle Eastern Fast Food - - - - 1.3 2.3 Pizza Fast Food 22.5 23.8 24.1 24 25.1 24.6 Other Fast Food 571.4 581.4 591 622.8 601.7 556 Fast Casual Dining 11.9 12.7 16.4 23.6 31.1 30.1 1,411.1 1,427.5 1,480.3 1,545.5 1,518.1 1,403.8 Total 0 0 0 0 0 0 Source: Euromonitor 2011 Table 7: Brand Shares of Chained Fast-Food in Greece (% value) Chained Fast-Food Global Brand Owner 2007 2008 2009 2010 Goody's Goody's S.A. 36.7 36.4 35.8 36.3 Everest Everest S.A. 16.5 16.2 16.1 15.9 Gregory's Gregory’s Microgevmata S.A. 9.6 9.4 10.1 10 McDonald's McDonald's Hellas 7.2 7 7 7.4 Everest Olympic Catering Everest S.A. 4 4.2 4.1 4.3 Dodoni Dodoni Ice Creams S.A. 4.3 3.7 3.2 3 Pitta tou Pappou Pitta tou Pappou Ltd. - 2.6 2.7 2.5 Simply Burgers AVK Restaurants S.A. 0.8 1.4 2.4 2.4 Zio Peppe Pizza Al Metro Theodoropoulou K and Sia OE 1.5 1.5 1.7 1.9 Select Service Partner Sbarro Restaurants Hellas S.A. 2.1 1.9 1.9 1.8 Source: Euromonitor 2011 Specialist coffee shops The popularity of espresso-style coffee is increasing in line with the rise of U.S coffee-shop-style cafés. Local operators Grogoris and Flocafé compete with Starbucks, which entered the market in 2002 and now has 60 outlets. Specialist coffee shops represent one of the most dynamic foodservice categories in the Greek market. This expanding sector met consumers’ demands for steady quality and variety in coffee drinks, coupled with convenient location and pleasant environment. Specialist coffee shops, self-service cafeterias, fast food outlets, and casual dining full-service restaurants have benefited from the change of scenery in the retail sector, with major shopping centers opening in metropolitan Athens, the prefecture of Thessaloniki and in other major cities and touristic locations (Crete, Rhodes, and Corfu). 1.3.3 Tourism Tourism represents 15 percent of Greece’s GDP. Under the current economic circumstances, foreign investment inflows are slowing down. Domestic tourism has been badly hit by the Greek recession during 2009, 2010, and 2011 and is expected to remain weak this year. Social unrest over austerity measures designed to save the economy is also likely to undermine the tourism industry by damaging the image of Greece abroad. Tourism has also been affected by concern about ongoing public and private sector strikes, which disrupt transport networks and the wider national infrastructure. Gambling One of the key drivers of tourism in Greece is the gambling industry. Greeks spend an estimated EUR1.7bn a year at casinos that can be found in Rhodes, Syros, Patra, and Xanthi. Regency Entertainment ─that has stakes in the refurbished Regency Casino Mont Parnes in Athens and the Regency Casino Thessaloniki ─runs the most prominent resorts. SECTION II. ROAD MAP FOR MARKET ENTRY A. Entry Strategy As a member of the EU, the Common Agricultural Policy (CAP) governs Greece’s agricultural sector. Similarly, Greece employs the same tariffs and border measures as the other EU member states. Products imported into Greece must meet all Greek and EU food safety and quality standards, as well as labeling and packaging regulations. It is important to work with experienced importers, and/or have an agent to work with Greek regulatory authorities to ensure the acceptability of specific products. Personal relationships and language ability are of value when conducting business transactions. It is also advisable for the agent to contact health authorities at the port of entry as interpretation of health directives may vary from port to port. For more information on Product Trade Restrictions, Food Standards and Regulations, please refer to Post’s FAIRS GAIN Report GR1207. The agents usually undertake promotional campaigns for the import products they service. Several large organizations in the food service sector, including hotel and fast food chains, either import directly or have their own supply unit. U.S. exporters need to work closely with the industry, focusing on the importers and distributors who can best promote U.S. products to the Greek HRI sector. Greece has specific and sometimes traditional consumption patterns. Careful planning is required for market entry strategies since the industry is highly competitive, and there are sometimes many categories within a single market segment. The following should be taken into consideration: Competitor analysis Segmentation and identification of a specific target market Advertising and promotional activities Retail price Packaging (label in Greek is an important element) Distribution channel Product itself (complying with the tastes of Greek people) When choosing and deciding on a distribution partner or an agent, it is good to explain the profile and positioning of the product, since they can guide U.S. traders through the Greek market and give them the correct advice for marketing the product. B. Market Structure U.S. Exporter Hotels Catering Services Greek Importer/Agent Distributor Wholesaler Cash and Carry Re staurants Cash and Carry Cash  W An importer or agent, who may also be a wholesaler and/or distributor, usually imports food products. Big ho tel chains and catering services have their own central buying departments and act as importers too.  Most of the distributors have nationwide distribution channels.  “Cash and Carries” sell to retailers and restaurants at more competitive prices. METRO S.A., with 24 outlets, is the major “Cash and Carry” in Greece.  The wholesalers/distributors buy from the local processing industry in addition to importing Advantages and Challenges for U.S. Exporters in Greece Advantages Challenges Greece is a member of the Euro U.S. exporters must conform to often-difficult Greek/European zone, which eases market entry. standards and regulations. Greece is an import dependent The Greek Ministry of Agriculture is dominated by anti-import country. thinking. Frequently, GOG impose non-tariff barrier measures to prevent imports of Ag Products in support of domestic production. Establishing a representative office in Establishing a representative office in Greece can be a time-consuming Greece is often less costly than in and bureaucratic other EU markets. endeavor. Tourism provides a seasonal boost Social disturbances have damaged Greece's reputation as a tourist to retail and food and drink sales. destination and have hit consumer confidence. SECTION III. COMPETITION Greece’s financial crisis is affecting all areas of the economy, including agriculture, which accounts for 3.3 percent of total GDP. Greece’s main competitor is the European Union. The Netherlands, Germany, France, and Italy are the leading country suppliers in the food and agricultural trade. The leading importers of Greece’s goods are Italy, Germany, Turkey, Bulgaria, and United Kingdom. Greek primary agricultural imports include cheese, beef, wheat, pork, and sugar. Olives dominate Greece's food exports, followed by canned peaches, cotton, olive oil, and cheese. In 2011, tree nuts and soybeans were the leading U.S. agricultural exports to Greece, while processed fruits and vegetables, cheeses, and olives were the leading Greek agricultural exports to the United States. Bilateral Ag Trade 2011 U.S. Ag Exports to Greece $122 M U.S. Ag Imports from Greece $ 249 M - Tree Nuts: $25 million - Canned Olives: $88 million - Soybeans: $21 million - Cheese: $23 million - Tobacco: $12 million - Canned Peaches: $20 million The United States exports both Bulk and Consumer products to Greece. Greece exports mainly Consumer products to the United States. SECTION IV. BEST PRODUCT PROSPECTS A. U.S. products in the Greek market that have good sales potential - Frozen food - Frozen and salted fish - Tree nuts - Pulses B. Products not present in significant quantities but which have good sales potential: - Meat - Wine - Beer - Juices and soft drinks - Organic foods - Dairy products - Chocolate, ice cream and confectionary - Food ingredients - Snack foods - Readymade meals C. Products not present because they face significant trade barriers: - Turkey and other poultry products - Beef meat and products - Processed food products containing biotech ingredients - Low volume high value food ingredients - Corn oil - U.S. milling wheat SECTION V. POST CONTACT AND FURTHER INFORMATION USDA FAS Contacts in Rome, Italy American Embassy Foreign Agricultural Service Via Vittorio Veneto 119/A 00187 Rome Italy Tel: +011 39 06 4674 2307 Fax: +011 39 06 4788 7008 E-mail: Webpage: Counselor for Agricultural Affairs Jim Dever Agricultural Assistant Ornella Bettini Key Greek Government Agencies and Associations Ministry of Rural Development and Food Directorate of Plant Production Phytosanitary and Plant Protection Division 150, Sygrou Avenue 17671 Athens-Kallithea Greece Phone: +30 210 9287232; +30 210 9287233 Fax: +30.210.9287234 E-mail:; Greek Ministry of Economy and Finance General Secretary of IT-Systems Section of Customs 1, Chandri Street GR 18346 Athens Greece Tel: +30 210 480 2400 Fax: +30 210 480 2400 E-mail:, Website: Hellenic Food Safety Authority (EFET) Central Division 124, Avenue and 2 Iatridou 11526 Ambelokipi PC Athens Greece Tel: +30 210 6971 500 Fax: +30 210 6971 501 E-mail: Website: General Chemical State Laboratory Directorate of Foods 16, A. Tsoha Str, GR 11521 Athens Greece Tel.: +30 210 6479 251 Fax: +30 210 6467 725 Email: Website: General Customs and Excise Department 10, Kar. Serbias GR-10184 Athens Greece Tel: +30 210 3375 000; 210 3375 714; 210 3375 715 Fax: +30 210 3375 034 E-mail: Website: Payment and Control Agency for Guidance and Guarantee Community Aid (OPEKEPE) 241, Acharnon GR-10446 Athens Greece Tel: +30 210 212 49 03 Fax: +30 867 0503 Website: Hellenic Export Promotion Organization (HEPO) 86-88, Marinou Antypa 163 46 Hellioupolis Athens Greece Tel.: +30 210 9982100 Fax: +30 210 9969100 Website: E-mail: Pan-Hellenic Confederation of Unions of Agriculture Cooperatives (PASEGES) 26, Arkadias 11526, Athens Greece Tel: +30 2107499425 – 0030 2107499445 Fax: +30 2107779313 E-mail: ; Website: Hellenic American Chamber of Tourism (HACT) 17280 Newphone street suite 18 Fountain Valley California 92708 USA Tel: 646-485-1086 Fax: 714-641-0303 E-mail: Website: American Society of Travel Agents Association (ASTA) c/o Dr. Paul Holevas Cruise Club Holidays 85, Vouliagmenis Avenue 16674 Athens Greece Tel: +30 210 9604250 Fax: +30 210 9644943 E-mail: Website: GUATA - Greek Union of Air Travel Agencies (PETAGA) 20, Petraki Street 105 63 Athens Greece Tel: +30 210 3255370 Fax: +30 210 3237703 Hellenic Association of Airline Representatives / HAAR 65b, Vouliagmenis 166 74 Glifada Greece Tel: +30 210 9600942 /3 Fax: +30 210 9600941 E-mail: Website: Hellenic Chamber of Hotels 24, Stadiou Street 105 64 Athens Greece Tel: +30 210 3237193 Fax: +30 210 3225449 E-mail: Website: Hellenic Hotel Federation 24, Stadiou Street 105 64 Athens Greece Tel: +30 210 3312535; +30 210 3312536 Fax : +30 210 3230636 E-mail : Website: Hellenic Chef's Association 171, Vouliagmenis Avenue, Dafni 17237 Greece Tel: +30 210 8251401 E-mail: Website: Chef's Club Thessaloniki Hellas DETH (stand 15) Thessaloniki, 54636 Greece Tel: +30 2310 291845 E-mail: Website: Chef's Club of Crete 10, Grammou Rd., Heraklion Crete, 71307 Greece Tel: +30 2810 240889 E-mail: Website: Chef's Club of Corfu 34A Markou Sofianou, Karteria Corfu 49100 Greece Tel: +30 26610 81664 E-mail: Website: Panhellenic Federation of Catering and Tourist Industry Employees 65, Solomou Street 104 32 Athens Greece Tel: +30 210 5244516 +30 210 5234002 Fax: +30 210 5234002 Association of Greek Tourist Enterprises (SETE) 34, Amalias Avenue 105 58 Athens Greece Tel: +30 210 3217165 Fax: +30 210 3217177 E-mail: Website: Hellenic Association of Travel and Tourist Agencies (HATTA) 11, Iossif Rogon Street 117 42 Athens Greece Tel: +30 210 9223522, 210 9234143 Fax: +30 210 9233307 E-mail: Website: Association of Tourist Guides of Thessaloniki P.O. BOX 10163 541 10 Thessaloniki Greece Tel: +30 2310 546037 Fax: +30 21310 546037 E-mail: Panhellenic Federation of Tourist Enterprises (POET) Syngrou 1 and Ath. Diakou 20 117 43 Athens Greece Tel: +30 210 9210720, 210 9245120, 210 9245574 Fax: +30 210 9210740, 210 9245153 E-mail: Website: Panhellenic Guide Federation 45-47, Voulis Street 105 57 Athens Greece Tel: +30 210 3210680 Fax: +30 210 3210680 Ε-mail: Website: Research Institute for Tourism (R.I.T.) 24 Stadiou Street GR 105 64 Athens Greece Tel: +30 210-3312253 +30 210-3310022 Fax: +30 210-3312033 E-mail: Website: Hellenic Professional Yacht Owners Association Marina Zeas, Administration Building 185 36 Piraeus Greece Tel: +30 210 4526335 Fax: +30 210 4280465 Ε-mail: Website: Hellenic Yacht Brokers and Consultants Association Marina Zeas office A'1 185 36 Peiraias Greece Tel: +30 210 4533134 Fax: +30 210 4533134 E-mail: Website: Trade Events in 2012 AGROTICA 2012 24th International Fair for Agricultural Machinery, Equipment, and Supplies Date: February 1-5, 2012 Keeping its promise every two years, the biggest international meeting of professionals from the agricultural sector presents the latest developments in Machinery, Equipment, and Supplies from all over the world. Venue: International Exhibition Center of Thessaloniki Organization: HELEXPO S.A. Tel.: +(30)-(2310)-291101 Fax: +(30)-(2310)-291551 Email: Website: HO.RE.CA 7th Hotel – Restaurant – Cafe Exhibition Date: February 4-7, 2012 HORECA offers a complete overview of all new products for the provisioning and equipment of every foodservice and hospitality company. The show is organized under the auspices of main professional organizations such as the Hellenic Chef's Association, the Hellenic Chamber of Hotels, the Attica Hotels Association, and the Ministry of Tourism and Culture. Venue: Expo Athens Organizer: Forum S.A. Tel.: +(30)-(210)-5242100 Fax: +(30)-(210)-5246581 E-mail: Website: IFDTEX 25th International Food, Drink, and Technology Exhibition Date: March 9-11, 2012 Long established as Greece’s leading specialized food and drink fair, the International Exhibition of Food and Drink (IFDEX) brings together the full range of producers, distributors, and brand-owners to present their products to a national, regional, and international audience of retailers, wholesalers, restaurants, and hoteliers. Venue: Metropolitan Expo, Athens Organizer: Mack Brooks Hellas A.E. Tel.: +(30)-(211)-1069350 Fax: +(30)-(211)-1069351 E-mail: Website: ARTOZYMA 7th International Exhibition for Bakery – Confectionery – Raw Materials – Equipment – Products Date: March, 9-12, 2012 Venue: International Exhibition Center of Thessaloniki Organization: HELEXPO Tel: + (30)-(2310)-291201 Fax: + (30)-(2310)-291658 Email: Website: MEAT DAYS 2012 Date: June 22-24, 2012 Meat Days aspire to become top meeting event in international scope, where all commercial and scientific information will be gathered along with the technological and innovative solutions. A multi-event, where the people of the meat market, poultry, meat and products will meet with experts not only from Greece but also from abroad. Venue: Metropolitan Expo, Athens Organizer: O.mind Creatives Tel.: +(30)-(210)-(9010040) Fax: +(30)-(210)-(9010041) E-mail:; Website: PRIVATE LABEL 2012 2nd Exhibition for Labels Products Date: November 2-3, 2012 Private Label-Athens is a meeting ground for producers and trade buyers to interact and develop a valuable partnership. It is a unique platform for exhibitors to showcase foodstuffs, beverages, hot beverages, beauty & hygiene products, household products, clothing, D.I.Y. products, and specialized press. It is a good opportunity for the wholesalers, suppliers, and retailers to promote their private label business. Venue: Athens International Exhibition Centre Organizer: HELEXPO Tel.: +(30)-(2310)-291142 Fax: +(30)-(2310)-291692 Email: Website: BIOLOGICA 5th Exhibition of Organic Products Date: November 2-4, 2012 BIOLOGICA is a fair dedicated exclusively to organic products. Visitors will have the opportunity to directly contact producers and learn about methods of cultivation and production of the products. Venue: Thessaloniki International Exhibition Centre Organizer: HELEXPO Tel.: +(30)-(2310)-291201 Fax: +(30)-(2310)-291658 Email: Website: PHILOXENIA 2012 28th International Tourism Exhibition Date: November 23-25, 2012 PHILOXENIA Expo aims at introducing the variety of the touristic climate and develops the environment of tourism in the region in order to attract as much visitors and tourists as they can to visit the outstanding features of Greece. Venue: Thessaloniki International Exhibition Centre Organizer: HELEXPO S.A. Tel.: +(30)-(2310)-291293 Fax: +(30)-(2310)-291656 Email: Website: HOTELIA Expo & Clean 2012 Date: November 23-25, 2012 HOTELIA is the definitive event for the restaurant, hotel, and motel industry. It is the essential showcase for hotel, leisure and related products, services, and technologies. Venue: Thessaloniki International Exhibition Centre Organizer: HELEXPO S.A. Tel: +(30)-(2310)-291293 Fax: +(30)-(2310)-291656 Email: Website:
Posted: 29 June 2012

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