Creative and Media Sector

An Expert's View about Arts, Entertainment and Recreation in India

Posted on: 18 Jul 2012

The Indian creative and media industries have been (consistently) growth sectors within the Indian economy for several years now.

Creative and Media Sector in India The Indian creative and media industries have been (consistently) growth sectors within the Indian economy for several years now. They are very receptive to overseas expertise and technologies that add value to their content and increase production and distribution efficiencies. Indian market is largely open and liberalised for FDI. 100% FDI possible in most areas except print media (news and current affairs restriction of 26%) and DTH broadcasting and FM broadcasting (cap at 20%), cable networks (49%). In addition to the UK, the USA, Japan, Canada, Australia, France, Germany, Singapore, Australia, South Africa and New Zealand are all actively exploring business and investment opportunities in India and with Indian companies. Market overview ξ The Indian creative and media industry size has been impacted by the recent global investment climate, but is still expected to register a CAGR of 15% to touch an estimated £18.2 billion in 2016 from the current size of £10.2 billion (2011-12 figures). ξ Television, VFX, Print media, Filmed Entertainment, Radio, Animation & Gaming, Outdoor advertising, Music, Design and Publishing are the key substantial creative industry segments. ξ Most important clusters for creative industries are located in Mumbai, Pune, Hyderabad, Bangalore, Chennai and Kolkata. Key opportunities A number of opportunities exist for overseas companies to do business with Indian creative and media sector. These include: ξ marketing of film locations, location services ξ sale of high-technology cinematographic equipment ξ co-production ξ post-production technologies and services, VFX ξ marketing and distribution services ξ dubbing and sale of distribution rights of action-oriented foreign language films. ξ Bollywood events and festivals ξ DTH & FM broadcasting - studio technology and services ξ Media content outsourcing – from animation films to special effects, post production and print media services such as layout design, graphics and data compilation. Hyderabad, Bangalore, Mumbai and Pune are fast emerging as leading destinations for these services. ξ Licensed formats for TV channels ξ Licensing & Distribution of international music ξ Asset Promotion(Music Managers) ξ Music content for games developers ξ Co-productions, and outsourced work for animation projects ξ Brand design Consulting, Product Design, Graphic design services ξ Investment opportunities for agencies and technology firms on the advertising space ξ E-learning and E-Publishing ξ Distribution and licensed publishing of books and periodicals, lifestyle magazines Latest export opportunities – Creative & Media Latest export opportunities - India Getting into the market Using local partners for licensing, co-production, distribution and sales is usually found to be a good strategy. Investing in a subsidiary can also be a good option. Registration with regulators and/or professional bodies is necessary in case of publishing and architectural services. More about doing business in India Contacts Market intelligence is critical when doing business overseas and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists based overseas - or contact your local international trade team. ξ T R Giridhar, British Deputy High Commission, Mumbai, Tel: +91 22 66502234; . ξ Manize Irani, British Deputy High Commission, Mumbai. Tel: +91 22 66502194; Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events – Creative & Media Major Events ξ Broadcast India. October 2012 ξ Nasscom Animation & Gaming Conference. November 2012 ξ CII Design Summit. December 2012 ξ FICCI Frames. March 2013 Useful links More about OMIS and other UKTI services for exporters
Posted: 18 July 2012

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