In July 2012, a shipment of California Raisins was exported to a major Indonesian food ingredient importer as a direct result of the Trade Leads System (TLS).
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
GAIN Report Number: ID1224
California Raisin Exporter Hears through the Trade Leads
Export Accomplishments - Trade Leads
WHAT, WHERE, AND WHEN
In July 2012, a shipment of California Raisins was exported to a major Indonesian food ingredient
importer as a direct result of the Trade Leads System (TLS). The California raisins were shipped in a
20” and were valued at roughly $50,000. Most of the raisins will be used by bakers in the Indonesian
food service industry.
The importer contacted FAS Jakarta office to obtain a list of U.S. California raisin exporters. FAS
Jakarta uploaded the request in the TLS during the second week of February 2012. The sale was
generated as of mid-June 2012.
FAS Jakarta’s 2010 Bakery Ingredient Product Report noted that over the past five years the number of
upscale bakeries has increased dramatically. The increase in this sector correlates directly with strong
mall and department store developments in the larger cities throughout Indonesia. The main bakery
sector growth factors include new product innovations, broader marketing efforts, improved
management and distribution (delivery order) systems, better equipment, and newer retails outlets.
Bakeries in West Java continue to expand their businesses into manufacturing both sweet and savory
The demand for bakery products will more likely increase along with urbanization, higher incomes and
continued exposure to western products. Bakery products with low-fat, less sugar, natural cheese, more
fiber, whole wheat, multi-grains, healthy dried fruits and nuts, and fortified with vitamins/minerals will
continue to gain in popularity. Post expects that this segment is estimated to increase up to five percent
annually over the next few years.
The U.S. raisin export to Indonesia was $3.4 million in 2011.
The importer is convinced that they will continue to import the California raisins, along with other U.S.
food ingredient products from the United States.
U.S. Raisin Export to Indonesia ($ thousands)
Products 2007 2008 2009 2010 2011
U.S. Raisins 670 1,033 1,793 1,961 3,399