Development of the food and beverage industry is a priority for the Indonesian government.
Food and Drink Sector in Indonesia
Development of the food and beverage industry is a priority for the Indonesian government. The
sector offers good opportunities for domestic and foreign manufacturers and importers or
suppliers of processing equipment, raw materials and finished products.
Indonesia’s food and beverage industry has expanded robustly in recent years, fuelled by the
country’s surging middle class and increased purchasing power. The government has targeted the
industry to grow by 8.15% this year, while the Indonesian Food and Beverage Producers
Association (GAPMMI) has estimated that overall food and beverage sales nationwide will rise
by 10% to US $77.39 billion this year.
Indonesian consumers prefer internationally well-known brands and imported products,
particularly for their children.
The country is a major food import market. A large and expanding middle class, increasing
awareness of healthy lifestyles and strong growth in the modern retail sector all contribute to
Indonesia’s growing demand for imported food products. Continuous development of organised
retail infrastructure in major cities has also played a part in fostering this growth.
Key products demanded by the market includes:
ξ Packaged food
ξ Fresh food, particularly starchy roots, fruits, vegetables, fish and seafood, nuts and pulses
ξ Organic and healthy food
ξ Gourmet food
ξ Ethnic food
ξ Ready-to-drink tea, coffee, and functional beverages
Latest export opportunities – sector
Latest export opportunities - Indonesia
Getting into the market
Product registration in Indonesia can prove to be lengthy, bureaucratic, and costly. Foreign food
and beverage importers commonly enter the market through partnerships with distributors and/or
agents. Distributors and agents are able to provide the much-needed network to achieve
extensive local coverage, distributing the products directly to retailers, the food service industry
and other stakeholders in the industry.
As of September 2010, the National Agency of Food & Drug Control (BPOM) has also
implemented a requirement for all food and non-food products circulating in the country to carry
labelling in Indonesian, setting out details of ingredients utilized, an expiration date determined
by the Ministry of Health, and storage and preparation instructions when applicable.
“Halal” certification is not mandatory for all food products, however, given almost 90% of the
population is Muslim, “Halal” remains a very significant aspect. Obtaining “Halal” certification
is often recommended, and it is essential to have an in-depth understanding of the procedures and
requirements of attaining “Halal” certificates for food and beverage products entering the
More about doing business in Indonesia
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Pooja Thawani, British Embassy Jakarta, Indonesia. Tel :+62 21 2356 5257, Fax: +62 21 2356
5352 or email : Pooja.Thawani@fco.gov.uk
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – sector
INTERFOOD Indonesia, 21 – 24 November 2012, Jakarta International Expo
FOOD & HOTEL Indonesia, 10 – 13 April 2013, Jakarta International Expo
More about OMIS and other UKTI services for exporters