Food & Drink Opportunities

An Expert's View about Beverages in Ireland

Last updated: 28 Feb 2011

In 2009, British food and drink exports to Ireland totalled over £2.4 billion, keeping it comfortably in the number one position.

Sector briefing Food & Drink Opportunities in Ireland Why Ireland? If you are a UK exporter of food and drink products, there are fantastic opportunities in Ireland. English-speaking, with similar tastes and customs, it?s less than an hour away. But most importantly ? it?s also the world?s largest importer of UK food and drink. In 2009, British food and drink exports to Ireland totalled over £2.4 billion, keeping it comfortably in the number one position. That?s around £580 for every Irish man, woman and child. The 2010 figures are not completely available yet but the figures for Jan-Nov are at £2.6bn ? so the end of year figure will be notably higher than last year. Find general information on the Irish market conditions on UKTI?s website. The Doing Business Guide for Ireland gives an overview of Ireland?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Food & Drink Opportunities in Ireland Opportunities a number of reasons, minimal waste, locked in nutrients and with the credit crunch there are Oppo serious cost saving benefits for consumers. rtunities for UK food & drink companies in Ireland are growing ? some key areas are de According to Birds Eye, the Irish frozen market tailed below, the list is by no means exhau is worth ?220m. stive: Baby Food Ice Cream Ireland have the third highest ice cream Ireland?s booming population; in 2008 we saw consumption per capita in Europe. The out of the highest ever birth rate since 1896, with ove home impulse singles market is worth ?62m r 74,500 babies born combined with paren and the take home segment is valued at ts determinitation to give baby only the be ?56m iv . st ? recession or not - is driving growth wi thin the ?74.2 million baby food category.i G As consumers become more price aware in the reater innovation has seen the wet meals ma economic climate there is a switch to take-rket grow with nutritious, interesting baby home products and multipacks. foods with more adult tastes and textures be coming increasingly popular. However there is still demand for indulgent Confect treats and on the back of strong retail ionary promotions premium ice cream has become more affordable, the premium category grew Ireland has the highest per capita consumption o by 11% between April 2009 and April 2010.v f chocolate in the world. Cho Preserves colate is one of the most recession proof categories within FMCG, chocolate is a small, affo The Irish preserves market has increased in rdable indulgence. Confectionary is worth abou popularity over the last decade. Low fat, low t 2.3% of the total grocery market annua sugar and no-preservative varieties continue to lly and between 2002 and 2007, the ma i be popular in conjunction with the opposite rket for it grew at an annual rate of 3.1% i. luxury, treat end of the market. The total E spreads market is worth an estimated ?300m thnic and is growing at 7.6% annually.vi The market The comprises chocolate and nut based spreads, revived trend for cooking at home is bene honey, fruit jams and marmalades. fiting some makets like ethnic food. Cooking sauces and ingredients are gaining as Snacks ? Health & Wellbeing consumers become more familar with different cuisines. Additionaly,as Irish society becomes more Health claims are now increasingly important ethnically diverse and multicultural the expo to Irish shoppers when buying food, with sure and availability of ethnic foods is almost 50% of consumers willing to pay a increasing. Positioning Thai and other emerging e higher price for healthier products vii . thnic cuisines as a healthy and natural add ition to consumer?s eating has ensured that many e A recent report by food consultants Bullseye thnic food brands have formed a staple par Food Marketing reveals that nuts, mushrooms, t of the average consumer?s mealtime.iii crackers and pears are all set to come back Frozen into vogue in Ireland in 2011. Nuts will drive Food the snacking agenda next year, with health The credentials bringing shoppers back to the nut frozen food market is undergoing something of a renai category viii . ssance at the moment for UK Trade & Investment Sector briefing: Food & Drink Opportunities in Ireland Soft Drinks The Irish soft drinks market has an annual turnover of ?16bn and continues to grow according to the industry. Carbonated soft drinks, fruit juices and bottled water represent a share of 80% with dilutable and still/fruit juices making the remaining 20%. Sports and energy drinks are also enjoying year on year growth. Wine Wine sales experienced growth up 6% to 8.6m cases. In terms of alcohol retail sales values, wine consumption grew 17.9%. The on-trade lost sales of wine last year, but off-licenses took up the slack. The sales of wine within the off-trade in Ireland are ?773m, up 13% on previous figures. The most popular drink consumed in the home is table wine with a percentage of 43% in Ireland ix. If you have any questions on the opportunities above or indeed any questions about the food and drink market, contact the UKTI contact named in this report. Business opportunities aimed specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. You can be alerted to business opportunities on a regular basis by registering on the UKTI website. Find out more on UKTI?s business opportunities service on the UKTI website UK Trade & Investment Sector briefing: Food & Drink Opportunities in Ireland Major events and activities UKTI contacts SHOP Simon McKeever Ireland's main international annual Retail, Food Director Trade & Investment and Drink event. RDS, Dublin. British Embassy Dublin Time: September Annually Tel: 00 353 1 205 3769 Email: simon.mckeever@fco.gov.uk CATEX Web: www.britishembassy.ie The definitive show for the Catering Industry. It Kate Goodison is Ireland's biggest and longest established cater Trade Advisor ing and hospitality exhibition. RDS, Dub British Embassy Dublin lin. Time: February Annual Tel: 00 353 1 205 3757 ly Email: kate.goodison@fco.gov.uk Web: www.britishembassy.ie Find full details of all events in this country and sector on the UKTI website. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Food & Drink Opportunities in Ireland Next steps - How UKTI can help British companies wishing to develop their business in the Irish market are advised to This work is available via our Overseas Market undertake as much market research and Introduction Service (OMIS) a chargeable planning as possible in the UK. UKTI?s team in service which assists British-based companies Ireland with its wide local knowledge and wishing to enter or expand their business in experience can provide a range of services to overseas markets. British-based companies wishing to grow their business in global markets. To find out more about commissioning this work, or accessing other UKTI services and This can include: specialist advice, please visit the UKTI website ? Provision of market information to find contact details for your local UKTI ? Validated lists of agents/distributors office. ? Key market players or potential customers in the Irish market i ShelfLife March 2010 ? Establishment of interest of such ii Checkout May 2010 iii contacts in working with you Today?s Grocery Magazine Foodfinder 2009 iv ShelfLife April 2010 ? Arranging appointments v ShelfLife April 2010 ? Organise seminars or other events for vi Today?s Grocery Magazine Foodfinder 2009 vii you to meet contacts and promote your Retail Intelligence December 2010 viii Retail Intelligence November 2010 company in the Irish market ix Today?s Grocery Magazine Foodfinder 2009 W hereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & I nvestment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted a s to the standing of any individual, firm, company or other organisation mentioned. P ublished 2011 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food & Drink Opportunities in Ireland
Posted: 24 February 2011, last updated 28 February 2011

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