Suncare product

An Expert's View about Medical, Health and Cosmetics Products in Italy

Posted on: 18 Jul 2012

The Italian market of products with a sun protection factor (SPF) showed good results in 2011: +3.9% in value over the previous year.

Suncare product sector in Italy The Italian market of products with a sun protection factor (SPF) showed good results in 2011: +3.9% in value over the previous year. Producers can opt for several distribution channels Market overview Beauty products with a Sun Protection Factor (SPF) are very popular in Italy, a country with a Mediterranean climate where inhabitants can enjoy a long sun-bathing season. In 2011 the market of sun care products showed an increase for all cosmetics (+0.9%). Body products with SPF were the best performers (+1.9%). As to the distribution of suncare products, the perfumery channel covers 19% of sales (with a value of € 61 million) and registers a positive trend if compared with 2010. Good results for supermarkets and hypermarkets which cover 46% of the market followed by pharmacies with 35%. (Source: NPD Group). Suncare products and cosmetics in general are also sold by drugstores and stationery stores and this is an important distribution channel especially in sea and tourist resorts. The main competitors of suncare products in the Italian market are: MARKET SEGMENT BRANDS Elizabeth Arden, Dior, HIGH La Prairie, Sisley MED eido, Lancaster, Collistar, Lancôme, Biopoint, Hampton Sun, Arval, IUM Shis Clarins, Stendhal, Payot, Hanorah LOW Garnier, Deborah Bioetyc, L’Oreal Paris, Australian Gold, Blu Orange, Piz Buin, Coco Monoï, Ecran Lemonoil, Equilibra, Cielo Alto, Nivea Key opportunities The Italian market confirms a high potential for sun protection and after sun products even if it registers a decrease in the self tanning segment. Big players are the face sun protection formulas with an increase of 2.7% in value on 2010; this reflects the importance given to protection from aging signs. An interesting opportunity is represented not only by face products with SPF but also by all anti aging face products, which are now used by most Italian consumers. Winning formulations are multi-tasking products. They should offer advanced technologies to protect cellular DNA from UV rays and infrareds; anti-aging ingredients that stimulate and accelerate tanning; and sensual textures. Latest export opportunities – Giftware, Jewellery and Tableware Latest export opportunities – Italy Getting into the market In addition to the usual barriers that a company has to face when entering a new market, in the cosmetic sector there are many restrictions for health and safety purposes. Each company introducing perfumes/cosmetics in Italy should have a technical consultant upon whom they can rely to examine the products, take any corrective action (e.g. additional labelling) and register all alcoholic products and toiletries that export to Italy. Further information on the Ministry for Health website: More about doing business in Italy Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. ξ Alessandra Macagnino, British Consulate General Milan. Tel: +39 02 72300216 or email: Contact your local international trade team Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Cosmoprof Date: 8-11 March 2013 Website address: Latest events – Giftware, Jewellery and Tableware Latest events - Italy Useful links More about OMIS and other UKTI services for exporters
Posted: 18 July 2012

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