Leading Japanese mobile phone companies are now looking at overseas markets for wider opportunities to partner with foreign businesses.
ICT Communications in Japan
The Japanese communications industry market is liberalising. This is due to the deployment of
global standard technologies which have made it more accessible for UK businesses to enter.
Leading Japanese mobile phone companies are now looking at overseas markets for wider
opportunities to partner UK businesses.
There are approximately 124 million mobile handset subscribers in Japan with the main suppliers
being NTT DoCoMo 48%, KDDI/au 27% and Softbank 22%. The shipment of mobile handsets
is expected to surpass 40 million in FY2011, of which 21 million are smartphones (Android
80%, iOS 19%). 2011 marked the start of smartphones in Japan and it is expected that they will
be the main driver to stimulate the market and reach 27 million shipments in FY2012.
Cloud Computing is likely to be a competitive business arena where large companies and venture
companies will compete through their innovative ideas. Mobile Cloud based personal and
business content and services will be an important interest to carriers and content businesses.
Machine-To-Machine (M2M) communication:
The size of the M2M market is estimated to be around ten times that of Japan?s population
(approx 127 million): more than 1 billion M2M in Japan. M2M communication modules, sensors
to detect/collect information for M2M, and services to help global M2M communications will all
be potential opportunities. Technology or infrastructure related to TV white space will also be of
? Hardware such as mobile handsets with health monitoring functions, life recorders and
health monitoring machines with telecommunication functions
? Systems/services such as health monitoring services for mobile communications, web
services for a healthier lifestyle and systems for good quality of sleep
2012 could be the year of the LTE smartphone business in Japan.
Applications which will maximise the use of LTE high-speed data communications and services
and anything that will improve the efficiency of LTE communications at base stations would
generate interest in Japanese carriers, handset makers and content businesses.
Alliance in overseas business/markets:
In order to tackle the competitive overseas markets, it is essential for Japanese companies to seek
partnership with companies in a number of areas such as technology and services, and a wider
variety of business opportunities will be considered more than in previous years.
Latest export opportunities ? Communications
Latest export opportunities ? Japan
Getting into the market
When doing business in Japan, a distributor or agent is the key route into the market. It is
important to be clear about the benefits to Japanese companies when you talk about your
business and your long term commitment in Japan. Speedily and quality responses are just as
important as the price. There are several ways to do business: i) Product sales ii) IP licence and
More about doing business in Japan
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Etsuo Watanabe, British Embassy Tokyo
Tel: +81 (0)3 5211 1151 email: Etsuo.Watanabe@fco.gov.uk
Hirokuni Miyamatsu, British Consulate General Osaka
Tel: +81 (0)6 6120 5600 email: Hirokuni.Miyamatsu@fco.gov.uk
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events ? Communications
Date: 30 May?1 June 2012
Date: 7?10 June 2012
Date: 4?8 October 2012
More about OMIS and other UKTI services for exporters