Food and Drink Sector

An Expert's View about Food , Beverages and Tobacco in Japan

Posted on: 15 Mar 2012

Although traditional local culinary culture remains, Japanese consumers have enjoyed diverse food products which are now available at supermarkets, department stores, and grocers.

Food and Drink in Japan Japan has high levels of consumption, and food and drink (eating out, at home and take away) makes up a significant proportion of spending. The market is very sophisticated and ready to appreciate high-quality, unique products from overseas. Market overview Although traditional local culinary culture remains, Japanese consumers have enjoyed diverse food products which are now available at supermarkets, department stores, grocers and even convenience stores. The Japanese also value the country of origin and stories behind products. Authentic products including black teas, whiskies, biscuits/shortbread and Scottish smoked salmon have been the most popular British products in the market while olive oils and pasta sauces, which may not be easily linked to the UK, may find market entry more difficult. The Japanese also attach significant importance on packaging and presentation. Overseas companies are sometimes requested to make special arrangements for the Japanese market. Key opportunities UKTI in Japan has carried out the ?A Taste of Britain? campaign for over five years in order to introduce a wide range of British products into the market, and in order to change and improve perceptions of British food amongst Japanese people. The product categories we have found prospects for include: ? Beverages (cordials and wines) ? Biscuits / snacks / chocolates ? Teas ? Speciality foods ? Organic foods ? Sausages and bacon Latest export opportunities ? Food & Drink Latest export opportunities - Japan Getting into the market Trade shows such as Foodex (the largest F&D trade show in Japan where UKTI organises a national pavilion) are a useful platform for new companies to find business partners in Japan. However, tailored services by Overseas Market Introduction Service (OMIS) would be a more powerful tool to pursue your interest. UKTI in Japan has generated many new business opportunities for UK suppliers through this service scheme. In general, any type of food can be imported as long as it has been guaranteed safe for human consumption. Imported foods must undergo specified procedures at the time of import in order to verify their safety. You can find translations of Japanese food-related laws and regulations on the Japan External Trade Organisation (JETRO) website More about doing business in Japan Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists based overseas - or contact your local international trade team. ? Ms Akiko Yanagisawa, British Embassy Tokyo Tel: +81 (0)3 5211 1154 or email: Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events ? Food & Drink Major Events Foodex 2012 Date: 6-9 March 2012 (this event is held on an annual basis in March) Website address: Useful links More about OMIS and other UKTI services for exporters
Posted: 15 March 2012

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