U.S. Product Introduction Page Upgrade for us-ato.jp

A Lastest News about Food , Beverages and Tobacco in Japan

Posted on: 16 Dec 2011

ATO Japan’s business website, us-ato.jp, has been offering U.S. exporters news about Japanese food trends and access to Japanese food business information that would difficult to find in the United States. One feature that would improve the exposure of U.S. products in Japan and provide accessible information for Japanese partners was to develop and add web pages to us-ato.jp that introduced U.S. agricultural products.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary Public - Date: 11/28/2011 GAIN Report Number: JA1521 Japan Post: Tokyo ATO U.S. Product Introduction Page Upgrade for us-ato.jp Report Categories: Market Promotion/ Competition Approved By: Prepared By: Sumio Thomas Aoki, Senior Marketing Specialist Report Highlights: ATO Japan updates its business website, us-ato.jp, to highlight U.S. agricultural products. General Information: Background ATO Japan?s business website, us-ato.jp, has been offering U.S. exporters news about Japanese food trends and access to Japanese food business information that would difficult to find in the United States. Us-ato.jp highlights cooperator marketing and promotional activities. Japanese businesses receive information about U.S. food trends and tips to market U.S. agricultural products. a One feature that would improve the exposure of U.S. products in Japan and provide accessible information for Japanese partners was to develop and add web pages to us-ato.jp that introduced U.S. agricultural products. Purpose To develop and add to us-ato.jp web pages that introduce U.S. agricultural products to Japanese businesses for potential import or distribution. Results PDIC, the vendor who programs and manages us-ato.jp, developed a program that can show product photos and a product description. The format and structure of the product page is universal. Each product page is categorized by meats, vegetables, dried fruits and nuts, and specialty foods. Please note that these categories may change as Post adds different products to the list. Post will send updated information to registered readers, Japanese business partners, and U.S. exporters.
Posted: 16 December 2011

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