Exporter Guide 2012

An Expert's View about Food , Beverages and Tobacco in Malaysia

Posted on: 21 Dec 2012

Malaysia continues to be a net importer of food products with annual imports of $16 billion, including consumer-oriented and fishery product imports of $5.9 billion.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/4/2012 GAIN Report Number: MY2019 Malaysia Exporter Guide 2012 Annual Approved By: Chris P. Rittgers Prepared By: Loh Lee Pin/Suresh Report Highlights: Malaysia continues to be a net importer of food products with annual imports of $16 billion, including consumer-oriented and fishery product imports of $5.9 billion. With per capita income of over $9,700 and a middle and upper class making up 61 percent of the population, Malaysia shows good potential for growth as a market for high value consumer products. Best U.S. product prospects include fresh fruits and vegetables, pet foods, dried fruits, nuts, frozen potatoes and processed juices. Post: Kuala Lumpur Table of Contents SECTION I. MARKET OVERVIEW ............................................................................................... 3 SECTION II. EXPORTER BUSINESS TIPS ............................................................................ 4 SECTION III. MARKET SECTOR STRUCTURE AND TRENDS ................................................. 6 SECTION IV. BEST HIGH-VALUE PRODUCT PROSPECTS .................................................... 11 SECTION V. KEY CONTACTS AND FURTHER INFORMATION ............................................. 14 APPENDIX 1. STATISTICS ......................................................................................................... 15 GAIN REPORT MY2019 Page 2 Executive Summary: SECTION I. MARKET OVERVIEW Malaysia is politically and economically stable and open to foreign trade. Transportation, communications, banking and health services are modern and efficient. With a population of around 28.9 million, it is one of the most developed nations in Southeast Asia. About 61 percent of its population falls into the middle to upper income group of consumers; with GDP per capita income of $9,700. Its economy has a firm foundation that includes strong manufacturing, service and agricultural sectors. The Malaysian economy grew 5.1 percent in 2011 driven by strong domestic demand; growth in 2012 was also around 5 percent and similar expansion is forecast for 2013. At about 2.5 to 3 percent, inflation remains in check. In view of the rising global commodity and food prices, implementation of minimal wage and government cutting fuel subsidies, inflation is expected to gradually rise in 2013. The Malaysian food and beverage market is very developed and sophisticated and is supplied by both local and imported products. Uban consumers are relatively brand conscious and prefer to shop in stores, which offer convenience and good product selections. Hypermarkets/large format stores are the dominant format in urban/metropolitan areas in Malaysia with about 45 to 60 percent of urban household shoppers using them as the main outlet for the majority of their packaged groceries. Traditional markets are losing ground, but are still important outlets for fresh fruits and vegetables. Advantages and Challenges for U.S. Suppliers Advantages Challenges Malaysia’s solid economic prospects and growing Consumers are generally price sensitive, but consumer purchasing power. also seek new products. Supermarkets and hypermarkets are popular, with Neighboring competing suppliers have a new being opened regularly, and are providing freight advantage. greater access for imported foods. Malaysia imports about 70 percent of its food needs, Muslims comprise 60 percent of the including beef, lamb, dairy products, baking population, so many foods must be certified ingredients, pasta, and temperate fruits and halal (beef, lamb, poultry and dairy vegetables. products). Malaysians are familiar with western foods, with Importers and distributors purchase at the western menus U.S. food service franchise lowest price from any exporter or country. operations prevalent. Local food manufacturers seek to expand exports, US exporters face competition from locally using imports as raw materials. produced raw food materials that are in sufficient supply (e.g. poultry, and palm oil). GAIN REPORT MY2019 Page 3 SECTION II. EXPORTER BUSINESS TIPS Business Customs Malaysians are accustomed to doing business with foreigners and readily accommodate foreign business manners. Younger businessmen are prepared to start new business relationships with foreign companies without the advantage of a personal meeting. These businessmen also prefer to communicate with foreign suppliers electronically. Prior to initiating any export sales to Malaysia, it would be advantageous to conduct a market survey with particular reference to the competitive environment. It is common for foreign exporters to appoint a local sales agent/importer to distribute their goods, expedite clearance of goods from ports and draw on existing networks of wholesalers and retailers. Regular visits by U.S. exporters to the market are also critical to enhance business relationships. General Consumer Tastes and Preferences Malaysia is a multiracial society consisting of three major races. The Malays account for 60 percent of the population, with Islam as the official religion; slightly more than 20 percent of Malaysians are Chinese who may be Buddhist or Christian. Indians form 7.1 percent of the population and they are largely Hindus. There is also a sizeable expatriate population and Malaysia is a popular tourist destination for Asia, the Middle East and Europe. Lunch and dinner meals consist mainly of rice together with two or three meats/fish and vegetable dishes that are prepared according to the styles and traditions of various ethnic communities. The Malays and Indians prepare their dishes with hot spices while Chinese prefer to stir-fry. Religious affiliation affects food consumption in Malaysia. Muslims do not eat pork, and only eat meat products that have been certified halal, and many Buddhists and Hindus do not eat beef. Thus, halal chicken meat is popular among all consumers and Malaysia has one of the world’s highest per capita consumption rates at 35 kg. With rising affluence and education levels, consumers’ shopping and eating lifestyles have changed drastically over the years. Malaysians, especially in urban and cosmopolitan areas, prefer to shop in modern retail outlets, which offer them one-stop shopping options. However, traditional stores such as provision and grocery shops, which are conveniently located in residential areas and workplaces, are still popular. Malaysians are adventurous in their eating habits. Eating out is common and is relatively inexpensive. Open air, street-stall food is popular. Fine dining restaurants and foodservice outlets incorporating international cuisines are found in Klang Valley and other major cities where spending power and population concentration are higher. Most consumers frequent this type of restaurants to dine in style and comfort and to experience the best and most sophisticated culinary standards in the country. With a Muslim population of 60 percent, the demand for halal foods by Malaysian consumers has increased over the years. The expectation of halal standard in food products have extended from meat and meat products to non meat-based products such snacks, confectionery, dairy, bakery, etc. Almost all GAIN REPORT MY2019 Page 4 food and ingredients destined for the food service sector must be certified halal. Halal is fast becoming recognized as a new benchmark for quality, hygiene and safety. Food products and ingredients that have halal certificates have added marketing value in Malaysia. Hence, most retailers, foodservice operators and food manufacturers are inclined to ask for halal certificates for non-meat based food products and ingredients. Food Standards and Regulations Malaysian health and food labeling requirements are fairly liberal. The labeling requirements specify that imported and domestically produced processed food items must be labeled in English or Bahasa Malaysia. Labels must contain the following information: (a) An appropriate description of the product; (b) A list of ingredients in descending order of proportion by weight; if the item contains any animal product, a statement as to the presence of such animal products (beef, pork, lard, gelatins, etc.,) (c) if the item contains any alcohol, a statement as to the presence of alcohol; (d) the minimum net weight of the product; in the case of a product packed in liquid, the minimum drained weight of the food; (e) the name and address of the manufacturer; (f) the name and address of the importer (this can be affixed at the time of import); (g) a statement of shelf life or expiry dates. Certain food additives, preservatives, and artificial colorings approved for use in the United States may not be permitted in Malaysia. Codex approved items are generally allowed if there are no provisions or regulations pertaining to the additives and preservatives in the Malaysian Food Regulation. In addition, products with labels that include phrases such as “Contains No Palm Oil” or “Contains No Tropical Oils” will not be allowed for import. (Malaysia is a palm oil producing country and is a strong advocate of this commodity). In addition to the general labeling requirements above, nutritional labeling is compulsory for the following foods: prepared cereal foods; various types of bread; variety of milk and powdered milk, including sweetened condensed milk, evaporated milk and cultured milk; canned meat; canned fish; canned vegetable, canned fruit and various types of fruit juices, salad dressing and mayonnaise, various types of soft drink including botanical drink, soya bean milk and soya bean drink. General Import and Inspection Procedures All food consignments are subject to random checking and sampling at the 34 entry points around the country to ensure food items imported into the country are safe and comply with the prescribed standards and regulations. All meat, poultry and dairy product shipments must be accompanied by appropriate USDA documentation. International freight forwarders normally handle documentation and other formalities with authorities at entry points. Provided all necessary documents are in order, no problems or delays should occur in clearance of goods. GAIN REPORT MY2019 Page 5 Halal requirement and certification All beef and poultry products must be certified halal and the products must originate from slaughterhouses that have been inspected and approved by the Malaysian veterinary and religious authorities. An Islamic Center approved by the Malaysian Islamic Development Department (JAKIM) must supervise the slaughter and processing and issue the halal certificate for meat and poultry. The Islamic Center must be listed by the packing plant on the original JAKIM application form or the application must be appropriately amended to make use of a new Islamic Center. U.S. exporters should also be aware that importers might request for additional certificates, which are not required by the authority, either to meet the demand of their own customers or for marketing purposes. For further processed food (which contains no meat), there is no known requirements for any certificate, but exporters are encouraged to acquire halal certification from approved Islamic Centers (http://www.halal.gov.my/v3/index.php/ms/senarai-badan-islam-yang-diiktiraf) to cater to the Muslim consumer market as Muslims account for more than half of Malaysia’s population and Muslims consume foods that are halal. The Halal Certificate should accompany the shipment and the products should have the approved Islamic Center’s halal logo on their packaging for information and marketing purposes. SECTION III. MARKET SECTOR STRUCTURE AND TRENDS Malaysia continues to be a net importer of food products with annual imports of $16 billion. Food imports have been growing on an average of 23 percent per annum over the last few years and will likely to grow at similar rates over the next five years In 2011, the total imports of consumer-oriented and edible fishery products to Malaysia were estimated at $5.9 billion. Total imports from the United States were $448 million, representing 7.6 percent market share. China is the major supplier with imports at $1.1 billion, representing 19 percent of the market share. India took the second spot with imports worth of $646 million which is about 11% of the market share, followed by New Zealand (10%) and Australia (7%). China is the main supplier of vegetables with reported imports at $176 million in 2011. Turnip, cabbage, carrot, potato and garlic were among the major items. China is the market leader for mandarin oranges ($37 million), apples ($20 million) and pears ($19 million). Since the US and China are both in the northern hemisphere with similar seasons, US exporters have to compete aggressively with Chinese exporters who can sell their produce at lower prices. South Africa overtook China as the major supplier of oranges with $11 million worth of imports. US Valencia oranges, apples and grapes are popular in the Malaysian market. Imports for 2011 were at $23.5 million, $6.9 million and $5.7 million respectively. Fresh strawberries, raspberries, blueberries and cranberries are niche markets and the U.S. is a major supplier with imports worth $1 million annually. Competition is less intense with supplies from Australia and South Africa since they have the opposite seasons. By tradition, New Zealand is the most favored for dairy products followed by Australia. In 2011, GAIN REPORT MY2019 Page 6 imports of full cream milk powder, skim milk powder, butter and cheeses from New Zealand were at $429 million while imports from US overtook Australia, at $127 million and $94 million respectively. US whey is finding a growing market with an increase of 32 per cent from 2010, estimated at $29 million in 2011. India is the leading supplier of red meat market with total imports of $299 million (100,154 metric tons) in 2011. Indian beef and buffalo meat caters to the mass market. In the foodservice sector, competition for US beef comes from Australia and New Zealand, with total imports amounted to $146 million and $64 million respectively in the same year. US beef is considered premium and is found only in high-end foodservice outlets and restaurants serving Japanese, Korean and Western cuisines. Malaysia is self-sufficient in poultry (broiler/eggs) production. Chicken parts and chicken wings are imported periodically to meet the demand from the local processing industry. In 2011, China is the major supplier for chicken parts and chicken wing at $82 million. Imports from Thailand and Denmark were at $15 million and $3 million respectively. Malaysia is a net importer of fish and seafood products with an annual import at $930 million in 2011. China is the main supplier with $302 million, followed by Indonesia ($155 million) and Thailand ($146 million). An increasing number of middle to high income consumers in Malaysia demand high quality imported exotic fish and seafood, especially live, and the bulk of these will be consumed in middle to high-end Chinese seafood restaurants. Lobsters (Boston, Rock), abalone, oysters, scallops, clams (Razor, Blood, Sea, Jacknife), green mussels, crabs (Snow, King, Blue Swimmer, Dungeness), prawns (Mantis), geoduck, farmed sturgeon, razor fish, turbot, grouper, sea bass, bamboo fish, coral trout and carp are popular. High-end western restaurants and high-end hotels have a demand for premium fresh, chilled or frozen products, such as salmon, cod, Dover sole, halibut as well as oysters, scallops, clams, lobsters, crabs and alike. Most salmon imports (fresh/chilled, frozen and smoked) are distributed to these types of food service outlets. Supermarkets and hypermarkets are good for fresh chilled or frozen lobsters, crabs, large prawns, mackerel, cod, salmon (included smoked), Hoki, Dori, mackerel, crab meat, mussels, scallops and clams. Opportunities exist for US fish and seafood exporters to develop their market presence in Malaysia by supplying to these major businesses. Distribution for consumer-ready food products GAIN REPORT MY2019 Page 7 Private companies are the major entities in the food distribution system. Food importers and commissioned agents place orders with foreign suppliers and distribute to supermarkets/grocery stores and hotels in the cities and to sundry shops in the rural areas. Several of the larger supermarket and hypermarket chains are importing directly from overseas. Most products from the United States enter through the ports of Klang, Penang and Johor. Transshipment of food products through Singapore has declined with improvement in shipping facilities offered by major ports in Malaysia. ‘Westport’ situated in Port Klang and the Port of Tanjung Pelepas (in Johor) has further enhanced Malaysia as a shipping hub. Malaysia has seven international airports, including the Kuala Lumpur International Airport (KLIA), one of the biggest and most modern airports in the region. Malaysia’s modern highway network is the backbone of the country’s transport system as 90% of passenger and cargo movements are by roads. Roads link almost every town in Malaysia, and products move efficiently between cities and rural areas. Food Retail Sector Malaysia has a large and growing food retail market that is supplied by local and imported products. The current total retail sales of food and beverages are estimated at US$15 billion. The forecast for this sector is likely to grow by around 10 percent per annum over the next three to five years. Malaysian households spend an average 24 percent of their household income on retail purchase of foods. Due to rising affluence and higher education level, Malaysian consumers have become more sophisticated and demand higher quality for the goods that they purchased. According to Retail Group Malaysia, the bulk of retail food sales are channeled through the traditional stores, such as provision stores, grocery stores, specialty food stores and other sundry shops. This sub- sector commands close to 60 percent of food sales today. Modern stores such as supermarkets, hypermarkets and department stores with supermarkets only have around 39 percent share of the retail food market. Convenience stores have remained insignificant, with only about 1 percent share of the retail food market. Independent grocery stores and wet markets are found in the residential areas of both urban and rural towns across Malaysia. Most of the food items sold by grocery stores are canned foods, dried foods, snack foods, ice cream, and soft drinks. Fresh produces such as fruits and vegetables are seldom sold and usually do not sell frozen or chilled foods other than ice cream. However, grocery stores known as mini-markets, which are larger and more modern than the traditional grocery stores, would sell these food items. However, they are relatively fewer in numbers compared to the traditional grocery stores. Wet markets include daily wet markets operating in permanent buildings and weekly morning and night markets operating in non-permanent locations. Food items sold are generally fresh fruits, vegetable, meat and fish. Imports are usually apples, oranges, grapes, carrots, potatoes, onions, cabbages, and broccoli. GAIN REPORT MY2019 Page 8 Supermarkets and hypermarkets are mainly located in the major urban centers and are continuing to grow in numbers. Foreign-owned retailers operating locally include Tesco, Carrefour, Dairy Farms International (owns Giant), and Jaya Jusco. Supermarkets and hypermarkets will continue to see the fastest growth over the next three years. These retail stores provide good venues for imported products and access to the middle and high-income sophisticated consumers. Competition among the retailers, especially hypermarkets, is intense with large international retailers like Tesco, Giant and Carrefour frequently engaging in price wars to establish their presence as major players in the market. Meanwhile, Giant, the largest hypermarket operator in Malaysia, is reported to sacrifice profits in order to maintain the low-price leader status. Pressure is mounting for local retailers such as The Store to maintain competitive prices and carry a good variety of products in order to keep up with the international players. Malaysians are shopping more at convenience stores and petrol marts. Increasing competition has resulted in a need for convenience stores to become more professional. Customers are now expecting more sophisticated offers like a wider range of better quality ready-to-eat snacks and hot-and-chilled beverages. Key Entry Strategies for US Exporters 1. Market, distribute, and promote through the supermarkets and hypermarkets. 2. Promote food products to create consumer awareness and loyalty. 3. Appoint importers or agents that best meets the needs of the exporter. 4. Ensure that processed foods are acceptable to local taste and have appropriate packaging. 5. Acquire halal certification from recognized Islamic institution in the US. Food Processing Sector There are nearly 3,200 manufacturers involved in the food manufacturing industry in Malaysia and the industry accounts for nearly 10 percent of Malaysia’s manufacturing output. In 2011, Malaysia exported food products worth $6.7 billion to more than 200 countries, with an export value of $4.4 billion for processed food. Food manufacturers operating in Malaysia include both Malaysian and multinational companies such as Nestle, Unilever, Cerebos, and Campbell Soup. The Malaysian government has identified the food processing industry as a priority sector for industrial development and increase exports. Malaysia’s Ministry of International Trade and Industries (MITI) estimates the global market for halal foods (foods suitable for Muslim consumption) at US$560 billion annually. Recognizing the potential of the halal food industry, the Malaysian Government aims to become the Global Halal Hub by becoming a major producer of halal food and to be in the forefront of marketing, certification and reference for halal food products. Big corporations such as Nestle and Tesco are known to work hand-in-hand with the government to achieve the halal hub goal. Nestle has picked Malaysia as their global Halal Center for Excellence and exports 300 halal food and beverage range of products to more than 50 countries with export sales over $380 million in 2011. Meanwhile, Tesco Malaysia has announced its plan to export $2.7 million worth GAIN REPORT MY2019 Page 9 of halal products from Malaysia to Britain by 2011. Changes in consumer lifestyle and government emphasis encouraging exports of processed foods from Malaysia are the market drivers of the country’s food processing industry. Malaysia’s rising per capita income and increasing urban population has encouraged consumers to lead a more modern but busy lifestyle. Thus there is a trend towards meals that are convenient to prepare or ready to eat. Consumers are also demanding more variety in their foods, becoming accustomed to international cuisines including western foods, and also healthier foods, providing new opportunities for food manufacturers. • Supermarkets and hypermarkets are now located throughout Malaysia. Shopping at these retails outlets is popular among consumers. These supermarkets and hypermarkets have cold storage facilities to stock and display chilled and frozen foods. This provides opportunities for food manufacturers to develop and market frozen and chilled processed foods. Key Entry Strategies for US Exporters 1. Ensure quality of the raw food materials to instill manufacturers’ confidence. 2. Acquire halal certification to cater to the Muslim consumer market. 3. Emphasize on the competitive advantage of the exporter’s products to the food manufacturers. 4. Market and promote to increase awareness among food manufacturers. 5. Establish an efficient distribution network to maximize market penetration. Food Service Sector Malaysia has a sizeable and rapidly growing food service market today. The food service market today is valued between $5 billion to $6 billion today. The food service market has been growing at a rapid average rate of around 7 percent and 10 percent per annum over the next three to five years. This positive forecast is due to growing sophistication and affluence among consumers. Foodservice operators are constantly developing products and services to attract consumers. Hotels and resorts, restaurants, and the institutional sub-sectors represent the best potential for US exporters. The restaurant sub-sector accounts for 70 percent of the total food service sales. This is followed by the hotels and resorts (8 percent) and catering services to institutions (5 percent). Other sub- sectors include food stalls but are not a potential market for US exporters since they mainly serve relatively cheap local dishes. Malaysia’s tourism industry has also fueled growth of the food service industry. Currently it is the second largest foreign exchange earner after manufacturing. The number of tourists visiting Malaysia reached 24.7 million in 2011. Total tourism revenue generated was $19 billion. With the current government’s effort to promote Malaysia as a medical tourism hub, tourists’ arrivals are expected to GAIN REPORT MY2019 Page 10 grow in the coming years. Recently, CNN listed Kuala Lumpur as the 4th best shopping destination in the world after New York, London and Tokyo. The growth in tourism is expected to fuel the growth of restaurants offering international cuisines such as Middle Eastern and Latin American food. High tariffs and excise taxes in alcoholic beverages are deterring the consumption of wine in the foodservice sector. Coupled with the high mark-ups on the wine by hotel and restaurant operators, the selling price of the wines is exorbitant and this prohibits further consumption in foodservice outlets. Key Entry Strategies for US Exporters 1. Conduct promotional activities to create awareness among importers and the food service establishments. 2. Appoint local importers specialized in the food service industry to import and market the exporter’s food products to the food service establishments. 3. Target the mid to high-end food service establishments. 4. Acquire halal certification from recognized Islamic institutions in the US. 5. Maintain a product positioning strategy for the food products. SECTION IV. BEST HIGH-VALUE PRODUCT PROSPECTS Product 2011 5Yr. Import Key Market Category Imports Avg. Tariff Constraints Attractiveness Annual Rate Over Market For USA Import Development GAIN REPORT MY2019 Page 11 Growth Infant 275,119 18% No import duties Food cultural The USA is food, tons growth are levied on barriers exist. already the major including ($951.7 infant milk/food. Malaysian supplier for dairy million) mothers appear bottled infant products to prefer cereal food and the based infant market is foods. upgrading on the back of higher Locally disposable prepared and income s. packed dairy products of Nestlé, Danone Dumex and Dutch Baby have a strong hold on the market. Fruit juices 40,678 25% tons growth 20% except for The retail This market is ($67 pineapple juice market for fruit likely to become million) which incurs 30%. juices is more dynamic in growing, the future as market is Malaysians start upgrading from to understand cordials on the these products. back of higher Opportunities disposable will exist for incomes. development by the U.S. pure juice suppliers. Temperate 476,710 12% No import duty is Competition Demand for Fresh tons growth charged from key temperate Vegetables ($282 established vegetables will million) suppliers from continue to rise Australia, on the back of Indonesia and rising disposable China. incomes. This will provide Competition opportunities for also comes in U.S. suppliers the form of able to compete products from with Australia, Malaysia’s own Indonesia and GAIN REPORT MY2019 Page 12 highlands and China. some Asian countries. Frozen 16,926 N/A Nil except sweet Frozen vegetables tons corn which incurs Demand is not vegetables, ($15 5% and frozen very varied and especially million) potatoes at 7%. revolves around potatoes from potatoes, peas, US are in sweet corn and demand from mi xed Malaysian vegetables. consumers. Note: Food service demand is also important. Temperate 348,639 21% 5% for strawberry, Few barriers This is one of the fresh fruits tons growth raspberry and exist for most attractive ($211 gooseberry and popular market segments million) 10% for other products such for the USA to fruits except kiwi as apples, pears, develop. fruit which incur oranges and Demand for 30% import duty. grapes. temperate fruits will rise on the back of rising disposable incomes. Dried 24,501 7% 10% except for Mature Attractive to fruits tons growth Dates, which incur traditional U.S. suppliers ($27 no import duty. demand exists with market million) except for dates driven approach which are to business with growing rapidly Malaysia. on the back of rising disposable incomes. Edible nuts 146,657 N/A Nil, except for Major demand This market tons roasted growth is from should not be ($105 groundnuts which the food ignored. The million) incurs 20% import industry. USA is already duty. the major supplier and the market is upgrading on the GAIN REPORT MY2019 Page 13 back of higher disposable incomes. Dog and 33,473 23% No import duties Few Attractive for cat food tons growth are levied on dog constraints/ committed for retail ($75 or cat food. barriers exist suppliers sale million) under wishing to conditions actively develop where marke ts on a disposable long-term basis. incomes are growing. SECTION V. KEY CONTACTS AND FURTHER INFORMATION If you have any questions or comments regarding this report or need assistance exporting high value products to Malaysia, please contact the Office of Agricultural Affairs at the U.S. Embassy in Kuala Lumpur at the following address: Office of the Agricultural Affairs Unit 4210 DPO AP 96535 Tel : (011-60-3) 2168-5082 Fax : (011-60-3) 2168-5023 E-mail: agkualalumpur@fas.usda.gov For more information on exporting U.S. agricultural products to other countries, please visit the Foreign Agricultural Service homepage: http://www.fas.usda.gov. Malaysian Regulatory Agencies / Other Trade Contacts Director Food Safety and Quality Division Ministry of Health Malaysia Level 3, Block E7, Parcel E GAIN REPORT MY2019 Page 14 Federal Government Administration Center Putrajaya 62518 Tel: +6-03-8883--3888 Fax: +6-03-8889-4971 http://fsq.moh.gov.my/v3/ Director General of Customs Royal Customs and Excise Headquarters Malaysia Ministry of Finance Complex Precinct 2, Federal Government Administration Center 62596 Putrajaya. Tel : +(6-03) 8882 2100 Fax : +(6-03) 8889 5899 http://www.customs.gov.my Director Veterinary Public Health Department of Veterinary Services, Wisma Tani, Podium Block, Lot 4G1, Prescinct 4, Putrajaya. Tel: +60-3 8870 2000 Fax: +60-3 8888 6051 Website: www.dvs.gov.my APPENDIX 1. STATISTICS A. KEY TRADE & DEMOGRAPHIC INFORMATION GAIN REPORT MY2019 Page 15 Agricultural Imports From All Countries (US$Mil) / U.S. Market Share (%) 15,615/ 6% Consumer Food Imports From All Countries (US$Mil) / U.S. Market Share (%) 4,973/9% Edible Fishery Imports From All Countries (US$Mil) / U.S. Market Share (%) 930/1.1% Total Population (Millions) / Annual Growth Rate (%) 28.96/2.2% Urban Population (Millions) / Annual Growth Rate (%) 17.6/ 2.5% Number of Major Metropolitan Areas 11 Size of Middle Class (Millions) / Growth Rate (%) (estimate) 17 / 2.5% Per Capita Gross Domestic Product (US Dollars) $9,700 Unemployment Rate (%) 3.1% Per Capita Food Expenditures (U.S. Dollars) $1,500 Percent of Female Population Employed 47.9% Exchange rate (US$1 = X.X local currency) (Nov 20, 2012) US$ = 3.058 RM TABLE B. Consumer Food & Edible Fishery Products Imports from the World Imports from the U.S. U.S Market Share Malaysia Imports GAIN REPORT MY2019 Page 16 2009 2010 2011 2009 2010 2011 2009 2010 2011 (In Millions of Dollars) CONSUMER-ORIENTED AGRICULTURAL TOTAL 3173 4129 4972 248 339 438 8 8 9 Snack Foods (Excl. Nuts) 143 169 214 12 10 11 8 6 5 Breakfast Cereals & Pancake Mix 19 22 29 2 2 2 11 9 9 Red Meats, Fresh/Chilled/Frozen 368 461 554 2 2 1 1 0 0 Red Meats, Prepared/Preserved 12 14 10 0 0 1 0 0 10 Poultry Meat 51 71 106 2 1 2 4 1 2 Dairy Products (Excl. Cheese) 414 583 786 37 79 122 9 14 16 Cheese 40 62 66 2 7 5 5 11 8 Eggs & Products 2 3 3 0 0 0 0 0 0 Fresh Fruit 157 173 280 20 27 40 13 16 14 Fresh Vegetables 409 569 573 6 9 11 1 2 2 Processed Fruit & Vegetables 221 265 324 37 45 61 17 17 19 Fruit & Vegetable Juices 43 55 67 14 17 27 33 31 40 Tree Nuts 28 38 55 10 12 16 36 32 29 Wine & Beer 80 86 126 2 2 5 3 2 4 Nursery Products & Cut Flowers 10 10 11 0 0 0 0 0 0 Pet Foods (Dog & Cat Food) 51 65 75 11 12 10 22 18 13 Other Consumer-Oriented Products 1070 1410 1694 92 113 131 9 8 8 FISH & SEAFOOD PRODUCTS 625 724 930 12 7 10 2 1 1 Salmon 17 22 24 0 0 0 0 0 0 Surimi 0 0 0 0 0 0 0 0 0 Crustaceans 166 219 274 2 1 1 1 0 0 Groundfish & Flatfish 83 73 102 0 0 0 0 0 0 Molluscs 42 50 66 2 2 3 5 4 5 Other Fishery Products 318 360 464 8 4 6 3 1 1 AGRICULTURAL PRODUCTS TOTAL 10780 14098 18415 661 823 1105 6 6 6 AGRICULTURAL, FISH & FORESTRY TOTAL 11783 15329 19945 695 858 1116 6 6 6 Source: Global Trade Atlas. Table C: Top 5 Suppliers of Consumers Foods & Top 15 Suppliers of Edible Fishery Products CONSUMER-ORIENTED AGRICULTURAL TOTAL – ($1,000) RANK IMPORT MARKET 2009 2010 2011 1 CHINA 549,022 755,671 825,245 2 INDIA 428,964 542,417 609,767 GAIN REPORT MY2019 Page 17 3 NEW ZEALAND 346,540 455,870 584,872 4 UNITED STATES 251,842 342,277 444,203 5 AUSTRALIA 281,906 343,670 417,544 OTHERS 1,314,640 1,688,643 2,090,368 TOTAL 3,172,914 4,128,548 4,971,999 FISH & SEAFOOD PRODUCTS – ($1,000) RANK IMPORT MARKET 2009 2010 2011 1 CHINA 181,440 241,560 301,990 2 INDONESIA 101,884 120,680 154,967 3 THAILAND 108,025 115,778 146,293 4 VIETNAM 32,127 31,251 50,367 5 INDIA 23,969 29,501 39,728 6 BURMA 31,516 35,052 39,405 7 NORWAY 11,343 14,612 18,232 8 PAKISTAN 13,783 10,776 17,580 9 MEXICO 10,283 7,797 17,187 10 JAPAN 11,801 16,090 16,881 11 TAIWAN 8,877 10,860 16,005 12 UNITED STATES 11,924 6,977 10,101 13 CHILE 3,911 3,406 9,682 14 CANADA 8,469 8,179 9,615 15 AUSTRALIA 7,655 9,486 8,740 OTHERS 57,650 61,937 72,791 TOTAL 624,657 723,941 929,562 Source: Global Trade Atlas. END OF REPORT. GAIN REPORT MY2019 Page 18
Posted: 21 December 2012

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