The gaming industry in Mexico is the 2nd most important market in LATAM.
Gaming sector in Mexico
The gaming industry in Mexico is the 2nd most important market in LATAM. When fully
developed, according to World Gaming Congress 2010, will be the 2nd largest worldwide
representing US$30 billion.
The gaming industry in Mexico has continued its growth mainly supported by the opening of
new Slot Machine Casinos and strong investments from Mexican companies, like Caliente, CIE
and Televisa, as well as international gambling players like the Spanish company CODERE.
In 2010 the market was worth US$16 billion, contributing 3.7% of the country´s GDP. In 2011,
it represented US$260 million in taxes, while employing more than 40,000 people directly and
The only casino–style gambling authorised in Mexico is in betting game halls exclusive to
regional fairs with cards, dice and roulette. These are temporary permits for large-scale “salones
de apuestas“, regulated by Ministry of Interior. Although Mexican legislation still prohibits card
and roulette games, Mexican companies are looking to install more “Mexican Class” machines
(equivalent to Class 3 machines), which has led to several foreign companies looking to expand
their distribution in Mexico.
There are currently more than 80,000 slot machines operating in Mexico, and given the current
growth rate, competition and the need to provide more options to customers, this figure is set to
rise to over 100,000. There is clearly an opportunity for British companies looking to expand
their distribution and presence in Mexico.
Currently the clearest opportunities in the gaming market are:
ξ Distribution of class II and III slot machines.
ξ Online and Mobile betting and gaming technology.
ξ Slot machine and casino related services (Consultancy, Security, Money handling
Latest export opportunities in Leisure & Tourism
Latest export opportunities - Mexico
Getting into the market
The gaming establishments in Mexico such as Casinos, Bingo and Slot betting halls do need a
number of permits. The first and most important is the Federal Government Permit to open and
operate. This permit is given by the Ministry of Interior through the Gaming and Raffles
Commission. Secondly, there is a need to obtain a series of permissions of the State in which the
gaming gall will be located, and finally municipal authorisations.
In April 2006 entrepreneurs from the gaming industry established the Technical Standards
Subcommittee of Gaming, a mechanism to regulate and supervise the industry through the
National Organism of Standardisation within NYCE. Its purpose is to raise Mexican standards
from the point of view of technical specifications of the systems of terminals operating the
playrooms allowed in Mexico that the Federal Law of Gaming and Raffles is not able to cover.
Currently in Mexico there are 27 permit holders, organised in two main associations: the
APJSAC (Mexican Association of Gaming Licenses) and AIEJA (Association of Permit
Operators and Entertainment Industry Suppliers and Gaming Bet of Mexico). Twenty seven
different companies make up the 561 casino permits in the country from which only 306 are
More about doing business in Mexico
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Luis Calette, Trade & Investment Officer. Tel: +52 (664) 615 8046 or email:
ξ Ana Gallardo, Trade & Investment Officer. Tel: +52 (664) 615 8046 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Expo Azar 2013 (ELA)
Latin American Gaming Exhibition
Latest events Mexico
Latest events – Leisure & Tourism
More about OMIS and other UKTI services for exporters