Opportunities in the Sports Sector

An Expert's View about Arts, Entertainment and Recreation in Mexico

Posted on: 1 Oct 2010

Mexico represents the largest market in Latin America and one of the five best performing markets in the world for the NBA.

Sector briefing Opportunities in the Sports Sector Why a Sports Sector? Major sports in Mexico, based on participation of the population, are football, basketball, volleyball, tennis and finally martial arts; but motor sports, billiards, and golf are also played. Mexico represents the largest market in Latin America and one of the five best performing markets in the world for the NBA, reported Luis Morales, director of the NBA in Mexico. The strongest market segments are golf, racquet sports and exercise equipment. The golf/tennis market, which was projected to fitness for young professionals and their grow families. at roughly 20 percent in 1999, is limited main ly to the affluent, but it offers interesting niche markets for high-end foreign-made ?Off road competitors will spend equipment. The popularity of both sports is at least $7,000 USD in order to driven partly by extensive television coverage. modify their VW or Baja Bugs for The popularity and status of tennis has created use in off road terrain.? spin-off demands for racquetball and squash. They not only cost less, but are played indoors, Find general information on the Mexican market away from air pollution. Felipe Trujano, conditions on UKTI?s website. The Doing Business President of the Mexican Squash Federation, Guide for Mexico gives an overview of Mexico?s says that most squash equipment is imported. economy, business culture, potential opportunities and an introduction to other relevant issue. The market for exercise equipment is more broadly based. Private gymnasiums, which traditionally focused on weight lifting for men, are now broadening their coverage to aerobic UK Trade & Investment Sector briefing: Opportunities in the sports sector in Mexico Opportunities Improvements in the sector are based on supply of equipment and recreational products, and infrastructure: ? The ambitious project of the Monterrey Stadium will have capacity for more than 70 thousand people. ? There are around 200 golf courses and it is expected that at least 16 more will be built during 2010. ? 60% of them are part of real estate developments and 40% of them are part of tourist developments according to the FMG (Mexican Golf Federation) ? The imports of sports and recreational products are worth $120 million USD. ? Sports shoes are probably the largest market segment of sports in Mexico, worth about $350 million USD. ? Off road motorsport is significant to Mexico, participants will spend at least $7,000 USD in order to modify their VW or Baja Bugs for use in off road terrain. Currently there is a big demand for parts and services as most parts have to be imported as they can be hard to get in Mexico. ? For equipment, the sectors with the biggest growth would be: multifunction equipment, digital cameras, handhelds, and telecomm equipment (voice and data). If you have any questions on the opportunities above, contact the UKTI contacts named in this report. Business opportunities aimed specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. You can be alerted to business opportunities on a regular basis by registering on the UKTI website. Find out more on UKTI?s business opportunities service on the UKTI website UK Trade & Investment Sector briefing: Opportunities in the sports sector in Mexico Major events and activities UKTI contacts Luis Calette New export events are added daily to the site Trade & Investment Officer and you can register to be alerted to them on a British Trade Office daily, weekly or monthly basis Blvd. Sanchez Taboada 10488-923 Zona Rio C.P.22010 UKTI?s Tradeshow Access Programme (TAP) Tijuana, Baja California provides grant support for eligible Small & Mexico Medium Sized Enterprises (SME's) to attend T. +52 (664) 615 8046 trade shows overseas. Find out more about Email: tijuana@ukconsulate.org UKTI support for attendance at overseas www.ukti.gov.uk events Adriana Lopez Trade & Investment Research Officer British Trade Office Blvd. Sanchez Taboada 10488-923 Zona Rio C.P.22010 Tijuana, Baja California Mexico T. +52 (664) 615 8046 Email: alopez@ukconsulate.org www.ukti.gov.uk UK Trade & Investment Sector briefing: Opportunities in the sports sector in Mexico Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in Mexico market are advised to you to meet contacts and promote your undertake as much market research and company in the Mexican market planning as possible in the UK. UKTI?s team in Mexico with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Mexican market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Opportunities in the sports sector in Mexico
Posted: 01 October 2010

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