Mexico is a country where sports are one of the primary forms of entertainment. Football is a US$350 billion industry.
Sports Sector In Mexico
Mexico is a country where sports are one of the primary forms of entertainment. Football is a
US$350 billion industry. For the National Basketball Association (NBA), Mexico is the largest
market in LATAM and 1 of the 5 best performing in the world.
Major sports in Mexico, based on participation of the population, are football, basketball,
volleyball, tennis and finally martial arts. Motor sports, billiards, and golf are also played
Consumer spending in apparel and sports activities in Mexico is a US$4.18 billion market that
employs more than 200,000 people. This industry has grown annually on average 3.5% from
2003 to 2010. This sector accounts for 0.9% of the total retail value of the country and
distinguishes itself by a strong sporting apparel segment that is worth more than US$350 million.
The 3.21% annual growth rate is stronger than any other in Latin America.
The ball sport equipment segment is expected to be the market´s most lucrative in 2011, with
total revenue of US$151.2 million. Mexico is very enthusiastic about football, this thriving
business is on the top ten most rich football federations; hence professional football in Mexico is
a US$350 million industry in terms of federation and team revenues, while it has US$105 million
earnings for television and commercial rights, an amount that increased 269% for the 2006-2010
Furthermore, Mexico is a leader on the marketing of football teams and its brands, where the
Mexican sports goods market is worth more than US$3 billion, increasing by 82% throughout
Sales for sports goods reached US$319 million in 2011.
Besides sporting apparel and football, the strongest market segments are golf, racquet sports and
exercise equipment. The golf/tennis market grows annually on average 7%, although it is limited
mainly to the affluent. This does however; mean it offers interesting niche markets for high-end
foreign-made equipment. The popularity of both sports is driven partly by extensive television
The popularity and status of tennis has created spin-off demands for racquetball and squash. 95%
of the equipment of these sports is imported according to national data.
The market for exercise equipment is more broadly based. Private gymnasiums, which
traditionally focused on weight lifting for men, are now broadening their coverage to aerobic.
Improvements in the sector are based on supply of equipment and recreational products and
ξ There are around 220 golf courses in the country. 60% of them are part of real estate
developments and 40% of them are part of tourist developments according to the
Mexican Golf Federation.
ξ Football stadium infrastructure.
ξ Sporting apparel.
ξ High-end foreign made equipment for golf, tennis and racquetball.
ξ For equipment, the sectors with the biggest growth would be: adventure sports,
multifunction equipment, digital cameras, handhelds, and telecomm equipment (voice
ξ In the case of infrastructure, there are opportunities for investment, since taking into
account the 60 stadiums for professional football that the country has, only 8 hold more
than 40,000 people, and those same 8 are more than 40 years old, which means that there
is a tangible need for infrastructure improvement, highlighted by Mexican plans to hold
international sports events in the near future
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Getting into the market
The Mexican Sports Confederation is in charge of the development of sports at a nationwide
level by monitoring the correct implementation of the statutes that regulate each member of the
There are around 58 Mexican Federations that regulate each specific sector. Among the most
prominent federations we find The Mexican Federation of Football with 85 years of history.
The National Commission of Physical Culture and Sport (CONADE) is in charge of promoting
physical culture, recreation and sports in Mexico.
More about doing business in Mexico
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Luis Calette, Trade & Investment Officer. Tel: +52 (664) 615 8046 or email:
ξ Ana Gallardo, Trade & Investment Officer. Tel: +52 (664) 615 8046 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
International hunting, fishing and adventure exhibition
Expo Golf 2013
23-26 June 2013
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