In terms of equipment purchased for the packaging industry, Mexico fell two spots, from 6th to 8th, in 2010 among the world’s top markets for packaging equipment.
A Top Export Prospect for Mexico
Packaging Goods Statistics (metal, plastics, glass, wood, cardboard)
(Production) 2009 2010
(Estimated 4% growth) (Forecasted 3.5% growth)
Estimated Total Market Size $10,135.1 $10,795.5 $11,227.3 $11,620.3
Estimated Total Local
$9,022.0 $9,706.4 $10,094.7 $10,448.0
Total Exports $1,156.5 $1,319.5 $1,372.3 $1,420.3
Total Imports $2,269.6 $2,408.6 $2,504.9 $2,592.6
Imports from the U.S.
$103.0 $99.9 $103.9 $107.5
**(According to Mexico)
Imports from the U.S.
$119.7 $126.4 $131.5 $136.1
**(According to the U.S.)
**It is estimated the discrepancy could be caused by undervaluation of goods for customs purposes when entering the
Figures are expressed in millions of U.S. dollars considering an exchange Rate of: $ 12.636 pesos per US$ 1. Sources: Asociacion
Mexicana de envase y embalaje (AMEE) http://www.amee.org.mx/envios/Anuario_2011.pdf, PMMI “Top Ten Markets 2010”
In 2010, the packaging production industry represented 1.5% of Mexico’s national gross
domestic product (GDP), 5.2% of the industrial sector GDP and 8.5% of manufacturing GDP.
The latest statistics show that total Mexican packaging production reached 9.1 million tons of
containers and materials for a value of US$10.1 billion, of which US$2.5 billion was imported.
According to reports from the Packaging Machinery Manufacturers Institute (PMMI), referring
to HS Codes 842220 and 842290, Mexico is the second largest buyer of U.S. packaging
equipment, only preceded by Canada.
In terms of equipment purchased for the packaging industry, Mexico fell two spots, from 6 to
8 , in 2010 among the world’s top markets for packaging equipment. Imports of packaging
equipment dropped 3% to equal US$478 million in 2010. The United States remained the
second largest supplier (US$ 100 million) behind Italy (US$ 144 million) and closely followed
by Germany (US$ 95 million), which increased sales by 5% from the previous year. In 2011,
Mexico’s market turned around and the country increased its imports of packaging equipment
by at least 4%.
The Mexican packaging products market is very dynamic. According to AMEE, the breakdown
in sub-sectors in 2010 is as follows:
Top US port 2 Ex Prospects in Mexico 2012: Packaging Equipment
The cardboard and paper packaging sector represented 37.03 % of total sales in the
industry. Sales value increased 17% compared to 2009.
The plastic packaging sector (bags, films, boxes, bottles, containers) represented 25.14% of
all sales in the industry. It increased sales by 2.7%.
The metal packaging sector holds 20.62% of the industry grew 7.1%.
The glass-packaging sector represented 16.77% of all sales in the industry and is expected to
become a fast-growing sub-sector in Mexico. Sales value grew by 0.8%. This was one of the
most prosperous sub sectors, especially considering that Mexico is the world’s third largest
beer producer and second largest soda consumer. The beer sector alone reported an increase
by 5.3%, producing 3,704 million of bottles in 2010.
Wood packaging sector represents 0.45% of all sales in the industry, and is the only sub-
sector in which local production is decreasing because of a shortage of wood. Nonetheless,
imports of wooden products, mostly pallets, increased by 72.89%
Mexico’s National Packaging Products Production by Sector
Wood Metal Cardboard and Paper Plastic Glass
Source: AMEE with data collected from its members, CANAFEM, CNICIP and SHyCP
Food processing accounts for 19% of Mexico’s manufacturing GDP and also for 40% of sales in
the packaging industry, making the food processing sector the biggest buyer of the packaging
industry. The food processing sector demonstrated an average growth rate of 3.2% in 2010,
compared to 2009. Mexico is currently the 6 largest soft beverage market in the world with
estimated annual sales of US$11,501.7 billion in 2011 and a forecast of US$15,972.1 going
forward to 2015.
The pharmaceutical market is also one of the major correlated industries, considered as the
9 largest one in the world and leader for Latin America; it represents almost 10% of the total
packaging materials demand. And one of the largest buyer industries for packaging
equipment, with an annual average growth rate of 7% in the last three years. Some of the
Top US xport ent 3 E Prospects in Mexico 2012: Packaging Equipm
international companies that have operations in Mexico are: Roche, Pfizer, Glaxo Smith Kline,
Novartis, Schering Plough, Eli Lilly y Johnson and Johnson.
Cosmetics and Personal Care Products is the third most relevant sector /client for the
packaging industry, with 10% of the overall demand for packaging equipment.
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Mexico is striving to provide higher and higher quality in the packaging sector. The glass
packaging industry has become the main focus for many companies because of its competitive
prices as compared to plastic containers and its environmentally friendly manufacturing
Companies involved in food processing or even agribusiness (Tyson, BACHOCO, Driscolls,
Sunny Ridge, etc) are demanding more and better packaging products, in most cases to help
extend the shelf life of their products or to fulfill the marketing trends or requirements from
major retailers such as Wal Mart.
With this trend in the packaging sector, machinery is more in demand. However, the United
States has lost some of its market share to Mexico’s first-ranked supplier Italy and now its
closest competitor Germany. When asked why a Mexican company would prefer a European
supplier (farther than the United States and pricier in Euros), some executives told FCS that it
was because of flexibility in terms of adapting equipment to local needs, better after-sales
service from centers located in Mexico, and availability of financing options. U.S. firms
should keep these critical points in mind while continuing to take advantage of the American
reputation for having the newest technologies, being located at a convenient distance,
extensive trade relationship and NAFTA preferences. Despite Mexico’s depreciation of the
peso (hit a two year low in November 2011 against US dollar and Euro), over 85% of all new
packaging equipment is imported, which represents an enormous opportunity for U.S. firms.
Top US pects kaging Equ 4 Export Pros in Mexico 2012: Pac ipment
The top 10 largest users of packaging in the world have a strong presence in Mexico:
Company Country Sector
2010 (US$ Billions)
1 Nestlé 105,267 Switzerland Food
2 Procter & Gamble 79,689 United States Personal & Household Products
3 Pfizer 57,809 United States Pharmaceutical
4 Johnson & Johnson 61,587 United States Pharmaceutical
5 Unilever 58,623 UK/Netherlands Pharmaceutical
6 PepsiCo 57,838 United States Beverages
7 Novartis 51,561 Switzerland Pharmaceutical
8 Kraft Foods 49,542 United States Food
9 Roche Group 47,171 Switzerland Pharmaceutical
10 Bayer 46,473 Germany Pharmaceutical
The 48 and 71 largest users are fully headquartered and owned by Mexicans.
48 FEMSA 13,705 Mexico Beverages
71 Grupo Bimbo 9,600 Mexico Food
• Packaging Machinery Manufacturers Institute: www.pmmi.org/
• Mexican Packaging Association: www.amee.org.mx
• Institute of Packaging Professionals: http://iopp.org
• Mexican Institute of Packaging Professionals: www.envaseyembalaje.com.mx
• CIAJ: www.ciaj.org.mx
• Business Monitor International: www.businessmonitor.com
• Empaque Performance E-Magazine: http://empaqueperformance.com.mx
• Enfasis Packaging Online: www.packaging.enfasis.com
• El Empaque: www.elempaque.com
• EnvaPack: www.envapack.com
• Conversion: www.conversion.com
• Industria Alimenticia: www.industriaalimenticia.com
• Revista Bebidas: www.bebidaspub.com
• Expo Pack Mexico, June 26-29, 2012: www.expopack.com.mx
• Pack Expo, October 28-31, 2012: www.packexpo.com
Top US ects ging Equ 5 Export Prosp in Mexico 2012: Packa ipment
For More Information
Please contact Juan Herrera, Commercial Specialist for packaging equipment at the U.S. Commercial Service in
Mexico at Juan.Herrera@trade.gov or (011-52-33) 3615-1140 ext. 103. You can also visit our website at
The U.S. Commercial Service — Your Global Business Partner
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of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help
U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist
in the U.S. nearest you by visiting http://www.export.gov/eac.
Disclaimer: The information provided in this report is intended to be of assistance to U.S. exporters. While we make every
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International copyright, U.S. Department of Commerce, 2012. All rights reserved outside of the United States.