Leisure & Tourism sector

An Expert's View about Travel, Tourism and Food Services in Mexico

Posted on: 31 Dec 2011

Mexico is ranked 4th in the American Region and 43rd overall in the Tourism Competitiveness Index.

Leisure & Tourism sector in Mexico Mexico is ranked 4th in the American Region and 43rd overall in the Tourism Competitiveness Index, overtaking Costa Rica and Brazil while going up 8 places in the last two years. Mexico gets impressive marks for its biodiversity, which is ranked 5th overall, and its natural resources, with more than 25 000 natural heritage sites and rich fauna, being one of the few countries where you can find all the 10 major ecosystems in the world. The country´s cultural resources are also among the world’s best, being 10th in terms of monuments of archaeological importance, with 110 000 monuments and 33 UNESCO World Heritage Cultural sites, more than any other country in the world Market overview Mexico’s main tourist regions which are: ξ Los Cabos Baja Sur, a leader in the development of world-class golf, Bahia Banderas, Vallarta, Puerto Peñasco, and Tijuana, which are in the northwest region bathed by the Sea of Cortez. ξ Campeche, Chiapas, Tabasco and Yucatan, which compose the Mayan Riviera on the Caribbean coastline. ξ Acapulco, Cancun and Oaxaca, which are the main beach destinations in the country. Yet amid such natural richness there are areas that require attention to develop a better tourism environment, such as ground transport infrastructure, which includes the construction and planning of roads with high technology equipment; a development of ICT tourism infrastructure, with the automation of hotels, airports and car rental companies; and human resource training, that is focused on English language education in key regions like Los Cabos, Baja Sur and the Mayan Riviera, being these areas some in which British companies can find business opportunities. Besides these infrastructure needs, there are new areas for foreign investment like the long term development of the Tourism Center of Teacapan in Sinaloa, which will be twice as big as Cancun, with 44,200 hotel rooms amid 30 km of beaches bathed by the pacific and it is planned to be ready by 2025. Other areas that represent new trends of tourism investment are Mexico City, Nayarit and San Luis Potosi, which in the first quarter of 2011 have received more than 100 million dollars in private investment, as investors try to develop more opportunities in the business and social tourism sectors. Another area or relevance is golf, with over $100 billion USD worth of golf-related resort and real estate development taking place all over Mexico in 2010, making golf one of the faster growing and more important segments of Mexico’s tourist and real estate industries. Golf courses in Mexico require between $700K and $2M USD a year for maintenance. This makes a good opportunity for Golf Design & Maintenance Firms looking for potential clients in Mexico. Golf in Mexico has a significant potential market, with more than 200,000 golf rounds being played annually in Cabo San Lucas, which is considered Mexico´s golf capital. It attracts millions of golfers coming from the West coast and Southeast of the US to visit play in golf courses designed by specialists such as Jack Nicklaus. Golf’s development has been such that Los Cabos has been classified as one of the 13 best golfing destinations worldwide and it has strongly positioned itself in the market segment of high consumption tourism who are mainly from the California, Arizona, Texas, New Mexico, Washington, Colorado and New York. Key opportunities The Sectorial Tourism Programme 2007-2012 has, as its goal, the task of improving competitiviness to reflect a private investment total of $20 billion USD during each presidential term. By doing some strategic activities, Mexico will offer the following business opportunities to British companies: ξ New developments in Sinaloa, San Luis Potosí, Nayarit and Mexico City. ξ More developments in Cancun and Los Cabos, keys to Mexico’s Tourist revenue. ξ Golf course designers, developers. ξ Hotel/Resort investors. ξ Hospitality Technology. ξ Specialised and Niche products related to the Hospitality Sector. ξ Marine Leisure. Sports and recreational products Latest export opportunities in Leisure & Tourism Latest export opportunities - Mexico Getting into the market We encourage British companies to approach well in advance the local authorities that are in charge of projects, since very frequently the time between the launch of a tender and the required proposal submission date is extremely short. In addition, if you are already in contact with the local authorities you may be able to gain an insight as to what they are looking for before the tender is advertised. It is important to build relationships in the market, so that key local players and decision makers will be aware of your expertise and keep you in mind when forming bidding consortia. In many instances, UK companies choose to partner with local counterparts, benefiting from their business know-how. More about doing business in Mexico Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. Luis Calette Trade & Investment Officer British Trade Office Blvd. Sanchez Taboada 10488-923 Zona Rio C.P.22010 Tijuana, Baja California Mexico T. +52 (664) 615 8046 Email: tijuana@ukconsulate.org Ana Gallardo Trade & Investment Research Officer British Trade Office Blvd. Sanchez Taboada 10488-923 Zona Rio C.P.22010 Tijuana, Baja California Mexico T. +52 (664) 615 8046 Email: agallardo@ukconsulate.org Contact your local international trade team Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. FITA 2012 20-23 September 2012 www.fitamx.com ExProTur Vallarta 2012 www.exprotur.com Latest events Mexico Latest events – Leisure & Tourism Useful links More about OMIS and other UKTI services for exporters
Posted: 31 December 2011

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