Food Processing Ingredients

An Expert's View about Food , Beverages and Tobacco in the Netherlands

Posted on: 7 Dec 2011

The turnover of the Benelux food processing industry is estimated at 104 billion euro. The following products have good sales potential: nuts, fish fillets, processed fruit and vegetables, cane molasses, juice concentrate, ingredients for the natural or healthy foods industry, bakery products dairy products, millet, spelled and meslin.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 11/25/2011 GAIN Report Number: NL1026 Netherlands Food Processing Ingredients Growing Opportunities in the Benelux Market Approved By: Mary Ellen Smith Prepared By: Marcel Pinckaers Report Highlights: The turnover of the Benelux food processing industry is estimated at 104 billion euro, with 9,300 companies employing 220,000 people. Benelux based importers are responsible for almost a quarter of total U.S. exports to the EU-27. This year exports are expected to be up by a quarter compared to last year. When meeting EU and Benelux standards, the following products have good sales potential: nuts, fish fillets, processed fruit and vegetables, cane molasses, juice concentrate, ingredients for the natural or healthy foods industry, bakery products dairy products, millet, spelled and meslin. Post: The Hague Executive Summary: Author Defined: SECTION I. MARKET SUMMARY The Food Processing Market The turnover of the Dutch food processing industry is estimated at almost 65 billion euro. Slaughter and meat processing, beverages, animal feed and chocolate and confectionary are the largest sectors. Around 4,300 food processing companies employ about 131,000 people. The turnover of the Belgian food processing industry is estimated at 39 billion euro with roughly 5,000 companies employing 89,000 people. The largest sectors continue to be the meat and meat processing sector, the dairy sector and the chocolate and confectionary sector. Due to the current economic conditions, the food processing industry is more than ever looking at ways to increase margins and diversify risk. Table 1: U.S. exports of agriculture, fish and forestry products to the Benelux countries Belgium-Luxembourg the Netherlands Benelux countries Bulk Agricultural Products 232,199 224,451 456,650 Intermediate Agricultural Products 159,414 434,822 594,236 Consumer-Oriented Agricultural Products 400,850 764,883 1,165,733 Forest Products 52,144 71,024 123,168 Fish and Seafood Products 34,984 165,748 200,732 Total 879,591 1,660,928 2,540,519 Source: FAS/The Hague Benelux based importers are responsible for almost a quarter of total U.S. exports of agriculture, fish and forestry products to the EU-27. Based on first 8 months figures of 2011, U.S. exports to the EU-27 are expected to be up by a fifth possibly denoting the highest export levels in the past decades. Exports to the Benelux countries look even more promising, up by over a quarter. Except for forest products, exports of all product groups are expected to increase. Table 2: Exchange rate Exchange rate Year 1 USD = ? 0.80 2006 1 USD = ? 0.73 2007 1 USD = ? 0.67 2008 1 USD = ? 0.72 2009 1 USD = ? 0.75 2010 1 USD = ? 0.71 2011* *first 10 months Source: FAS/The Hague Key Market Drivers: The majority of the processing companies are located close to the main port cities Rotterdam, Antwerp and Amsterdam. Knowledgeable traders, an excellent distribution system and an innovative economy make the Benelux an attractive market for processing and trading ingredients. Although the Benelux itself has a population of only almost 28 million people, within a radius of 200 miles from the Benelux border, the food processing industry has access to roughly 75 million affluent consumers, or 15% of the total EU population. This densely populated region covers important markets like North Rhine Westphalia, London and Paris. Germany, France and the UK continue to be important markets for the Benelux food processing industry. Benelux food processing industry has benefitted from EU expansion with over three-fourth of the region?s agricultural exports going to other EU MS. Greater growth opportunities are to be found outside the EU, in growing markets like Brazil, Russia, India and China. The on-going consolidation in the food processing industry, driven by the growing buying power of retailers, impacts the price and condition negotiations between processors and food ingredient suppliers. The food retail market is slightly growing at the expense of the foodservice market. In addition, more than ever before, the food processing industry is consolidating across the border. Not only did Benelux companies invest heavily in North and South America in recent years, international companies are also investing in the Benelux. In order to be successful in the Benelux food market and the larger EU market, U.S. exporters of food ingredients will have to comply with EU and national import regulations. The Benelux market can be characterized by an aging population, smaller households, growing ethnic diversity, greater awareness of healthy lifestyles and sustainable production systems, growing demand for new tastes, products and experiences. Obesity is a growing problem within the EU, suppliers of healthy ingredients can therefore claim added- value to their products. Table 3: Advantages and Challenges Advantages Challenges (sector strengths and opportunities) (sector weaknesses and threats) A favorable exchange rate make U.S. food ingredients Sustainability standards are increasingly more price competitive for Benelux food manufacturers becoming a requirement of the Benelux food industry (MSC, RSPO, etc.) Due to its geographical location, easy access to 15% of Non-tariff trade barriers may at times even the EU population and excellent infrastructure and disturb trade between the EU and the U.S. distribution system, the Benelux region forms an excellent gateway to the rest of Europe Benelux businessmen are in general considered to be EU nutrition and health claims differ from the business oriented, open-minded, straightforward, U.S. educated and often speak more languages A high level of knowledge and productivity; automation U.S. exporters may face competition from of production procedures suppliers from EU MS due to tariffs and non- tariff trade barriers The large and well developed food processing industry Relatively high labor costs and administrative requires a wide range of ingredients, from low-value, burdens may lead to outsourcing activities to low unprocessed commodities to high-value, highly labor costs countries processed ingredients. The high level of innovation and flexibility will lead to Several product cannot be exported to the EU the ability to add more value to the finished food since they are not approved (selected meat and products meat products, GMO derived ingredients that are not EU approved, etc.) Source: FAS/The Hague SECTION II. ROAD MAP FOR MARKET ENTRY A. ENTRY STRATEGY U.S. companies that want to start exporting food ingredients to the Benelux market should research the market for a better understanding. This can be done by reading FAS Attaché Reports and contacting FAS/The Hague for clarification on specific issues. Once U.S. companies have this background information, they have several choices of how to enter the market. Many companies have benefited from attending at one of Europe?s many USDA Endorsed trade shows, http://www.fas.usda.gov/agx/trade_events/2011_2012TSCalendar.pdf. They serve as a springboard into the market, helping them establish new trade contacts and gauge product interests. U.S. exporters can also contact their respective U.S. State Regional Trade Groups (SRTG), their commodity Cooperator Group and their State Department of Agriculture to obtain additional market entry support. 1. FAS Attaché Reports New-to-market exporters should begin the entry process by studying the FAS Attaché reports on the Benelux. The Benelux Exporter Guide contains a general overview of the macro-economic situation, discusses demographic trends, food trends, offers exporter business tips and shares overviews of the food retail and HRI sectors, GAIN Report ? NL1008. Other helpful Attaché reports include the FAIRS (GAIN Reports: NL1001 and BE1001) and the Export Certification Report (GAIN Reports: NL0029 and BE0003), which provides an overview of import regulation standards and required health and origin certificates. A complete selection of FAS reports can be viewed online at: http://www.fas.usda.gov/scriptsw/attacherep/default.asp 2. FAS? Office of Agricultural Affairs in The Hague The Office of Agricultural Affairs in The Hague can be contacted for assistance with questions regarding the Benelux market, trade shows and other marketing or sales opportunities in that market. Contact information for FAS/The Hague is found at the end of this report. 3. Participation in Trade Shows Trade shows are excellent venues for U.S. exporters to make contact with potential business partners, to conduct product introductions and to gauge buyer interest. Several of the largest trade shows in the world take place in Northwest Europe. Appendix 2 of the Benelux Exporter Guide GAIN Report ? NL1008 will give you a complete overview of trade shows frequently visited by Benelux food buyers. 4. State Regional Trade Groups The State Regional Trade Groups (SRTG) are regionally located in the U.S. and are non-profit trade development organizations that help U.S. food producers and processors sell their products overseas. They are funded by FAS, the State Departments of Agriculture and private industry. They carry out promotional activities that increase exports of U.S. high-value food and agricultural products. Activities include participation in international trade shows, overseas trade missions, reverse trade missions, export education, in-country research, and point-of-sale promotions in foreign food chains and restaurants in markets around the world. The SRTGs also administer a cost-share funding program called the Brand program, which supports the promotion of brand name food and agricultural products in overseas markets. For more information, contact the state regional trade group responsible for your state: Table 4: The four State Regional Trade Groups Food Export USA - Midwest Southern United States Trade Association Member states: Indiana, Illinois, Iowa, Kansas, Member states: Alabama, Arkansas, Florida, Michigan, Minnesota, Missouri, Nebraska, North Georgia, Kentucky, Louisiana, Maryland, Dakota, Ohio, South Dakota, Wisconsin Mississippi, North Carolina, Oklahoma, Puerto Rico, E-mail: info@foodexport.org South Carolina, Tennessee, Texas, Virginia, West Web site: www.foodexport.org Virginia E-mail: susta@susta.org Web site: www.susta.org Western U.S. Agricultural Trade Association Food Export USA - Northeast Member states: Alaska, Arizona, California, Member states: Connecticut, Delaware, Maine, Colorado, Hawaii, Idaho, Montana, Nevada, New Massachusetts, New Hampshire, New Jersey, New Mexico, Oregon, Utah, Washington, Wyoming York, Pennsylvania, Rhode Island, Vermont E-mail: export@wusata.org E-mail: info@foodexport.org Web site: www.wusata.org Web site: www.foodexportusa.org The U.S. Agricultural Export Development Council is composed of U.S. trade associations and other organizations, in addition to the SRTGs, with an interest in promoting U.S. agricultural exports. For an overview and additional information on the various Commodity Groups, you can go to www.usaedc.org. B. MARKET STRUCTURE Depending on the ingredient, there are different supply chains in the Benelux market. The general supply chain described below applies to the majority of the food ingredients. Benelux food processors source their ingredients from local producers and from importers (when ingredients are locally not available or not competitive). Only large processors might opt to import ingredients directly from foreign suppliers. Figure 1: Supply chain U.S. exporters of food ingredients generally enter the Benelux market through a specialized importer. A good importer is not only aware of all import regulations and standards but can also be your partner in marketing your product. The Benelux food processing industry is well developed and has access to any food ingredient imaginable. In order to be successful in the Benelux market, the U.S. product has to have a competitive advantage like a lower price, innovative quality, different variety, desired size, seasonal available, high quality, etc. Products not produced in the EU or unavailable in large quantities have the potential to fare well in the Benelux although they might face fierce competition from other third country suppliers. C. COMPANY PROFILES Table 5: An overview of the largest food processing companies. Company Name Turnover, worldwide (mln Turnover, Netherlands (mln Product group ?) ?) 1 Unilever 44,262 * 12,015 food 2 Heineken 16,133 * 7,894 beverages 3 VION Food Group 9,600 n.a. meat and ** ingredients 4 FrieslandCampina 8,972 2,291 dairy 5 Nutreco 4,938 554 meat, feed 6 DSM 3,005 n.a. ingredients 7 CSM 2,990 n.a. bakery ingredients 8 Cosun 1,766 639 potato, sugar, bakery 9 Wessanen 796 157 snacks, natural foods * Western Europe ** 2009 figures Source: www.lei.dlo.nl D. SECTOR TRENDS I. Sector trends Sustainability Sustainability is in several ways a key concept for the strategy for the food industry in the near future. The FNLI, the Dutch Food Industry Federation, wants to position the industry as a responsible player in the Dutch society. Herewith a sound balance is sought between financial returns, social interests and the environment. Some of the sustainable themes include: (A) Sustainable food: enhancing the sustainability of the business practices in the food chain and increasing the turnover of the assortment of sustainable food products; (B) International Corporate Social Responsibility: increasing transparency regarding CSR within the food processing industry and supporting initiatives like Roundtable on Sustainable Palm Oil (RSPO). New initiatives are taken to further enhance the sustainability of the Coffee and Cocoa production chain. Investments The Netherlands? trade and investment policy is among the most open in the world. With combined merchandise exports and imports virtually equal to GDP, the Dutch economy is one of the most internationally oriented in the world. Investors have found the Netherlands a favorable location for their European investments projects. The Dutch actively solicit foreign investment through the Netherlands Foreign Investment Agency (NFIA) and related regional economic development companies. Investment surveys indicate that U.S. investors favor the Netherlands as a location for European Distribution Centers (EDCs). The introduction of a more friendly tax regime in the late 1990s and a drop in the corporate tax rate to 25.5% in 2007 make the Netherlands an attractive location for European headquarters. Foreign investors find the Netherlands attractive because of the country?s stable political and macroeconomic climate, a highly developed financial sector, the presence of a well-educated and productive labor force, and the high quality of the physical and communications infrastructure. Some potential bottlenecks in attracting foreign direct investments to the Netherlands include relatively high wage costs, heavy administrative burden and labor market imperfections (complex labor laws resulting in restricting hiring and firing practices for employers). For more information on the investment climate in the Netherlands, please go to the following website of the U.S. Department of State http://www.state.gov/e/eeb/ifd/2008/101018.htm. Information on the investment climate in Belgium can be found at the following website, http://www.state.gov/e/eeb/ifd/2008/100822.htm. The following table will give you an overview of some of the U.S. food companies (in alphabetical order) active in the Benelux market through joint ventures, acquisitions, etc. Table 6: US companies in the Benelux market U.S. companies: Sector: ADM soya, oils, fats, cocoa Bruce Foods tex-mex food products Campbell Foods soup Cargill orange juice, grains, soft drinks, starch, poultry oils, fats, poultry, sugar, chocolate Kraft salad, convenience, coffee and confectionary products Lamb Weston potato Master foods confectionary products PepsiCo beverages, snacks, fats nuts, chips Procter & Gamble confectionery Sara Lee Coffee, meat products Simplot potato Smithfield meat products Source: FAS/The Hague II. Consumer trends The Benelux has almost 28 million inhabitants and is the most densely populated region in the EU, with 412 people per square kilometer. More than two-thirds of its slowly growing population lives in a 130 mile corridor stretching from Amsterdam to Brussels. Over the past decades more and more women have entered the labor force. This has resulted in double- income households, where time has become scarce. In their spare time they want to focus on their family, friends and a healthy lifestyle. Spending hours on preparing meals is not on that priority list unless the preparation of the dinner becomes is part of this spending time with family and friends. The double income households are willing to pay additional money for convenience, variety, and health in food. As a result they are purchasing more meal components and ready-to-eat products, but this group is also experimenting more with ethnic cuisines and other concepts. Another development that drives changing consumer buying habits is the on-going trend towards smaller households. There are some 12 million households with an average size of 2.3 people. Single and two person households are growing and households of 4 or more persons declining. Not only does this trend demand smaller portions, industry contacts also claim that these consumers tend to buy more expensive, value-added products or meal components. The Benelux population is graying as the 0-20 age group is declining and the 65+ age group is growing rapidly. It is worth noting that the 65+ age group has a relatively high purchasing power since, in general, they live in paid-off houses and benefit from a good pension. Table 7: Key Demographic Figures For The Benelux 2006 2007 2008 2009 2010 Population, in millions 26.8 27.4 27.6 27.8 28.0 Number of Households, in millions 11.7 11.9 12 12.1 12.4 Household Size 2.3 2.3 2.3 2.3 2.25 Source: CBS, Statbel Table 8: Dutch Population By Age Group, In Percentage Year 0 ? 19 20 ? 39 40 ? 64 65 ? 79 80+ Total Population 1963 38.1 26.4 26.1 7.9 1.5 11,889,962 1973 35.0 29.0 25.6 8.6 1.8 13,387,623 1983 29.7 32.6 26.0 9.4 2.4 14,339,551 1993 24.6 32.9 29.5 10.0 3.0 15,239,182 2003 24.5 28.6 33.2 10.4 3.4 16,192,572 2010 23.7 25.3 35.7 11.4 3.9 16,574,989 Source: CBS Table 9: Main Non-Dutch Population, By Ethnicity 2006 2007 2008 2009 2010 Indonesian 393,057 389,940 387,124 384,497 381,500* Turkish 364,333 368,600 372,852 378,330 383,957 Surinamese 331,890 333,504 335,679 338,678 342,279 Moroccan 323,239 329,493 335,208 341,528 349,005 Source: CBS, * FAS The Hague estimate Table 10: Advantages And Challenges US Products Face In The Benelux Advantages Challenges Affluent and open-minded consumers Saturated markets Highly developed infrastructure Transatlantic transportation is costly Trade history and mentality and takes time Strong interest in experimenting with new and Competition from local/regional innovative products and/or concepts supply Favorable image of American products Tariffs and Non-Tariff trade barriers Highly consolidated retail industry Source: FAS/The Hague Changing Tastes The non-Dutch population in the Netherlands (20%) annually grows by 2 percent whereas the population with Dutch ethnicity doesn?t grow. As a result there has been strong growth in the number of stores serving ethnic niche markets and in demand for non-traditional Dutch food. The non-Belgian population in Belgium is much smaller and accounts for only 7%. More information on this subject can be found on http://www.fas.usda.gov/scriptsw/attacherep/default.asp (GAIN NL7021) Awareness of Health and Well-Being Consumers are becoming more aware of and concerned about the effects food has on their health and well-being. There has been a trend to a more healthful lifestyle in Western European countries. The following US industries have all benefitted from this trend: nuts (pistachios, almonds, walnuts, etc.), fruits (cranberries, pomegranates, berries, etc.), seafood (salmon, halibut, etc.) and to some extent pulses. Another driver is that consumers are more cautious about food born illnesses. Consumers are looking for and finding more information on this topic; the media, including the Internet, TV and magazines, respond to this desire and feed into it. Food processors and retailers play a crucial role as well, as they develop and market food products to create, anticipate and meet consumers? needs. EU-approval of stevia The third Commission Regulation 1131/2011 approves the sweetener steviol glycosides, commonly known as stevia, which is extracted from the leaves of the Stevia Rebaudiana Bertoni plant. Stevia?s approval for its use in several food categories will allow industry to innovate and to develop new products. SECTION III. COMPETITION Table 11: Overall competitive situation in the Netherlands Product Leading Strengths of Key Supply Countries Advantages and Category Countries Disadvantages of local of Origins suppliers [+ USA] Peanuts Argentina: Argentina continues to be the largest No local supply 69% supplier Total Imports: USA: [7%] 338 million USD China: 6% 301 thousand Brazil: 6% MT Almonds USA: [75%] Spain is an EU MS and located The food processing industry (HS080212) Spain: 14% closer to the Netherlands than the needs more almonds than Spain U.S. can supply. The production in Total Imports: The U.S. dominates the international the U.S. continues to grow and 92 million USD almonds trade increasingly supplies Europe 20 thousand MT with high and consistent quality of almonds Pistachios USA: [66%] The U.S. dominates the international Although China, Iran and the (HS080250) Iran: 5% pistachios trade U.S. are all non-EU countries, China: 1% the first two have experienced Total Imports: problems with aflatoxin in the 106 million USD past 15 thousand MT Frozen fillets of USA: [51%] The U.S. leads the supply of Alaska No or not enough local Alaska Pollack China: 32% Pollack; Iceland, Norway and China availability of price competitive (HS03042985) are suppliers of cod; Iceland and fish fillets China supply respectively coalfish Total Imports: and saltwater fish 30 million USD 16 thousand MT Milk powder Germany: Increasing prices of dairy products Due to increased competition (HS040210) 34% on the EU market induced imports on bulk products on the world France: from outside the EU, including the market, the EU sector is Total Imports: 27% U.S. increasingly focusing on added 351 million USD Italy: 10% value; this gives opportunities 131 thousand Poland: 9% for U.S. producers to supply the MT USA: [2%] EU market with certain dairy products Processed fruit Costa Rica: The vast majority is mixed processed No local availability of price (HS200899) 23% fruit with added sugar from competitive (tropical) fruit India: 19% predominantly Costa Rica, India and Total Imports: Ecuador: Ecuador 211 million USD 18% 205 thousand USA: [4%] MT Soybeans Brazil: 38% South American origins are The EU has only a minor (HS12010090) U.S.: [29%] competitive throughout most of the production, which is Paraguay: year. U.S. bean production could be insufficient to fulfill the Total Imports: 15% able to claim to be more sustainable domestic demand 1,566 million Canada: 8% USD Uruguay: 3,553 thousand 6% MT Animal and Belgium: EU demand for oils and fats is EU production of rapeseed and vegetable fats 82% growing due to biofuels production. sunflower seed is limited and oils Germany: Crushing is increasingly conducted (HS15) 8% in the country of origin U.K.: 3% 153 million USD U.S.: [1%] 55 thousand MT Fruit and Brazil: Half of Dutch fruit juice import is No local availability of fruit and vegetable juices (39%) citrus juice with Brazil and to a vegetable juices Costa Rica: lesser extent Israel, the U.S. and Total Imports: (8%) Cuba as leading suppliers. The other 1,422 million Thailand: half is dominated by pineapple juice USD (5%) imports from Thailand and Costa 975 thousand USA: (4%) Rica, apple juice imports from China MT * China: (3%) and grapefruit juice from Israel and the U.S. Wheat France: U.S. wheat is high protein wheat and Of the locally produced wheat 49% therefore useful for bakery and pasta only a portion is suitable for the Total Imports: Germany: preparation food processing industry, with 1,079 million 27% the remaining destined for feed USD UK: 13% 5,262 thousand U.S.: [<1%] MT Starches Germany: U.S. exports are dominated by wheat n.a. (HS1108) 42% starch (facing competition from EU France: 24% MS like Germany, Lithuania and Total Imports: Belgium Belgium) and corn starch (facing 104 million USD 18% competition from EU MS like 164 thousand Thailand: France, Germany and Spain) MT 7% U.S.: [1%] Specialty grains Germany: EU MS dominate trade. U.S. exports n.a. (HS1008) 58% are dominated by millet; competition Poland: 18% comes from Germany and Poland Total Imports: France: 9% 60 million USD U.S.: [<1%] 243 thousand MT Spelt and meslin France: 50% The U.S. is a stable supplier Domestic production is not (HS100190) Germany: compared to Russia and the Ukraine subject to an import tariff 26% Total Imports: U.K.: 13% 1,068 million U.S.: [<1%] USD 5,211 thousand MT Source: Globe Trade Atlas, 2010 data * FAS/The Hague estimates Table 11: Overall competitive situation in Belgium Product Leading Strengths of Key Supply Advantages and Disadvantages of Category Countries of Countries local suppliers Origins [+ USA] Almonds USA: (59%) Spain is an EU MS which The Belgian food processing industry (HS080212) Spain: (20%) makes trade with Belgium needs more almonds than Spain can easier; the U.S. dominates supply. The production in the U.S. Total Imports: the international almonds continues to grow and increasingly 60 million USD trade supplies Europe with high and 13 thousand MT consistent quality of almonds Pistachios USA: (62%) The U.S. dominates the Although China, Iran and the U.S. are (HS080250) Iran: (19%) international trade in all non-EU countries, the first two pistachios have experienced problems with Total Imports: aflatoxin in the past 73 million USD 9 thousand MT Fruit and Brazil: (65%) Belgium?s import of fruit No local availability of fruit and vegetable juices USA: (7%) juices is dominated by citrus vegetable juices Costa Rica: juice imports from Brazil Total Imports: (2%) 818 million USD 950 thousand MT * Soybeans Canada: 21% South American origins are The EU has only a minor production, (HS12010090) U.S.: [10%] competitive throughout most which is insufficient to fulfill the Paraguay: 8% of the year. U.S. bean domestic demand Total Imports: Brazil: 5% production could be able to 265 million USD China 1% claim to be more sustainable 584 thousand MT Frozen fillets of China: China leads the supply of No or not enough local Alaska Pollack 32% Alaska Pollack; Iceland, availability of price competitive (HS03042985) USA: Norway and China are fish fillets [2%] suppliers of cod; Iceland and Total Imports: China supply respectively 6 million USD coalfish and saltwater fish 5 thousand MT Source: Globe Trade Atlas, 2010 data * FAS/The Hague estimates SECTION IV. BEST PRODUCT PROSPECTS Ingredients present in the market which have good sales potential Nuts (almonds, peanuts, pistachios, walnuts, hazelnuts and pecans) Fish fillets (frozen fillets of Alaska Pollack) Processed fruit Cane molasses Juice concentrate (juice from oranges, cranberries and grapefruit) Ingredients not present in significant quantities, but which have good sales potential Ingredients for the natural or healthy foods industry Bakery products Dairy products (milk powder) Millet, spelt and meslin Ingredients not present because they face significant barriers Meat products (chicken meat) GMO derived ingredients that are not EU approved Category A: Products Present in the Market Which Have Good Sales Potential Product 2010 2010 5 year Key constraints Market category Market Imports average over market attractiveness for Size (sales, annual development USA (volume) million import USD) growth Tree nuts 663 663 1 percent The U.S. dominates Growing demand and international trade only small local production within EU Soybeans 1,566 1,566 Stable Competition comes Good demand which from several South provides opportunities American countries for U.S. suppliers SECTION V. POST CONTACT AND FURTHER INFORMATION If you have questions or comments regarding this report, or need assistance exporting to the Benelux, please contact the U.S. Office of Agricultural Affairs in The Hague: U.S. Department of Agriculture?s Foreign Agricultural Service Embassy of the United States Marcel Pinckaers Lange Voorhout 102 2514 EJ The Hague Phone: +31 (0)70 3102 305 Fax: +31 (0)70 365 7681 marcel.pinckaers@fas.usda.gov www.fas.usda.gov http://thehague.usembassy.gov/fas.html Please view our website for more information on exporting U.S. food ingredients to the Benelux. Importer listings are available at the Office of Agricultural Affairs in The Hague. Please find below reports of interest to U.S. exporters that are exploring the opportunities to start exporting to the Benelux food processing market. These reports can be downloaded from the following FAS website: http://www.fas.usda.gov/scriptsw/attacherep/default.asp
Posted: 07 December 2011

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