Organic Food Opportunities

An Expert's View about Food , Beverages and Tobacco in the Netherlands

Last updated: 16 May 2011

The organic food market is the fastest growing sector within the food industry in the Netherlands. The total Dutch food market grew by 1.9% to €27.9 billion. Organic consumption grew five times as much.

Sector briefing Organic Food Opportunities in Netherlands Why The Netherlands? The organic food market is the fastest growing sector within the food industry in the Netherlands. The total Dutch food market grew by 1.9% to ?27.9 billion. Organic consumption grew five times as much. The market grew by 10.8% from ?583.41 million in 2008 to ?646.6 million in 2009 (catering included). The share of the total market is 2.3 percent (2.1% in 2008). The growth in sales of organic products has been realized in most selling ?The Dutch organic food market outlets. Supermarket spending rose by continues to grow? 11.5%, speciality shops 8.1% and the catering sector by 21.6%. Fresh products such as potatoes, vegetables and fruit account for about 23% of the total organic food sales, dairy products and eggs 21.7%, meat 14.6%, bread 9% and 31.8% others. It is said that two out of the three Dutch consumers already buy biological products. Consumer spending in 2009 was ? 39.5 per capita and in 2008 it was ? 36.15 The Dutch government actively supports the organic food industry and aims for a 100 percent sustainable catering industry, of which 40% of their products assortment being organic by 2011. Organic consumer spending in the contract catering sector rose from ? 46.1 million (2008) to ? 56.1 million in 2009, which makes it the fastest growing sector. UK Trade & Investment Sector briefing: Organic food opportunities in Netherlands The most important marketing channel is the Opportunities general retail trade but the specialized trade (health and reform shops) has an almost The Dutch stand positive to convenience food equal share of the organic market and is thus and are showing a clear preference for natural much more important than in most other products with no added sugar and artifical European countries. ingredients. Growth in organic fruit and vegetable juices remain high. Organic wine Almost all supermarkets chains in the and beer are also in demand. Coffee and tea Netherlands now have a good supply of are now of interest. products, with Albert Heijn (AH), the largest supermarket chain (830 shops in Packed non-perishable products such as rice 2011) having had a leading role. Since AH and derivative products such as muesli are in introduced their own organic house brand demand. The demand for grains will rise due ?Puur & Eerlijk? (?Pure & Honest?) in 1998, to the increasing involvement of bakeries in sales have risen. organic bread and baked goods. Find general information on the Dutch market The supply of organic baby food is still behind conditions on UKTI's website. The Doing that of other countries such as Germany and Business Guide gives an overview of Dutch Denmark and may therefore offer some economy, business culture, potential potential to UK suppliers. opportunities and an introduction to other relevant issues. Latest edition to organic sales is pet food. If you have any questions on the opportunities above, contact the UKTI contacts named in this report. Business opportunities aimed specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. You can be alerted to business opportunities on a regular basis by registering on the UKTI website. Find out more on UKTI?s business opportunities service on the UKTI website UK Trade & Investment Sector briefing: Organic food opportunities in Netherlands UKTI?s Tradeshow Access Programme (TAP) Major events provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend ?BioVak? is an important trade shows overseas. Find out more about trade exhibition in Europe for the organic UKTI support for attendance at overseas market sector. The exhibition is organized by events. the International Company Exhibition Management (ICEM) in Contacts in the Netherlands cooperation with the trade magazine, Ekoland The exhibition, which was first held in 2008 will be held from 18 to 19 Skal is a non-profit inspection January 2012 at the IJsselhalls in Zwolle. and certification body for organic production in the Netherlands. The Dutch government ?BioFach? is an important has designated Skal to monitor and approve trade exhibition outside the Netherlands for the use of organic labelling on food products the Dutch trader. including those that have been imported. Skal works closely with other EU inspection bodies, ?National Food Week? in particular within the European Organic Certifiers Council (EOCC) which is the largest food trade fair in the Netherlands will not be held this year. The use of the EKO Quality Mark is restricted PLMA ?World of Private Label? is an to organic companies by Skal. annual exhibition which covers own brands. The exhibition is divided into food and non- The EKO Quality Mark is only permitted on food exhibition halls. The food hall shows a products containing more than 95% organic range of products including packaged and ingredients. It cannot be used on agricultural canned foods, fresh and chilled products products under conversion to organic (meat, poultry, seafood, dairy, bakery, production. confectionery, fruit and vegetables, delicatessen and ready made meals). Biological, who was founded in 1992 is the umbrella organisation The show is said to attract the largest for organic farming and food. In it organic audience of private label buyers. Many of farmers, traders, manufacturers and retailers these are executives of supermarkets, co-operate to increase knowledge and hypermarkets, department stores and retail stimulate the market of organic products. chains from many parts of the world. PBS-Promotiebureau Biologische The next PLMA Exhibition will be held from 24 Speciaalzaak was to 25 May 2011 at the RAI Exhibition Centre established in 2002 to encourage and support in Amsterdam. Further information can be organic speciality stores. obtained from the organisers. Website details are and Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis. UK Trade & Investment Sector briefing: Organic food opportunities in Netherlands Next steps - UKTI Contacts How UKTI can help Elly Bierens British companies wishing to develop their Senior Trade Adviser business in the Dutch market are advised to British Embassy The Hague undertake as much market research and Tel.: (00 31) (0)70 4270303 planning as possible in the UK. UKTI?s team in Email: the Netherlands, with its wide local knowledge and experience, can provide a range of Michiel Veldhuizen services to British-based companies wishing Head Trade and Investment to grow their business in global markets. British Embassy The Hague Tel.: (00 31) (0)70 4270211 This can include: Email: ? Provision of market information This work is available via our Overseas ? Validated lists of agents/distributors Market Introduction Service (OMIS) a ? Key market players or potential chargeable service which assists British-based customers in the Dutch market companies wishing to enter or expand their ? Establishment of interest of such business in overseas markets. contacts in working with you ? Arranging appointments To find out more about commissioning this ? Organise seminars or other events for work, or accessing other UKTI services and you to meet contacts and promote specialist advice, please visit the UKTI your company in the Dutch market. website to find contact details for your local UKTI office. Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright UK Trade & Investment Sector briefing: Organic food opportunities in Netherlands
Posted: 14 May 2011, last updated 16 May 2011

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