Costume Jewellery in the Netherlands

An Expert's View about Costume Jewelry in the Netherlands

Posted on: 31 Dec 2011

The total Dutch consumption of costume jewellery was valued at € 152 million in 2009.

Costume Jewellery in the Netherlands Due to the economic recession, the market for precious jewellery in the Netherlands has declined since 2008. Dutch consumers are now looking at more affordable jewellery. Market overview The total Dutch consumption of costume jewellery was valued at € 152 million in 2009, a 0.5% average annual increase since 2005. The Dutch spent €56.9 per capita (€47.3 precious, €9.6 costume) in 2008. Women are by far the largest spender of jewellery, whilst men are now also showing interest in items such as bracelets and chains. For many Dutch consumers, the overall look and affordable price of the jewellery piece is more important than the material content. Costume jewellery, which is also referred to as fashion jewellery, imitation jewellery or bijoux can usually be found in specialist costume jewellery or accessory shops, department stores, clothing stores and a variety of other outlets, such as footwear stores, drugstores, gift shops, mail order, market stalls and online sellers, making it accessible for most people. Total Dutch imports of costume jewellery in 2009 was valued at €78 million, most of which comes from China. Key opportunities ξ Reasonably priced fashionable designer jewellery: either precious, costume or combined is in demand. ξ Costume jewellery is improving in quality and will compete with the lower end of the precious jewellery market. ξ Latest designer jewellery features romantic forms with a touch of “kitsch”. ξ Pendants with various sorts of charms are popular. ξ Since the Danish “troll beads” were introduced on the Dutch market in 2005, they have not lost popularity. ξ Pearls gained its popularity in 2007. ξ Men’s jewellery has become more popular in the Netherlands, especially neck chains, rings and bracelets. Alongside stainless steel, titanium, silver combined with leather is fashionable. ξ Interesting niche markets are DIY jewellery (charms and beads) and jewellery for teens and pets. Latest export opportunities – Giftware, Jewellery & Tableware Latest export opportunities – Netherlands Getting into the market Recommended way is to take on an importer/distributor. More about doing business in the Netherlands Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. ξ Elly Bierens, British Embassy The Netherlands. Tel: +31 (0)70 4270303 or email: ξ Fran Edmonds, British Embassy The Netherlands. Tel: +31 (0)70 4270306 or email: Contact your local international trade team Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. National buyers trade show “Jewels and Watches” at Trade Mart in Utrecht Date: Every first Monday of the month. Websites: and International Jewellery Art Fair “Sieraad” Date: 1-4 November 2012 Website: and Latest events – Giftware, Jewellery & Tableware Useful links More about OMIS and other UKTI services for exporters
Posted: 31 December 2011