The total Dutch consumption of costume jewellery was valued at € 152 million in 2009.
Costume Jewellery in the Netherlands
Due to the economic recession, the market for precious jewellery in the Netherlands has declined since 2008.
Dutch consumers are now looking at more affordable jewellery.
The total Dutch consumption of costume jewellery was valued at € 152 million in 2009, a 0.5%
average annual increase since 2005. The Dutch spent €56.9 per capita (€47.3 precious, €9.6
costume) in 2008.
Women are by far the largest spender of jewellery, whilst men are now also showing interest in
items such as bracelets and chains.
For many Dutch consumers, the overall look and affordable price of the jewellery piece is more
important than the material content.
Costume jewellery, which is also referred to as fashion jewellery, imitation jewellery or bijoux
can usually be found in specialist costume jewellery or accessory shops, department stores,
clothing stores and a variety of other outlets, such as footwear stores, drugstores, gift shops, mail
order, market stalls and online sellers, making it accessible for most people.
Total Dutch imports of costume jewellery in 2009 was valued at €78 million, most of which
comes from China.
ξ Reasonably priced fashionable designer jewellery: either precious, costume or combined is
ξ Costume jewellery is improving in quality and will compete with the lower end of the
precious jewellery market.
ξ Latest designer jewellery features romantic forms with a touch of “kitsch”.
ξ Pendants with various sorts of charms are popular.
ξ Since the Danish “troll beads” were introduced on the Dutch market in 2005, they have not
ξ Pearls gained its popularity in 2007.
ξ Men’s jewellery has become more popular in the Netherlands, especially neck chains,
rings and bracelets. Alongside stainless steel, titanium, silver combined with leather is
ξ Interesting niche markets are DIY jewellery (charms and beads) and jewellery for teens
Latest export opportunities – Giftware, Jewellery & Tableware
Latest export opportunities – Netherlands
Getting into the market
Recommended way is to take on an importer/distributor.
More about doing business in the Netherlands
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Elly Bierens, British Embassy The Netherlands. Tel: +31 (0)70 4270303 or email:
ξ Fran Edmonds, British Embassy The Netherlands. Tel: +31 (0)70 4270306 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
National buyers trade show “Jewels and Watches” at Trade Mart in Utrecht
Date: Every first Monday of the month.
Websites: www.jewelsandwatches.org and www.trademart.nl
International Jewellery Art Fair “Sieraad”
Date: 1-4 November 2012
Website: www.sieraadartfair.com and www.platformsieraad.nl
Latest events – Giftware, Jewellery & Tableware
More about OMIS and other UKTI services for exporters