Exporter Guide 2012

An Expert's View about Agriculture and Animal Husbandry in New Zealand

Posted on: 28 Dec 2012

New Zealand’s imports of consumer-oriented agricultural products have trended upward over the past several years and in 2011 reached US$250 million.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/18/2012 GAIN Report Number: NZ2016 New Zealand Exporter Guide Annual Approved By: Joseph Carroll, Ag Counselor Prepared By: Vinita Sharma, Marketing Analyst Report Highlights: New Zealand’s imports of consumer-oriented agricultural products have trended upward over the past several years and in 2011 reached US$250 million in comparison to US$124 million in 2006. The United States had a market share of 11%. Leading imports of consumer-oriented food products from the United States included food preparations, dog and cat food, fresh grapes, pears and oranges, frozen meat products, almonds and other nuts. Post: Wellington SECTION I: MARKET OVERVIEW Overview New Zealand lies in the southwest Pacific Ocean, consisting of two main islands and several smaller islands. It is comparable in size to Japan and has a population of 4.44 million people. It is a largely urbanized society with over half of the population residing in the four largest cities: Auckland, Wellington, Christchurch and Hamilton. According to Statistics New Zealand, approximately one-third of New Zealanders live in Auckland. Economic Indicators 2008 2009 2010 2011 Population 4.27 million 4.32 million 4.37 million 4.40 million Per Capita GDP 32,134 31,341 30,828 31,0221 GDP Growth (%) 3.0% -1.5% -0.5% 1.6% Unemployment Rate 4.7% 7.3% 6.8% 6.4%* Consumer Price Inflation 3.4% 2.0% 1.7% 4.6%* Food Price Inflation 9.1% 0.9% 4.2% 1.1%* Source: Stats New Zealand, Reserve Bank of New Zealand and Global Trade Atlas. *Notes: GDP is a March 31 year using a chain volume series in 1995/96 prices; (*) Year ending Sept/Oct 2011 Source: Statistics New Zealand The majority of New Zealanders are of European descent. However, the country has an increasingly multi-cultural population. New Zealand is highly dependent on the primary sector with agricultural products accounting for approximately 55% of total exports. The figure increases to 65% when forestry and seafood are included. An estimated 80-90% of New Zealand’s primary production is exported. Source: Global Trade Atlas US and New Zealand: Bilateral Agricultural Exports (US Dollars) 2006 2007 2008 2009 2010 2011 US Exports to $161,417,258 $197,781,825 $233,229,268 $220,554,302 $252,427,957 $298,212,814 NZ NZ Exports to $1,642,788,113 $1,730,347,233 $1,833,228,538 $1,561,087,052 $1,671,622,871 $2,008,247,437 US Source: Year ending December, Global Trade Atlas The United States is New Zealand’s top destination for agricultural, forestry and fishery exports followed by Australia and Japan. Leading exports include meat, dairy products (milk protein concentrate, casein, and caseinates), wine, lumber, fresh apples, and kiwifruit. By contrast, New Zealand ranks as the 55th largest market for U.S. agricultural exports. Leading U.S. agricultural exports to the New Zealand market include lactose products, food preparations, pet food, frozen pork, fresh fruit and dry fruit, and prepared sauces. New Zealand is the sixth largest market for U.S. pet food, the seventh largest for USA peaches, plums and nectarines, and 11th largest market for fresh grapes. Retail Grocery Sector The retail grocery market in New Zealand is well developed with supermarkets, small-scale grocery stores, fresh food specialty stores and convenience stores in all of the major population centers. New Zealand’s food expenditures in 2012 were valued at over NZ $28 billion (US$22.4 billion) (Food and Grocery Council, NZ) Consumer-Oriented Food Product Trade As shown in the graph below, New Zealand’s imports of consumer-oriented agricultural products have trended upward over the past several years. Imports have been steadily increasing in New Zealand. In 2011, it reached US$250 million in comparison to US$ 124 million in 2006. Australia is by far the leading supplier with a 44% market share followed by the United States at 11.5% and China at 4.5%. Leading consumer-oriented imports from Australia include bread/pastry products, food preparations (including food crystals, powders, nut pastes etc.), wine, sugar confectionery (including white chocolate), cat and dog food, cookies, prepared foods like cereal, non alcoholic beverages etc. Leading imports from the United States include food preparations, dog and cat food, fresh grapes, frozen meat products,fresh oranges, various sauces and mixed condiments, almonds fresh and dried, fruit mixtures, dry fruits and nuts, fresh pears etc. Top imports from China include sugar confectionery products, peanuts, pasta, frozen vegetables, fresh garlic, juices, cookies, tomato paste, preserved peaches and sauces etc. (Source: Global Trade Atlas) Source: Global Trade Atlas Advantages and Challenges for U.S. Consumer Food Exporters Advantages Challenges Familiar business and cultural environment and no New Zealand labeling laws are different from those in the U.S. language barriers U.S. products tend to enjoy a quality reputation Growing competition from Malaysia and China in the consumer- along with novelty status oriented food category Minimum barriers to trade including low tariffs Strict phytosanitary/sanitary regulations with regard to fresh produce ranging between 0 and 5% and meats Opportunities to market U.S. fresh products during New Zealand’s off-season due to the counter Consumer foods imported from Australia are duty free, while U.S. seasonal nature of the markets products are assessed tariffs between 0 and 5%. Some Canadian Some supermarkets make individual buying products have preferential tariff treatment. decisions Ease of doing business and size of market make it New Zealand retail market is highly consolidated and dominated by a good fit for new-to-export and small to medium two supermarket chains companies NZ practices a science-based approach to trade Distance from United States results in high transportation costs SECTION II: EXPORTER BUSINESS TIPS New Zealand is a well-developed market. Establishing good working relationships with importers/distributors is key to entering the New Zealand marketplace. Approximately 90% of all imported food products are purchased and distributed within New Zealand by importers/distributors. New Zealand supermarkets mainly purchase imported products from importers and distributors rather than importing directly. In the case of Foodstuffs, interested U.S. exporters should contact each of the regional offices directly as they can make buying decisions independently of each other. (Please see Section V for contact information.) Tariffs assessed on U.S. food products range from zero to 5%. Tariff rates can be checked at on the New Zealand Customs website. New Zealand Working Tariff Document General sales tax (GST) on domestic and imported products is 15%. The cost of international freight can be a fairly significant percentage of the final cost of a product. U.S. exporters can contact freight forwarders in the United States to determine transportation cost. New Zealand importers and distributors can arrange shipment with the help of customs brokers in New Zealand. For complete guide on import duties and charges, please check this link New Zealand Customs duties and charges High quality products with innovative packaging and unique features that are price competitive tend to do well in the New Zealand market. Fresh U.S. produce is an especially welcome addition to New Zealand retail shelves during winter in the Southern Hemisphere. Innovative, environmentally-friendly packaging has an advantage in retail food products. New Zealand has strict food standards and labeling requirements that are set out in the Australia New Zealand Food Standards Code. U.S. exporters are encouraged to review the Food and Agriculture Import Regulations and Standards (FAIRS) report for New Zealand which contains detailed information on New Zealand’s food standards, labeling requirements, import regulations, etc. This report can be viewed at the following site: http://www.fas.usda.gov/scriptsw/attacherep/default.htm SECTION III: MARKET STRUCTURE AND TRENDS Market Structure Two supermarket chains, Foodstuffs (NZ) Limited and Progressive Enterprises Limited, dominate the New Zealand retail sector. Foodstuffs (NZ) Ltd. has an estimated 55% share of the New Zealand grocery market and Progressive Enterprises has an estimated 42% share. New Zealand Retail Market Distribution Supermarket Ownership Market Store Names Group Share Foodstuffs (NZ) New Zealand owned; made up of three 53% New World- Full service Ltd independently owned co-operatives supermarkets Pak’n’Save- Foodbarn/retail food warehouses Write Price- Foodbarn/retail food warehouses Four Square- Convenience grocery stores On the Spot- Convenience stores Progressive Owned by Woolsworths Limited 46% Woolworth- Full service Enterprises (Australia) supermarkets Woolworth Quick & Micro- Convenience stores Independent New Zealand Owned 1% Ethnic Shops Grocery Stores Asian Grocery stores Independent Green Grocers Source: Coriolis Research, June 2010 Foodsuffs (NZ) Limited has 713 stores including 49 Pak N Save, 137 New World, 281 Four Square, 130 On the Spot, 3 Write Price, 2 Shoprite, 78 Liquorland, 16 Henry’s Beer; 17 On the Spot Express. The organization is comprised of three regional cooperatives: Foodstuffs (Auckland) Co- operative Society Limited, which covers the middle to upper North Island; Foodstuffs (Wellington) Co-operative Society Ltd, which covers the southern half of the North Island; and Foodstuffs (South Island) Co-operative Society Limited, which covers the entire South Island. Interested U.S. exporters should contact each of the regional Foodstuffs offices as they make some buying decisions independently of each other. (Please see Section V for contact information.) Progressive Enterprises Limited, a subsidiary of the Australian company Woolworths Limited, has a 46% share of the New Zealand grocery market. Progressive Enterprises has, 164 Countdown, and 22 Woolworths Micro and Quickstop convenience stores. Progressive Enterprise announced in September 2012, it is set to launch two pharmacies along with Countdown stores. Most purchasing decisions are made at its headquarters in Auckland but some are made by Woolworths Australia. U.S. exporters interested in supplying the New Zealand market can work with importers, distributors or import brokers that target food category/merchandise managers at major wholesalers and supermarket chains. Indicative margins (as a guide only) for New Zealand importers/distributors are as follows: -Importers: 5-20% of gross margin (i.e. percent of wholesale value) -Distributors: 10-30% of gross margin (if funding promotional activities) 10-20% of gross margin (if not funding promotional activities) -Supermarkets: 15-20% of the wholesale value (depending on the category) -Independent Grocers: 30-40% of the gross margin Market Trends Following are the Australian food store trends popular in New Zealand (FMCG, Oct 2012)– o Barn style retailing – New Zealand supermarket chain particularly, Pak N Sav has a unique format of ‘pile them high’. Shoppers in this store are not necessarily looking for a huge amount of choice in these stores, but the products and brands they are familiar with at lowest possible price. o Clear retailer identities – New Zealand and Australia have duo-poly in supermarkets. In New Zealand market, there seems to be greater emphasis on the shopper target. For bulk supermarket needs (Pan N Save stores); whereas stores such as New World Metro and Countdown are for customer shopping in various trips and smaller quantity. o Clean Store policies – Providing shoppers with an experience that appeals to the senses through in-store theatre, use of sensory elements, etc helps to dial up the emotional response and encourage them to become more emotionally involved in the decision. o Cross category merchandising – cross category merchandising and bundling encourage trial and increase baset size, e.g. meat departments, along with seasoning and sauces. o Price sensitivity – Household with children seems to be more price sensitive. In New Zealand 45% household have children, in comparison with Australia of 36%. Coriolis Research report of November, 2012, indentified New Zealand’s potential growth and export of food and beverage products. They are: o Best – Salmon, Honey, Spirits, Cookies, Pet food, Cherries o Better – Chocolate, Frozen french fries, Beer, Alcoholic cider, Avocados, Berries o Good - Jams & jellies, Capsicum, Peas, frozen & dried, Sugar confectionery, Soups & broths, Fresh onions, Prepared fish, Beef jerky Some of these products are already exported from the U.S. to New Zealand. This report can be seen at http://www.med.govt.nz/sectors-industries/food-beverage/pdf-docs- library/information-project/coriolis-report-investors-guide.pdf In July, 2012, Weight Watchers’ Plates of our Nation, research surveyed 1,000 New Zealanders and found 65 percent of New Zealanders are overweight or obese. It also found, that 82 percent of Generation-Z respondents do not use fresh ingredients in their dinners and 42 percent of New Zealanders eat until over full. Universities of Otago and Auckland’s study shows that taxing fizzy drinks and fatty foods and subsidizing fruit and vegetables could have significant health benefits for New Zealanders. The study analyzed data from 32 high-income countries, predicted that for every 1 percent hike in price of soft drinks, it could decrease consumption by up to 24 per cent. (Foodworks Directory, December, 2012). Following are the top 10 consumer shopping trends in New Zealand for 2011 (FMCG, June 2011): 1) Humane consideration – A number of surveys revealed that New Zealand consumers are placing more importance on humane or ethically produced food i.e. free-range, cage-free and cruelty-free products. 2) Smart phones – Smart phone technology is becoming popular, from searching food products or purchasing goods online to in-store information and promotions. One growing trend used by retailers, is to have store wine lists and suggested food matches available on phones to help shoppers choose the best option. 3) Seasonal foods – There is a growing trend to purchase local produced seasonal foods, instead of stocking many food items all year round. 4) Craft Beer – While beer consumption in New Zealand dropped 2.2 percent in 2010, sales of craft, boutique and imported beers showed strong growth. Consumers are drinking less but are often looking for more choice, variety and taste in their beer. 5) Cooking at home – Due to economic slowdown in New Zealand, consumers are often cooking at home. Popularity of cooking shows on Television, consumers are becoming adventurous and looking for a range of ingredients and opting out of ready-made meals. 6) Gourmet sausages – There is a growing trend in New Zealand to buy gourmet sausages made from quality ingredients. Consumers are moving away from low quality meat used in sausages. 7) Comfort food revival – Popularity of electrical gadgets like Slow Cookers etc has encouraged consumers to go back to hearty/comfort foods such as Lasagna, meatballs, stews, macaroni-cheese and fish pies. 8) Gluten Free food – In New Zealand, 1 percent of the population suffer from coeliac disease and are required to eat gluten free diet, however, marketing of gluten free as a ‘healthier’ choice is attracting consumers to look for gluten free products. 9) Healthy snacking – New Zealand consumers are looking for healthier snacks like healthy bars, nuts, fruits and mineral water to replace processed foods such as cakes and cookies. 10) Vegetarian options – Another growing trend is eating less meat and opt for vegetarian diet, trends such as “meatless Monday” or “Tofu Tuesdays” are part of the trend to eat less meat. Some schools and households are going meat-free at least one day week. New Zealand consumers are considered price conscious shoppers. More than half the supermarket items scanned through the checkouts in New Zealand are products that are on specials or discounted, compared to 25 percent in the United States. (NZ Herald, Oct 2011) . It is estimated that one in four New Zealanders suffer from some form of food intolerance, including gluten. The findings also confirm that New Zealand has the world’s highest rates of allergy or food intolerance sufferers, including asthma, coeliac, wheat, dairy and egg allergies. The most common foods that accounted for 90% of all allergies or intolerances are: milk and dairy products; wheat and other gluten products such as rye, spelt, and barley; eggs; peanuts, walnuts and cashew nuts; fish and shellfish; soy products.(Euromonitor, Nov 2011) Section IV: Best Consumer Oriented Product Prospects for US Exporters Total 5 Year Import Key Constraints Market Imports Average Tariff over Market Attractiveness for from Annual Rate Development U.S. Product world Import Category 2011 Growth (US $’000) Fresh Grapes $25,142 10% Free NZ is a small market; High growth potential. competition from Consumers want fruits to Chilean and Australian be available year round. grapes. Fresh Fruits $4,741 2.5% Free Some consumers have U.S. can supply counter- (apricots, a slightly negative seasonal fruit. Consumers cherries, peaches, quality perception of want fruits to be available plums) imported fresh fruits. year round. Pears $3,902 1.8% Free Consumer resistance to NZ is one of the first unfamiliar varieties. markets to get the fresh pear crop. Citrus Fruit $19,924 6.5% Free Small market New Zealand consumers appreciate quality of U.S. citrus. Fruit and $46,489 11% 0-5% U.S. products are Value-added juices/ vegetable Juice expensive compared to concentrates with health products from some and nutritional benefits competitor countries. have potential to grow. Processed Fruits $237,554 9.5% 0-5% U.S. products are not U.S. has a reputation of & Vegetables always price supplying good quality competitive with product. To be successful, product from China product must be price and other competitors. competitive. Dry Fruit (dates, $28,675 9.5% Free U.S. is price Expanding demand for figs, raisins) competitive in raisins; good quality and healthy faces tough foods. competition in dates/figs category. Dry Nuts $53,562 15.5% Free Competition from U.S. dry nuts are (almonds/ Australia and other considered high quality. walnuts/ countries; need to be Market share can be price competitive to expanded if price pistachios) maintain market share. competitive and promoted as healthy and nutritional snack food. Snack food $296,293 14% 0-5% Australia is a leading Strong demand for (confectionery, supplier. Australia and convenience and snack cocoa product, New Zealand enjoy food. cookies) similar tastes/flavors in snack items. Breakfast Cereal $52,168 10.5% Free Strong competition Strong demand. from Australia. Pet Food $87,305 11% 0-5% Price competitive Strong demand for products from premium products. Australia. Wine and Beer $138,624 5% 5% Lack of importers American style Zinfandel handling U.S. wines and Cabernet Sauvignon have potential to expand in this market. Section V: Key Contacts Agricultural Affairs Office Foreign Agricultural Service U.S. Department of Agriculture American Embassy 29 Fitzherbert Terrace Thorndon Wellington Tel: +64-4-462-6030 Fax: +64-4-462-6016 Email: agwellington@usda.gov Foodstuffs (Wellington) Co-operative Society Limited PO Box 38-896 Kiln Street, Silverstream Wellington, New Zealand Attn: Eve Kelly, Purchase Manager; Andrew Loveridge Tel: +64-4-527-2510; 04-527-2655 Email: eve.kelly@foodstuffs-wgtn.co.nz Foodstuffs (South Island) Co-operative Society Limited 167 Main North Road, Papanui Christchurch, New Zealand Attn: Graham May, Purchase Manager Tel: +64-3-353-8648 Email: gmay@foodstuffs-si.co.nz Foodstuffs (Auckland) Co-operative Society Limited PO Box CX12021 Auckland, New Zealand Attn: Mr. Tony Olson, Purchase Manager Tel: +64-9-621-0641 Email: tolson@foodstuffs.co.nz Progressive Enterprises Private Bag 93306 Otahuhu Auckland, New Zealand Attn: Graham Walker, Business Manager Tel +64-9-275-2621 Email: graham.walker@progressive.co.nz Food Standards Australia New Zealand (FSANZ) 108 The Terrace Wellington 6036 New Zealand Tel: 64-4-978-5631 Fax: 64-4-473-9855 Internet Homepage: www.foodstandards.govt.nz New Zealand Food Safety Authority (NZFSA) 68-86 Jervois Quay PO Box 2835 Wellington NEW ZEALAND Phone: +64 4 463 2500 Fax: +64 4 463 2501 Email: Rebecca.mcgill@nzfsa.govt.nz Internet Homepage: http://www.nzfsa.govt.nz Ministry of Agriculture and Fisheries (MAF) PO Box 2526 Wellington New Zealand Tel: 64-4-474-4100 Fax: 64-4-474-4111 Internet Homepage: www.maf.govt.nz Restaurant Association of New Zealand P.O. Box 47 244 Ponsonby Auckland, New Zealand Phone: 64-9- 378-8403 Fax: 64-9- 378-8585 Internet Homepage: www.restaurantnz.co.nz APPENDIX 1. STATISTICS Table A. Key Trade and Demographic Information Agricultural Imports from All Countries US$ millions (2010) $3,500 U.S. Market Share 8.5% Consumer Food Imports from All Countries US$ millions (2010) $2,187 U.S. Market Share (%) 11.5% Edible Fishery Imports from All Countries US$ millions (2010) $137 U.S Market Share (%) 4% Total Population (Millions) (Sept 2012) 4.44million Annual Growth Rate (Sept 2012) 0.6% Urban Population (Millions) (2011) 2.9 Numb 1er of Major Metropolitan Areas 1 Per Capita Gross Domestic Product (US$/2012) $25,033 (NZ$31,292) Unemployment Rate (%) (Sept 2012) 7.3% Percent of Female Population Employed (Sept 2012) 58.2% Exchange Rate (Nov 2010) US$1 = NZ$1.25 Source: Statistics New Zealand 1/ There is only one city in NZ with a population in excel of one million – Auckland with a population of 1.46million. New Zealand has three other large metropolitan areas (June 2010- latest available): Wellington region (483,200), Christchurch region (565,800), and Hamilton region (411,500). Table B. New Zealand Consumer-Oriented Food Product Imports Country Imports (US$) 2009 2010 2011 Australia 780,277,235 896,695,654 964,548,072 United States 171,956,436 193,024,671 250,713,155 China 67,294,115 79,819,437 97,730,032 Singapore 15,099,417 28,448,125 65,155,476 Thailand 38,530,420 47,959,397 58,725,159 Netherlands 35,410,583 36,865,275 58,063,125 Canada 41,281,971 44,380,848 56,376,634 Philippines 43,524,558 48,259,504 52,248,769 Germany 20,834,525 20,640,820 41,346,777 Ireland 34,559,644 44,000,332 41,327,368 France 33,489,937 34,621,542 40,670,868 Italy 34,630,598 31,427,770 35,665,042 Denmark 13,737,849 21,742,666 28,079,214 United Kingdom 20,684,082 22,714,856 25,348,349 Other 303,633,248, 344,269,645 371,409,385 Total from the World 1,654,944,618 1,894,870,542 2,187,407,425 Source: Global Trade Atlas Table C. New Zealand Fish & Seafood Product Imports Country Imports (US$) 2009 2010 2011 Thailand 34,673,092 42,529,554 45,667,203 China 12,290,996 17,396,105 25,718,205 Australia 7,435,723 9,271,704 16,483,141 Vietnam 7,397,183 9,126,234 13,168,688 Canada 5,741,761 9,029,064 6,414,394 United States 4,413,844 3,619,499 5,864,732 New Zealand 2,625,523 1,454,827 3,378,675 Malaysia 2,331,207 2,954,810 2,835,265 Russia 38,675 901,611 2,773,509 Argentina 4,795,564 2,158,669 1,882,233 Fiji 1,186,303 1,300,398 1,703,803 Japan 2,180,935 3,575,921 1,307,329 India 1,188,004 1,444,631 1,218,551 Korea South 1,028,419 1,365,966 1,149,458 Other 6,576,518 6,162,176 7,832,393 Total from the World 93,903,747 112,291,169 137,397,579 Source: Global Trade Atlas Table D. New Zealand Imports of Agriculture, Fish & Forestry Products New Zealand Import Imports from the Imports from the U.S. Market Share (In millions of dollars) World U.S. 2009 2010 2011 2003 2010 2011 2009 2010 2011 CONSUMER- ORIENTED 1,654 1,895 2,187 171 193 250 10% 10% 11.5% FOODS Snack Foods (Excl Nuts) 232 273 296 3 4 4.5 1% 1% 1.5% Breakfast Cereals & Pancake 38 46 52 0.25 0.24 0.39 1% 0.5% 0.75% Mix Red Meats, 105 110 126 14 14 19 13% 13% 15% Fresh/Chilled/Frozen Red Meats, Prepared/preserved 26 28 32 2 3 3 10% 10% 12% Dairy Products (Excl. Cheese) 60 68 80 4 7 21 7% 11% 27% Cheese 31 28 32 0.36 1 4 1% 4% 13% Eggs & Products 1 1 1 0.14 0.20 0.47 8% 12% 28% Fresh Fruit 116 128 127 29 34 33 27% 27% 26% Fresh Vegetables 18 20 22 0.77 0.96 1.8 4% 4% 8% Processed Fruits and 203 218 237 18 22 31 9% 10% 13% Vegetables Fruit & Vegetable Juices 45 44 46 13 8 4 30% 18% 9% Tree Nuts 30 43 53 7 9 8 23% 22% 16% Wine & Beer 120 138 152 1 1 1 1% 0.7% 0.7% Nursery Products & Cut Flowers 6 6 7 0.32 0.27 0.4 5% 4% 5.5% Pet Foods (Dog & Cat Food) 69 75 87 29 28 24 41% 37% 28% Other Consumer-Oriented 547 661 830 48 58 90 9% 9% 11% products Fish & Seafood Products 94 112 137 4 4 6 5% 3% 4% Salmon 5 7 6 2 1 1 47% 15% 24% Surimi 0 0 0 0 0 0 0 0 0 Crustaceans 24 32 39 0.02 0.15 0.32 0% 0% 0% Ground & Flatfish 0.61 0.83 1 0.03 0.01 0.33 0% 1% 2% Molluses 7 11 13 0.42 0.56 0.68 6% 5% 5% Other Fishery Products 56 59 76 1 1 3.5 3% 3% 4.5% AGRICULTURAL PRODUCTS 2,448 2,886 3,500 220 252 298 9% 9% 8.5% TOTAL AGRICULTURAL, FISH & 2,653 3119 3,772 232 265 312 8.75% 8.5% 8% FORESTRY TOTAL Source: Global Trade Atlas APPENDIX 2: DOMESTIC TRADE SHOWS There are three major domestic Food Trade Shows in New Zealand: Fine Food Show (New Zealand) –June 22-24 June, 2014, Auckland Fine Food Show New Zealand was first organized in 2010 in New Zealand. It followed the same format as Fine Food Show Australia, which has been running successfully in metro cities in Australia. Fine Food is an international event and attracts companies from Europe, Australia, Asia and New Zealand. This show focuses on food and beverage and hospitality products. This show is a trade only event, visitors from the food industry are invited to the show. For more information please contact Foreign Agricultural Service office: Foreign Agricultural Service U.S. Embassy 29 Fitzherbert Terrace Thorndon Wellington 6011 New Zealand Atn: Vinita Sharma Tel: +64-4-462 6030 Email: Vinita.sharma@usda.gov You may also contact the show organizers directly at: Exhibition Sales Manager Fine Food Show New Zealand PO Box 47213, Ponsonby, Auckland Atn: Gail Lorigan Tel: +64-9-376-4603 Email: gail@finefoodsnz.co.nz Foodstuffs Food Show, Palmerston North (July, 2013) This is a trade-only show that exclusively targets Foodstuffs Limited supermarket store owners/buyers and distributors from the Upper North Island and from the South Island. Foodstuffs Limited operates more than 721 supermarkets throughout New Zealand and controls about 54 percent of New Zealand’s retail/supermarket food trade. This show alternates between fresh-produce showcase (including seafood, deli, butchery, fresh produce and bakery) and retail/grocery foods (packaged foods). Foodstuffs Food Show 2012 will focus on retail/grocery food products. Contact details are: Foodstuff Food Show Silverstream Wellington, New Zealand Atn: Joanna Fefita Tel: +64-4-527-2607 Email: Joanna.fifita@foodstuffs-wgtn.co.nz Katrina Gordon Show (major metropolitan centers) This local food show takes place in 16 major cities of New Zealand, including Auckland, Wellington, Christchurch and Queenstown in different months throughout the year. For more information, contact: Katrina Gordon Trade Shows PO Box 8647 Christchurch, New Zealand Tel: 64-3-348-2042 Fax: 64-3-348-0950 Web: www.katrinagordon.co.nz
Posted: 28 December 2012

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