The New Zealand education and training market is dynamic and provides opportunities for innovative products and services in a number of areas.
Education & Training sector in New Zealand
Similarities with UK cultural and education standards and the high regard with which UK
products are held means that New Zealand educators and buyers are very willing to look at UK
products and services.
The New Zealand education and training market is dynamic and provides opportunities for
innovative UK products and services in a number of areas.
There is no intermediate layer between the Ministry of Education and schools themselves.
Schools and tertiary instutions have considerable responsibility for their own governance and
management, working within the framework of curriculum guidelines, requirements and funding
arrangements set by central government and administered through its agencies.
Development of New Zealand’s ICT infrastructure in education continues to be a priority for the
New Zealand Government with technology increasingly key to education delivery.
ξ The New Zealand Government has prioritised schools in its Ultra Fast Broadband (UFB)
and Rural Broadband (RBI) initiatives, under which fibre is being rolled out across New
Zealand to 97.7 percent of schools by June 2015. This will increase opportunities for
online educational resource suppliers.
ξ Teachers of religious studies and special needs report a lack of engaging resources. There
are also opportunities for the provision of early childhood resources to support the recently
ξ The New Zealand school curriculum is quite broad compared to that of the UK, with
schools being able to deliver programmes relevant to their student’s needs. Ministry of
Education initiatives focus sector-wide on truancy, pastoral care, professional
development, raising achievement, personalised learning and collaboration between
agencies. This provides opportunities for UK companies in online programmes, software,
books and other resources. New Zealand schools are responsible for seeking their own
resources and online products are becoming extremely popular with New Zealand
ξ The establishment of 8 trades academies in 2011 aimed at senior secondary students
delivers trades and technology programmes based on partnerships between schools,
tertiary and industry organisations. 2012 will see the commencement of a further 13 trades
ξ In the competitive corporate sector the importance placed on leadership management and
growth is recognised in the plethora of courses available provided mainly from the private
sector. Opportunities also exist for change and empowerment training.
Latest export opportunities in the Education & Training sector
Latest export opportunities in New Zealand
Getting into the market
There is no intermediate layer between the Ministry of Education and the schools themselves.
Therefore, schools are responsible for their own governance. They source their own resources
and there are many New Zealand companies experienced in supplying to the 2,500+ schools.
These companies are continually on the lookout for new opportunities. Distributors target each
Team, Syndicate Leader or Heads of Department for each relevant learning area within
More about doing business in New Zealand
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits through our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Barbara Harris, British Consulate-General Auckland. Tel: +64 (0) 9 303 5018 or email:
ξ Deirdre Bonis, British Consulate-General Auckland. Tel: +64 (0) 9 303 5015 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events in the Education & Training sector
Date: 13-15 September 2012
Website address: www.nzedshow.co.nz
Date: 10-12 October 2012
Website address: www.core-ed.org/ulearn/
More about OMIS and other UKTI services for exporters