Giftware & Homeware Opportunities

An Expert's View about DIY, Housewares, Appliances and Electronics in New Zealand

Last updated: 21 Aug 2011

New Zealand consumer spending is comparatively high by international standards and the giftware market represents an area of opportunity for UK products where price factors can be outweighed by quality, tradition and aesthetic appeal.

Sector briefing Giftware & Homeware Opportunities in New Zealand Why New Zealand? New Zealand enjoys a long history of association with the UK and as a majority of the population is of British descent the ties remain strong, providing a small but loyal market of 4.4 million. New Zealand consumer spending is comparatively high by international standards and the giftware market represents an area of opportunity for UK products where price factors can be outweighed by quality, tradition and aesthetic appeal. Competition from cheap Asian imports is strong but retailers report a growing tendency for buyers to seek higher quality and branded product. culture, potential opportunities and an There is a range of options for approaching the introduction to other relevant issues. market, from agents or importers to direct approach to retailers. Exporters need to ?UK brands are well analyse the structure of the distribution respected and have an arrangements prevalent for their products in New Zealand before deciding the best channel. excellent reputation in New Zealand.? Find general information on the New Zealand market conditions on UKTI?s website. The Doing Business Guide for New Zealand gives an overview of New Zealand?s economy, business UK Trade & Investment Sector briefing: giftware & homeware opportunities in New Zealand Opportunities Linen Very high quality or designer products are Despite the small market size and necessary to compete with Asian imports. disadvantages of distance and exchange rate disparities, there is opportunity for high value, Toys/Novelties high quality UK giftware products with a point There is a small market for high quality British of difference or displaying quirky British toys. characteristics. Food UK brands are well respected and have an Confectionery, biscuits, preserves, condiments excellent reputation in New Zealand. Exporters and other gourmet foods enjoy an excellent will also find the business, legal and cultural reputation and strong sales as gifts, mainly environment familiar. through specialty and department stores. Giftware buying peaks are Christmas, Mother?s Promotional & Corporate Gifts Day (May) Father?s Day (September), Promotional and corporate gifts are a growth Valentine?s Day (February) and Easter area. Lifestyle based gifts to suit the outdoor (April/May). New Zealand way of life are the most popular category, for example picnics, boating, and New Zealanders rank highly as Internet barbecuing. Gift baskets containing edible and shoppers. useable gifts are popular in New Zealand. However there is a market for unusual or high Cards/Stationery quality items. The UK is New Zealand?s second largest supplier of greeting cards, and there is still Jewellery good potential for suppliers of quality product The New Zealand jewellery market is extremely and innovative designs. competitive because of its small size and the large geographic extent of the country, which Crystal/Glassware makes distribution and servicing the market Most well-known brands of cut-crystal (mainly very expensive. British and Irish) are represented in New Zealand and represent a steady niche market. If you have any questions on the opportunities Cookware/Tableware above, contact the UKTI contacts named in this Britain is well known in New Zealand for its report. Business opportunities aimed high quality branded china tableware which is specifically at UK companies are added daily to well represented in the department and UKTI?s website. These leads are sourced by our specialist stores. British mugs are very popular. staff overseas in British Embassies, High Commissions and Consulates, across all sectors Collectables /Figurines and in over 100 markets. Traditional figurines and collectables still find a loyal niche market. You can be alerted to business opportunities on a regular basis by registering on the UKTI Antiques website. More on UKTI?s business opportunities British items are very popular, with Georgian service and early Victorian the most common. Silverware & Pewter Sales of these items are small and steady and usually limited to special occasions such as st christenings, 21 birthdays, weddings and retirement. British sterling silver is considered the best quality but there is intense competition from Indian and other Asian silver. Toiletries & Candles Toiletries are currently popular gifts and this is a very competitive field with a wide variety of both local and imported products available. UK Trade & Investment Sector briefing: giftware & homeware opportunities in New Zealand Major events and activities UKTI contacts NZ Gift & Homeware Fairs Barbara Harris www.giftfairs.co.nz Deputy Director, Trade British Consulate General Auckland Winter Gift & Homeware Fair Tel: (0064) (9) 303 5018 12-14 June 2011, Dunedin TBC Email: Barbara.Harris@fco.gov.uk www.ukti.gov.uk Spring Gift & Homeware Fair 21-23 August 2011, Auckland Deirdre Bonis Trade Development Officer Autumn Gift & Homeware Fair British Consulate General Auckland 4-6 March 2012, Auckland Tel: (0064) (9) 303 5015 Email: Deirdre.Bonis@fco.gov.uk New Zealand Jewellery Fair www.ukti.gov.uk www.nzjewelleryfair.co.nz Date: TBC Location: Auckland Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events. UK Trade & Investment Sector briefing: giftware & homeware opportunities in New Zealand Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the New Zealand market are you to meet contacts and promote your advised to undertake as much market research company in the New Zealand market and planning as possible in the UK. UKTI?s team in New Zealand, with its wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the New Zealand market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: giftware & homeware opportunities in New Zealand
Posted: 21 August 2011, last updated 21 August 2011