Publishing sector

An Expert's View about Printing in New Zealand

Last updated: 20 Sep 2011

The New Zealand publishing industry is very diverse and caters for almost any market including trade, schools, scientific and technical.

Sector Briefing Publishing sector in New Zealand Why New Zealand? New Zealanders are one of the highest per capita book buyers in the world, with the UK a major supplier and providing many opportunities for UK exporters. Many publishing companies from the UK set up business here which essentially established the industry in New Zealand. Because of this long history, British publishing is still held in high regard. The New Zealand publishing industry is very diverse and caters for almost any market including trade, schools, scientific and See the UKTI website for general information technical. about New Zealand. The ?Doing business? guide includes an overview of the economy, business Industry associations are keen to up-skill culture, potential opportunities and other members so they can make the most of the relevant issues. forthcoming opportunities available in digital publishing. Digital Publishing is a In association with the Guardian Weekly, UK relatively new & untapped Trade & Investment in Auckland is hosting a market in NZ. Time & effort is publishing promotion entitled ?Read Learn Play? required in this segment so in October which will provide UK publishers an the industry is able to keep excellent opportunity to get their books and up with advances occurring magazines in front of the New Zealand overseas. publishing industry. UK Trade & Investment Sector briefing: publishing sector in New Zealand education curriculum in New Zealand. Opportunities Opportunities exist for UK companies to provide digital resources for this age group. With a well-established publishing industry in New Zealand, many of the new opportunities exist in Online Sales digital publishing. This is a relatively new and New Zealanders are high internet users and are untapped market in New Zealand as the industry increasingly making purchases over the internet. has been slower to embrace this format than As books can become quite expensive for the overseas counterparts. consumer by the time they hit the retail store, New Zealand consumers often search for better prices A significant segment of the market is dedicated to online and are well aware that purchasing from the traditional print medium of publishing and will overseas can be a cheaper option. Therefore, there stay loyal to this unless they can clearly see the are opportunities for UK companies to reach the benefits of switching to digital. In saying this, New Zealand market through online channels. there are also a few segments which have taken to As New Zealanders trust personal experience and digital formats, these being newspapers and word of mouth sources more than advertising, the academic publications, but at the moment digital more exposure New Zealand consumers have to e- books are still in the early adoption phase. books, the more comfortable they will be in adapting to this format of publishing. Marketing Little effort has been put in to marketing digital E-readers were slow to arrive to the New Zealand forms of publishing in New Zealand which does not market and the issues surrounding compatible help with awareness and adoption of this new software meant that online sales of e-books were format. For UK companies wanting to sell and not as high as they could have been. The proposed encourage digital products in New Zealand, introduction of industry standards should provide a innovative and exciting marketing tools which more user-friendly system and increase sales of e- encourage consumers to engage with the products books. If UK and New Zealand publishers comply will help gain interest amongst the public. with the same standards this would allow for more online sales between the two nations. Distribution As many New Zealand distributors purchase books Training through Australia there is the opportunity to reach There are limited options in New Zealand for a combined market of approximately 26 million by training in the publishing sector. Industry targeting Australasia as a whole, as opposed to associations provide opportunities for members to New Zealand alone. up-skill and gain up to date knowledge, but this does not help those wishing to enter the industry Digital Publishing for the first time. There are opportunities for the Time and effort is required in New Zealand?s digital UK to provide training opportunities in New publishing sector so the industry is able to keep up Zealand particularly for digital publishing. By with advances occurring overseas. Opportunities introducing those new to the industry to digital exist for UK companies to help expand and publishing, this may help facilitate a change in encourage this format in New Zealand, especially direction for those well established publishers. considering that UK owned companies are the ones leading New Zealand?s publishing industry. Even If you have any questions about opportunities in though digital publishing hasn?t taken off in New the local market, get in touch with the contacts Zealand yet, the industry needs to be prepared for listed at the end of this report. when demand rises. Business opportunities aimed at UK companies are There are certain segments within the industry added daily to the UKTI website. These leads are which have embraced technology and one of these sourced by our staff overseas in British Embassies, is education. Teachers are continuously on the look High Commissions and Consulates, across all out for good educational resources and with the sectors and in over 100 markets. You can search increased use of the internet and technology in the for opportunities by sector or country, or register classroom, e-learning resources are in high to receive business opportunity alerts on a regular demand. There are opportunities for UK companies basis. that publish digital educational resources to introduce these to New Zealand schools. With the increase in early childhood education provision, there is now an early childhood UK Trade & Investment Sector briefing: publishing sector in New Zealand CLL Educational Publishing Awards 2011 Major events and activities www.publishers.org.nz Contact: Publishing Association of NZ UK Trade & Investment in Auckland is hosting Email: info@publishers.org.nz a publishing promotional event called Read Date: 17 November 2011 Learn Play. Aimed at UK exporters interested Location: Auckland in the New Zealand market, this event provides a low-cost and effective method to get your Frankfurt Book Fair 2012 books in front of the New Zealand publishing (NZ as Guest of Honour) industry. For further information contact www.buchmesse.de/en/fbf/ Deirdre Bonis Trade Development Officer Email: info@book-fair.com Deirdre.bonis@fco.gov.uk. Date: 10-14 October 2012 Location: Frankfurt, Germany Read Learn Play NZ Contact: Publishing Association of NZ www.ukti.gov.uk/export/event/172460.h tml For details of events related to this country or Contact: Deirdre Bonis sector, use the events search on the UKTI Email: deirdre.bonis@fco.gov.uk website or register to receive regular updates. Date: 10-14 October 2011 New export events are added daily. Location: Auckland UKTI?s Tradeshow Access Programme (TAP) NZ Book Month provides grant support for eligible Small & www.nzbookmonth.co.nz Medium Sized Enterprises (SMEs) to attend Contact: Nikki Crowther trade shows overseas. Email: nikki@nzbookmonth.co.nz D ate: March 2011 Location: Nationwide UKTI contacts NZ Post Children?s Book Awards 2011 www.booksellers.co.nz/awards Barbara Harris Contact: Anna Burtt Deputy Director, Trade Email: anna.burtt@booksellers.co.nz British Consulate General Auckland Date: 18 May 2011 Tel: (0064) (9) 303 5018 Location: Auckland Email: Barbara.Harris@fco.gov.uk www.ukti.gov.uk Magazine Awards www.mpa.org.nz/awards/ Deirdre Bonis Contact: Kath Hurley Trade Development Officer Email: khurley@mpa.org.nz British Consulate General Auckland Date: 23 June 2011 Tel: (0064) (9) 303 5015 Location: Auckland Email: Deirdre.Bonis@fco.gov.uk www.ukti.gov.uk NZ Post Book Awards 2011 www.booksellers.co.nz/awards Kirsty Balfour Contact: Lilly Lang Marketing & Research Assistant Email: lilly.lang@booksellers.co.nz British Consulate General Auckland Date: 27 July 2011 Tel: (0064) (9) 303 5011 Location: Wellington Email: Kirsty.Balfour@fco.gov.uk www.ukti.gov.uk PANZ Book Design Awards 2011 www.bookdesignwawards.co.nz Contact: Anne de Lautour Email: anne@publishers.org.nz Date: 25 August 2011 Location: Auckland UK Trade & Investment Sector briefing: publishing sector in New Zealand Next steps - how UKTI can help British companies wishing to develop their business in the local market are advised to undertake as much market research and planning as possible in the UK. UKTI?s local team, with its wide local knowledge and experience, can provide a range of services to British-based companies wishing to grow their business in global markets. This can include: ? Provision of market information ? Validated lists of agents/distributors ? Key market players or potential customers in the local market ? Establishment of interest of such contacts in working with you ? Arranging appointments ? Organise seminars or other events for you to meet contacts and promote your company in the local market This work is available via our Overseas Market Introduction Service (OMIS) a chargeable service which assists British-based companies wishing to enter or expand their business in overseas markets. To find out more about commissioning this work, or accessing other UKTI services and specialist advice, please visit the UKTI website to find contact details for your local UKTI office. Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk This publication is also available from our website at www.ukti.gov.uk or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: publishing sector in New Zealand
Posted: 16 September 2011, last updated 20 September 2011