Creative and Media sector

An Expert's View about Arts, Entertainment and Recreation in New Zealand

Last updated: 16 May 2011

New Zealand has a strong history of creativity and innovation in areas ranging from film,television and music, to designer fashion anddigital media.

Sector briefing Creative and media sector in New Zealand Why New Zealand? New Zealand has a strong history of creativity and innovation in areas ranging from film, television and music, to designer fashion and digital media. The creative industries enjoy government support through Creative New Zealand (the Arts Council of New Zealand) The creative industries sector is growing fast and is positively viewed as a contributor to the knowledge economy. The industry actively attempts to develop more effective strategic relationships between New Zealand and other global partners. New Zealand companies are New Zealanders regard Britain as a centre of design excellence, a leader in creative increasingly aware of the industries and a reliable source of products and importance of global services. alliances and networks and therefore opportunity lies in See the UKTI website for general information about New Zealand. The ?Doing business? guide the interchange of includes an overview of the economy, business technology and products culture, potential opportunities and other which assist with the relevant issues. creative process. UK Trade & Investment Sector briefing: creative and media sector in New Zealand Film New Zealand provides a complete Opportunities introduction service for those wishing to film in New Zealand. For further information visit The New Zealand environment provides many opportunities for British creative products and services because of both cultural similarities Performing Arts and an open-minded environment. The performing arts in New Zealand rely on a mixture of private and public funding, and the New Zealanders are keen for outside government has injected more funding into this inspiration, keep abreast of the latest trends area. At a local government level the arts are and because the country is young, are quick to also receiving greater attention. pick up and use new ideas. While developing local identities and the export New Zealand companies are increasingly aware of New Zealand works is favoured Creative NZ of the importance of global alliances and also recognise the value of overseas talent networks and therefore opportunity lies in the both for stimulation of local artists and to ?see interchange of technology and products which where one?s own work sits? in international assist with the creative process. terms. They are therefore very supportive of exchanges of artists/directors particularly and Because the New Zealand population and the various festivals provide opportunity. industry base is small, some specialised products and services have not had sufficient Publishing local demand to be developed. Opportunity therefore exists in such niche areas. New Zealand has a vigorous book publishing industry. There is a high proportion of Screen Production bookstores per capita providing an opportunity for British companies. The education book New Zealand has its own small internationally sector is strong though tending towards successful film industry. The New Zealand digitally produced products. Major British screen production industry contains a rich pool publishing companies such as Penguin are well of talent particularly in animation and post represented in this market as are UK production. magazines. The New Zealand landscape has attracted high Music profile international directors in recent years with movies shot on location in New Zealand British music continues to be an area of including The Chronicles of Narnia and Avatar. opportunity in New Zealand. The music sector Local high profile director Peter Jackson filmed includes live performance, production and sale The Lord of the Rings trilogy and King Kong in of sound recordings and printed music, and the New Zealand. administration of copyright in compositions and recordings. The British Council actively New Zealand has entered into a number of promotes and supports this sector. For further bilateral co-production agreements with information visit Australia, Canada, France, United Kingdom, Italy, Singapore and Germany. Television and Radio New Zealand television includes a large The co-production agreements state that co- percentage of UK programmes and finds a productions made under the terms of the receptive audience for old favourites and new agreement (and certified as such by the New programming. NewZealand buyers visit Zealand Film Commission) will be entitled to all MIPCOM and MIPTV. This is a changing and the benefits accorded to national productions in competitive environment but opportunity exists New Zealand. This includes the ability to access for both sales and joint ventures. New Zealand Film Commission funding, and to receive the benefits of any tax incentives. The BBC World Service is represented in both television and radio in New Zealand. Visit The Large Budget Screen Production Grant Scheme grants 12.5% of the Qualifying New Zealand Production Expenditure. UK Trade & Investment Sector briefing: creative and media sector in New Zealand Advertising If you have any questions on the opportunities above, contact the UKTI contacts named in this The advertising industry in New Zealand has report. Business opportunities aimed become sophisticated and internationally specifically at UK companies are added daily to focused. There are approximately 150 UKTI?s website. These leads are sourced by our agencies of which about 20% are affiliated to staff overseas in British Embassies, High overseas multi-nationals. Commissions and Consulates, across all sectors and in over 100 markets. Design Recognition of the importance and value of Business opportunities aimed at UK companies good design is increasing in New Zealand, and are added daily to the UKTI website, including the Designers Institute ( creative sector opportunities around the world plays an active role in this promotion. New and opportunities in New Zealand specifically. Zealand design companies are receptive to These leads are sourced by our staff overseas British design and keen for interchange of in British Embassies, High Commissions and ideas and skills. Consulates, across all sectors and in over 100 markets. You register on the website to get Designer Fashion alerts business opportunity alerts on a regular The New Zealand clothing and footwear basis. industry has been subject to very competitive forces and those manufacturers who have survived have developed more niche upmarket products. The New Zealand industry now mainly consists of importers, distributors, wholesalers and retailers. The market share supplied by imports is estimated to be as much as 80% by volume. A number of British brands are represented and recently there has been a trend for new upmarket labels to enter the market. New Zealand designers also look for design-led fashion products to compliment/extend their ranges. Software New Zealand has a highly developed software industry. New Zealand?s software industry spans a group of ten high-performing creative sub-sectors, which include computer services, publishing, television, film, fashion design, music and advertising. Vertical market applications include but are not limited to engineering applications, such as embedded software supporting electronic devices, across the creative spectrum to high-performing creative industries including special effects, games and broadcast support software. UK Trade & Investment Sector briefing: creative and media sector in New Zealand Major events and activities Next steps - How UKTI can help 2012 New Zealand International Arts Festival Wellington British companies wishing to develop their Date: 24 February - 18 March 2012 business in the New Zealand market are Location: Wellington advised to undertake as much market research Presented biennially the New Zealand and planning as possible in the UK. UKTI?s International Arts Festival is New Zealand's team in New Zealand, with its wide local premiere cultural event and one of the leading knowledge and experience, can provide a multi-arts festivals in the world. range of services to British-based companies wishing to grow their business in global Auckland Arts Festival markets. Date: 2-20 March 2011 This can include: Location: Auckland ? Provision of market information Presented biennially it features both local and ? Validated lists of agents/distributors international theatre, dance, music and visual ? Key market players or potential arts. customers in the New Zealand market ? Establishment of interest of such International New Zealand Film Festivals contacts in working with you ? Arranging appointments Email: ? Organise seminars or other events for Location: nationwide you to meet contacts and promote your company in the New Zealand market New Zealand Home Shows This work is available via our Overseas Market Date: Auckland 31 August-4 September 2011 Introduction Service (OMIS) a chargeable Date: Canterbury 14-16 October service which assists British-based companies wishing to enter or expand their business in NZ Gift & Homeware Fairs overseas markets. To find out more about commissioning this Winter Gift & Homeware Fair work, or accessing other UKTI services and Date: 12-14 June 2011, Dunedin TBC specialist advice, please visit the UKTI website to find contact details for your local UKTI Spring Gift & Homeware Fair office. Date: 21-23 August 2011, Auckland Autumn Gift & Homeware Fair Date: 4-6 March 2012, Auckland New Zealand Fashion Week Email: Date: 21-25 September 2011 For details of events related to this country or sector, use the events search on the UKTI website or register to receive regular updates. New export events are added daily. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SMEs) to attend trade shows overseas. UK Trade & Investment Sector briefing: creative and media sector in New Zealand UKTI contacts Barbara Harris Deputy Director, Trade British Consulate General Auckland Tel: (0064) (9) 303 5018 Email: Deirdre Bonis Trade Development Officer British Consulate General Auckland Tel: (0064) (9) 303 5015 Email: Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: This publication is also available from our website at or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: creative and media sector in New Zealand
Posted: 14 May 2011, last updated 16 May 2011

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