Food and Beverage Opportunities

An Expert's View about Beverages in New Zealand

Last updated: 22 Mar 2011

New Zealand has become a nation with diverse tastes with easy access for consumers to international foods within the retail and hospitality sectors.

Sector briefing Food and Beverage Opportunities in New Zealand Why New Zealand? The New Zealand food and drink sector continues to be an area of opportunity for UK companies. New Zealand has become a nation with diverse tastes with easy access for consumers to international foods within the retail and hospitality sectors. While Australia and other European countries are the main source of imported foods and beverages UK opportunity lies in upmarket, specialised ambient products and gift products such as confectionery and gourmet foods. Find general information on the New Zealand market conditions on UKTI?s website. The Much imported British food is of a seasonal Doing Business Guide for New Zealand gives an nature suiting the Christmas gift market and overview of New Zealand?s economy, business New Zealand retailers of British foods tend to culture, potential opportunities and an be the main department stores and speciality introduction to other relevant issues. food stores. There are a number of suitable brands that find volume in supermarkets. ?A recent legislation change New Zealand?s population of 4.4 million means means that cheese from the country is an excellent choice for UK unpasteurised milk can now exporters looking for smaller markets to be imported. Opportunities expand to. Its food and beverage sectors are exist for UK premium and key areas to New Zealand?s economy both in terms of exports and its domestic market. speciality cheese makers.? UK Trade & Investment Sector briefing: food & beverage opportunities in New Zealand Cheese Opportunities A recent legislation change means that cheese from unpasteurised milk can now be imported. Opportunities for UK exporters exist across the Opportunities exist for UK premium and food and drink sectors. speciality cheese makers. The New Zealand consumer?s willingness to try Ambient Goods new tastes is shown in the appearance in Ambient goods with a substantial shelf life are recent years of dedicated international and recommended. New Zealand supermarkets will organic sections within mainstream not accept products with a shelf life of less supermarkets. There is an abundance of than 3 months. Frozen foods - unless of very cooking shows on TV and, combined with the high value - are not economic. New Zealander?s love of travel, the New Zealand palate has become more sophisticated. Organics and Specialist Dietary While organic products have long been a niche New Zealand, as an island nation, is both an market New Zealand Supermarkets now have exporter and importer of food items. In the dedicated organic sections and these products supermarket sector an estimated 35-40% of are becoming more mainstream. Supermarkets non-fresh food is imported, the majority from report that they are actively seeking organic Australia and Asia, with premium or seasonal products. goods from European countries. There is a trend for food products to be imported in bulk Specialist dietary foods such as diabetic and and packaged in New Zealand, especially those gluten-free are also areas of opportunity. from Australia. Gourmet/Gift Foods In general terms, the exchange rate and costs Much imported British food is of a seasonal of long distance transport from the UK mean nature suiting the Christmas gift market and that it is mostly high value or specialist UK New Zealand retailers of British foods tend to foods that succeed on the New Zealand be the main department stores and speciality market. Foods such as cereals, canned Indian food stores. food, water crackers, confectionery and some shortbreads are successful in New Zealand Supermarkets supermarkets. New Zealand?s supermarket sector is often described as extremely competitive with two The more casual and outdoor nature of New players ? Progressive Enterprises and Zealand life has an effect on consumer Foodstuffs. Both companies compete rigorously preferences ? New Zealanders are more in the local market. inclined to take time cooking than to buy convenience foods, as often occurs in the UK. ? Foodstuffs is a local company with Readymade meals have been slow to take off around 57% market share. in New Zealand as a result with demand ? Progressive (owned by Woolworths) is a picking up slowly in the last few years. larger global operation. Opportunities for UK exporters exist in: If you have any questions on the opportunities ? Cheese above, contact the UKTI contacts named in this ? Organic report. Business opportunities aimed ? Specialist eg Gluten free and diabetic specifically at UK companies are added daily to ? Ethnic foods UKTI?s website. These leads are sourced by our ? Confectionery staff overseas in British Embassies, High ? House Brands Commissions and Consulates, across all sectors ? Spirits and in over 100 markets. ? Beer (speciality) ? Specialist tea & other hot beverages You can be alerted to business opportunities on ? Gourmet/gift foods a regular basis by registering on the UKTI website. Find out more on UKTI?s business opportunities service on the UKTI website UK Trade & Investment Sector briefing: food & beverage opportunities in New Zealand Major events and activities UKTI contacts The Food Show Barbara Harris www.foodshow.co.nz Deputy Director, Trade Contact: Georgina Ferguson, North Port Events British Consulate General Auckland Email: georgina@nthport.co.nz Tel: (0064) (9) 303 5018 Date: 27-29 May 2011 Wellington Email: Barbara.Harris@fco.gov.uk Date: 28-31 July 2011 Auckland www.ukti.gov.uk NB: Normally three public shows, however the Deirdre Bonis Christchurch event has been postponed due to Trade Development Officer the February 22 earthquake. British Consulate General Auckland Tel: (0064) (9) 303 5015 Fine Food New Zealand Email: Deirdre.Bonis@fco.gov.uk www.finefoodnz.co.nz www.ukti.gov.uk Contact: Georgina Ferguson, North Port Events Email: georgina@nthport.co.nz Date: 17-19 June 2012 Location: Auckland Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis. UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events. UK Trade & Investment Sector briefing: food & beverage opportunities in New Zealand Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the New Zealand market are you to meet contacts and promote your advised to undertake as much market research company in the New Zealand market and planning as possible in the UK. UKTI?s team in New Zealand, with its wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the New Zealand market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: food & beverage opportunities in New Zealand
Posted: 22 March 2011, last updated 22 March 2011

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