Food & Beverage sector in New Zealand
The New Zealand FMCG industry imports $2.4 billion worth of goods each year. As the
country’s largest manufacturing sub-sector, food & beverage makes a huge contribution to the
economy via its 30,000 companies.
New Zealand households continue to increase their spending on food, with an increase of $15 per
week from 2007-2010. At $178, this equates to approximately 18% of weekly expenditure.
More British foods are appearing on supermarket shelves and with the FMCG industry worth
$15billion in retail sales, this is promising for UK food exporters.
British confectionary is particularly popular, with a number of British Lolly shops opening
around the country. British confectionary is readily available in department stores around
Trends are towards healthier eating, with tastes becoming more sophisticated and open to
ξ Opportunities exist for UK companies to provide guidance on environmental best practice
for producers in this industry. Lack of knowledge is the main reason companies are
deficient in these policies.
ξ High quality, specialty foods are an area of opportunity for UK companies, along with
organic and special dietary foods which are becoming more mainstream. Specialty beers
and non-alcoholic beverages are also areas of growth.
ξ The Government is investing $21million over 5 years to develop the Food Innovation
Network. This involves creating a cluster of food & beverage companies around the Food
Bowl which will be a centre for R&D. There will be four regional hubs with an individual
focus based on the region’s strengths
Latest export opportunites – Food & Drink
Latest export opportunities – New Zealand
Getting into the market
Tariffs for food items entering New Zealand range from 0-5%.
UK exporters should be aware of biosecurity regulations for foods entering New Zealand. These
are in place to ensure that New Zealand continues producing some of the safest foods in the
To get products into the two major supermarket chains, companies should contact head offices
direct, or use a distributor/importer that specialises in their product category. New Zealand
supermarkets will not accept foods with a shelf life of less than 3 months.
More about doing business in New Zealand
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Barbara Harris, British Consulate-General Auckland. Tel: +64 (0) 9 303 5018 or email:
ξ Deirdre Bonis, British Consulate-General Auckland. Tel: +64 (0) 9 303 5015 or email:
Contact your local international trade team
Fine Food NZ
17-19 June 2012
Website address: www.finefoodnz.co.nz
The Food Show
2-5 August 2012
Website address: www.foodshow.co.nz
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – Food & Drink
More about OMIS and other UKTI services for exporters