Sports Opportunities

An Expert's View about Sports in New Zealand

Last updated: 21 Aug 2011

With a population of just 4.4 million New Zealand packs a punch on the international arena in a number of sports including rugby union, netball, cycling, equestrian, sailing, rowing, and motorsport to name just a few.

Sector briefing Sports Opportunities in New Zealand Why New Zealand? New Zealand is a very sports oriented country aided by its variety of geographic features and the famous New Zealand innovative ?can do? ethos. New Zealanders generally have a proactive attitude to sport and the New Zealand market offers UK suppliers many opportunities in areas such as sporting products and equipment, clothing, training and research software, and services. With a population of just 4.4 million New Zealand packs a punch on the international arena in a number of sports including rugby union, netball, cycling, equestrian, sailing, Doing Business Guide for New Zealand gives rowing, and motorsport to name just a few. an overview of New Zealand?s economy, business culture, potential opportunities and an This year New Zealand hosts the Rugby World introduction to other relevant issues. Cup 2011 ? the third largest globally watched ?This year New Zealand international sporting event and the biggest to hosts the Rugby World Cup be held in New Zealand. Around 85,000 visitors are expected during September and October. 2011 ? the third largest UKTI New Zealand is hosting a multi-sector globally watched networking event on September 29 in Auckland international sporting event for visiting UK company representatives. If you and the biggest to be held in are heading over contact us now for more information on how to maximise your visit. New Zealand. Around 85,000 visitors are expected during Find general information on the New Zealand September and October.? market conditions on UKTI?s website. The UK Trade & Investment Sector briefing: sports opportunities in New Zealand Fishing in general is one of the big leisure Opportunities activities with marine and saltwater fishing ranking in the top 10 in participation levels. While top sports for New Zealanders (in participation rates) include golf, tennis, touch ? High Performance Sport rugby, netball, equestrian, rugby union and The New Zealand Minister for Sport & cricket, there are certainly many other sporting Recreation Murray McCully announced in fields where New Zealanders will play. July 2011 a new organisation High Performance Sport New Zealand. Formed New Zealand has some specialist from the merger of the high performance manufacturers, for example in camping and unit of SPARC and the two New Zealand mountaineering, but New Zealanders are Academies of Sport, the new organisation largely dependent on imports mainly from Asia, will focus on high performance athletes with Europe, USA and Australia. UK suppliers will an annual spend of NZ$60million and find opportunities in a number of areas ? from further develop world-class training summer to winter sports, solo and team sports, facilities in partnership with the private low level to highly technical equipment, and sector. With major sporting events in the training and research software and services. near future this is clearly an important area of focus for the New Zealand government. A selection of areas where opportunities can be found are highlighted below: ? Training and Research Software Training and research software is a growing ? Wintersports area as sports groups recognise the New Zealand has an established and benefits of technical products. New Zealand sophisticated snow sports sector. companies are innovative in this area and Companies operating in this field are used opportunities may exist for UK companies to dealing with international companies and as the New Zealand sporting community organisations. New Zealand is host to many adapts to new technologies. international professional winter sports athletes in the Southern Hemisphere ? Major Events winter. Rugby World Cup 2011 and London Olympics 2012 ? two events where New ? Sports Apparel Zealand aims high. During these events New Zealand retailers typically stock a wide there will be periods of intense promotion range of both local and international to New Zealand?s sporting and general brands. Most major international brands are public community and opportunities for UK available in New Zealand. Technical fabrics exporters of equipment and services may are an important selling point in several arise. sports. Products that show a distinct point of difference, follow European trends ? Marine (particularly in winter sportswear), and can As an island nation New Zealand has compete on price will find opportunities. developed a world-class marine industry. New Zealand?s success in high profile ? Equestrian sailing activities such as The America?s Cup New Zealand's history in equestrian sports have played a significant part in industry is relatively new dating back to the 1950's, growth. There are close relationships but in its short life has grown to be one of between British and New Zealand boat the country's most successful sports. UK building yards and opportunities exist for equestrian products reportedly have an UK exporters in partnerships, and in excellent reputation in New Zealand and supplies and components. opportunities can be found in areas from clothing and footwear to saddles and ? Education Coaching Programmes grooming products. Engaging skilled coaches at secondary level has recently been highlighted as an issue. ? Recreational and Sports Fishing UK companies that specialise in coaching New Zealand?s geographic location and programmes for schools and communities make-up means New Zealanders have may find opportunities. access to a huge variety of fishing methods, fishing localities, and fish species. UK Trade & Investment Sector briefing: sports opportunities in New Zealand NZ Retailers Association Major events and activities UKTI New Zealand is hosting a major SPARC Sport & Recreation New Zealand networking event during the Rugby World Cup aimed at UK suppliers and New Zealand buyers and investors. New Zealand Academy of Sport New Zealand ? Rugby Business Matching Event New Zealand Secondary Schools Sports Contact: Hamish Jenkin, Trade Development Council Officer, UKTI New Zealand Email: Date: September 29 2011 A list of National Sports Organisations can Venue: The Cloud on Queens, Auckland be found on SPARC?s website: Other Events & Shows partners/National-Sports-Organisations/List-of- There are numerous events for the sports recognised-NSOs/ goods exhibitor. Events tend to be regional and specific to a particular sport. A selection is A list of Regional Sports Trusts can be found listed below: on SPARC?s website: Auckland International Boat Show partners/Regional-Sports-Trusts/List-of-all- RSTs/ Email: Date: 15-18 September 2011 For details of events related to New Zealand or Venue: Auckland this sector, use the events search on the UKTI website or register to receive regular updates. Equidays New export events are added daily to the site and you can register to be alerted to them on a Email: daily, weekly or monthly basis. Date: 18-20 November 2011 Venue: Mystery Creek Events Centre, Hamilton UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & NZ Snow Industries Trade Fair Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about Email: UKTI support for attendance at overseas Date: 4-6 October 2011 events. Venue: Taupo Events Centre, Taupo B UKTI contacts ig Boys Toys Public event focusing on male lifestyle ? Barbara Harris includes marine, motorsports and extreme Deputy Director, Trade sports British Consulate General Auckland Email: Tel: (0064) (9) 303 5018 Date: 18-20 November 2011 Email: Venue: ASB Showgrounds, Auckland Associations & Groups Deirdre Bonis There are a large number of associations that Trade Development Officer specialise in various sporting fields ? contact British Consulate General Auckland UKTI Auckland for specialist groups. Tel: (0064) (9) 303 5015 Email: NZ Sports Industry Association A specialty trade group within the NZ Retailers Association Inc UK Trade & Investment Sector briefing: sports opportunities in New Zealand Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the New Zealand market are you to meet contacts and promote your advised to undertake as much market research company in the New Zealand market and planning as possible in the UK. UKTI?s team in New Zealand, with its wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the New Zealand market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: This publication is also available from our website at or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: sports opportunities in New Zealand
Posted: 21 August 2011, last updated 21 August 2011