Although the industry experienced growth of 7% from 2009-2010, the impact of the recession has led Textiles New Zealand to initiate change within the industry.
Clothing and Footwear Sector in New
New Zealand is a world leader in the design and innovation of luxury natural fibres for use in the
fashion industry, developing an industry now worth over $100million+gst at retail value.
New Zealand fashion designers have found international success due to their innovative and
edgy designs. The use of natural fibres in fashion has helped gain exposure for New Zealand’s
research and development capabilities where merino wool has achieved worldwide acclaim.
Although the industry experienced growth of 7% from 2009-2010, the impact of the recession
has led Textiles New Zealand to initiate change within the industry. An export growth strategy
and better integration are significant elements of this.
Manufacturing is in decline due to cheaper production costs off-shore. Clothing manufacturers
which remain in New Zealand are successful, innovative companies serving a niche market.
ξ Textiles New Zealand is aiming to integrate the primary production and textiles
manufacturing industries to add value to New Zealand’s textile exports. The UK is a key
market in this strategy which could lead to closer ties between the two countries and
further joint opportunities.
ξ The industry is not entirely market driven and this leads to the demise of some exporters.
For market driven UK exporters, there are opportunities to fill this gap, although they
should be aware of the differences between Australian and New Zealand tastes and
climates which may affect sales.
ξ Opportunities exist for UK exporters that serve niche and high-end markets. .
Latest export opportunities – Clothing, Footwear & Fashion
Latest export opportunities – New Zealand
Getting into the market
The reduction of tariffs on clothing and footwear has meant that imported clothing and footwear
is often cheaper than New Zealand made goods. Although tariffs have been reduced, a tariff of
10% still exists on clothing and footwear imports to New Zealand.
Due to the costs involved in manufacturing locally, some New Zealand designers are importing
brands which complement their own ranges. This provides a low cost entry to market for UK
designers. The opposing seasons also prove useful to UK companies who can export end of
season goods to New Zealand where they will still be in season.
More about doing business in New Zealand
Market intelligence is critical when doing business overseas and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
based overseas - or contact your local international trade team.
ξ Barbara Harris, British Consulate-General Auckland. Tel: +64 (0) 9 303 5018 or email:
ξ Deirdre Bonis, British Consulate-General Auckland. Tel: +64 (0) 9 303 5015 or email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – Clothing, Footwear & Fashion
iD Dunedin Fashion Week
Date: 10-17 March 2013
Website address: www.idfashion.co.nz
More about OMIS and other UKTI services for exporters