New Zealand is a free market with limited barriers to entry. Consumers are adopting greater use of technology.
Business & Consumer Services Sector in New Zealand
New Zealand is a free market with limited barriers to entry. Consumers are adopting greater use
of technology and this is initiating change in how companies operate within this sector.
Essential services in the retail market are showing steady growth, while more discretionary
products are experiencing some decline.
The biggest importers in New Zealand are large retailers which operate their own distribution
warehouses. Smaller wholesalers are likely to outsource the distribution function to a 3PL
The use of technology is increasing, with most businesses providing an online presence. All
banks offer electronic banking services and large retailers are applying customer self-checkouts
in their stores. Online sales are increasing and consumers are likely to research on the internet
before making large purchases.
There are many consultancy services in New Zealand generating around $700million per year in
exports and New Zealanders are high users of recruitment companies.
ξ New Zealanders are high internet users and therefore it is important for businesses to have
a good online presence. The internet also provides opportunities for companies to engage
in other business functions, such as wholesalers acting as retailers.
ξ There are opportunities for UK companies providing technology to improve supply chain
efficiencies. New Zealand has been slow on the uptake of RFID technology for supply
chain tracking. There is also an opportunity for providing education in low-carbon best
practice within the supply chain. As a reasonably isolated country, the importance of an
efficient supply chain system is being realised.
Latest export opportunities – Business & Consumer Services
Latest export opportunities – New Zealand
Getting into the market
There are a number of Acts which need to be considered by companies operating in this sector,
including the Consumer Guarantees Act, Fair Trading Act, Sale of Goods Act, Credit Contracts
and Consumer Finance Act and the Commerce Act.
There are few barriers to entry in the New Zealand market and UK companies will find it similar
to operating in the British market.
More about doing business in New Zealand
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Barbara Harris, British Consulate-General Auckland. Tel: +64 (0) 9 303 5018 or email:
ξ Deirdre Bonis, British Consulate-General Auckland. Tel: +64 (0) 9 303 5015 or email:
Contact your local international trade team
Event: International Council for Small Business World Conference 2012
Date: 10-13 June 2012
Website address: www.cmsl.co.nz
Event: Industrial and Employment Relations Summit 2012
Date: 12-13 March 2013
Website address: www.conferenz.co.nz/conferences/industrial-employment-relations-summit
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – Business & Consumer Services
Latest events – New Zealand
More about OMIS and other UKTI services for exporters