Exporter Guide 2012

An Expert's View about Agriculture and Animal Husbandry in Peru

Posted on: 1 Jan 2013

Peru continues to be one of the best performing economy in Latin America, achieving sustained high growth and low inflation.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: GAIN Report Number: Peru Exporter Guide 2012 Approved By: Emiko Purdy Prepared By: Alvaro Loza Report Highlights: Peru continues to be one of the best performing economy in Latin America, achieving sustained high growth and low inflation. Peru’s economy has been transformed by market-oriented reforms and privatizations and has met many of the conditions for long-term growth. Peru’s highly dynamic economy was driven mostly by private investment, foreign trade, and domestic demands; and its GDP has grown by 6.9 percent in 2011. This report summarizes key trade and market conditions to help U.S. exporters make the most of the United States- Peru Trade Promotion Agreement opportunities. Post: Lima Executive Summary: Section I. Market Overview Peru continues to be one of the best performing economies in Latin America, achieving sustained high growth and low inflation. Peru’s economy has been transformed by market-oriented reforms and privatizations and has met many of the conditions for long-term growth. Peru’s highly dynamic economy was driven mostly by private investment, foreign trade, and domestic demands; and its GDP has grown by 6.9 percent in 2011. Domestic demands have been the main engine for the growing domestic consumption. Demands were pushed by an emergence of the middle class which, according to recent studies, has doubled in the last 10 years. Peru’s middle class currently accounts for 56 percent of the total urban population. A high employment rate has contributed to the easier access to credits and many other services. Similarly, credit rating agencies such as Standard and Poor, Fitch and Moody’s, acknowledge the sound fiscal and economic performance of Peru, placing it among the economies that are certain to comply with their obligations. 2009 2010 2011 Domestic Economy Nominal GDP (U.S. $ billions) 127.2 157.1 176.7 Real GDP Growth (%) 0.9 8.8 6.9 GDP per capita (nominal U.S. $) 4,365 5,401 6.070 Ave. annual exchange rate (new soles/$) 3.01 2.83 2.75 Inflation (Dec. to Dec. %) 0.25 2.08 4.74 Source: Central Reserve Bank of Peru, www.bcrp.gob.pe National Institute of Statistics, www.inei.gob.pe Country Commercial Guide: Peru, http://buyusainfo.net/docs/x_8403089.pdf Peru's population reached 29.4 million in 2011. The country has added 8 million people since 1990. Total population is expected to exceed 32 million by 2020. The median age was 25.6 years in 2010, up 5.1 years since 1990. Peru’s GDP per capita has increased more than 20 percent in 2010 and it is forecasted to grow another 15 percent in 2011. According to Peru’s customs data, total agricultural imports to Peru from the United States grew to $875 million in 2011, up 11 percent from the 2010 level. Moreover, consumer oriented products reached $129 million in 2011, up 21 percent compared with the 2010 level. The United States became the second largest supplier of consumer oriented products, accounting for 15 percent of the market share. Chile and Colombia were the first and the third largest suppliers of this category, respectively. The United States– Peru Trade Promotion Agreement (PTPA), entered into force on February 1, 2009. PTPA immediately provided duty free access for two-thirds of U.S. food and agricultural products, including high-quality beef, cotton, wheat, soybeans, soybean meal and crude soybean oil, key fruits and vegetables such as apples, pears, peaches, cherries and almonds, food ingredients, and many processed food products, including frozen French fries, cookies and snack foods. Tariffs on most remaining U.S. farm products will be phased out within 15 years, with all tariffs eliminated in 17 years. Peru offers promising conditions for U.S. products due to the expansion of supermarket and fast food chains, a growing trend for processed food consumption, increasing investments in the hotel and restaurant industry (HRI) and economic stability. Opportunities also exist for commodities such as hard red wheat, cotton, yellow corn, pet food, soybean meal, dairy (whey and cheese), and beef and offal. However, major constraints include customer preferences for fresh food, limited purchasing power in the lower-middle class population, and tariff and non-tariff barriers. Although Lima is still the major market for consumer-oriented foods, cities like Trujillo, Arequipa, Chiclayo, and Huancayo have become favorable alternatives for U.S. exporters. Advantages and Challenges Facing U.S. Products in Peru Advantages Challenges PTPA grants duty free access to two- 1. thirds of U.S. food and agricultural Lack of brand awareness among products. consumers. Growing food processing and HRI New local food brands appearing in the sectors demand more food market at very low prices. ingredients. Relatively small market due to Open market for previously banned limited purchasing power; 70 percent of products (beef, offal, poultry and the Peruvian population are low-income pork). consumers. Proactive supermarket industry will Traditional markets dominate result in increased demand for high- retail sales strongly in secondary cities value products Smuggling. Supermarkets and fast food chains Consumer habits: Peruvians prefer expanding to major cities. meals based on fresh products and spicy Appreciation for U.S. food quality and seasonings. culture. Peru is negotiating trade Increased tourism creates new agreements with other countries, which opportunities for food service could lessen U.S. competitive development (especially consumer- advantage. oriented products). PTP Section II. Exporter Business Tips Two-thirds of U.S. food and agricultural products are exported to Peru duty free. The complete list of products that benefit from PTPA can be found at: http://www.ustr.gov/Trade_Agreements/Bilateral/Peru_TPA/Section_Index.html Imported food products have been benefit since Peru TPA entered into force on February 1, 2009. For further information on food standards and regulations, labeling and import procedures, please refer to our latest Food and Agricultural Import Regulation and Standards Report. 1. Food standards and regulations Sanitary inspection, food registration, packaging and control regulations for food and beverages are included in Supreme Decree No. 007-98-SA of September 25, 1998. The General Environmental Health Bureau (DIGESA), within the Ministry of Health, is the Peruvian counterpart to the Food and Drug Administration (FDA) regarding sanitary supervision and registration of food and beverages. The National Agricultural Sanitary and Phytosanitary Service (SENASA), part of the Ministry of Agriculture, is the local counterpart to the U.S. Department of Agriculture (USDA) concerning the development of sanitary and phytosanitary regulations and the inspection of animal and plant origin products. The National Institute for the Defense of Competition and for the Protection of Intellectual Property (INDECOPI) is the agency in charge of labeling standards, labeling control, and trademarks. 2. General import and inspection procedures In order to clear Customs (SUNAT), imports must have a Unique Customs Declaration (DUA), a commercial invoice, an airway bill or bill of lading, a packing list, an insurance letter, and a food sanitary registry from DIGESA for food processed products or a health certificate for animals, plants or their by-products that complies with SENASA’s import requirements. When the customs agent transmits the DUA electronically, SUNAT will determine the type of control for the merchandise within the following channels: green, orange, and red. Channel green permits delivery of the product once duties are paid; channel orange requires review of the documentation; and channel red requires review of the documentation and physical inspection. 3. Food and beverage sanitary registration The registration process has to be started by a company registered in SUNAT and that holds an ID tax number (RUC). The information requested by DIGESA must be uploaded to VUCE website (Ventanilla Unica de Comercio Exterior). This is a simplified trade system created to do the formalities required by official agencies responsible for the transit, entering or leaving of goods to the country. The requirements are: 1. Simplified Trade System Form (SUCE - Solicitud Unica de Comercio Exterior) must to be filling out on the website of VUCE. 2. The physical-chemical and microbiological quality analysis from the Plant quality control laboratory. Only the physical-chemical analysis could be performed by an authorized laboratory in Peru. 3. Present the certificate of free sale and use issued by the competent authority of the country of origin within the past year. 4. Labeling information 5. Compositional analysis performed by a laboratory accredited by INDECOPI for foods and special schemes beverages, which must indicate nutritional properties. 6. Payment of administrative procedures. This procedure will take no more than seven working days. The Sanitary Registration will be valid for five years from the date of issue and may be renewed between seven and 60 working days before the expiration date. 4. Certificates for animals, plants, and their by-products Before the product is shipped, the importer must request an import permit from SENASA. The exporter must provide to the importer the corresponding official country of origin health certificate, including the specific certification requirements of SENASA. USDA agencies that issue health certificates for Peru are the Animal and Plant Health Inspection Service (APHIS) for animals and plants and their derived products, the Food Safety and Inspection Service (FSIS) for meats and their by-products, and the Agricultural Marketing Service (AMS) for U.S. dairy products. 5. Labeling requirements Imported packaged foods must carry a separate adhesive label before reaching the point of sale. A Spanish translation of the label must include the importer/distributor’s contact information. R.U.C. Law 28405, November 30, 2004, requires labeling for value-added products other than foods (which could be included in the future). Imported value-added products that do not comply with the provisions of this law must be properly labeled in private storage for customs clearance. 6. Road Map for Market Entry Entry Strategy Supermarket chains are constituted to be the main market for imported food products whose target customers are high and middle-income consumers. U.S. exporters should contact large importers, wholesalers/distributors or supermarkets directly. U.S. exporters can approach Gas Marts, grocery and mom-and-pop stores through major local suppliers (wholesalers/distributors). Be diligent when selecting a partner (an agent or a representative) in Peru. Personal visits/meetings are highly recommended. Conduct a background check of the prospective partner before signing permanent contractual arrangement. The local partner should be able to provide updated information on consumer trends to identify niche markets, current market development (merchandising, point of sale and promotion activities), and business practices. Market Structure Negotiating power of major supermarkets towards food suppliers is strong. Suppliers to major supermarkets have wide range of distribution channels ranging from those for fancy foods to those for foods for mass consumption. Major food importers/distributors supply all major supermarket chains and provincial retailers. It should be noted that major supermarket chains usually request product exclusivity to new suppliers. Food is primarily imported in mixed containers. Major supermarket chains prefer to import expensive high-end products directly in order to earn higher margins. Distributors and wholesalers make constant in-store promotional activities. They count with support personnel in every store and all distribution channels. Section III. Market Sector Structure and Trends In order to enter the Peruvian food market, U.S. exporters should contact local food processing companies and importers/wholesalers/distributors directly or indirectly through brokers, agents, or representatives. Regardless of which strategy is chosen, personal visits are highly recommended. The local partner should be well known by the U.S. company before any permanent contractual arrangement is made. The local partner should be able to provide updated information on market consumer trends, current market development (merchandising, point of sales, and promotion activities) and trade business practices. 1. Food Service Sector In 2011, food service sales in Peru reached $6.8 billion. The sales generated by full service restaurants and fast food outlets accounted for nearly 40 and 35 percent of the total sales value, respectively. The sales prospect for fast food is even brighter as it targets every economic level of consumer and has a wider consumer base. Food service sales in 2011 grew 15 percent compared to 2010. Total food service imports in 2011 were estimated at $1 billion, or 20 percent of Peru’s total food service sales. Estimated Consumer Food Service by Type (Current Value): 2007-2011 Sub Secto Food Service (US$ Million) r 2007 2008 2009 2010 2011* Full-service restaurants 1,516 1,805 1,971 2,343 2,673 Cafes/Bars 157 173 191 234 271 Fast Food 1,294 1,447 1,626 1,991 2,374 Home Delivery 43 51 57 70 81 Street stalls/kiosks 773 960 1,099 1,309 1,443 TOTAL 3,784 4,436 4,944 5,948 6,842 growth % 16% 17% 11% 20% 15% Source: Post estimations / *Preliminary There has been a dramatic increase in the recognition of Peruvian food in the country. This trend has positively affected the growth of restaurants that serve Peruvian cuisine, and many international food franchises also decided to include Peruvian food in their menus to satisfy the increased demand for Peruvian cuisine. The Ministry of Foreign Trade and Tourism reported that the number of foreign tourists has increased by 13 percent in 2010 compared with a year ago level, reaching 2.6 million visitors. The evolution of incoming tourists was particularly important, mainly attracted by Peru’s primary tourist attraction, Machu Picchu. Other tourist destinations that showed largest increase in number of visitors were: Lake Titicaca (up 176 percent), Pachacamac (up 42 percent), and Kuelap (up 35 percent). Consumer foodservice was positively affected by the continued growth of the economy in 2011. Consumers are enjoying higher disposable incomes and are eager to spend more money on luxury goods. Peruvian consumers enjoy eating and dining out whenever their income increases. 2. Food Processing Sector Being driven by higher local demands, expanding food retail sector, and growing exports, Peru’s food industry grew 12 percent in 2011 compared with the year ago level. The trade liberalization has significantly favored the good performance of the food industry in Peru. Free Trade Agreements that Peru has signed over the past 10 years have resulted in a significant increase in the international market destinations for Peruvian products, from 52 to 148 countries. Main destinations include Latin America (mainly Colombia and Chile), the United States and the European Union (EU). Within the EU, Spain, France, and the Netherlands are the most important purchasers of Peruvian products. Source: INEI, *Forecasted by IEDEP In spite of good performance of the sector, the per capita consumption of food in Peru is still low in comparison with other countries in the region. More for instance: Chile’s consumption is 2.6 times higher than that of Peru where income disparities and lack of infrastructures in cities outside of Lima are the main problems. However, this could be considered as an opportunity for companies that want to increase sales in the local markets which aligned with food retail sector growth could capitalize interesting domain positions in the future. 3. Food Retail Sector Peru’s retail market exhibits a long list of opportunities for consumer goods. Peru has experienced spectacular growth in modern retail channel in the past 10 years. The Global Retail Development Index (GRDI) report made by A.T. Kearney’s ranks Peru’s food retail sector as the eighth fastest growing country among developing countries worldwide. The study also emphasizes a growing middle class and Peruvian Government’s deregulation policy. Supermarket chains in Peru achieved sales of $3.1 billion in 2011; this represents a 15 percent growth from the 2010 level (Table 1). This positive trend is consistent with increases in private consumption and major availability to consumer credits and higher incomes, especially within middle-class families. Table 1 Source: Skotiabank Economic Department, CCR, Apoyo & Asociados In 2011, Peru’s total food retail market reached almost $20 billion, 80 percent of which is concentrated in Lima. Food sales by these supermarket chains accounted for 35 percent of the retail market share in Lima in 2011, which is considered to be low in comparison with the neighboring Latin American countries. Retail Sales in Country by Sub-Sector (million dollars) Sub-Sector 2009 2010 2011 Supermarkets and hypermarkets 2,216 2,483 3,097 Traditional Channel (grocery stores, W 14,428 15,520 16,761 et-markets, convenient stores, etc.) Total 16,644 18,002 19,858 Source: Post Estimated values There were 173 stores (all formats included) by the end of 2011, with 128 in Lima and 45 in the provinces. Supermarkets have fond their successes in identifying and developing new market segments, which will eventually help them gain more ground in the future. Section IV. Best High-Value Product Prospects Peru grants tariff preferences to the Andean Community of Nations (CAN - Bolivia, Colombia and Ecuador), and to Mexico, Paraguay, Argentina, Brazil, Uruguay and Cuba. Peru’s trade policy is oriented towards open markets. Peru has signed different commercial and trade agreements, while others have not entered into force yet and a few still in negotiations: Country Type Status Andean Community (Bolivia, Ecuador and Co Free Trade Agreement In force lombia) MERCOSUR (Argentina, Brasil, Uruguay, Economic Complementation n force Paraguay) Agreement I Cub Economic Complementation a Agreement In force Chile Free Trade Agreement In force Mexico Trade Integration Agreement In force United States Free Trade Agreement In force Canada Free Trade Agreement In force Singapore Free Trade Agreement In force China Free Trade Agreement In force South Korea Free Trade Agreement In force European Free Trade Association (EFTA) Free Trade Agreement In force Th come into ailand Th Toird Protocol force Japan Economic Partnership Agreement In force Eu To come into ropean Union Free Trade Agreement force Co come into sta Rica Free Trade Agreement To force Panama Free Trad come into e Agreement To force Guatemala Free Trade Agreemnent Negotiating El Salvador Free Trade Agreemnent Negotiating Honduras Free Trade Agreemnent Negotiating The PTPA reinforces U.S. competitiveness within the Peruvian market. The quality of U.S. products is already appreciated among the high-end consumers. For a complete list of products that have benefited from PTPA, please check http://www.ustr.gov/Trade_Agreements/Bilateral/Peru_TPA/Section_Index.html. Produ Market Average ct/ Produ Size Imports Annua Import Key Constraints Market l ct Tariff Over Market Attractiveness for Ca 2011 2011 Import tegory est. G Rate Development the U.S. rowth (2006-11) - U.S. cheeses are mainly used in the food processing 040610 sector, but have , 20 - U.S. competitors potential in the HRI and are: Argentina and Retail Food 40 3,335 0 (18 percent) and Sectors. Netherlands (9 - In 2011, the tons percent Cheese 21,531 23 percent 040630 percent). United States was (HS 0406) MT the first supplier ($16.3 040690 - Strong mi 0 preference for EU with a market share llion) percent cheese at high- of 44 percent (62 end HRI and percent growth). Retail Sectors. - TPA*: 17 years linear, 2,500 MT quota with 12 percent increase per year. - Major suppliers are - United States Colombia($31 represents 2.5 15,647 percent of total Confectionary 0 million) and tons imports, however, – Ecuador ($3 non /A 16.6 percent n). U.S. imports grew chocol Nate p millioercent ($46.2 - Local industry is 57 percent in 2011. (HS 1704) million) strong. Major . owners are foreign companies. - The U.S. is the - Chile is the second major 4,073 0 major supplier supplier with 19 Confectionary tons 22.2 pe (23 percent of rcent percent. The U.S. – chocolate N/A percent MS). strength is in (HS 1806) ($18.1 - Local industry is chocolate for the mi llion) competitive. retail sector. Imports grew 46 percent in 2011. - Local Production is strong. Alicorp - United States is 14 is the major ,339 the second largest competitor. Also Food tons 16 supplier and holds percent 0 foreign companies Preparations N/A 18 percent of percent are established in (HS 210690) ($131 market share. mi the country. llion) - In 2011 imports - Chile is the ma grew 18 percent. jor importer (33 percent). - Due to an increment of income Tota levels, local l - Competes with qua consumers are lity meats Prime and beef and 1,283 0 offa demanding high ls tons percent from Colombia, choice beef ma 16 percent rket: ($7.3 A quality products, rgentina, (HS 020230) 283,596 million) Urugu such as beef. ay, Brazil MT - U.S. imports have and Bolivia. grown 155 percent respect 2011 in this category United States became the first largest beef supplier in 2011 and holds 50 percent of import market share Edib nited States le Beef 3,924 - The U Offa holds 97 percent of ls (liver) 10,000 tons 26.3 0 Local production import market. (HS, MT ($6.9 percent p covers most of ercent 020622) the market size. Imports have grown million) 30 percent in 2011. - Brazil is the Fruit and 14,299 major supplier Vegetable hl 30 0 and holds 38 Imports have grown percent juices N/A percent percent of market 46 percent in (HS 2009) ($3.7 share in 2011. It respect to 2010. million) is strong in orange juices - Growing local pet industry. - There is an 12,125 informal industry tons arising. - The United States Pet foods 45,000 18 percent 0 holds 20 percent of (HS 230910 ) MT p - Colombia 37 ercent ($14.9 percent), and the import market. million) Argentina (36 percent) are major competitors. - Peruvians are major consumers of - Major exporters turkey during are Brazil (48 Christmas and New 3,175 percent) and Chile Year’s. tons Tur - The food retail key 13,000 (41 percent) y the sector is becoming (HS 020727) MT 22 percent 5 followed b percent ($6.5 United States with more popular not million) 11 percent. only in Lima, but - Local poultry also in the province. industry is strong. - USAPEEC has initiated a market penetration plan. - Peruvians are 9,208 major consumers of TRQ: - Strong local poultry. Poultry meat tons 98 industry. ,000 54 15,117 percent - TRQ: 6 percent cuts MT tons - Frozen increase per year. (HS 020714) ($8.6 0 presentation is mi Only 15 percent of llion) percent not common TRQ is used. - Colombia is the ma United States holds jor import B 3,841 13 percent of import read, pastry, supplier and holds market share. HS cookies N/A tons 21.percent 0 32 percent of ($10.1 percent code 190590 (HS 1905) mi market share. llion) represents 80 Local companies percent of imported. are very strong. Soups & 1,353 oca - United States grew l companies Broths N/ tons A 21 0 - L 12 percent in percent are very percent 2011and is the (HS 2104) competitive ($3.2 major import million) supplier in this category.holding 33 percent of import market share - United States grew 6,597 48 percent in 2011 and is the major tons S - Local companies auces import supplier in 19 percent, 0 (HS 2103 N/A ) p are very ercent this category, ($12.7 competitive. mi holding 36 percent llion) of import market share - Chile is very competitive in - Importers Nuts and 479 tons almonds and recognize that U.S. a walnuts lmonds N/ quality of nuts and A 46 0 percent production. Last (HS 0802) ($2.8 percent almonds is better year was major million) than competitors. supplier holding 52 percent of market share. - There is a niche market for quality - Argentina (44 pe wines for which the rcent), Chile United States can be (28 percent), and Spa appreciated and in (12 pe price competitive. rcent) are 18.8 0 major expor - Peru’s wine ters. W 41 million 17 percent consumption is ine mi percent - Only regular llion liters (HS 2204) wine growing. Right now consumers liters ($32 is above 1.3 liters. mi recognize U.S. llion) wine - Import volume has quality. grown 120 percent - Small niche ma in respect 2010. rket for U.S. wines However, value only grew 28. Low cost wines are gaining territory. Note: TRQ = Tariff Rate Quota, on a first-come first-serve basis. Sources: World Trade Atlas, USTR, Ministry of Agriculture (Minag), Gestion and El Comercio Newspapers Section V. Key Contacts and Further Information If you have any questions or comments regarding this report or need assistance exporting to Peru, please contact the Foreign Agricultural Service in Lima at the following address: U.S. Embassy Lima, Foreign Agricultural Service (FAS) Mailing Address: Office of Agricultural Affairs, Unit 3785, APO AA 34031 Address: Av. La Encalada cdra. 17, Monterrico, Lima 33 Phone: (511) 434-3042 Fax: (511) 434-3043 E-mail: Aglima@usda.gov For further information, check the FAS web site www.fas.usda.gov or our web site www.usdaperu.org.pe. Please, also refer to our other current food market related reports: Food Processing Ingredients Sector, Retail Food Sector and HRI Food Service Sector and Food and Agricultural Import Regulations and Standards (FAIRS) and FAIRS Export Certificate reports. Trade Associations American Chamber of Commerce of Peru (AMCHAM) Executive Director: Aldo Defilippi Address: Av. Ricardo Palma 836, Miraflores - Lima 18 Phone: (511) 705-8000 Fax: (511) 241-0709 Web site: www.amcham.org.pe E-mail: amcham@amcham.org.pe National Society of Industries (SNI) President: Luis Salazar Steiger Address: Los Laureles 365, San Isidro - Lima 27 Phone: (511) 616-4444 Fax: (511) 616-4433 Web site: www.sni.org.pe Hotel and Restaurant Association (AHORA) President: Freddy Gamarra Elias Address: Av. Benavides 881, Lima 18 Phone: (511) 444-7825 Fax: (511) 444-4303 E-mail: ahora@infonegocio.net.pe Ministries and Government Agencies Ministry of Agriculture (MINAG) Minister: Milton Von Hesse Address: Av. La Universidad N° 200 – La Molina Phone: (511) 613-5800 Fax: (511) 711-3700 Web site: www.minag.gob.pe The National Agricultural Sanitary and Phytosanitary Service (SENASA) Director: Dr. Oscar Dominguez Address: Av. La Molina 1915 – Lima 12 Phone: (511) 313-3300 Fax: (511) 340-1486 Web site: www.senasa.gob.pe General Environmental Health Bureau (DIGESA) General Director: Monica Patricia Saavedra Chumbe Address: Las Amapolas 350, Urbanizacion San Eugenio - Lima 14 Phone: (511) 442-8353 /421-0146 Fax: (511) 422-6404 Web site: www.digesa.minsa.gob.pe Customs (SUNAT) Superintendent: Tania Quispe Address: Av. Garcilazo de la Vega 1472 – Lima 1 Phone: (511) 315-3300 Fax: (511)315-3318 Web site: www.aduanet.gob.pe National Institute for the Defense of Competition and for the Protection of the Intellectual Property (INDECOPI) President: Mr. Hebert Eduardo Tassano Velaochaga Address: Calle de la Prosa 138 - San Borja Phone: (511) 224-7800 Fax: (511) 224-0348 Web site: www.indecopi.gob.pe APPENDIX 1. STATISTICS TABLE A. Key Trade & Demographic Information (2011) Agricultural Imports From All Countries ($million)/ U.S. Market Share 1/ (%) 4,424 / 20 Consumer Food Imports From All Countries ($ million)/ U.S. Market Share 860 / 15 (% 1/) Edible Fishery Imports From All Countries ($ million)/ U.S. Marke /t Share (%)1 134 / 4 Total Population (Millions) / Annual Growth Rate (%)2/ 29.4 / 1.1 Urban Population (Millions) / Annual Growth Rate (%)2/ 22.3 / 2.1 Numbe / 3/r of Major Metropolitan Areas 2 10 Size of the High-Middle Class (Millions) / Growth Rate (%)4/ 2 / 3% Per Capita Gross Domestic Product (U.S. Dollars) –2011 2/ 5/ 6,070 Unemployment Rate – 2011 (% 2/ 5/) 8% Per Capita Food Expenditures (U.S. Dollars) 2/ 3,211 Percent of Females of Wo 2/ rking Age 50.3 Exchange Rate (US$1 = X.X local currency) 2/ $1 = S/. 2.72 1/ Source: Peru’s Customs 2010. 2/ Source: INEI 3/ Lima is the main city with 8.4 million inhabitants and 2.0% of annual growth. The other cities are: Piura, La Libertad, Cajamarca, Puno, Junin, Cuzco, Arequipa, Lambayeque y Ancash. 4/ Source: “Peruvian Association of Market Research Companies” Socioeconomic Levels 2011. 5/ Economic and Finance Ministry (EFM) TABLE B. CONSUMER FOOD & EDIBLE FISHERY PRODUCT IMPORTS Source: World Trade Atlas (2011) TABLE C. TOP 15 SUPPLIERS OF CONSUMER FOODS & EDIBLE FISHERY PRODUCTS Source: World Trade Atlas (2011)
Posted: 01 January 2013

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