A 2011 trade lead submitted by post on behalf of a new-to-market vegetable seed importer has resulted in over $150,000 in sales.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
GAIN Report Number:
Sowing Success in the Philippines- Vegetable Seeds
Export Accomplishments - Trade Leads
William Verzani, Agricultural Attaché
Joycelyn Claridades, Agricultural Marketing Specialist
A 2011 trade lead submitted by post on behalf of a new-to-market vegetable seed importer has resulted
in over $150,000 in sales, projected annual sales of $2-3 million over the next 2-3 years, and
appointment of the importer as the Southeast Asia sales representative for the U.S. exporter, UNIGEN.
After encountering difficulty making contact with U.S. vegetable seed exporters on his own, the
President of Seedbase Inc. (a Philippine seed importer and distributor) contacted FAS Manila for
assistance. Post submitted a trade lead on behalf of Seedbase Inc. on the FAS online Trade Lead System
and alerted the American Seed Trade Association. As a result, the importer received numerous replies
and invitations from American companies. Following a one-month visit to the U.S. to meet with
interested companies, the importer concluded its first contract with UNIGEN (a Hollister, California
based vegetable seed producer) and by the end of 2011 had imported $150,000 of their seeds. In 2012,
UNIGEN made Seedbase their exclusive Southeast Asia sales representative. Seedbase estimates
imports will reach $2-3 million in the next 2-3 years, a vital contribution to a growing market for U.S.
seeds in the Philippines and throughout the region.