The food industry is one of the largest and strongest sections of the Polish economy. It generates over three per cent of Poland’s GDP and the value of production is ranked 6th in the EU.
OPPORTUNITIES IN POLAND?S
FOOD & DRINK SECTOR
Located at the heart of Europe,
Poland is one of the six largest EU
member states, with a population of
in European Funding
38 million. In recent years Poland has
programmes will help maintain
been one of the fastest developing
countries in the EU. Despite the
global economic crisis Poland?s GDP
as a market offering growth,
grew by 1.7 per cent in 2009, with
stability and good prospects
2.6 per cent growth expected by the
European Commission in 2010. for UK business.
Characteristics of the market:
n The food industry is one of the largest and
strongest sections of the Polish economy. It
generates over three per cent of Poland?s
GDP and the value of production is ranked
6th in the EU. There are 18,000 food companies
in Poland. The sector currently employs over
n The structure of Polish food retail is
varied. Small grocery stores still play an
important role, but their number is shrinking.
Supermarket and discount chains are
expanding. The number of delicatessen-style
supermarkets, which offer a large choice
of premium products, is steadily increasing. n Polish households still spend around
The hypermarket segment is represented 26 per cent of their total expenditure on food,
by Tesco, Carrefour, Auchan, Real and E. which is twice as much as the EU average.
Leclerc. Online food shopping is becoming
increasingly popular. n Polish consumers with higher levels of
disposable income are open to innovative
n The value of food retail in Poland has been products. They look for freshness and quality
continuously growing over the last four years as well as quick and convenient but healthy
and in 2009 was estimated at PLN 225 billion . solutions in attractive packaging.
(exchange rate £1 = PLN 4.4).
It?s a challenging market?
n Local food products are highly competitive
n UK brands are largely unknown in the
n Distributors are scarce and they can
n Customers focus on value for money
? but promising, with lots of
n High quality convenience food (ready meals,
pre-cooked, chilled or frozen meals) ? mainly
in large cities, where young professionals
are the target group, also as an alternative to
eating out. Consumption of ready meals is still
4 times lower than in the other EU countries
How UKTI Warsaw can help you
and there is a limited choice on offer.
Poland is rich in opportunities for
companies in the food & drink sector, but
n Organic food ? expenditure on organic food is
research is critical when considering
expected to grow significantly over the next
new markets. The UKTI Team Warsaw
is here to help. Our OMIS service is
designed to assist your company succeed
n Functional foods & BFY (Better for You) food
in this market.
? consumers are increasingly interested in
food which is good for their health.
n High quality food ingredients and additives ?
To find out how we can help
for sale to local food processors.
you make the most of these
n EU funds ? there are EU funds available for
opportunities please contact:
Polish-registered food processors under
the Operational Programme Innovative
Economy for investments in the latest
Commercial Section British Embassy
innovative technological solutions, including
ul. Kawalerii 12, 00-468 Warszawa
technologically advanced equipment,
Tel: +48 22 311 0241
machinery and innovative, eco-friendly
packaging solutions as well as technologies
for extending product shelf-life.
n Consulting ? building brands, effective brand
development and rebranding.