Creative industries – opportunities in Iberia

An Expert's View about Motion Picture, Video and Television Programs in Portugal

Posted on: 6 Oct 2010

Spanish and Portuguese Governments consider the Creative industry a priority. An annual growth of 3% makes this sector one of the most dynamic in Spain and Portugal.

Sector briefing Creative Industries Opportunities in Iberia Why Iberia? Spanish and Portuguese Governments consider the Creative industry a priority. An annual growth of 3% makes this sector one of the most dynamic in Spain and Portugal. As in the UK, 95% of the Creative Industries companies are SMEs. The Spanish Government had funds worth of 100M Euro available to SME?s that wanted to add a design angle to their companies 51.3 per cent of Spanish companies said that design has helped them with their annual turnover, while 53.6 per cent said that it helped them with their productivity. With a new and dynamic Minister, the Portuguese Government is investing heavily in ?95% of the Creative this sector, with the help of significant EU Industries companies in funds (received through the QREN Programme) Spain and Portugal are and has created Creative Development Agencies in SMEs? three major cities including the capital ? Lisbon, Oporto and Torres Vedras. Find general information on the Spanish and Portuguese markets conditions on UKTI?s website. The Doing Business Guide for Spain and Doing Business Guide for Portugal give an overview of the countries? economies, business culture, potential opportunities and an introduction to other relevant issue. UK Trade & Investment Sector briefing: Renewable Energy opportunities in Iberia and Prada have recently entered the market. Opportunities On a more local level the market is made up mainly of dynamic small and medium size Spanish design has undergone a positive enterprises, that are innovative and growing development in the last few years. The quality rapidly and there are plenty of opportunities of design has remarkably improved as a for export, partnerships and consultancy - consequence of greater competition in the innovative and competitive products and sector and the impact of new technologies. services are constantly in demand. Digital Media, Design, Architecture and Fashion Large Spanish companies are contracting are the strongest sub-sectors where most designers in their marketing departments to of the opportunities may be found in reinforce large companies? corporate images; Portugal. 70% of Spanish companies consider design an investment opportunity rather In Spain the opportunities identified are in than expenditure. Examples of main firms in the following subsectors: Spain where design is highly integrated: Design: includes Industrial as well as Branding Antonio Puig Perfumes, BD Ediciones de & Graphics and Packaging. New design careers Diseño; Santa & Cole, Nani Marquina, Gandía in Spanish Universities. Blasco, Do+Ce, etc. Architecture: (includes Interior Design, Geographical distribution is concentrated Lighting and Flooring). Top-end Retail, principally in Madrid and Barcelona. Additional Residential, Sustainable Architecture etc. regions of interest are the Valencia region, Norman Foster, Richard Rogers and David Galicia and the Basque Country where fashion Chipperfield all have offices in Spain. design, industrial/product design, and graphic and interior design can be found. Experience economy: includes opportunities in redesign and refurbishment of venues that There is a variation of strengths present within host entertainment outside a house i.e. the Spanish industrial design studios: museums, theme parks, zoos. Spain is home to significant demand in high-consumption many well known museums such as the Prado, sectors where aesthetics are important Thyssen or Guggenheim. such as furniture, lighting and house-hold appliances help to drive activity. Long-standing Fashion and Textiles (top-end brands): professionalism and a high-level of customer Top-end designers from all over the world have loyalty, in addition to advanced technological a presence in Spain. Design schools are also skills learnt within well-equipped technology becoming important but St Martins and centres and value for money help to strengthen Parson's remain icons for Spaniards. Madrid Spanish design studies. Fashion Week is the main (and only) fashion sector trade fair. Well-known British brands Spanish society is gradually consuming more could have a space in Spain. The luxury brands design as it matures and integrates visual nd are producing a 2 low cost line. education. There is a growing demand for better functional quality and more aesthetically Animation: Scope for co-production for British pleasing products. companies. National heritage, the visual and performing If you have any questions on the opportunities arts, fashion, music, publishing, cinema, radio above, contact the UKTI Spain and Portugal and television, educational software, contacts named in this report. Business advertising, architecture and design are opportunities aimed specifically at UK responsible for the creation of 2.8% of the companies are added daily to UKTI?s website. wealth in Portugal. These leads are sourced by our staff overseas There are multiple opportunities in this market in British Embassies, High Commissions and as the sector seems to remain fairly unaffected Consulates, across all sectors and in over 100 by the world economic crisis in comparison to markets. other sectors. You can be alerted to Iberia business opportunities on a regular basis by registering On the luxury level, international brands like on the UKTI website. Find out more on UKTI?s Hermes, Burberry?s, Dunhill and Hugo Boss are business opportunities service on the UKTI growing, and other brands such as Marc Jacobs website UK Trade & Investment Sector briefing: Renewable Energy opportunities in Iberia Major events and activities Oporto Show in Oporto - Portugal Contact: UKTI Lisbon Design Innovation Forum in Madrid Email: monica.andersen@fco.gov.uk Contact: UKTI Madrid Time: June 2010 Email: beatriz.asua@fco.gov.uk Time: 8 June 2010 Animabasque in Bilbao Contact: UKTI Bilbao Brandery in Barcelona Email: derek.doyle@fco.gov.uk Contact: UKTI Barcelona Time: March 2011 Email: nicole.xavier@fco.gov.uk Time: 28?30 June 2010 Málaga Film Festival Contact: UKTI Seville Icograda, Design Week in Madrid Email: joe.cooper@fco.gov.uk Contact: UKTI Madrid Time: April 2011 Email: beatriz.asua@fco.gov.uk Time: 21-25 June 2010 Construmat in Barcelona Contact: UKTI Barcelona Madrid Fashion Week Email: nicole.xavier@fco.gov.uk Contact: UKTI Madrid Time: 16 ? 21 May 2011 Email: beatriz.asua@fco.gov.uk Time: 28 September ? 1 October 2010 Casadecor in Madrid Contact: UKTI Madrid Construtec in Madrid Email: beatriz.asua@fco.gov.uk Contact: UKTI Madrid Time: May 2011 Email: beatriz.asua@fco.gov.uk Time: 28 September ? 1 October 2010 Experimenta Design in Lisbon Contact: UKTI Lisbon San Sebastián Film Festival Email: monica.andersen@fco.gov.uk Contact: UKTI Bilbao Time: 2011 -every two years- Email: derek.doyle@fco.gov.uk Time: 17-25 September 2010 Habitat in Valencia Find full details of all Iberia events and Contact: UKTI Barcelona sector on the UKTI website. New export Email: nicole.xavier@fco.gov.uk events are added daily to the site and you can Time: 28 September ? 2 October 2010 register to be alerted to them on a daily, weekly or monthly basis Sitges Film Festival Contact: UKTI Barcelona UKTI?s Tradeshow Access Programme (TAP) Email: nicole.xavier@fco.gov.uk provides grant support for eligible Small & Time: 7-17 October 2010 Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about Trienal de Arquitectura in Lisbon UKTI support for attendance at overseas Contact: UKTI Lisbon events Email: monica.andersen@fco.gov.uk Time: October 2010 Intercasa in Lisbon Contact: UKTI Lisbon Email: monica.andersen@fco.gov.uk Time: October 2010 Casadecor in Barcelona Contact: UKTI Barcelona Email: nicole.xavier@fco.gov.uk Time: 12 November ? 13 December 2010 UK Trade & Investment Sector briefing: Renewable Energy opportunities in Iberia UKTI contacts Beatriz Asúa Senior Trade & Investment Adviser British Embassy, Madrid Tel: +34 917 146 332 Email: beatriz.asua@fco.gov.uk www.ukti.gov.uk Nicole Xavier Trade & Investment Officer British General Consulate, Barcelona Tel: +34 933 662 209 Email: nicole.xavier@fco.gov.uk www.ukti.gov.uk Derek Doyle Trade & Investment Officer British Consulate, Bilbao Tel: +34 944 157 711 Email: derek.doyle@fco.gov.uk www.ukti.gov.uk Joe Cooper Trade & Investment Officer UKTI Seville Tel: +34 954 461 974 Email: joe.cooper@fco.gov.uk www.ukti.gov.uk Monica Andersen Trade Officer British Embassy, Lisbon Tel: +351 21 3924060 Email: monica.andersen@fco.gov.uk www.ukti.gov.uk UK Trade & Investment Sector briefing: Renewable Energy opportunities in Iberia Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Iberian market are advised to you to meet contacts and promote your undertake as much market research and company in the Iberian market planning as possible in the UK. UKTI?s teams in Spain and Portugal, with their wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Iberian market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Renewable Energy opportunities in Iberia
Posted: 06 October 2010