With a population of 142 million, Russia is the eighth largest retail market in the world.
Giftware, Jewellery and Tableware sector in Russia
With a population of 142 million, Russia is the eighth largest retail market in the world and
remains an attractive proposition for exporters and investors. It is also one of the fastest growing
markets - Russia’s GDP growth in 2011 was 4.3%.
Driven by the growing prosperity of the population, the giftware market in Russia continues to
grow across all sub-sectors. Pre-recession growth rates vary from 10% in tableware sector to
30% in fine jewellery. The latter continues to grow event during recession. The market is far
from saturation and major players are planning retail expansion.
The value of individual gifts is growing – the average gift purchase is now about £50 while the
upper end is going above £500.
Imports dominate the market accounting for 80% to 95% of the market share. Major suppliers of
mass market products are China and India. Upper market is dominated by European goods. Only
5% is taken by Russian made products, mostly of “national character”. ‘Made in the UK’ is
perceived as high quality and enjoys popularity among Russian consumers.
High quality tableware has traditionally been a sign of prestige and prosperity in Russia. Today
practically all famous European brands are present in the Russian market - Herend, Meissen,
Royal Copenhagen, Spode and Wedgwood, etc. However, newcomers are welcome. Distributors
working in sectors such as household appliances or souvenirs keep expanding their range and
enter the tableware market. British companies can particularly succeed in the high end of the
market, that is dominated by European import from Czech Republic, Germany, France, Italy,
Japan and the UK. 90% of the porcelain products are imported.
ξ Fine jewellery
Fine jewellery has traditionally been very popular with Russian women; however, due to very
strong competition from plenty of local manufacturers and high import duties this market is more
difficult to penetrate. Nevertheless, official imports account for approximately 15-20% of the
Russian fine jewellery market.
Major opportunities exist in the fashion/designer jewellery. Well established fashion brands
(Yves Saint Laurent, Christian Dior, etc.) as well as new designer brands (Loree Rodkin, Robert
Wa Tahiti, Steven Webster, etc.) are successful in the market.
ξ Costume jewellery and accessories
Costume jewellery and accessories is a growing opportunity in Russia. If before costume
jewellery was considered as low end products or something for young generation only, now
more and more Russian women tend to buy costume jewellery across all price levels. Local
production of costume jewellery is virtually non-existent.
Another opportunity is branded jewellery chains developed on a franchise basis.
ξ Home Decorations
‘Made in the UK’ interior accessories enjoy big popularity in Russia and are sold in interior
salons alongside furniture. Steven Shell (UK), Old Java (Indonesia), PD Global (UK), Tom’s
Drag (Germany), Kroemer (Germany), Coach House (UK), and many others are in the market
ξ Business gifts
The business souvenir market is considered to be one of the most dynamic ones in Russia
growing at 30%-35% every year. 95% of business souvenirs are imported. British exporters can
be successful in the luxury segment where quality, image and brand are more important than
Latest export opportunities – Giftware, Jewellery and Tableware
Latest export opportunities – Russia
Getting into the market
More about doing business in Russia
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Yulya Alekseyeva, Sector Lead, UKTI Russia, British Consulate Ekaterinburg. Tel: +7
(343) 253 5604 or email: firstname.lastname@example.org.
ξ Shaun Earl, Team Leader, UKTI Russia, British Embassy Moscow. Tel: +7 (495) 956
7475 or email: email@example.com.
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Meet-the-Buyer event at Spring Fair Birmingham
Date: Feb 2013
Website address: www.springfair.com
Consumexpo (major consumer goods exhibition)
Date: Sep 2012 / Jan 2013
Website address: www.consum-expo.ru/en/
Gifts Expo (major gifts, costume jewellery and tableware exhibition)
Date: Sep 2012 / Mar 2013
Website address: www.gifts-expo.com
Latest events – Giftware, Jewellery and Tableware
More about OMIS and other UKTI services for exporters