Food & Drink sector in Singapore

An Expert's View about Travel, Tourism and Food Services in Singapore

Last updated: 14 Mar 2011

“Singapore is the UK’s 13th largest market worldwide, and the UK’s Food and Beverage exports to Singapore reached £201.7 million in 2009”

Sector briefing Food & Drink Opportunities in Singapore Why Singapore? Singapore is a key market for the UK?s food and drink industry. Highly import dependent for its F&B needs, it is open to quality products from around the world that can meet the growing sophisticated needs of its relatively affluent and well travelled consumers. With over 28,000 British residents, a significant expatriate community and 10 million tourists annually, Singapore is receptive to the quality and innovation that British products offer. th Singapore is the UK?s 13 largest market worldwide, and F&B exports to Singapore reached £201.7 million in 2009. UK presence range from traditional strengths such as Scotch th Whisky, tea, confectionery, cheese, preserves, ?Singapore is the UK?s 13 largest meat and seafood, to a whole range of grocery market worldwide, and the UK?s items, both in the retail and the food service Food and Beverage exports to industry. Singapore reached £201.7 million Find general information on the Singapore in 2009? market conditions on UKTI?s website. The Doing Business Guide for Singapore by web gives an overview of Singapore?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Food & Drink opportunities in Singapore and World Gourmet Summit, which features Opportunities world-renowned chefs. F&B accounts for 14% of visitors? spend, the third largest A highly industrialised economy, Singapore?s share after shopping and accommodation. limited agriculture meets around 10% of its needs, with the rest imported from around the Other channels offering opportunities include world. Imports are stringently regulated by the airline caterers, cruise liners, merchant Agri-Food and Veterinary Authority vessels etc, due to Singapore?s position as a (, due to Singapore?s small trading, logistics and travel hub. size and vulnerability. Singapore?s F&B industry with around 700 manufacturers is Retail: Singapore?s retail sector is varied, actively nurtured by the Government, and over catering to a wide variety of consumer needs, half the output is exported to key markets. from neighbourhood provision shops and wet markets to supermarkets, hypermarkets, Singapore?s location, infrastructure, openess to convenience stores and speciality stores. There British products and access to the South East are two leading operators in the supermarket Asian markets offer a logical base for UK sector, and both groups continue to expand, companies. and have opened more speciality outlets offering premium products. UK companies can explore opportunities in the following sectors: Supermarkets source both directly and through local distributors, and a placement in the Food Service: Singapore is well known as a leading stores usually involve some initial food paradise, offering a wide range of investment. New products also require cuisines, both local and international, reflecting marketing efforts to raise awareness and to its ethnic mix, expatriate base and stimulate sales. cosmopolitan outlook. Food outlets range from its famous hawker centres, to food courts, Trends: family restaurants, fine dining outlets and 5 star hotels. The food service industry is ? Eating out is an established lifestyle dynamic reflecting the increasingly gourmet pattern in Singapore, and customers are tastes of the widely travelled Singaporeans, open to new concepts and cuisines. with several new developments including ? Convenience products are identified as celebrity restaurants at Singapore?s two new the fastest growing category in Asia, Integrated Resorts which opened in early 2010. due to the increased pace of life. Three Singapore restaurants were in the top ? Strong emphasis on health promotion 100 compiled by British magazine: Restaurant from the government, and growing in July 07, while two were among the top 50 in individual health consciousness, S.Pellegrino World?s 50 best restaurants in ? Growing number of retail outlets 2010, and two others in the top 100. offering healthy, natural and organic products, as well as a growth in the The food service industry held steady in 2009. functional foods sector, one of the top New outlets opened and the catering industry 10 F&B trends in Asia. recorded over 10% growth in profitability. ? Rise in demand for gourmet foods. Even during the economic slump in 2009, Spending on food and beverages has new stores opened as customers regularly increased over the years and increased their spend on gourmet food Singapore has one of the highest per capita for home meals. spend for eating out. In 2008, there were 2,106 restaurants, 307 fast food outlets, British products are well accepted in Singapore 284 food caterers, and 3,241 other outlets. as they are perceived as offering premium quality and attractive packaging. Although a Singapore attracts nearly 10 million tourists competitive market, and generally price annually, and is a leading centre for sensitive, there are opportunities across the exhibitions, meetings and conventions. The full F&B spectrum, when addressed with Singapore Tourism Board aims to raise focused research and appropriate market tourism figures further. In addition to major strategy. international meetings, Singapore also hosts annual events such as the Formula One race UK Trade & Investment Sector briefing: Food & Drink opportunities in Singapore If you have any questions on the opportunities UKTI contacts above, contact the UKTI contacts named in this report. Business opportunities aimed Valsa Panicker specifically at UK companies are added daily to Senior Trade & Investment Attache UKTI?s website. These leads are sourced by our British High Commission Singapore staff overseas in British Embassies, High Tel: (65) 64244 200 Commissions and Consulates, across all sectors Email: and in over 100 markets. You can be alerted to business opportunities on Sarah Croft a regular basis by registering on the UKTI First Secretary website. Find out more on UKTI?s business British High Commission Singapore opportunities service on the UKTI website Tel: (65) 64244 200 Email: Major events and activities Food and Hotel Asia Exhibition Contact: Valsa Panicker Email: Time: 22 ? 25 March 2012 Beerfest Asia Contact: Valsa Panicker Email: Time: 16 ? 20 June 2010 Franchising & Licensing Asia Contact: Valsa Panicker Email: Time: 21 ? 23 October 2010 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Food & Drink opportunities in Singapore Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Singapore market are advised you to meet contacts and promote your to undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s team in Singapore, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Chinese market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food & Drink opportunities in Singapore
Posted: 29 September 2010, last updated 14 March 2011

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