Creative Industries

An Expert's View about Printing and Media in South Africa

Posted on: 28 Sep 2012

As the South African Creative Industries sector is mostly a knowledge based sector, the key to entering the market will be through identifying strategic partners

Creative Industries in South Africa South Africa has a dynamic and varied, yet relatively unexplored creative industries sector. With strong growth potential, indications suggest that a range of untapped opportunities exist. Market overview Audiovisual (Film & TV): The Department of Trade and Industry (DTI) estimates that the film industry, from pre- production to distribution, generates over £440 million in economic activity annually Design & Creative Services: Design; which includes architecture, ceramics, fashion, graphic design, interior design, jewellery, set and textile design has increased its contribution to the country’s GDP and is being recognised as a key economic sector. Press books & Information: The South African publishing industry is dominated by educational publishing, which accounts for 74% of locally published material and 60% of all books sold locally. Trade publishing accounts for 30% of books sold in South Africa, with more than half of these books being imported. Academic books make up the remaining 10% of the South African book market, with around a third of academic books being imported. Arts & Craft: South African crafts are highly valued as good quality products in the international market. The Department of Arts and Culture is looking to increase its support to the local sector in order to link it to the growing global craft market. Music The South African music industry is a hive of innovation and creative talent. This sector is populated by hundreds of small and medium-sized entrepreneurs who give South Africa a unique cutting edge on a global stage. Key opportunities ξ Film: The DTI offers incentives to encourage local-content generation as well as attract international productions. South Africa has signed a co-production agreement with the UK and this will enable UK film-makers to qualify for the South African Film and Television Co-Production incentive. The DTI also offers a Location Film and Television Production incentive for big budget films ξ Design: Cape Town has been named World Design Capital for 2014. The title results in an exciting year- long programme of design-focused events that will see creative communities across the globe turning to Cape Town for social, economic and cultural solutions. ξ Publishing: South Africa is one of six priority markets for the UK’s publishing industry. South Africa offers opportunities in book sales, licensing and franchising. Latest export opportunities in the Creative Industries in South Africa Latest export opportunities in South Africa Getting into the market As the South African Creative Industries sector is mostly a knowledge based sector, the key to entering the market will be through identifying strategic partners. More about doing business in South Africa Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. Tshego Motaung Trade & Investment Advisor UKTI Cape Town, British Consulate-General T: +27 (0)21 405 2412 E: Jennifer Carter Trade & Investment Officer UKTI Cape Town, British Consulate-General T: +27 (0)21 405 2489 E: Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events in the Creative and Media sector Major Events National Arts Festival, Grahamstown Date: 27 June – 7 July 2013 Website address: The Cape Winelands Film Festival, Cape Town and Stellenbosch Date: 13–23 March 2013 Website address: Useful links More about OMIS and other UKTI services for exporters
Posted: 28 September 2012

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Creative Industries   By UK Trade & Investment Africa Business & Industry   By Afribiz Division, Conceptualee, Inc.