Despite the impact by the recent economic global recession, data released by Statistics South Africa reveals that the total income generated by the food and beverage industry increased by 12.2 percent
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
Required Report - public distribution
GAIN Report Number:
South Africa - Republic of
Food Service - Hotel Restaurant Institutional
Benefits Continue From Increased International Exposure
The industry is still benefiting from the increased exposure and investment following successful hosting
of the 2010 FIFA World Cup and the 2011 United Nations’ COP 17 Climate Change Conference.
Despite the impact by the recent economic global recession, data released by Statistics South Africa
reveals that the total income generated by the food and beverage industry increased by 12.2 percent in
August 2012 compared with August 2011.
SECTION 1: MARKET SUMMARY
South Africa, with a population of about 51 million people, has a large and highly competitive
hospitality industry. The industry is still benefitting from the increased exposure and investment
following the successful hosting of 2010 FIFA World Cup and the 2011 United Nations’ COP 17
Climate Change Conference.
Despite the impact by the recent economic global recession, data released by Statistics South Africa
reveals good news for the industry. The total income generated by the food and beverage industry
increased by 12.2 percent in August 2012 compared with August 2011. Food sales contributed 12.6
percent, bar sales 10.9 percent, and other income 1.3 percent. In terms of sectors, the main contributor
to the annual growth rate of 12.2 percent was takeaway and fast-food outlets 22.5 percent, restaurants
and coffee shops 8.8 percent, and catering services 2.7 percent.
Total income generated by the accommodation industry increased by 19.3 percent in August 2012
compared with the previous year: income from accommodation increased by 14.1 percent, the number
of stay unit 1s increased by 1.6 percent, and the number of stay unit nights sold increased by 10.2
percent. The South African industry is also known for its good wines and cuisine, which draws millions
of tourists to the country. The South African tourism is a major contributor and one of the fastest
growing sectors of South Africa’s economy. It accounts for 8.3 percent to the country’s Gross
Domestic Product (GDP). Tourists traveling to South Africa increased by 11.9 percent in July 2012
compared to July 2011. In 2012, it was estimated that nine million people visited South Africa.
The HRI sector is concentrated and dominated by independent and franchised foodservice players. It
includes contract catering who tailor their services and products to high-end consumers. In general, the
players do not import food and beverages directly; instead they buy local and imported products from
local manufacturers, wholesalers, and distributors. In order to capture consumer traffic, convenience
stores, shopping malls, supermarkets, and airports play a vital role within the industry.
The foodservice establishment is comprised of commercial local and multinationals, institutions and
service sectors. Classified under commercial are hotels, restaurants, fast food independents, fast food
chains, clubs, and national parks/resorts. Within the commercial sector, the franchise industry
continues to grow due to consumption shifting from eating at home.
The institutions and service sectors include transport services, health (public and private hospitals),
educational institutions, and prisons. It is dominated by a few large contract catering companies like
Fedics (owned by Tsebo Outsourcing Group), Kagiso Khulani Supervision Food Services (owned by
Compass Group Southern Africa), and Royal Mnandi (owned by MvelaServe Group).
1.1: Food and Beverage Income Estimates
According to Statistics South Africa, the total income generated by the food and beverages industry
increased by 12.2 percent in August 2012 compared with August 2011. Positive annual growth rates
were recorded by food sales (12.6 percent), bar sales (10.9 percent), and other income (1.3 percent).
Stay unit refers to the unit of accommodation that is available for guests
Table 1: Income Estimates
Estimates per type of August % change between % change between January to August 2011 and
income 2012 August 2011 and January to August 2012
($ million) August 2012
Income from food 414 12.6 8.6
46 10.9 9.6
Income from bar sales
7 1.3 -11.5
467 12.2 8.3
Total income 1/
Source: Statistics South Africa (Stats SA)
Table 2: Advantages and Challenges Facing U.S. Products in South Africa
South Africa is the gateway for regional Strong competition from other countries and
markets. Visit USDA’s website at from local food producers. Despite quality not
www.fas.usda.gov/agx/trade_events/trade_events.asp for promotional always consistent, price is still a strong
opportunities and trade shows in the country. decision making factor in the industry.
South Africans are developing a taste for western foods and are willing Consumers may need to be educated in
to try new products. preparing and eating products.
The growing HRI food industry needs imported food and beverage Already acquired tastes and preferences for
products. traditional locally produced products.
While sophisticated for a developing country,
Established HRI industry. much of the U.S. technologies are far beyond
the horizons of the most richly-resourced food
South African HRI, processors and importers seek suppliers who can Challenges for U.S. suppliers to respond to
offer reliable and quality products at competitive prices. trade inquiries in a timely fashion. Also,
South Africa is a smaller market and may not
be able to deal in the volumes that U.S.
companies are used to.
South African consumers view U.S. products as high quality. Limited knowledge of the variety and quality
of U.S. products.
English is one of the 11 official South African languages and virtually Processors have long-standing relationships
everyone is proficient in English. with European suppliers due to historical ties.
Importers and distributors can help develop heavy brand loyalty. Consumers are price-conscious and some do
not exhibit brand loyalty. Products must
constantly be promoted.
South African importers seek suppliers who can offer reliable and Higher prices for U.S. food products relative
quality products, consolidators of mix containers at competitive prices. to local market and neighboring countries’
SECTION 2: ROAD MAP FOR MARKET ENTRY
2.1 Hotels and Resorts
There are an estimated 30,000 establishments nationally in South Africa, ranging from five star hotels,
including hotel chains, game lodges and bed & breakfast (B&B), to more economical options, such as
youth hostels. Out of all establishments, the B&B and game lodges represent the fastest growing
segment of the tourism industry. In the Hospitality Resort and Hotel area, many are managed by the
Premier Group, owned by Anglo American. Premier and Anglo American also have extensive holdings
in the milling, baking, dairy, fish, confectionery, and edible oils industries.
The Department of Environmental Affairs and Tourism (www.environment.gov.za) is responsible for
the growth and the development of South Africa tourism. The Department has mandated the Tourism
Grading Council of South Africa (www.tourismgrading.co.za) to grade tourism establishments in the
country and oversea the quality control. The Council employs a five star grading system, which is
displayed on most advertising material and at hotel entrances. It has graded approximately over 8,000
establishments since 2003. Grading and registration fees are made available on the Tourism Grading
website. Establishments are assessed according to the type of accommodation they provide:
Bed & Breakfast (B&Bs)
Backpacker and hostelling
Caravans and camping
Meetings, exhibitions and special events
Despite the economic recession, the long term outlook for the hotel industry remains healthy.
Foreign and domestic tourists are key sources of demand for hotel accommodations.
The latest trend in hotel investment in South Africa has been joint ventures between local
operators and overseas investors.
Smaller and independent owners are benefiting from an injection of capital, infrastructure, and
expertise enabling them to compete with large groups.
The industry continues to benefit from incentives of awards afforded by the National Department
of Tourism’s National Tourism Sector strategy for responsible tourism under the country’s
“National Minimum Standard for Responsible Tourism as well as the Responsible Tourism
guidelines for the South African hospitality industry”. The award encourages industry members
of the above sectors to accept voluntary guidelines promoting responsible tourism.
Tourism Grading Council managing the star grading system of all South Africa’s
accommodation establishments to ensure quality accommodation offerings.
Quality accommodation offering in all of South Africa nine provinces.
The growth of the industry offers export opportunities to U.S. suppliers of food and beverage
products for hotels, restaurants, and the institutional food service sector.
2.1.1 Accommodation Statistics
According to Statistics South Africa, the total income for accommodation industry increased by 19.3
percent for the year ending in August 2012 compared to the previous year. Income from
accommodation increased by 14.1 percent; the number of stay units available increased by 1.6 percent;
and the number of stay unit nights sold increased by 10.2 percent. Growth in the hotel industry is linked
to foreign tourism, which is expected to grow considerably in the future.
Table 3: Key Estimates for August 2012
Estimates July Percentage Percentage change between January to July 2010
2011 change and January to July 2011
and July 2011
Stay units available (‘000) 1/ 123.6 1.6 1.6
Stay unit nights sold (‘000) 1681.3 10.2 9.5
Average income per unit 92 3.5 3.6
night sold ($)
Income from accommodation 154 14.1 13.5
Total income 332 19.3 13.1
($ million) 2/
1/ Stay unit refers to the unit of accommodation that is available for guests, for example, a powered site in a caravan park or a room in a hotel.
2/ Figures have been rounded off. Therefore, discrepancies may occur between sums of the component items and the totals.
Table 4: Contribution of Each Type of Accommodation to the Annual Percentage Change
Type of August 2011 Weight August 2012 Percentage % change
accommodation ($ million) 1/ ($ million) Change Contribution
Aug. 2011 and Aug. 2012
Hotels 3/ 140 65.0 95 14.3 9.3
Caravan parks 0.5 0.6 1.2 52.5 0.3
Guest-houses 9 5.7 8.7 10.2 0.6
Other 38 28.8 33 13.8 4.0
Total industry 4/ 187.5 100.0 137.9 14.1 14.1
Source: Statistics South Africa
1/ Weight is the percentage of each type of accommodation to the total accommodation income for current month of the previous year.
2/ The contribution to the percentage change is calculated by multiplying the percentage change of each type of accommodation with the corresponding
weight, divided by 100.
3/ These are tax registered private and public enterprises that are mainly engaged in providing short-stay commercial accommodation such as:
Hotels, motels, and inns;
Caravan parks and camping sites;
Guest-houses and guest-farms; and
4/ The figures have been rounded off. Therefore discrepancies may occur between the sums of the component items and totals.
2.1.2 Hotel Profiles
Most of the key hotels are owned by large locally listed companies and managed through agreements
with international hotel management chains, in particular, Mercure Accord Hotel (French), Sheraton
Group (US), Hilton (US), Legacy Hotels and Resorts (US), and Days Inn (US). In addition to major
foreign tourism projects, two South African groups also have activities. One group is the Sun
International Group, which runs hotels and resorts including the renowned Sun City Resort in
Pilanesburg in the North West Province. Another one is the Protea Group, which runs the Protea Hotel
chain. The table below provides an overview of some of the major hotel chains.
Table 5: Leading Hotel Chains in South Africa
Hotel Group Sales No. of Location Purchasing
(US$ million) Hotels Agent Type
Mercure Accord Not available 28 Major cities and Local agents
Sheraton Group Not available 3 Major cities Local agents
Hilton Not available 2 Major cities Local agents
Legacy Hotels & Not available 17 Major cities and Local agents
Resorts Tourist centers
Sun International Not available 49 Major cities and Local agents
Groups Tourist centers
Protea Group Not available 74 Major cities and Local agents
2.1.3 Entry Strategy
Although the majority of the hotels are part of hotel chains, each one operates autonomously in terms of
food purchases. In some cases the head office may recommend regional or national suppliers, but
generally, hotels have a free reign regarding what foods are served and whom their suppliers are. Dry
groceries are usually sourced from catering wholesalers. Baked goods, fruits and vegetables, meat, and
dairy products tend to be sourced from local specialist retailers. Many hotels also have in-house
bakeries and contract caterers to run in-house restaurants.
2.1.4 Distribution Channel
In general, hotels do not import food and beverages; instead they place their orders through local
manufacturers, wholesalers, specialty retailers and others. This is because most, if not all, hotel
kitchens have a policy of holding only sufficient quantities of food and beverages for short-term needs.
The following table highlights and summarizes sources of supply in percentage.
Table 6: Hotel Food and Beverage Supplier Breakdown
Sources of supply % of total
Specialist Retailers 32
Direct from manufacturers 28
Catering wholesalers 20
Fresh Produce Market 12
Cash & Carry 5
General Retailer 3
Restaurants play an integral part in the tourists’ experience as food and wine play a major role for
visitors. Foreign visitors spend approximately $30 per day on food and beverage during their trip to
South Africa, which represents about 20 percent of the total daily expenditure. Since tourism is such of
important source of revenue for the restaurant industry, the Tourism Grading Council is responsible for
the grading scheme. To have an effective scheme, the Grading Council continuously hosts countrywide
road shows on restaurant grading in order to meet the Council’s target of all restaurants graded.
The Restaurant Association of South Africa (RASA) (www.restaurant.org.za), acts in the interest of the
South African restaurant industry. RASA members ranges from independent restaurants, fast food
outlets, coffee shops, casual dining establishment, hospital canteens, mobile restaurants, Quick Service
Restaurants (QSR’s), and include memberships for the major franchise groups.
South Africa has a highly developed network of fast-food and chain restaurants and well established
franchising model. In addition, the Franchise Association South Africa (FASA) (www.fasa.co.za)
shows how people are opting to eat out more often than ever before. This shift is creating opportunities
in the restaurant industry. However, fast food restaurants are facing increased competition from
supermarkets, retail chains, and convenience stores as they also offer readymade meals.
Less dining out by domestic consumer as consumers searched for value for money take home
Local brands continue to dominate food service despite increasing presence of international
Demand for healthier and wellness, yet convenient menu offerings.
Convenience and health continue to be key demand of busy and working South Africans.
2.2.1 Income Estimates by Types of Enterprises
The major contributor to the annual growth in total restaurant industry income as of August 2012 was
take-away and fast food outlets as illustrated in table 7.
Table 7: Contribution by Types of Enterprise to Total Income
Type of Enterprise August Weight August % change Contribution to
estimates 2011 1/ 2012 Between Aug. 2011 the
($ million) ($ million) to Percentage
Aug. 2012 Change
Restaurants and Coffee 203 48.7 220 8.8 4.3
Take-away and fast food 138 33.1 169 22.5 7.4
Catering Services 3/ 76 18.3 78 2.7 0.5
Total Industry 4/ 416 100.0 467 12.2 12.2
Source: Statistics SA
2.2.2 Restaurant Company Profiles
South Africa has an extensive number of domestic and international restaurant chains. It includes
Famous Brand, King Consolidated Holdings; Taste Holdings, Nando’s Group Holdings, McDonalds,
Mike’s Kitchen, Global Wrapps, Dulce Continental Cafes, the Spur Group, Something Fishy, Ocean
Basket, Pleasure Foods, Chicken Licken, News Café, Pizza Perfect, Leisure Net , Flame Diners, Max
Frango’s Chicken take-outs, Shoprite-Checkers, Tricon Global Restaurants Inc (Kentucky Fried
Chicken, Pizza Hut, and Yum Restaurants), Subway Sandwiches, and TGIF’s.
Table 8: Leading South African Multi-National Fast-Food and Family Restaurant Companies
Restaurant Name and Ownership Sales No. of Location Purchasing
Outlet Type (US$ million) outlets Agent Type
The Famous Brand Ltd International Not available 1,944 Major cities Local agent
Tricon Global Restaurants Local Not available 450 Major cities Local agent
Nando’s Group Holdings Ltd Local Not available 273 Major cities Local agent
King Consolidated Local Not available N/Available Major cities Local agent
2.2.3 Entry Strategy
Specialist retailers such as bakeries, butcheries, and green grocers are the main suppliers to restaurants.
Dry groceries are often purchased through wholesalers, while perishables and frozen products are
purchased directly from the manufacturers or designated distributors.
Export opportunities in this sector may not be readily apparent since these outlets generally
prefer to source their inputs locally. However, as the number of outlets increase and competition
rises, it becomes more difficult to meet needs on the local market and maintain quality and price
The South African fast food market continues to witness strong growth due to changes in
lifestyle and growth in disposable income.
Although independent restaurants are plentiful, the growth in the number of franchised fast food
chain restaurants has been phenomenal over the past number of years. The situation has brought
interest in American-style cuisine and consumption patterns.
Tex-Mex or South Western cuisine has yet to significantly penetrate the South African market.
The cuisine has potential to be popular due to the South African consumer’s preference for hot
and spicy sauces.
Pub-style restaurants are also booming.
Representing the interest of the South African hospitality industry visit www.fedhasa.co.za for
More information about the franchise sector visit www.whichfranchise.co.za and
www.fasa.co.za. Franchising is more prevalent is some consumer foodservice channels, which
dominates South African consumer foodservice. 100 percent home delivery food are mostly
franchised, whereby over 50 percent outlets are chained outlets.
Famous Brands is the largest of the foodservice franchise.
2.2.4 Distribution Channel
Table 9: Suppliers to the Restaurant Industry
Sources of Supply % of Total
Specialist retailers 42
Catering wholesalers 23
Cash & Carry 8
General retailers 5
Fresh produce markets 2
2.3 Institutional Food Service
Currently, the South African institutional sector is valued at $71 million and 80 percent of the market is
run through State tenders and parastatals. This sector constitutes a very large market for food and
beverages and includes various institutions and services providers. It is estimated that only 28 percent
of the public sector and 55 percent of the private sector catering has been out-sourced to contract
caterers. As with the rest of the South African food industry, this sector is fairly concentrated and is
dominated by a relatively few large catering companies. The South African food services contract
caterers include Fedics, Royal Sechaba, KKS, Royal Mnandi, Feedem Pitseng, and Bosana.
2.3.1 Major Contract Caterer’s Profile
Table 10: Leading South African Contract-Catering Companies
Name and business Ownership Location Purchasing
type Agent Type
Fedics (Pty) Ltd Tsebo Outsourcing Group nationwide Local agents
Royal Sechaba Royal Serve nationwide Local agents
Kagiso Khulani Compass Group nationwide Local agents
Supervision Food Southern
Services (KKS) Africa
RoyalMnandi MvelaServe Nationwide Local agents
Feedem Pitseng Independent owners nationwide Local agents
Bosasa Independent owners nationwide Local agents
2.3.2 Entry Strategy
In general, contract caterers do not import food and beverages but instead purchase food products
directly from the local manufacturers, catering wholesalers, and distributors on a contract basis.
Companies operating their own canteens usually buy food, when needed, from catering wholesalers and
localized specialist retailers, as this is more convenient when buying small quantities.
2.3.3 Distribution Channel
Table 11: Contract-Caterer Supplier Breakdown
Source of Supply % of Total
Specialist retailers 46
Catering wholesalers 10
Fresh Produce Markets 5
General retailers 4
Cash & Carry 2
2.4 Market Entry Flow Chart for U.S. Exporters
SECTION 3: COMPETITION
Table 12: South Africa Consumer Food and Edible Fishery Product Imports
January-August (US$) % Share Change
South Africa Imports
2010 2011 2012 2010 2011 2012
Products Total (BICO, 1,228,790,124
Minus HS 9801) 945,809,122 1,378,780,845 100 100 100 12.21
Chicken Cuts And Edible 96,352,979 150,926,751 175,275,086 10.1 12.2 12.7
Offal (Inc Livers), Frozen 9 8 1 16.13
82,186,204 105,013,265 106,938,739
Food Preparations Nesoi 8.69 8.55 7.76 1.83
Meat of Swine, Nesoi, 36,150,445 57,955,943
Frozen 51,540,149 3.82 4.19 4.20 12.45
Meat & Offal Of Chickens, 59,564,634 53,663,199
Not Cut in Pieces, Frozen 40,318,531 4.26 4.85 3.89 -9.91
Apple Juice, Nesoi, Nt
Fortified W Vitamins, 42,846,381
Unferm 19,449,429 15,684,553 2.06 1.28 3.11 173.18
Waters, Incl Mineral &
Aerated, Sweetnd Or 23,753,304 40,856,247
Flavord 20,806,768 2.20 1.93 2.96 72.00
Dog And Cat Food, Put Up 25,454,223 33,699,926
For Retail Sale 33,128,901 2.69 2.70 2.44 1.72
Enzymes And Prepared 31,123,658
Enzymes, Nesoi 26,286,070 27,138,803 2.78 2.21 2.26 14.68
Cocoa Preparations, Not In 29,598,298
Bulk Form, Nesoi 14,861,701 21,096,078 1.57 1.72 2.15 40.30
Cheese, Nesoi, including 29,586,538
Cheddar And Colby 14,357,456 12,224,032 1.52 0.99 2.15 142.04
Turkey Cuts And Edible
Offal (Include Liver) 24,707,096
Frozen 16,222,454 23,665,426 1.72 1.93 1.79 4.40
Dextrins And Other 24,173,874
Modified Starches 24,580,111 25,083,412 2.60 2.04 1.75 -3.63
Coffee Extracts, Essences 24,155,389
Etc. & Prep Therefrom 17,792,589 22,162,969 1.88 1.80 1.75 -8.99
Bread, Pastry, Cakes, ETC 23,761,808
Nesoi & Puddings 14,294,553 19,513,504 1.51 1.59 1.72 21.77
Sugar Confection (Inc Wh 22,391,590 22,828,304
Choc), No Cocoa, Nesoi 19,722,190 2.09 1.82 1.66 -1.92
Grape Juice, Nesoi, Nt
Vitamins/Min 7,114,196 17,910,635 22,392,509 0.75 1.46 1.62 22.02
Food Preparations For
Infants, Retail Sale Nesoi 12,216,920 8,879,283 22,055,339 1.29 0.72 1.60 148.39
Beer Made From Malt 10,480,268 17,931,037 21,393,813 1.11 1.46 1.55 19.31
Mlk & Crm, Cntd, Swt,
Powdr, Gran/Solids, Nov
1.5% Fat 8,200,4007 12,872,336 20,064,762 0.87 1.05 1.46 55.88
Fish & Seafood
Products (Total) 158,246,982 160,904,687 231,343,272 100 100 100 43.78
Sardines/Sardinella/Brislin 51,629,285 81,257,252 32.6 19.9 35.1
g Prep/Pres, Not Minced 32,131,076 3 7 2 158.89
Tunas/Skipjack/Bonito 36,415,724 15.8 16.1 15.7
Prep/Pres Not Minced 25,015,738 25,996,092 1 6 4 40.08
Shrimps And Prawns, 11.2
Frozen 0 0 25,973,015 0.00 0.00 3
Cuttle Fish & Squid, Froz, 15,379,999
Dri, Salted Or In Brine 10,887,949 13,085,701 6.88 8.13 6.65 17.53
Fish, Frozen, Nesoi 0 0 11,229,025 0.00 0.00 4.85
Mussels, Prepared Or
Preserved 0 0 6,204,033 0.00 0.00 2.68
Cold-Water Shrimps And
Prawns, Frozen 0 0 5,568,126 0.00 0.00 2.41
Total Agricultural, Fish
& Forestry Total (Based
on BICO) 3,273,800,158 4,293,557,940 4,535,117,731 100 100 100 5.63
Source: Global Trade Atlas
TABLE C: TOP 15 SUPPLIERS OF CONSUMER FOODS & EDIBLE FISHERY PRODUCTS
Consumer January-August (US$) January-August (US$)
Oriented Fish &
ra 2010 2011 2012 2010 2011 2012 l Products
World 945,809,122 4 1,378,780,845 World 158,246,982 160,904,687 231,343,272
Netherland 131,169,499 61,443,534 111,092,018
s 61,653,493 92,276,237 Thailand 72,819,656
134,038,462 152,065,928 123,266,430 23,010,622 24,166,512
Brazil India 12,071,945
United 63,697,862 75,758,359 104,296,773 21,195,363
States China 18,511,960 16,905,543
98,281,181 New 10,109,481 10,544,448
Germany 50,512,376 75,876,671 Zealand 8,788,031
57,288,851 64,706,776 78,491,119 9,732,040
China Norway 6,676,389 8,847,708
58,676,884 72,744,465 75,313,911
France Argentina 4,169,884 4,219,413 6,382,553
Italy 40,506,754 62,013,761 71,060,119 Spain 3,671,764
Kingdom 22,210,899 46,625,625 59,120,249 Peru 2,232,657 1,800,403
30,870,624 41,683,082 58,450,492 1,325,531
Ireland Chile 2,562 3,372,937
27,068,552 54,124,860 United 2,454,300 3,265,306
Argentina 39,468,095 States 4,524,311
New 30,304,153 38,387,325 47,683,718 Mozambiq 2,241,113 3,376,121 3,169,616
38,640,717 46,015,466 46,776,086 1,832,457 2,499,512
Australia Uruquay 554,469
18,985,316 27,549,737 39,917,066 Philippine
Thailand s 491,378 327,580 2,441,977
Belgium 27,580,398 38,516,938 Islands 1,361,045 1,372,229 2,229,423
16,254,445 23,579,682 38,775,342 United 2,031,706 2,187,733
Spain Kingdom 798,822
Source: Global Trade Atlas
3.1: Market Access and Trade Agreements:
South Africa is a member of the World Trade Organization and holds multilateral and bilateral trade
agreements with several other nations. Please visit the following link for more details.
SECTION 4: BEST PRODUCT PROSPECTS
A. Products in the market which have good sales potential
Shelled nuts (almonds and walnuts
Sweeteners (lactose, glucose and syrup)
Baking inputs (baking powder
Sauces, condiments and seasonings
B. Products not present in significant quantities but which have good sales potential
Out of season stone fruits, grapes, pomegranate, etc
Breakfast cereal (corn/grit meal)
Products not currently available or known about in South Africa
Fruit and vegetables preparations
Fats and oils
Bread, pastry, cakes and biscuits (ingredients)
Ethyl alcohol, spirits and liqueurs
C. Products not present because they face significant barriers
Prohibition of U.S. cherries and pears.
Anti-dumping duties imposed on U.S. frozen chicken leg quarters since 2000.
Prohibition of U.S. beef to South Africa since 2003.
SECTION 5: POST CONTACT AND FURTHER INFORMATION
If you have any questions or comments regarding this report or need further assistance, please contact
AgPretoria at the following address:
Foreign Agricultural Service
U.S. Embassy Pretoria, South Africa
Washington, D.C., 20521-9300
Tel: +27 12 431 4057
Fax: +27 12 342 2264
For more information on exporting U.S. agricultural products to other countries, please visit the Foreign
Agricultural Service’s website at: http://www.fas.usda.gov
POST ACKNOWLEDGES THE FOLLOWING SOURCES OF INFORMATION:
INDUSTRIES WEBSITES, TRADE PRESS, DEPARTMENT OF ENVIRONMENTAL
AFFAIRS AND TOURISM, WORLD TRADE ATLAS, AND STATISTICS SOUTH AFRICA: