Korea's e-learning market is one of the most promising niche areas in the educational tools and services industry. The value of the Korean e-learning market was approximately US$ 2.2 billion and had an annual growth rate of 7.4% in 2010 according to National IT Industry Promotion Agency.
Education & Skills Sector in South Korea
Korea invests almost 7 per cent of its GDP in education expenditure. This investment is one of the largest
percentages of GDP allocated to education in the world.
South Korea?s population of 50 million offers many opportunities for the UK education industry.
There is a culture of paying for education in South Korea, and it covers all levels from pre-school
to college and university. Private Crammers (Hagwon in Korean) attract students as young as
two, and cover all subjects ranging from english and maths to history and IT. The value of this
market is approximately USD 22 billion. If you include pre-school children and adult education,
it rises to more than USD 24 billion.
Korea's e-learning market is one of the most promising niche areas in the educational tools and
services industry. The value of the Korean e-learning market was approximately US$ 2.2 billion
and had an annual growth rate of 7.4% in 2010 according to National IT Industry Promotion
With Korean government initiatives in IT infrastructure and the support for development of its IT
industry, e-learning education has become a viable education option for many Koreans. Over 81
per cent of Koreans own a PC with over 38 million internet users. 49 per cent of the internet
users use e-learning and elementary, middle and high school students have the highest
percentage with 74%.
The Korean government has emphasised the growing importance of English language in
education and unveiled a roadmap to revamp the nation's public English education. This has
influenced not only students but also employers who wish to strengthen their employees? English
language skills as a result of globalisation.
There is demand for:
? English for young learners
? Teaching materials (books and multi-media materials)
? Career-based education and training
? Company training
Korean government project for teacher education
The Korean Ministry of Education, Science and Technology has announced the government?s
five-year plan to send 10,000 Korean teachers overseas from 2011 to 2015. The Korea Education
Ministry will send 10,000 current and would-be Korean teachers and students studying in local
teacher?s colleges abroad through teacher exchange programmes, internships and trainings for
the five years.
The Ministry prefers to have customised programmes for the teachers and students such as
School plus Teacher training and School (teaching practice, internship) plus PGCE course so
that the teachers can return to Korea and use their experience overseas in local schools or stay in
foreign counties and teach at schools abroad afterwards.
The European Union and Korea signed the Free Trade Agreement (FTA) on 6 October resulting
in the removal of 97 per cent of all tariffs cutting ?1.6bn of duties annually for EU exporters
from July 2011.
Some of the ways the FTA will influence the education sector are:
? Non-degree adult education will be open to foreign owned entities
? Enhanced cultural co-operation encouraged
? Foreign investment is now permitted
Latest export opportunities ? Education & Skills
Latest export opportunities ? South Korea
Getting into the market
To compete in South Korea UK companies are recommended to have a capable local distributor,
licensee or franchise partner who has an established network in the market and extensive market
knowledge. A long-term perspective and a reliable partnership between supplier and their local
partner is one of the key factors in achieving success.
More about doing business in South Korea
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
? Hyekyung Suh, British Embassy Seoul. Tel: +82 (0)2 3210 5627 or Email:
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events ? Education & Skills
English & World Language Education Expo
Date: 19-21 January 2011
Website address: http://languageexpo.co.kr
e-Learning Korea 2011: Expo
Date: 6-8 September 2011
Website address: www.elek.or.kr
More about OMIS and other UKTI services for exporters