Dairy and Products Annual

An Expert's View about Food , Beverages and Tobacco in South Korea

Posted on: 7 Dec 2011

Korea‟s per capita consumption of dairy products is expected to grow about 15 percent over the next decade reflecting a strong economy, Koreans‟ exposure to a Western diet, a rise in fast food outlets, and a growing appetite for pizza and pasta.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 11/14/2011 GAIN Report Number: KS1143 Korea - Republic of Dairy and Products Annual Dairy Update - ATO Seoul Approved By: Michael Fay, Director ATO Prepared By: Youngsook, OH, Ag. Marketing Specialist Report Highlights: Korea?s per capita consumption of dairy products is expected to grow about 15 percent over the next decade reflecting a strong economy, Koreans? exposure to a Western diet, a rise in fast food outlets, and a growing appetite for pizza and pasta. New product launches by major dairy companies and aggressive marketing activities are expected to diversify the range of dairy products consumed. Fortified products are expected to increase in popularity and there is a growing focus on functional additives in dairy products. Executive Summary: On March 7, 2011, the Ministry of Strategy and Finance (MOSF) announced temporary duty reductions on dairy products to ease inflation due to the massive slaughter of livestock caused by the food-and-mouth disease (FMD) epidemic and colder than normal winter weather. Duties were eliminated on 30,000 tons of powdered skim & whole milk; 3,500 tons of butter; 40,000 tons of processed butter dairy spreads; and 23,000 tons of mozzarella cheese through the end of 2011. On June 27, 2011, MOSF announced zero-duty TRQs for the second half of 2011 on dairy products including 18,500 tons of milk and cream; 1,200 tons of fresh cheese; and 24,000 tons of other cheese. Once implemented, the Korea-U.S. free trade agreement will eliminate the 36 percent import tariff on imported cheddar cheese (HS0406.90) over 10 years and duties on other cheese (0406.10) will be phased out over 15 years. FTAs are expected to expand the market share for the United States and the EU at the expense of New Zealand and Australia. FMD forced the slaughter of 34,000 dairy cows (8 % of 430,000 national herd) which some thought would result in a shortage of fluid milk. While fresh milk for consumers is in sufficient supply, milk for bakery use is expected to run short. Raw Milk Supply & Demand Prospects for 2016-2021 Unit: 1,000 MT 2010 PROSPECTS 2011 2016 2021 Supply Inventory from Previous Year 55 13 54 67 Production 2,073 1,869 2,048 2,023 Import 1,135 1,164 1,267 1,378 Total 3,263 3,046 3,369 3,468 Demand Consumption 3,249 3,039 3,313 3,398 Inventory 13 7 56 70 Total 3,263 3,046 3,369 3,468 Precipitate Consumption(Kg) 62.8 62.2 68.3 70.4 Source: Agriculture Outlook 2011 / Korea Rural Economy Institute Trends In 2010, retail sales of fluid milk products increased by 3.4 percent to reach $3.3 billion in value terms. After an extended decline in retail volume since 2005, the slow economic recovery resulted in a marginal increase in retail volume sales in 2010. However, the increase in retail value sales was attributable to the increase in unit price rather than the small increase in retail volume terms. Animal feed prices increased substantially during 2009 and 2010, raising the price of raw milk. Fat- free fresh/pasteurized milk registered the highest retail value growth rate of 5 percent in 2010. Seoul Dairy Cooperative continued to be the leading fluid milk producer with a 36 percent value share in 2009. Drinking milk is expected to show marginal growth of less than 1 percent in near future. Cheese sales are expected to continue to record strong growth as major manufacturers focus attention on developing the cheese market and more Korean consumers accept cheese as a source of calcium. While drinking milk and yoghurt are well known products in Korea, cheese is relatively new, has more room for growth, and manufacturers are expected to expand the number and types of products they carry in order to appeal to a wider range of consumers. Foodservice is expected to see a turnaround in the performance and realize positive growth with a near 1 percent in volume terms. With the economic recovery, more Korean consumers are expected to enjoy dining out and pizza and other Italian cuisine that normally use cheese will see growth in the future. Cheese has also been used for various fusion menus at times and with the recovery of consumer foodservice it will show positive growth in the future. Data included in this report is not official USDA data. Official USDA data is available at: http://www.fas.usda.gov/psd Commodities: Dairy, Milk, Fluid Production: In conjunction with the continuing decline in dairy cattle numbers, raw milk production is expected to decrease slightly in near future. In 2010, 74 percent of total raw milk production is marketed for drinking use. Remaining 36 percent is marketed for processing. Korean raw milk production was 2.07 million metric tons (MMT), decreased by 1.7 percent compared to a previous year. Consolidation of dairy herds is expected to continue to improve milk yields as the table below shows. While the implementation of a two-tier pricing system for Korea?s major dairy companies is expected to dampen ?overproduction?, overall price structures in the dairy industry still appear likely to encourage production increases in coming years. Domestic Milk Production & Cows in Milk Consumption: Sales of all drinking milk products were valued at nearly $3.33 billion in 2010, increased by 3 percent compared to 2009. Soy beverages experienced healthy 3 percent value growth in 2010 due to the introduction of premium products, while volume sales experienced only fractional growth. This trend reflects the demands of health-conscious consumers. Milk is perceived as a drink for children to consume as a source of calcium, so, with the low birth rate, milk consumption per capita has been declining, although it recovered slightly to record fractionally positive volume sales growth from 2009. Recently, with the introduction of semi-skimmed milk and fat-free milk, milk has been increasingly targeted at adults, especially at women in their 20s and 30s and is promoted as being an excellent drink for losing weight. Flavored milk drinks continued to show the positive growth since 2008. According to current regulations, manufacturers can choose between stating one of the two, either the production date or the expiry date. Seoul Dairy put both of them on its packages to give a fresher and reliable image to its products, and this helped to boost its sales growth in 2009. Also, some of the increase could be attributed to Seoul Dairy being the exclusive supplier of milk to Starbucks Korea, which used to be supplied by Maeil Dairy. Retail value and volume sales of drinking milk products are expected to grow by less than 1 percent in near future. However, long- life/UHT milk will continue to register negative volume growth due to the perception that shelf-stable products are not healthy and have less nutritional value. As demand for fresh milk is at a standstill due to a declining birth rate and a growing variety of dairy products, product variation and premiumisation were actively pursued. Low-fat milk and organic milk emerged as key drivers of volume growth of fresh milk. Demand for low-fat milk remained rather slow until 2008, despite growing concerns over excess calorie intake, because it has less flavor than full-fat milk. Korea Raw Milk Supply & Demand Unit: 1,000 Metric Ton 2005 2006 2007 2008 2009 2010 Supply Inventory from a year before 68 116 53 107 96 55 Production 2,229 2,176 2,188 2,139 2,110 2,073 Import 898 882 968 885 959 1,135 Total 3,195 3,174 3,209 3,131 3,166 3,263 Demand Consumption 3,079 3,121 3,101 3,035 3,111 3,249 Inventory 116 53 107 96 55 13 Total 3,195 3,175 3,209 3,131 3,166 3,263 Per Capita Consumption (Kilo Gram) 62.7 63.6 63.0 61.3 62.3 62.8 Source: Ministry of Food & Agriculture Fisher Forestry (MIFAFF) / 2011 Agriculture Outlook by Korea Rural Economy Institute (KREI) Trade: Domestic Raw Milk Usage Unit: 1,000 MT Milk 2005 2006 2007 2008 2009 2010 Drinking Use 1,544 1,555 1,582 1,583 1,569 1,541 Processed Use 685 621 606 556 540 532 Total 2,229 2,176 2,188 2,139 2,110 2,073 Source: Ministry of Food & Agriculture Fisher Forestry (MIFAFF) / 2011 Agriculture Outlook by Korea Rural Economy Institute (KREI) Korea?s Key Dairy Product Imports Unit: Metric Tons Products(HS Code) 2010 Tariff 2007 2008 2009 2010 U.S. Total U.S. Total U.S. Total U.S. Total Cheese(0406) 36% 7,900 49,500 11,300 47,400 9,100 49,000 18,500 61,000 NFDM (0402.10) (20%- 120 5,000 41 4,900 100 9,600 650 7,900 176%)1 Whole Fat DM (40%- 0 1,100 0 1,300 0 1,200 0 1,400 (0402.21) 176%)2 Mixed Milk 36% 960 31,700 1,468 25,900 910 26,000 440 31,600 (0404.90 & 1901.90.2000) Butter (0405.10) (40%-89%)3 6 4,100 56 1,900 80 2,100 66 3,000 Whey Powder (20%- 23,300 46,800 14,009 32,000 15,800 32,200 16,000 37,600 (0404.10) 49 4.5%) Ice Cream (2105) 8% 430 3,700 356 2,000 520 2,010 632 2,600 Source: 2011 Korea Trade Information Service (KOTIS) Notes: 1: 20% tariff within the quota of 1,034 metric tons, 176% tariff out of the quota 2: 40% tariff within the quota of 573 metric tons, 176% tariff out of the quota 3: 40% tariff within the quota of 420 metric tons, 89% tariff out of the quota 4: 20% tariff within the quota of 54,233 metric tons, 49.5% tariff out of the quota The consumers? priorities of milk selection are freshness (40%), brand name (20%), safety (20%) and price (18.6%) by agriculture outlook center survey during February 2011. In 2010, imports of dairy products increased, such as cheese imports increased by 30% up to 61,000 MT, mixed milk increased by 22% up to 31,600 MT, butter increased by 43% up to 3,000 MT but NFDM decreased by 18% up to 7,900 MT compared to 2009. In 2010, average unit price of imported dairy products was $3.30 per kilogram which was increased by 16% than 2009. Jumping the international animal feed price and decreased raw milk production of Australia and New Zealand made the price higher. Marketing: Domestic Produced Raw Milk Usage for Processed Dairy Products Unit: 1,000 MT 2005 2006 2007 2008 2009 2010 Whole Fat Milk (WFM) 4.8 4.0 3.6 3.4 3.1 2.6 Non Fat Dry Milk (NFDM) 23.7 18.3 22.2 19.9 15.2 9.5 Mixed Milk 15.2 12.8 14.6 15.6 14.5 14.5 (2.7%) Condensed Milk 3.9 3.7 3.6 3.5 3.9 3.7 Butter 4.0 3.9 3.9 3.5 3.5 2.6 Cheese 23.7 27.9 24.4 25.0 23.2 24.7 (4.6%) Fermented Milk 428.4 504.3 485.9 454.9 445.7 502.6 (94%) Total 685 621 606 556 540 532 Source: Ministry of Food & Agriculture Fisher Forestry (MIFAFF) / 011 Agriculture Outlooks by Korea Rural Economy Institute (KREI) Most cheese is imported from New Zealand, U.S. and Australia, mixed milk from Netherlands and France, butter and NFDM from Australia and New Zealand into Korea. Value wise, New Zealand is the most export country to Korea with 22% share, U.S. with 21%, Australia with 15% and Netherlands with 14% in order. Production, Supply and Demand Data Statistics: PSD TABLE for Fluid Milk Dairy, Milk, Fluid Korea, Republic 2010 2011 2012 of Market Year Begin: Jan 2010 Market Year Begin: Jan 2011 Market Year Begin: Jan 2012 USDA New USDA New USDA New Official Post Official Post Official Post Cows In Milk 208 204 207 186 189 (1,000 Heads) Cow?s Milk Production 2,103 2,073 2,097 1,869 1,902 (1,000 MT) Other Milk Production 0 0 0 0 0 Total Production 2,103 2,073 2,097 1,869 1,902 Other Imports 0 0 0 0 0 Total Imports 0 0 0 0 0 Total Supply 2,103 2,073 2,097 1,869 1,902 Other Exports 0 0 0 0 0 Total Exports 0 0 0 0 0 Fluid Use Dom. Consume. 1,685 1,541 1,680 1,308 1,426 Factory Use Consume. 418 532 417 561 476 Feed Use Dom. Consume. 0 0 0 0 0 Total Dom. Consumption 2,103 2,073 2,097 1,869 1,902 Total Distribution 2,103 2,073 2,097 1,869 1,902 CY Imp. from U.S. 0 0 0 0 0 CY. Exp. to U.S. 0 0 0 0 0 TS=TD 0 0 0 Comments AGR Number Commodities: Dairy, Cheese Production: In 2010, South Korea produced 27,400 MT of cheese, increase of 18 percent from 2009. Fresh cheese was produced 7,900 MT and processed cheese accounted for the remaining 19,500 MT of total production. Import was increased to 61,000 Metric Tons by 24 percent and made 24 percent higher consumption than a previous year. Seoul Dairy Cooperative accounted for 46 percent, Sangha Co., (former Maeil Dairy) for 23 percent, Dongwon Dairy for 13 percent, and Namyang Dairy Company for 5 percent of retail cheese sales in 2009. Most unspreadable processed cheese is yellowish in color in Korea due to artificial coloring, so Namyang Dairy excluded the yellowish coloring, with the product coming in a white color and the company claiming that which is the natural color of cheese. With increasing concern about health and wellness, Korean consumers are looking for more natural product positioning such as ?wellbeing? in Korea. In 2009, Namyang Dairy introduced a new product without artificial coloring under the De Vinch brand. To target health and wellness conscious-consumers, manufacturers are expected to introduce more premium products in the future. Manufacturers were introducing various cheese products targeting children during 2010. Cheese has been emerging as a very good source of calcium through very active media education. Sangha Company introduced first organic children?s cheese and Namyang Dairy introduced new products targeting babies starting on solid food, which has earned popularity among mothers. Cheese Production, Import & Consumption Unit: Metric Ton 2006 2007 2008 2009 2010 Production Fresh Cheese 13,350 9,100 9,700 7,700 7,900 Processed Cheese 14,600 15,300 15,300 15,500 19,500 Import 29,700 34,700 43,700 44,800 56,100 (Fresh Cheese) Import(Processed) 14,300 14,700 3,700 4,300 4,900 Total 71,960 73,800 72,400 72,200 88,400 Consumption Fresh Cheese 43,440 44,400 53,000 51,800 64,300 Processed Cheese 28,700 30,000 19,000 20,000 24,300 Export 165 23 91 57 35 (Fresh Cheese) Export(Processed) 64 28 19 74 47 Total 72,400 74,400 72,060 71,600 88,700 Source: MIFAFF, Korea Dairy Committee Sales of Cheese by Subsector: Value 2005-2010 Unit: $ Million 2005 2006 2007 2008 2009 2010 Processed cheese 196 206 217 225 233 243 Unspreadable 196 206 217 225 233 243 Processed Cheese Unprocessed cheese 4 4 4 4 4 4.7 Soft cheese 4 4 4 4 4 4.7 Total cheese 200 210 221 230 238 247.7 Source: Official statistics, Euromonitor International estimates Exchange Rate: One US$ equivalents to 1,000 Korean Won Consumption: With the growing interest of Korean consumers in western food, the demand for a wider variety of cheese has increased. In addition, to satisfy the growing demand, manufacturers have extended their assortments by introducing various cheese types and products, including imported varieties. In 2010, cheese continued to record healthy retail volume and value sales growth. This trend continued in 2010 and sales grew healthily in all cheese categories. The range of available products diversified considerably in the retail channel. There are some stick cheeses available in high-end department stores, but it is not widely enough available to affect consumer preferences. None of the three largest domestic brands produced by Maeil Dairy, Namyang Dairy and Seoul Milk Cooperative are stick cheese. The most popular cheese in Korea remains processed sliced cheese. Although unprocessed cheese is growing fast, Korea continues to be dominated by yellow processed sliced cheese. Unspreadable processed cheese is dominated by sliced cheese in Korea. In Korea, domestic companies dominated retail value sales in 2009. Three major domestic companies, Seoul Dairy, Sangha, and Dongwon Dairy, generated over 80% of retail value sales in 2009. This is not due to the lack of varieties of imported cheese products, but the selling price of imported cheese is very high in Korea. Future sales are expected to continue to record strong growth, due to the major manufacturers? attention on the cheese category as more Korean consumers come to accept cheese as a good source of calcium. While drinking milk and yoghurt are mature already in Korea, cheese is rather new and has more room for growth and more manufacturers are expected to reinforce their product ranges to appeal to various consumer groups. Foodservice is expected to see a turnaround on the performance in recent years and see positive growth with a near 1% in volume terms. With the economic recovery, more Korean consumers are expected to enjoy dining out and pizza and other Italian cuisine that normally uses cheese will see growth. Cheese has also been used for various fusion menus at times and with the recovery of consumer foodservice it will show positive growth. Once the U.S.-Korea FTA comes into effect, Korean consumers are expected to have more varieties of cheese from U.S. at lower prices to choose from once the import tax of 35% is removed, as specified under the terms of the agreement. With the FTA, more premium cheeses are expected to come into Korea and it will result in strong growth in margins despite the declining import tax in the future. Trade: In 2010, Korea imported 56,100 MT of fresh cheese and 4,900 MT of processed cheese, totaling 61,000MT, increased by 24 percent compare to a previous year. New Zealand was the largest exporter, accounting for 19,300 MT followed by U.S.A with 18,500 MT, Australia with 8,600 MT, EU with 7,300 to Korea. Cheese sales are expected to continue to record strong growth, partly due to the ongoing diversification of product assortments. With the continued popularity of the health and wellness trend and western-style food and dining, the demand for cheese will increase in the short- to medium-term. In 2011, from January through September, Korea imported 57,400 MT cheese, increased by 33% from 43,300 MT compared to the same period of 2010. Because, on March 2011, the Ministry of Strategy and Finance (MOSF) announced temporary no import duty on 23,000 MT of mozzarella cheese (HS 0406.10) and cheddar cheese (HS 0406.90) through the end of 2011. The United States is the largest exporter with 25,600MT followed by New Zealand with 14,600 MT, Australia with 5,800MT in 2011. Once the FTA between the United States and Korea comes into effect, Korean consumers are expected to have more varieties of cheese from U.S. at lower prices to choose from once the import tax of 36% is removed, as specified under the terms of the agreement . The import tax will decline by 2.5% every year from 2011. With the FTA, more premium cheeses are expected to come into Korea and it will result in strong growth in margins despite the declining import tax in the future. Cheese Tariff Schedule on Korea-US FTA implementation HS Rate Yr Yr Yr Yr Yr Yr Yr Yr Yr Yr Yr Yr Yr Code (%) Yr Yr 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Produc ts 0406.1 28. 25.2 21. 18 14. 10.8 7.2 3.6 0 0.1000 36% 8 6 4 32.4 Fresh Cheese 0406.1 36 32.4 28. 25.2 21. 18 14. 10.8 7.2 3.6 0 0.2000 8 6 4 Curd Annual 7,2 7,42 7,6 7,8 8,1 8,35 8,60 8,8 9,1 9,4 9,69 9,9 10, Unli dut ey- 10 6 49 79 15 8 9 67 33 07 0 80 280 mit d free quota in MT for HS 0406.1 NA 7,00 0.10, 0 MT 0406.2 0.00, 0406.3 0.00 & 0406.9 0.00 0406.2 0.0000 Gr ated/ powde 36 r ed 33.6 31. 28.8 26. 24 21. 19.2 16.8 14. 12 9.6 7.2 4.8 2.4 0 cheese 2 4 6 4 0406.3 0.0000 Process 33.6 31. 28.8 26. 24 21. 19.2 16.8 14. 12 9.6 7.2 4.8 2.4 0 ed 2 4 6 4 cheese, n 36 ot grated or powder ed 0406.4 0.0000 B 28.8 26. 24 21. 19.2 16.8 14. 12 9.6 7.2 4.8 2.4 0 lue- 36 33.6 31. ve 2 4 6 4 ined cheese 0406.9 0.0000 O 33.6 31. 28.8 26. 24 21. 19.2 16.8 14. 12 9.6 7.2 4.8 2.4 0 ther 36 cheese 2 4 6 4 0406.9 *Starting in year 10, cheddar cheese will be free of customs duty and no longer be subject to TRQs. Before year 10, 0.0000 cheddar follows the above schedule. Cheese, 36 Chedda r The Korea Dairy Industries Association shall administer these TRQs and allocate the in-quota quantity to historical and new importers through a licensing system. See detailed current (base) tariffs and tariff reductions that will occur under implementation of the KORUS FTA are available at: http://www.ustr.gov/Trade_Agreements/Bilateral/Republic_of_Korea_FTA/Final_Text/Section_Index.html A sector report on the implications of the Korea-U.S. Free Trade Agreement is available at: http://www.fas.usda.gov/info/factsheets/Korea/commodity-dairy.asp U.S. and EU are the same but blue line is applied to fresh cheese (0406.10.1000), Curd (0406.10.2000) & Cheddar Cheese (0406.90.0000) and red line is applied to other cheeses as the above table notified. Whey Tariff Schedule on Korea-US FTA implementation HS Code Rate(% Yr Yr Y Yr Yr Yr Yr Yr Yr Yr Products ) 1 2 r 4 5 6 7 8 9 10 3 0406.10.10, 17.8 15.6 13.3 11.1 8.9 6.7 4.4 2.2 0 040410.21, 0404.10.29 Whey& Modified whey, Whether or not 49.5% 20% Concentrated or sweetened for Human consumption ? up to 80% protein 3502.20 Milk 4.8 3.2 1.6 0 albumin, including concentrates of two or more whey prote 8% 6.4 in for Human consumption ? more than 80% protein 0406.10.10, 040410.21,0404.1 0.29 Whey & modified whey, whether or n 49.5% 0% o t Concentrated or sweetened for Animal Feed ? up to 80% protein Annual duty-free 3,09 3,183 3,27 3,377 3,478 3,582 3,690 3,800 Unlimit quota in MT for 3,00 0 8 ed HS0404.10 for NA 0 food ? up to 80% MT protein The Korea Dairy Industries Association shall administer these TRQs and allocate the in-quota quantity to historical and new importers through a licensing system. Whey (0404.10) Import by Year Unit: 1,000 MT Import Volume 2008 2009 2010 2010 (Jan- 2011(Jan-Sept) Sept) HS:0404.10 Volume 32,000 32,200 37,600 27,200 22,700 (1,000 (53% market (44% market share MT) Share from U.S.) from U.S.) Value 38,300 29,000 41,000 28,700 31,000 ($1,000) HS:3502.20* Volume 1,400 1,740 1,250 1,400 (1,000 1,240 (57% market (68% market share MT) share from U.S.) from U.S.) Value 14,000 12,200 15,600 11,000 14,200 ($1,000) *: HS 3502.20 is milk albumin, including concentrates of two or more whey proteins which is a high protein and high value whey product on behalf of infant formula ingredient. Whey is co-product of cheese and contains lactose, protein, vitamins and minerals which is 50% of the nutrient of the original milk. Diverse whey protein usage across categories such as sports & energy bar, cereals, desserts & ice cream, baby food, bakery, and soft drinks are introduced to the market. Whey protein demands are extended by body builder, extreme athletes, everyday active consumers and weight watchers. Whey/dairy proteins are considered as a key ingredient for satiety promoting products and aid to reduce risk for many adult diseases such as bone health, obesity, diabetes and heart diseases as the health benefits. Marketing: Seoul Dairy maintained its leading Position with a 46% share in cheese during 2010. At the end of 2008, Seoul Dairy introduced low-fat processed cheese with added calcium, which has earned popularity among Korean consumers. In processed cheese the company has maintained its leading position through its sliced cheese brands; Seoul, Enfant, and Prune. Average Import Price per Kilogram of Imported Cheese(HS:0406) by Country Unit: $/Kilogram U.S. Australia Netherlands France 2010 4.10 4.03 4.31 6.80 2011(Jan.-Aug.) 4.20 4.39 4.97 7.07 Source: based on CIF Price / Korea Trade Information System In 2009, Sangha followed as number two after the leading player Seoul Dairy with a 23% value share. Also its unprocessed soft cheese brands Sangha Camembert and Sangha Brie cheese are performing well the retail channel. In processed cheese, the company has maintained its strong position through its sliced cheese brands: Maeil Calcium Cheese for Bone, Maeil High Calcium Cheese, and maeil Our Child?s First/Growth Cheese. Namyang Dairy Product is a leading dairy producer in most dairy categories, except cheese. Its share in cheese was 5% in value terms in 2009, while the shares of Seoul Milk and Sangha stood at 46% and 23% respectively in 2009. The company added the new product De Vinch No Color Cheddar Slice Cheese in 2009, reflecting consumer demand for healthier choices with no additives and no artificial coloring. Unlike most sliced cheese, which is yellow to enhance the visual effect, this new product comes in white color, with the company advertising the color because it does not include any coloring, which helped it earn popularity among Korean consumers. After its successful launch of the De Vinch brand at the end of 2008, it has continued to grow from a 3% value share in 2007, to 4% in 2008 and 5% in 2009. In Korea, domestic companies dominated retail value sales in 2009. Three major domestic companies, Seoul Dairy, Sangha Co, and Dongwon Dairy, generated over 80% of retail value sales in 2009. This is not due to the lack of varieties of imported cheese products, but the selling price of imported cheese is very high in Korea because of the high import tax of 35% on imported cheese currently. Production, Supply and Demand Data Statistics: Dairy, Cheese Korea, Republic 2010 2011 2012 of Market Year Begin: Jan 2010 Market Year Begin: Jan 2011 Market Year Begin: Jan 2012 Unit: 1,000 MT USDA New USDA New USDA New Official Post Official Post Official Post Beginning Stocks 1 1 1 1 1 Production 22 27 22 32 38 Other Imports 58 61 64 80 96 Total Imports 58 61 64 80 96 Total Supply 81 89 87 113 135 Other Exports 0 0 0 0 0 Total Exports 0 0 0 0 0 Human Dom. Consumption 80 88 86 112 134 Other Use, Losses 0 0 0 0 0 Total Dom. Consumption 80 88 86 112 134 Total Use 80 88 86 112 134 Ending Stocks 1 1 1 1 1 Total Distribution 81 89 87 113 135 CY Imp. from U.S. 15 18 17 40 0 CY. Exp. to U.S. 0 0 0 0 0 TS=TD 0 Comments AGR Number Commodities: Dairy, Milk, Nonfat Dry Production: In 2010, local NFDM production amounted to 10,000 MT; a 40% decrease from the previous year. NFDM is produced from over-quota raw milk purchased as lower prices. In 2011, the domestic manufacturing cost of NFDM was about $10 per kilogram, increased by 15% compare to a previous year due to a 20% jumping up the Korean raw milk cost since August 2011 from $0.7 to $0.84 per liter. Current market retail prices of NFDM range from $7.00 to $7.50 per kilogram. Quota control of raw milk production and a decreasing number of dairy farms reduced the ?over production? in 2010. Consumption: In 2010, NFDM consumption amounted to 23,000 MT. NFDM is used primarily for bakeries, infant formula and as an ingredient in other dairy products. Since NFDM production is largely a result of marketing quota policies, consumption is expected to continue to track closely with production. NFDM Production, Imports, Consumption by Year Unit: Metric Ton 2005 2006 2007 2008 2009 2010 Production 23,677 18,318 22,158 20,000 15,200 9500 Import 6,147 6,709 4,928 5,025 9,600 7900 Export 69 114 140 270 470 1000 Consumption 25,784 29,894 22,674 25,614 27,800 19,600 Source: Korea Dairy Committee 2011 Powdered Milk Inventory, Price and Import 2006 2007 2008 2009 2010 Inventory WFDM 470 530 260 340 110 (Metric Ton) NFDM 4,000 8,240 7,530 4,100 940 Total 4,400 8,770 7,800 4,500 1,050 Price* WFDM 3.13 5.32 9.1 0 - ($/Kg) NFDM 2.67 5.53 6.0 0 - Import WFDM 2,000 1,140 1,260 1,160 1,400 (Metric Ton) NFDM 6,700 4,900 5,030 9,700 7,900 Total 8,700 6,100 6,300 10,800 9,300 Source: Korea Dairy Committee 2011 *: (CIF Price + Tariff + Other Cost) Trade: There is a tariff rate quota for NFDM. The quota quantity for 2010 was 1,034MT with an in-quota tariff rate of 20%. The out of quota tariff is 176%. In 2010, imports of NFDM were 7,900 MT; decreased by 18 percent compared to 2009. However, in 2011, from January to September, Korea imported 18,900 MT, increased 230% compared to same period of 2010. Because, on March 2011, the Ministry of Strategy and Finance (MOSF) announced temporary no import duty on 30,000 MT of powdered skim & whole milk powder through the end of 2011 in order to stabilize food prices amid growing inflationary pressures. In 2011, the domestic manufacturing cost of NFDM was about $10 per kilogram, increased by 15% compare to a previous year due to a 20% jumping up the Korean raw milk cost since August 2011 from $0.7 to $0.84 per liter. Current market retail prices of NFDM range from $7.00 to $7.50 per kilogram. Quota control of raw milk production and a decreasing number of dairy farms reduced the ?over production? in 2010. There should be a very limited price competition of locally produced raw milk which will be processed for NFDM and cheese products for the future. Marketing: Local food processors import NFDM for the purpose of processing into infant formula, bakery use and re-exporting to other countries, including China. However, in 2011, the most imported NFDM was used for bakery ingredients and infant formula. The Korea Customs Service reimburses the high out-of-quota tariff of 176% to importers when they have re-exported processed dairy-based products made from the imported NFDM. Korean dairy manufacturing companies are looking forward to expanding the market opportunities for exporting to China. NFDM Imports by Country of Origin in 2010 Unit: MT U.S. Australia New Zealand E.U. Total Import Volume 650MT 4,750 526 1,258 7,873 (MT) Import Value $1,926 $14,300 $1,763 $3,265 $24,283 ($1,000) Unit Price per MT $2,963 $3,010 $3,352 $2,595 $3,084 Source: Korea Trade Information Service 2011 Production, Supply and Demand Data Statistics: Dairy, Milk, Nonfat Dry Korea, Republic 2010 2011 2012 of Market Year Begin: Jan 2010 Market Year Begin: Jan 2011 Market Year Begin: Jan 2012 USDA New USDA New USDA New Official Post Official Post Official Post Beginning Stocks 5 5 5 1 1 Production 14 10 13 3 3 Other Imports 8 8 9 16 16 Total Imports 8 8 9 16 16 Total Supply 27 23 27 20 20 Other Exports 0 1 0 0 0 Total Exports 0 1 0 0 0 Human Dom. Consumption 22 21 21 19 19 Other Use, Losses 0 0 0 0 0 Total Dom. Consumption 22 21 21 19 19 Total Use 22 22 21 19 19 Ending Stocks 5 1 6 1 1 Total Distribution 27 23 27 20 20 CY Imp. from U.S. 0 0 0 0 0 CY. Exp. to U.S. 0 0 0 0 0 TS=TD Comments AGR Number
Posted: 07 December 2011

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