Retail Food Sector Report

An Expert's View about Specialized Food Retail in Sweden

Last updated: 5 May 2011

The consolidation and restructuring of the Nordic retail food sector offers interesting opportunities for U.S. suppliers in terms of volume and variety of products in demand. Best prospects include processed fruits and vegetables, tree nuts, organic food products and products appealing to the health conscious.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary Public - Date: 12/16/2010 GAIN Report Number: FI1003 Finland Post: Stockholm Retail Food Sector Report for Sweden and Finland Report Categories: Retail Food Sector Approved By: Paul Spencer Prepared By: Bettina Dahlbacka Report Highlights: The consolidation and restructuring of the Nordic retail food sector offers interesting opportunities for U.S. suppliers in terms of volume and variety of products in demand. Best prospects include processed fruits and vegetables, tree nuts, organic food products and products appealing to the health conscious. A major impediment to increased U.S. sales is consumer resistance to products containing genetically modified (GMO) ingredients. General Information: SECTION I. MARKET SUMMARY SWEDEN AND FINLAND Both Sweden and Finland were hit hard by the global economic downturn in 2008, but the Swedish and Finnish economies are on the road to recovery. Exports have surged and rising household consumption and business investments are helping to strengthen the economies. Although the demand for high-value, consumer-ready products remained strong in Sweden and Finland in 2009, the outlook for private consumption has become more negative and consumers have become more cautious. The food retail sector in these markets is predominantly integrated and concentrated. In both Sweden and Finland, the three largest import/wholesale groups supply over 80% of the market. Restructuring of the Nordic retail food sector continues as pan-Nordic mergers and cooperative agreements seek to achieve greater efficiencies and economies of scale to fend off other European competitors. Swedish and Finnish retail chains are meeting the stiff competition through increased efficiency -- centralizing purchases, forming international alliances and expanding operations within the Nordic/Baltic region. In these concentrated markets where retailers have such large market share, growth at home becomes virtually impossible. Looking abroad, in the form of mergers and cooperation at the international level, has become the only possible path to growth. The fastest growing "concept" in the food retail trade in Sweden and Finland is discount stores. While discount stores currently only account for about 10-13 percent of the retail trade in Sweden and Finland, volumes have tripled over the last ten years. This has stirred interest among foreign players to enter the domestically dominated Nordic food retail market. The German hard discounter Lidl has already established a presence both in Sweden and Finland. Other players are likely to follow. The entry of Lidl has undoubtedly changed the dynamics of food retailing and is putting pressure on the previously unthreatened Swedish and Finnish grocery conglomerates. Swedish and Finnish retailers are responding by refocusing their stores to a more price-oriented basis and introducing new private label items to match Lidl?s low prices. Also, many retailers have opened up their own discount stores. The trend throughout Europe of fewer but larger players continues. In 2009, half of the Swedish retail food sales of approximately USD 38 billion went through large supermarkets and hypermarkets. In Finland, large supermarkets and hypermarkets accounted for about 78% of retail food sales of USD 21 billion. There were about 6,100 food retail outlets in Sweden in 2009 compared to 13,000 in 1970. In Finland, the number of outlets dropped to 3,917 in 2009, slightly fewer than during the previous year. Swedish and Finnish consumers are gravitating towards fresher, more convenient and more nutritious foods. High demands are made on food quality, origin and environmental concerns. Consumer interest in organic food products has been increasing rapidly. The ongoing socio-demographic changes with busier life styles and increasing single-person households are affecting food retailing to a high degree. Retailers are shifting their product ranges towards an increasing share of healthier, ready-to-eat foods and home meal replacements. Eating out is growing faster than traditional retail sales. Both in Sweden and Finland, about 20 percent of meals are currently eaten out of the home. Fast food is the segment benefiting most from this trend. American-style fast food chains, sushi bars and coffee shops are extremely popular in these markets. Organic and functional foods are gaining in popularity with significant consumer awareness in the area of food safety and healthy eating habits. This includes not only products with low fat benefits, but also those with nutritional advantages, such as added fiber, vitamins and minerals, or ingredients with perceived disease-preventative qualities. There are many functional food products either on the shelves or under development, especially in Finland, which has become the ?Silicon Valley? of the functional food industry for Europe. Consumers are willing and able to pay higher prices for food and drink products that fall into these categories. Also, through increased travel and a willingness to move away from their culinary traditions, Swedish and Finnish consumers are more open to ethnic foods. Internet retail food sales have been limited despite the region?s high per capita ownership of computers and consumers? expressed interest in online food purchasing. The positive outlook of major retailers towards this sales vehicle at the end of 1990?s changed rather quickly and the list of retailers terminating their websites grew long. However, there are signs that customers have overcome earlier suspicions to online food purchases and retailers have again started to offer food online in larger cities. Average exchange rate 2009 in Sweden: US$ 1 = SEK 7.6457 Average exchange rate 2009 in Finland: US$ 1 = EUR 0.7189 Advantages and Challenges Facing U.S. Products in Sweden and Finland Advantages Challenges Sophisticated markets. High acceptance of U.S. products at a price disadvantage new products and concepts. U.S. products compared to competitors based in the are considered high quality and trendy. European Union. Growing consumer demand for value-added High distribution and shipping costs. products, convenience foods, international/ethnic cuisine, "functional" and organic foods. Location gives access to a Nordic/Baltic Strong hesitation with respect to genetically market comprising 25 million consumers. modified products. High standard of living, well-educated No access for hormone-treated beef from the workforce, growing incomes. English is U.S. widely spoken. Favorable dollar exchange rate. SECTION II. ROAD MAP FOR MARKET ENTRY As stated above, these markets are dominated by only a few import/wholesale/retail groups, and therefore, U.S. exporters have a relatively easy job of locating potential buyers. However, for the same reason, it may be difficult to get in the door. Depending on the product and the volume, there are different ways for American exporters to penetrate these markets: retailers/wholesale groups (large quantities) specialized importers/distributors (niche and select brand name and private label products) agents (products with strong brand names) Market entry strategies for U.S. food products should include: arket research in order to assess product opportunities and existing competition. dvance calculation of the landed cost of a product in order to make price comparisons vis-a-vis competitors. ocating an experienced distributor or independent reliable agent with strategic distribution channels to advise on import duties, sanitary regulations, and labeling requirements. It is advisable to initiate personal contact in order to discuss marketing matters such as funding for advertising, slotting allowance, in-store promotions and tasting events. Suppliers may also want to consider trade fair participation to raise awareness of their products. 4) Exploration of the purchasing arrangements of the larger retail chains. Market Structure The Swedish and Finnish retail food industry has long been characterized by stability and a low degree of internationalization. However, this picture began to change in 1999 when the Dutch retail food giant Ahold took over a 50% interest in Sweden?s leading retailer ICA. Subsequently, there has been a wave of consolidations among retailers in the region resulting in a Nordic, rather than domestic, focus to marketing. Looming international competition has increased the role of volume dynamics in the Nordic food retail sector. All major players are seeking to minimize costs by coordinating central purchasing and taking advantage of economies of scale. Also, Nordic retailers are aggressively promoting the development of private label product lines. The general trend remains unchanged in Sweden and Finland, with hypermarkets and large supermarkets increasing sales volumes, while small and medium-sized stores lag behind. The number of retail outlets continues to decline, although at a somewhat slower pace. Discount stores continue to gain market share in both Sweden and Finland. Although their share is still modest at around 10-13%, the sector has grown about 200% over the last ten years. Discount stores have not been developed as extensively in Finland as in Sweden. However, this scenario began to change with the market entry of German hard discounter, Lidl, into Finland in 2002. The expansion has been rapid: seven years after launch, Lidl has 133 outlets and has grabbed a 5.1% market share in Finland. Lidl has had a considerable effect on the Finnish food retail market. The arrival of Lidl boosted competition and pushed down prices in the trade. The low price products appealed to the Finnish consumers and Finnish retailers were not prepared for the price competition that Lidl kicked off. As a result, retailers are opening up their own discount units and increasing the number of products sold under their own label -- which provides better margins. While Swedish consumers tend to be brand conscious, they also look for branded, and other, products at discount. In September 2003, Lidl established a presence in Sweden and in 2009, there were 144 outlets. In 2002, the leading Danish retailer, Dansk Supermarked, opened the first Netto discount stores in Sweden. So far, 117 Netto stores have opened in Sweden. Axfood, the main player in the discount sector in Sweden, has integrated several chains into the "Willys? group, a Swedish version of Lidl?s outlets. A. Super stores, supermarkets, hyper markets, discount stores Sweden - Company Profiles The Swedish wholesale and retail food market is dominated by three nationwide groups - ICA (49.8%), Coop (20.4%) and Axfood (15.6%) ? while a fourth, Bergendahlsgruppen (5.7%), is mainly active in Southern Sweden. Together they account for over 90 percent of the food retail market. Each group has developed a tight integration of purchasing, importing, wholesaling, distribution and retailing. Imports of foods are either handled by the chains themselves or through specialized importers and agents. In the process of restructuring, these groups have moved to centralized purchasing and are also engaged in joint Nordic buying groups. The ICA Group is one of the Nordic region?s leading grocery retail groups with stores in Sweden, Norway and the Baltic countries. ICA Sweden is the leading food retail company in Sweden. It is the principal supplier to ICA retailers, who own and manage their stores as independent businesses. In 2009, sales in the 1,359 ICA stores accounted for 49.8% of Sweden?s retail food sales in 2009. COOP represents the cooperative movement in Sweden and operates chains such as Coop Forum, Coop Extra, Coop Konsum, Coop Nära and Coop Bygg. In Sweden, Coop operates 807 outlets and accounted for 20.4% of Sweden?s retail food sales in 2009. Axfood AB?s retail operations are conducted through the wholly owned Willys, Hemköp and PrisXtra chains, comprising 314 stores totally. In addition, Axfood collaborates with a large number of proprietor-run stores that are tied to Axfood through agreements. Wholesale business is conducted through Dagab and Axfood Närlivs. Axfood had a market share of 15.6% of Sweden?s retail food sales in 2009. BergendahlsGruppen AB is a regional group with a strong base in the Southern part of Sweden. Bergendahls has a total of 185 outlets (food retail, discount, supermarkets) and a market share of 5.7%. In 2002, BergendahlsGruppen entered the Stockholm market with Eko Lanna and City Gross outlets. The City Gross outlets have, in general, a sales area of 7,000-12,000 square meters. SWEDEN ? MAJOR FOOD RETAIL PROFILE Retailer/Type of Owner Sales No. of Location Mkt Purch/ Outlet ship CY09 Outlets Share Agent Type ($ Mill) ICA AB Swedish/ 14,838 1,359 Sweden 49.8 Direct/ -food retail Norwegian/ Norway importer/ -supermarkets Dutch Baltikum wholesaler -hyper-markets -gas marts/convenience -discount (joint) Coop Swedish 6,061 727 Sweden 20.4 Direct/ -food retail Norway importer/ -gas Denmark wholesaler marts/convenience -supermarkets -hyper-markets -department stores Axfood Swedish 5,336 979 Sweden 15.6 Direct/ -food retail Norway importer/ -convenience Denmark wholesaler -discount stores -supermarkets -gas marts/convenience BergendahlsGruppen Swedish 1,730 185 Southern 5.7 Direct/ -food retail Sweden importer/ -discount stores Stockhlm wholesaler -supermarkets Sweden Lidl German 821 144 Finland 3.6 Direct/ -hard discount stores importer/ wholesaler Netto Danish 552 117 DenmarkSweden 2.6 Direct/ -discount stores importer/ wholesaler Finland - Company Profiles A few central wholesalers (S-Group, K-Group, Suomen Lähikauppa) together dominate the food industry with an aggregate market share of 87.6%. These chains have closely knit wholesale and retail arrangements comprising a compact and efficient goods delivery system and a nationwide network of retail shops as well as department stores and supermarkets. They also have hotel and restaurant chains and catering services. The centralized system makes distribution economical; purchases from abroad can be made in viable quantities considering the relatively small size of the market. Almost one-third of the total wholesale trade in Finland is transacted through these wholesale organizations. The past few years have been characterized by increasingly intensifying competition in the Finnish food retail market as the Finnish retail chains responded to the entry of international competitors. Foreign competition and the enlargement of the EU have made the Finnish food retail trade part of the EU common market. A number of major mergers and acquisitions have taken place, which have led to fewer but much larger and more powerful domestic players. Retailers have reacted to the price competitive market and to the German hard discounter Lidl?s rapid expansion in Finland by lowering prices of their private label brands and by offering services such as bakeries, cafeterias, fresh meat and fish service points that aren?t offered by discounters such as Lidl. Private label products increased their share in all retail chains. S-GROUP The S-Group and Suomen Lähikauppa represent the cooperative movement in Finland. The S-Group consists of member-owned regional cooperative societies and their subsidiaries and the Finnish Cooperative Wholesale Society (SOK). The S-Group operates department stores, supermarkets, hypermarkets, discount grocery stores, service stations, hotels and restaurants, hardware and agricultural stores as well as several specialty stores. Through its subsidiaries and associated companies, the S-Group also conducts food trade in the Baltic countries and Russia. The S-Group?s grocery store chains have, during recent years, been extremely successful. This success can be measured by a market share increase from 15.9% in 1990 to 43.2% in 2009. KESKO OY consists of the parent company Kesko Ltd. and its four subsidiaries of which Kesko Food Ltd. is the largest. The key businesses of Kesko Food Ltd. are the chain operations of the K-Food stores in Finland, Kespro?s catering sales to HRI customers and wholesaling and retailing in the Baltic countries and Russia. The K-food stores are privately owned and buy most of their products from the Kesko wholesale organization. Centralized purchasing provides a competitive advantage by creating volume and synergy benefits. Also, Kesko works in cooperation with major European food chains in AMS (Associated Marketing Service). Kesko continues to expand its operations in the Nordic and Baltic countries. Total sales of the Kesko-affiliated retailers accounted for 34.2% of retail food sales in Finland in 2009. Suomen Lähikauppa OY?s current business structure was launched at the beginning of 2009 when Tradeka Ltd. became Suomen Lähikauppa OY. Suomen Lähikauppa is the result of many mergers and acquisitions. The latest merger took place in 2005, when Cooperative Tradeka Corporation?s retail outlets and Wihuri/Ruokamarkkinat Ltd.?s retail chains joined forces to form a new company. The merger resulted in a strong new player in the Finnish retail sector. Suomen Lähikauppa OY is the third largest actor in Finland?s food retail industry and a market leader in the neighborhood shop market. In 2009, Suomen Lähikauppa had a market share of 10.2% of Finland?s retail food sales. Stockmann Group is a Finnish company engaged in grocery retailing through its department stores in Finland, Russia, Estonia and Latvia. Sales in the seven Stockmann department stores accounted for 1.3% of Finland?s retail food sales in 2009. The grocery department of Stockmann department stores is known as Stockmann Delicatessen. Stockmann?s food purchasing channels include the company?s own channel and Tuko Logistics OY. LIDL, the German hard discounter, entered the Finnish market by simultaneously opening up ten outlets around the country in August 2002. At the beginning of 2009, Lidl had 133 outlets throughout Finland and an estimated market share of 5.1%. Lidl?s entry into the Finnish market has undoubtedly increased competition in the Finnish food retail sector. The low-priced products appeal to the Finnish consumer; Finnish retailers were not prepared for the price competition set off by Lidl. According to a market survey, Lidl?s products are priced at about 10-15% below the average Finnish food prices and about 80% are private label products. FINLAND ? MAJOR FOOD RETAIL PROFILE Retailer/Type of Owner Sales No. of Location Mkt Purchasing/ Outlet ship CY09 Outlets Share Agent Type ($ Mill.) S-Group Finnish 8,559 943 Finland 43.2 Importer/ - hyper-markets Estonia wholesaler - dept stores Latvia (Inex) - supermarkets Lithuania - self-service - small shops - discount stores Kesko (K-Group) Finnish 6,775 1,030 Finland 34.2 Importer/ - hyper-markets Sweden wholesaler - dept stores (hardware) (Kesko Food) - supermarkets Estonia - self-service Latvia - small shops Lithuania - discount stores Russia Lähikauppa OY Finnish 2,019 768 Finland 10.2 Importer/ - hyper-markets Russia wholesaler - dept stores (Tuko Logistics) - supermarkets - self-service - small shops Lidl German 1,010 133 Finland 5.1 Importer/ - hard discount Sweden wholesaler Stockmann Group Finnish 262 7 Finland 1.3 Importer/ -department Russia Wholesaler stores Estonia (Tuko Logistics) Latvia INEX PARTNERS OY is the S-Group?s sourcing and logistics company, a subsidiary of SOK. KESKO FOOD is responsible for the purchasing, logistics and chain management of the K-food stores. TUKU LOGISTICS is a purchasing and logistics company in charge of grocery purchasing for Suomen Lähikauppa and Stockmann. B. Convenience Stores, Gas Marts, Kiosks Entry Strategy The convenience sector offers more limited opportunities for the U.S. exporter, but certain products could sell well via such outlets. Most of the convenience stores belong to established retail chains, and the same large wholesalers/retailers are suppliers to the convenience sector. Gas marts are either affiliated with gasoline companies or with the large retail food distribution groups. New-to-market exporters should target this sector in the same way as described under the entry strategy section for supermarkets. Market Structure Convenience stores have been in a continued decline in Sweden and Finland for the last couple of years, mostly due to tough competition from gas marts and the fact that supermarkets have progressively increased their opening hours to equal those of the convenience stores. However, several of the large retail chains have started a network of convenience stores with a large range of ready-made-meals as a complement to their larger outlets, and thus, can push prices down. These stores are especially popular in larger cities, where time-pressured lifestyles predominate. Another positive trend for convenience stores is the increasing number of one-person households who do most of their grocery shopping in smaller stores and consume more ready-meals and other convenience foods. In Finland, opening hours for stores of under 400 sqm were extended in 2001. This prompted somewhat of a renaissance for small convenience stores. In 2009, grocery sales in convenience stores reached $2,843 million in Sweden and $411 million in Finland. Sales through Gas marts, which saw rapid growth throughout the 1990s, have begun to slow down. The emergence of discount outlets with long opening hours, low prices and locations close to main roads has increased competition. In the past few years, there has been a large close-down of smaller gas stations and stations have had to leave their contract with the gasoline companies. In 2009, about a hundred gas marts disappeared from the Swedish market, when Shell Select gas marts were transformed into 7-Eleven shops. Fast food is the fastest growing section in gas marts. The major food retailers have recognized this trend and have focused on expanding the range of products available. In 2009, total sales of grocery products in gas marts in Sweden amounted to $1.5 billion, or about 5% of total retail food sales. In Finland, sales reached $376 million in 2009. Kiosks offer limited items such as snacks, sweets, cigarettes and magazines. The Rautakirja R-Kioski is Finland?s leading kiosk chain and convenience outlet concept, where kiosks still have about 3% of total grocery sales. In recent years, R-Kioski has moved to selling more convenience products and enlarging the kiosks to fit changing customer needs. The chain comprises over 700 R-Kiosks in Finland and is also active in Estonia, Latvia, Lithuania, the Netherlands, Romania, Russia and the Ukraine. In Finland, grocery sales in kiosks reached $0.3 billion in 2009. SWEDEN - MAJOR GAS MARTS AND CONVENIENCE STORES Retailer Ownership 2009 No. of Location Purchasing Name/ Grocery Outlets Agent Type Outlet Type Sales (US$ million) Statoil/ICA Statoil/ICA 577 350 Sweden Wholesaler/ Express, gas (Norwegian/ Norway importer mart Swedish) Denmark (ICA) OK/Q8, gas Swedish/ 516 406 Nationwide Wholesaler/ mart Kuwait importer Petroleum (Axfood) Select, gas Swedish Shell 121 115 Nationwide Wholesaler/ mart (Dutch/ importer Swedish) (Reitan) Preem, gas Saudi/ 128 175 Nationwide Wholesaler/ mart Swedish importer (Axfood) Pressbyran, Reitan 403 327 Sweden Wholesaler/ convenience Servicehandel Norway importer (Sweden) Latvia (Reitan) Tempo, Axfood 263 127 Nationwide Wholesaler/ convenience (Swedish) importer (Axfood) NaraDej, Menigo 160 180 Nationwide Wholesaler/ convenience Foodservice importer (Swedish) (Menigo Fodservice) Handlar?n, Axfood 197 234 Nationwide Wholesaler/ convenience (Swedish) importer (Axfood) 7-Eleven, Reitan 283 191 Nationwide Wholesaler/ convenience Servicehandel importer (Reitan) FINLAND ? MAJOR GAS MARTS AND CONVENIENCE STORES Retailer Ownership/ 2009 No. of Location Purchasing Name/ Partnership Grocery Outlets Agent Type Outlet Type Sales (US$ million) ABC, gas S-Group 287 108 Nationwide Wholesaler/ marts Inex Neste Quick Shop, gas Neste 195 300 Nationwide Wholesaler/ marts Importer Shell Select, gas marts Shell Finland 102 200 Nationwide Wholesaler/ Importer Esso Snack Esso Finland 71 70 Nationwide Wholesaler/ & Shop, gas Importer marts R-Kioski, kiosk Finnish 381 703 Finland Wholesaler/ Estonia Importer Latvia Lithuania Siwa, Finnish convenience Suomen 756 553 Nationwide Wholesaler/ store Lähikauppa Inex K-Market, Finnish convenience Kesko 2.2 487 Nationwide Wholesaler/ store Kesko C. Traditional Markets - Small Independent Grocery Stores The small "gourmet food" grocery stores offer limited possibilities for U.S. exporters. These stores are usually located in larger cities and sometimes carry a wide range of imported products, but they tend to buy in very small quantities. SECTION III. COMPETITION European Union (EU) member states provide the main competition to U.S. consumer-oriented food imports. EU-origin products have a natural advantage in many product categories simply because they enter Sweden and Finland duty free, while American exporters have to face the EU?s external duty/tariff structure as well as non-tariff barriers to trade (e.g. beef hormone ban, sanitary restrictions on poultry and GMO policies). A. Sweden?s Imports of Consumer-Oriented Agricultural Products, 2007-2009 Country Import Import Import Market Sweden 2007 2008 2009 Share ($1,000) ($1,000) ($1,000) % Denmark 1,446,4881,751,028 1,448,157 19 Netherlands 1,273,181 1,391,540 1,242,979 16 Germany 1,035,733 1,238,188 1,085,169 14 Italy 434,264 506,720 461,697 6 452,018 418,842 France 397,022 6 383,286 391,446 347,190 Spain 5 306,593 359,980 Belgium 338,270 4 257,811 308,184 250,324 Ireland 3 241,131 260,938 Finland 201,963 3 Poland 141,350 197,376 201,963 3 227,233 United Kingdom 236,053 198,255 3 113,070 United States 120,296 117,831 2 88,753 South Africa 102,547 99,372 1 Norway 118,391 125,902 95,348 1 62,204 82,588 Austria 69,303 1 999,420 Other 887,916 948,646 13 World 7,414,426 8,524,224 7,564,553 100 Source: Global Trade Atlas Note: Imports from the U.S. are understated due to transit trade via other EU countries such as the Netherlands and Germany. B. Finland?s Imports of Consumer-Oriented Agricultural Products, 2007- 2009 Country Import Import Import Market Finland 2005 2006 2007 Share ($1,000) ($1,000) ($1,000) % Sweden 515,579 591,431 570,532 17 496,721 Germany 604,987 543,272 16 493,279 552,177 Netherlands 533,244 16 251,568 280,170 Denmark 257,066 8 205,207 France 266,659 224,262 7 164,829 Spain 188,528 185,084 6 160,498 Belgium 196,471 179,539 5 107,568 Italy 134,975 127,533 4 55,599 Poland 73,535 86,562 3 46,114 Estonia 78,051 70,740 2 United Kingdom 62,125 64,161 64,318 2 Chile 37,789 44,787 44,435 1 14,011 Czech Republic 23,213 34,713 1 Switzerland 18,020 23,793 33,645 1 United States 25,717 30,938 22,240 1 Other 381,061 335,101 341,340 10 World 2,989,725 3,534,937 3,318,525 100 Source: Global Trade Atlas Note: Imports from the U.S. are understated due to transit trade via other EU countries such as the Netherlands and Germany. SECTION IV. BEST PRODUCT PROSPECTS A. Products Present in the Markets Which Have Good Sales Potential Processed Fruits & Vegetables Tree Nuts Dried Fruit Wine Beer Fish and Seafood Fruit Juice Sauces/Seasonings Pancake/Cake Mixes Rice (most U.S. rice currently packaged in other European countries) Confectionery B. Products Not Present in Significant Quantities but Which Have Good Sales Potential Fresh Fruits and Vegetables Organic Food Ethnic Food Snack Food Niche Market/Specialty Food Products Frozen Food Rice Mixes Vegetarian Food Ready-Made/Convenience Meals Pet Food Non-Hormone Beef C. Products Not Present Because they Face Significant Barriers Hormone Treated Beef (EU hormone ban) Poultry (sanitary restrictions) SECTION V. POST CONTACT AND FURTHER INFORMATION Foreign Agricultural Service American Embassy Dag Hammarskjolds Vag 31 S-115 89 STOCKHOLM, Sweden Tel: (46-8) 783 5392 Fax: (46-8) 662 8495 Email: agstockholm@fas.usda.gov For further information on exporting U.S. agricultural products to Sweden and Finland, please visit the FAS/Stockholm home page at: http://stockholm.usembassy.gov/fas.html SECTION VI. OTHER RELEVANT REPORTS Report Link SW1006 Exporter Guide http://www.fas.usda.gov                    
Posted: 04 May 2011, last updated 5 May 2011