ICT Sector

An Expert's View about IT and Telecommunications in Switzerland

Posted on: 31 Dec 2011

Switzerland is among the top ten countries worldwide when it comes to the quality and depth of its ICT infrastructure.

ICT Sector in Switzerland The Swiss spend more per capita on ICT than their counterparts in other European countries. Total ICT spending in Switzerland is CHF 9 billion a year. Market overview Switzerland is among the top ten countries worldwide when it comes to the quality and depth of its ICT infrastructure which is assessed by the penetration of traditional fixed lines, broadband access lines, mobile phones, PCs, Internet users and Internet servers per million population. The country with the highest Apple iPhone market share in the world is Switzerland with 88.8%. Key opportunities ξ High-speed internet connections, i.e. broadband connections such as FTTH. ξ The yearly budget spent on banking related IT amounts to approximately 5 billion Swiss Francs. Most banks need to update their outdated IT systems. The banking-outsourcing business presents huge opportunities for UK companies. ξ Security IT companies have good chances to do business including combating cyber crime which is on the increase. ξ The mobile telephony market remains a motor for the growth of the telecommunications industry. ξ E-commerce in Switzerland is continuing to record two-figure rise in turnover. Latest export opportunities – ICT Latest export opportunities – Switzerland Getting into the market The most common method of market entry into Switzerland is through the appointment of a distributor or local company as an agent. Most of these companies have been in the business for a long time and have gained the knowledge and experience necessary to counsel foreign suppliers on developing a market for their new products. Please further consult with UKTI’s representatives in Switzerland for more market entry information. Tips on business etiquette in Switzerland: ξ Swiss diaries fill up early. Seek appointments in good time. ξ It is important to make clear in advance the purpose of any meeting. ξ Punctuality is important. It is best to arrive early. ξ Most senior business people in Switzerland speak English, but it is wise to check. ξ All correspondence should be typewritten. ξ Usual office hours are 08:00-17:00, with a long lunch break. More about doing business in Switzerland Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. ξ Alma Krebs, British Embassy Switzerland. Tel: +41 (0)31 359 77 22 or email: alma.krebs@fco.gov.uk. ξ Florian Keller, British Embassy Switzerland. Tel: +41 (0)31 359 77 28 or email: florian.keller@fco.gov.uk. Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events – ICT Major Events X Days Date: 14 & 15 March 2012 - Interlaken www.xdays.ch ITU telecom World 2012 Date: 24 -27 October 2012 - Palexpo Geneva Useful links More about OMIS and other UKTI services for exporters
Posted: 31 December 2011

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