ICT Opportunities in Switzerland

An Expert's View about Internet in Switzerland

Posted on: 1 Oct 2010

Switzerland is one of the world’s leading countries for ICT. The ICT landscape of Switzerland presents many favourable conditions for ICT and significant growth potential.

Sector briefing ICT Opportunities in Switzerland Why Switzerland? Switzerland is one of the world?s leading countries for Information and Communication Technologies (ICT). At both the individual and corporate level Switzerland is very receptive to ICT innovations. Switzerland is ranked number 2 worldwide in applied informatics. In relation to the population, Switzerland has more computers in use than any other European country. Altogether the ICT sector generates 25 billion Swiss Francs, accounting for approximately 8% of the gross domestic product (GDP). culture, potential opportunities and an introduction to other relevant issues. Facts & figures ? 13,500 companies ? 160,000 employees Share of GDP: 8 % ?Altogether the ICT sector ? ICT spending in Switzerland per generates 25 billion Swiss inhabitant:CHF 4,230 (EUR 2,821) ? Internet connections: 83 % of the Francs, accounting for population approximately 8% of the gross domestic product Find general information on the Swiss market conditions on UKTI's website. The Doing (GDP). Business Guide for Switzerland gives an overview of Switzerland?s economy, business 1 the Swatch Group, which produces about Opportunities 200 million chips a year. The Chinese are way ahead of the Europeans in terms of chip The ICT landscape of Switzerland presents production, currently producing more than one many favourable conditions for ICT and billion chips per year. But when it comes to significant growth potential. software applications, there is scope for UK companies to get a foothold in this market The Swiss federal, cantonal and municipal administrations as well as international The Swiss banking environment offers companies are key clients for ICT products. abundant opportunities for systems integrators The aim of the national strategy for e- of IT/Software. The yearly budget spent on government is for the authorities to banking related IT amounts to some 5 billion communicate with the public and industry at Swiss Francs. High skilled know-how of large efficiently and on a customer friendly integrated software is on demand in basis. The primary aim of the national action Switzerland. plan e-inclusion is to expand low-cost broadband Internet connections and to develop Security IT companies have good chances to further training. do business in Switzerland, as do companies providing software for trading power which is Health and health care delivered to power supply companies such as The potential of the new information and AXPO, BKW and others. communication technologies is still not being realised sufficiently within the Swiss health Mobile telephony market in Switzerland system. The systems of the electronic health The mobile telephony market remains a motor services (e-Health) are poorly networked; the for the growth of the telecommunications health information available on the internet is industry. Market penetration for mobile poorly coordinated and un-checked in terms of telephony of the third generation (3G) quality. The national e-health strategy is continues to increase and covers around 90% working on an electronic patient file and an of the Swiss population.. online service for patients. Integrated The three main operators Swisscom, Sunrise electronic processes can help to improve the and Orange meet 50% of coverage of the quality of medical care, as the necessary Swiss population for UMTS services. Swisscom patient data is available immediately. still occupies a very strong position with a 61.7% share of the market. It is followed by The powerful medical sector in Switzerland Sunrise with 18.8% whilst the market share of has created subsectors such as bioinformatics Orange remains stable at 18.2%. and medical information technology. Fixed telephony market & broadband Bioinformatics: Start-up companies in the internet access field of bioinformatics are flourishing in The gradual reduction in the number of Switzerland. The Swiss Institute for analogue connections continued (?1.4%), Bioinformatics SIB is promoting research, whilst the number of ISDN connections hardly development of software and providing grew at all in 2004 (+0.1%). This is due to the education, training and service activities within strong increase of broadband access, which the field of bioinformatics. offers better performance in terms of speed. Here we see the possibility for R&D The leaders in the Swiss Internet provider collaboration with the UK! market are Bluewin of Swisscom, Cablecom, Green and Sunrise. RFID (Radio Frequency Identification) is The broadband penetration rate is currently at currently a hot topic in Switzerland. 98% and is predicted to rise. Switzerland Universities, Libraries, Hospitals, wholesalers, remains third place in comparison to the rest of Postal, logistics,and telecomunications Europe. companies have as recently as 2007 implemented RFID into their relevant services Voice over Internet Protocol (VoIP) and and products. Triple Play solutions There are a lot of companies in Switzerland Today?s offerings can be roughly divided into selling third-party solutions, but only two forms of VoIP: telephony via the internet 30 to 40 companies offering in-house solutions. and digital telephony over the fixed network of RFID tags are only made locally by 2 a specific provider. Cablecom, for example, The leading Swiss telecoms company offers the latter with its ?digital phone? via the Swisscom, the German T-Systems, the Chinese cable TV network. This form of IP telephony is Huawei Technologies and the American eBay still heavily orientated towards the usual International, together with other companies, telephone offering. In the future, however, all have their Swiss headquarters and/or EMEA VoIP solutions will extend far beyond the (Europe?Middle-East?Africa) base in Berne. possibilities of traditional telephony. Thanks to the central location international ICT Today this is already apparent in the area of companies are within easy reach throughout internet telephony, which is now being Switzerland. marketed by various providers in Switzerland The Canton of Berne offers multilingual (Econophone, e-fon, green.ch). Well-known personnel, hence numerous call centers such international providers are Vonage and Skype. as Conduit, Orange and TELAG are based there. Swisscom Swisscom is the Number 1 operator in In such a booming market, there are ample Switzerland. With a net turnover of CHF 2.933 opportunities for UK exporters of ICT billion in 2008 and a workforce of 19,718 full- hardware, software and services. Best time employees, the Swisscom Group is prospects include: Consumer electronics Switzerland's leading telecoms company. (constant growing demand), Instrumentation, Swisscom operates nationwide, delivering all Optical and Photographic Equipment, services and products for mobile, fixed and IP- Photonics, Electronic Systems Design, Next based voice and data communications. Generation Networks (NGN); Internet Swisscom's recent bid for Fastweb (Italy) was backbone infrastructure and related software successful. Together with previously acquired and services; computer hardware and 1.7% of Fastweb shares Swisscom will own software; Internet security hardware, 82.4% of Fastweb. The total purchase price is application service provision; value-added EUR 3.1 billion. Internet services; Voice-over-IP solutions; Video/TV-over-IP; online gaming and video- In Switzerland there are around 13,500 ICT on-demand applications. companies and some 70 call or customer centres. The ICT companies are primarily If you have any questions on the engaged in software development and opportunities above, contact the UKTI adaptation (design development, operation) contacts named in this report. Business and telecommunications (solutions design, opportunities aimed specifically at UK development and operation). companies are added daily to UKTI?s website. Switzerland offers ICT companies These leads are sourced by our staff overseas multilingual,highly trained personnel with in British Embassies, High Commissions and extensive experience in software development, Consulates, across all sectors and in over 100 telecoms, Internet, logistics and industrial markets. applications. Many IT specialists are employed in You can be alerted to business opportunities on sectors such as banking, industry, medicine a regular basis by registering on the UKTI and pharmaceutics, logistics, transportation, website. Find out more on UKTI?s business automation and consulting. The ICT sector opportunities service on the UKTI website employs approx. 160,000 people. Find general information on the Swiss The business location Greater Zurich Area in market conditions on UKTI?s website. particular is ICT orientated: Numerous global www.ukti.gov.uk/switzerland The Doing ICT players, among them Google, Microsoft, Business Guide for Switzerland link to country IBM and Hewlett-Packard, have settled in the Business Guide ? to be added by web team] area. With regards to R&D, ICT companies in gives an overview of Switzerland?s economy, the Greater Zurich Area benefit from the business culture, potential opportunities and an proximity to renowned universities and introduction to other relevant opportunities research institutions, and as a consequence, enjoy the availability of a highly qualified workforce. 3 Major events and activities aiciti ? delivering ICT visions 10-12 May 2011 IT Solutions Schweiz 2010 ICT Exhibition and Conference for Business 13 ? 14 October 2010 Solutions in IT, Internet and BEA Bern Expo. Telecommunications Bern Exhibition Center Zurich. http://www.easyfairs.com/events_216/it- www.aiciti.ch solutions-schweiz_9557/it-solutions-schweiz- 2010_9558/ TRADE ASSOCIATIONS IT SOLUTIONS Schweiz 2010 is a national sales event offering a compact information platform SWICO for the most important topics in information Technoparkstrasse 1 technology. From software solutions and 8005 Zurich systems, hardware equipment and Tel. +41 (0) 44 445 3800, consultancy, to external solutions, telecom Fax. +41 (0) 44 445 3801 solutions and equipment, the visitor will find a E-Mail: info@swico.ch complete overview of what's on offer in the IT URL: www.swico.ch/en/ sector. ICT Switzerland Finance Forum Association for Swiss ICT companies 2./3. November 2010 in Zürich Klösterlistutz 8 Finance Forum Management AG CH - 3013 Bern Seedammstrasse 3, Postfach Tel: +41 (0) 31 560 66 60 8808 Pfäffikon SZ Fax: +41 (0) 31 560 66 61 Tel. +41 (0) 55 417 45 00 Email: info@ictswitzerland.ch Fax +41 (0) 55 417 45 99 URL: www.ictswitzerland.ch URL: www.finance.forum.com ICT Switzerland is the umbrella organization of The 20th Finance Forum with its Exhibition and the main federations and associations in the Conferences is a benchmark of quality. The Swiss information technology and Theme Worlds, successfully introduced in 2008, telecommunications sector. give the exhibition a sense of clarity and succinctness. The exhibition, the attractive ASUT conferences with top speakers addressing Swiss Telecommunications Association current issues as well as various networking Klösterlistutz 8 opportunities combine to create an industry- 3013 Bern wide trendsetter. Association with the high- Tel: +41 (0) 31 560 66 66 quality Finance Forum brand gives participants Fax: +41 (0) 31 560 66 67 a clear advantage over their competitors. Email: info@asut.ch URL: www.asut.ch The Fifth International Symposium on Medical Information and Communications tcbe.ch-ICT Cluster Bern Technology. Wankdorffeldstrasse 102 27 ? 30 March 2011 3000 Bern 22 Montreux Tel: +41 (0) 31 335 62 54 For additional information please check the Fax: +41 (0) 31 335 62 63 website: URL: www.tcbe.ch www.ismict2011.org RFIDnet Bern Gmbh Medical Cluster supports the organizer of the Wankdorffeldstrasse 102 ISMICT Symposium 2011 in Montreux (Swiss 3014 Bern Center for Electronics and Microtechnology Tel: +41 32 323 99 66 (CSEM) and the Ecole Polytechnique Fédérale Mobile: +41 79 250 22 90 de Lausanne (EPFL) and the National Institute Email: guerlet@rfidnet.ch of Information and Communications URL: www.rfidnet.ch Technology (NICT)) 4 UKTI contacts Find full details of all events in this country and sector on the UKTI website. Alma Krebs New export events are added daily to the site Project Manager Trade and you can register to be alerted to them on a British Embassy Berne daily, weekly or monthly basis Tel: +41 (0) 31 359 77 22 Email: alma.krebs@fco.gov.uk UKTI?s Tradeshow Access Programme (TAP) URL: www.ukti.gov.uk provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend Alessandra Witsch trade shows overseas. Find out more about Project Manager Trade UKTI support for attendance at overseas British Embassy Berne events Tel: +41 (0) 31 359 77 42 Email: regula.hofer@fco.gov.uk URL: www.ukti.gov.uk If you believe your product or service might also be relevant to the Geneva-based United Nations and International Red Cross organisations or to the Rome based food and agriculture organisations, please contact our specialist Aid Funded Business team: Mrs Eleanor Baha Vice-Consul (Trade and Development) Tel: +41 (0)22 918 24 21 Eleanor.Baha@fco.gov.uk Mrs Marie Gow Project Manager Trade Tel: +41 (0)22 918 24 78 Marie.Gow@fco.gov.uk British Consulate-General Avenue Louis Casaï 58 P.O. Box 6 CH-1216 Cointrin (Geneva) 5 Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Swiss market are advised to you to meet contacts and promote your undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s team in Switzerland with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Chinese market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: ICT opportunities in Switzerland
Posted: 01 October 2010