Fashion sector

An Expert's View about Textiles, Apparel and Accessories in Switzerland

Posted on: 17 Dec 2011

More than 60% of Swiss clothing imports, total worth CHF 6.3 billion, are from Europe. The UK presently has only a small share of this market; with CHF 55.2 million they rank in 8th place.

Fashion sector in Switzerland Switzerland has a high per capita income, CHF 47,400 in 2010, compared to UK, CHF 38,155. Younger people, in particular, are willing and able to pay high prices for popular labels. Top quality and refined materials are sought after Market overview More than 60% of Swiss clothing imports, total worth CHF 6.3 billion, are from Europe. The UK presently has only a small share of this market; with CHF 55.2 million they rank in 8th place. Key opportunities Switzerland provides good business opportunities for British exporters in the clothing sector. ? The demand for natural fibers and products that are produced using environmentally friendly methods is growing steadily. ? There is a continual demand for functional yet fashionable clothing meant not only to be worn for sports activities, but also for leisure (functionality goes fashion / fashion meets performance). ? UK exporters with high quality products can be highly competitive in the Swiss market. Emphasis should be placed on UK-made, trademarked products Latest export opportunities ? Clothing Footwear & Fashion Latestexport opportunities - Textiles Latestexport opportunities - Switzerland Getting into the market The most common method of market entry into Switzerland is through the appointment of a local company as an agent. Most of these companies have been in the business for a long time and have gained the knowledge and experience necessary to counsel foreign suppliers on developing a market for their new products. More about doing business in Switzerland Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. Alma Krebs British Embassy Berne. Tel: +41 (0)31 359 77 22 Email: alma.krebs@fco.gov.uk Florian Keller British Embassy Berne. Tel: +41 (0)31 359 77 28 Email: florian.keller@fco.gov.uk Contact your local international trade team Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events -Clothing, Footwear & Fashion Latest events - Textiles Major Events ORNARIS Zurich 2012 Date:15 -18 January 2012. Venue: Messe Zurich Tel: +41 (0)58 206 50 00 Event:The Geneva Fashion Fair 2012 www.bvents.com/event/281972-geneva-fashion-fair Useful links More about OMIS and other UKTI services for exporters
Posted: 17 December 2011

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