More than 60% of Swiss clothing imports, total worth CHF 6.3 billion, are from Europe. The UK presently has only a small share of this market; with CHF 55.2 million they rank in 8th place.
Fashion sector in Switzerland
Switzerland has a high per capita income, CHF 47,400 in 2010, compared to UK, CHF 38,155.
Younger people, in particular, are willing and able to pay high prices for popular labels. Top
quality and refined materials are sought after
More than 60% of Swiss clothing imports, total worth CHF 6.3 billion, are from Europe. The UK
presently has only a small share of this market; with CHF 55.2 million they rank in 8th place.
Switzerland provides good business opportunities for British exporters in the clothing sector.
? The demand for natural fibers and products that are produced using environmentally
friendly methods is growing steadily.
? There is a continual demand for functional yet fashionable clothing meant not only to be
worn for sports activities, but also for leisure (functionality goes fashion / fashion meets
? UK exporters with high quality products can be highly competitive in the Swiss market.
Emphasis should be placed on UK-made, trademarked products
Latest export opportunities ? Clothing Footwear & Fashion
Latestexport opportunities - Textiles
Latestexport opportunities - Switzerland
Getting into the market
The most common method of market entry into Switzerland is through the appointment of a local
company as an agent. Most of these companies have been in the business for a long time and
have gained the knowledge and experience necessary to counsel foreign suppliers on developing
a market for their new products.
More about doing business in Switzerland
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Alma Krebs British Embassy Berne.
Tel: +41 (0)31 359 77 22
British Embassy Berne.
Tel: +41 (0)31 359 77 28
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events -Clothing, Footwear & Fashion
Latest events - Textiles
ORNARIS Zurich 2012
Date:15 -18 January 2012.
Venue: Messe Zurich
Tel: +41 (0)58 206 50 00
Event:The Geneva Fashion Fair 2012
More about OMIS and other UKTI services for exporters