Fashion & Textiles Opportunities in Switzerland

An Expert's View about Textiles in Switzerland

Posted on: 6 Oct 2010

Switzerland provides good business opportunities for British exporters in the clothing sector. Younger people are willing and able to pay high prices for popular labels.

Sector briefing Fashion & Textiles Opportunities in Switzerland Why Switzerland? Switzerland provides good business opportunities for British exporters in the clothing sector. More than 70% of Swiss clothing imports, worth CHF 6.3 billion, are from Europe, particularly Germany, Italy and France. The UK presently has only a small share of this market; with CHF 55.2 million they rank in 9th place. Switzerland has a high per capita income, CHF 47,400 in 2009, compared to UK, CHF 38,155. Younger people, in particular, are willing and able to pay high ?Switzerland has a high per prices for popular labels. capita income, CHF 47,400 in Foreign retail chains are very active in 2009, compared to UK, CHF Switzerland, for instance H&M (76 stores), 38,155. Younger people, in ZARA, ESPRIT (67 shops), MAX MARA (8 particular, are willing and stores) and VERO MODA (23 stores) as well as MANGO (12 stores). able to pay high prices for popular labels. Top quality Major high street retailers handle their and refined materials are purchasing through their respective head sought after.? offices and would not be able to take new products on board locally. Department and individual stores or boutiques often work with a Find general information on the Swiss market local agent. conditions on The Doing Business Guide for Switzerland gives The three main segments of the Swiss textile an overview of Switzerland?s economy, industry are textiles for clothing, haute couture business culture, potential opportunities and an (approx. 40%), home textiles, innovative introduction to other relevant issue. creations (approx. 30%) and technical textiles, high-tech fabrics (approx. 30%) UK Trade & Investment Sector briefing: Fashion & Textiles Opportunities in Switzerland daily to UKTI?s website. These leads are Opportunities sourced by our staff overseas in British Embassies, High Commissions and Consulates, Companies wanting to enter the Swiss market across all sectors and in over 100 markets. must be aware that the Swiss are very quality conscious. The Swiss market remains healthy You can be alerted to business opportunities on and stable. Therefore, high quality and high a regular basis by registering on the UKTI segment products are still welcome to be website. Find out more on UKTI?s business introduced to the Swiss market. opportunities service on the UKTI website Many Swiss fashion enterprises (SMEs work with an agent or a distributor. General research showed that companies who are interested in having a look at new-to-market products, but often do need some time to consider their interest in new products. Top quality and refined materials are sought after. Casual clothing in the mid price bracket is also in demand. There is a trend towards the use of natural fabrics and ecologically friendly clothes. The likelihood of a British high street stores? success in Switzerland is quite high, since the Swiss are keen in following the latest trends in the world of fashion. Useful contacts for the fashion & textile industry are Swiss Textiles Association and Swiss Retail Federation. Their contact details are as follows: Textilverband Schweiz TVS Swiss Textiles Association Beethovenstrasse 20 8022 Zürich Tel.: +41 (0) 44 289 79 79 Fax: +41 (0) 44 289 79 80 E-Mail: URL: Swiss Retail Federation Marktgasse 50 3000 Bern Tel.: +41 (0) 31 312 40 40 Fax: +41 (0) 31 312 40 41 URL: The fashion & textiles industry offers opportunities for both clothing and garment manufacturers and textile manufacturers for other industry sectors including furnishing, upholstery and others. If you have any questions on the opportunities above, contact the UKTI Switzerland contacts named in this report. Business opportunities aimed specifically at UK companies are added UK Trade & Investment Sector briefing: Fashion & Textiles Opportunities in Switzerland Major events and activities Kind und Jugend Products: Babies? and children?s wear, There is one major fashion trade fair in maternity wear, babies? products, accessories Switzerland, but we are aware of the following and clothing for teens fairs in the neighbouring countries that are Location: Cologne/Germany regularly visited by Swiss fashion buyers: Dates: Autumn Next: 16-19 September 2010 The Geneva Fashion Fair 2010 URL: Products: ladies fashion Location: Palexpo Geneva/Switzerland MODAMILANO Next: 13-14 Nov 2010 Products: Exhibition of new styles, new trends, URL: boutique fashions fashion-fair Location: Milan/Italy Dates: February and October 080 Barcelona Fashion Next: Dates tba Products: Menswear, women?s wear and URL: designer collections Location: Barcelona/Spain PITTI BIMBO Next: January 2011, exact date tba Products: High class childrens wear ? mainly URL: European brands Location: Florence/Italy Bread and Butter Dates: January and June Products: Denim, sport and street wear, Next: 24-26 June 2010 sportswear URL: Location: Berlin/Germany and Barcelona/Spain Dates: January and July PITII Imagine UOMO Next: 07-09 July 2010 and 19-21 January 2011 Products: Menswear ? designer and avant- URL: garde and European brands Location: Florence/Italy CPD ? Woman Man Dates: January and June (including Global Fashion - for clothing Next: 15-18 June 2010 suppliers from emerging and developing URL: countries with non-branded products) Products: All kind of women?s and menswear PRÊT A PORTER including ready-to-wear, knitwear, underwear Products: Ladies ready-to-wear garments, and swimwear, hats & caps and accessories, exhibits of winter collection at the spring show, bridal & evening wear, young fashion, casual spring collection and summer clothes at the wear autumn show Location: Düsseldorf/Germany Location: Paris/France Dates: Winter and summer Dates: February and September Next: 25 -27 July 2010 Next: 04-07 September 2010 URL: URL: Fimi Valencia SIMM Women's fashion Products: Children?s fashion and accessories Products: Ready-to-wear, Jeans, street wear, Location: Valencia/Spain sportswear Dates: January / June Location: Madrid/Spain Next: 18-20 June 2010 Dates: February and August URL: Next: 02 ? 04 September 2010 URL: ISPO - International Trade Fair for Sports Equipment and Fashion Products: Active sportswear, fashion sport, Find full details of all events in this sporting goods country and sector on the UKTI website. Location: Munich/Germany New export events are added daily to the site Dates: Winter and you can register to be alerted to them on a Next: 06 ? 09 February 2011 daily, weekly or monthly basis URL: UK Trade & Investment Sector briefing: Fashion & Textiles Opportunities in Switzerland UKTI?s Tradeshow Access Programme (TAP) UKTI contacts provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend Isabell Hofer trade shows overseas. Find out more about Project Manager - Trade UKTI support for attendance at overseas British Embassy Berne events Tel: +41 (0) 31 359 77 27 Email: URL: Alma Krebs Project Manager - Trade British Embassy Berne Tel: +41 (0) 31 359 77 22 Email: URL: UK Trade & Investment Sector briefing: Fashion & Textiles Opportunities in Switzerland Next steps - How UKTI can help ? Arranging appointments ? Organise seminars or other events for British companies wishing to develop their you to meet contacts and promote your business in the Swiss market are advised to company in the Swiss market undertake as much market research and planning as possible in the UK. UKTI?s team in This work is available via our Overseas Market Switzerland with its wide local knowledge and Introduction Service (OMIS) a chargeable experience can provide a range of services to service which assists British-based companies British-based companies wishing to grow their wishing to enter or expand their business in business in global markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Swiss market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Fashion & Textiles Opportunities in Switzerland
Posted: 06 October 2010